This webinar shares the keys to success for digital businesses that want to accelerate growth. Featuring real stories of Vindicia clients LeapFrog, Vimeo, Cryptic Studios and others, learn how companies can leverage a marketing, CRM and billing solution to help them achieve higher customer acquisition and retention rates, and increase their online revenue by as much as 15%. To hear the audio associated with this webinar, please visit our website: http://info.vindicia.com/Archived-Webinars-Accelerate-Growth-In-Digital-Markets.html

1. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 1
Accelerate Growth in
Digital Markets
Real Success Stories
Gene Hoffman
CEO
Vindicia

2. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 2
The Network Effect of Subscriber Data

3. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 3
Our Experience
Software Gaming Dating Media &
Content
Finance

4. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 4
Acquire Retain Expand
The Digital Business Imperatives – 2 Pipelines
Acquisition
• Advertising
• Campaigns
• Marketing Spend
• Affiliates
Retention
• Business Model Mgmt
• ACLV
• Cohort Analysis
• Re-acquisition
• CAC

5. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 5
Understand the drivers behind long-term customer lives
The “80-20” rule applies to the world of payment
methods
Don’t poke your customer in the eye
Your billing infrastructure is a marketing asset
Key Lessons For Digital Businesses

6. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 6
Customer Acquisition
Infrastructure impacts
real-time acquisition
Plan for success
Payment method
options

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Customer Acquisition and Retention
Landing pages drive
long-term retention
Customer engagement
via local currencies
“Personalized” retry
logic improves retention
rates
0.000%
0.500%
1.000%
1.500%
2.000%
2.500%
3.000%
3.500%
4.000%
Jan-11
Feb-11
M
ar-11
Apr-11
M
ay-11
Jun-11
Jul-11
Aug-11
Sep-11
Oct-11
Nov-11
Dec-11
% Saved

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Customer Retention
Understand the
importance of failure
data
Can result in a 3-4%
conversion rate lift
Long-term impact on
ACLV

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Business Expansion
Implications of diverse
audiences
B2B and B2C
Salesforce.com
Chargebacks across
different groups

10. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 10
Business Expansion
Business models morph
Subscription to freemium
Aggregate microtransaction
purchases
Virtual currency
Expanded geographies and
currencies

11. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 11
d
Merchant
Site
Billing
System
Customer
Account
Mgmt.
Gateway Payment
Processor
Customers
Chargeback Mgmt.
Customer Account
Management
Microtransactions &
One Time Purchases
Virtual Items
Alternative Payments
Payment Gateway
Billing Plans
Fraud Screening
Entitlements
Taxation
Analytics
Affiliate Tracking
Virtual Currency
Balance Tracking
Customer
Order Pages
Check/Billing
Pages
Pay for
Products
Customer
Self-Service
Hosted Order
Automation
(HOA)
StoreFront CashBox
Vindicia Product Portfolio

12. Confidential | Copyright © 2012 Vindicia, Inc. December 2012 12
ART
TM
Technology
 Leverages Vindicia
transaction network
effect
 Understands error
codes
 Utilizes partial
authorizations / full
deposits

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Vindicia Clients

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Questions?
Email us:
webinar@vindicia.com
Visit us:
Blog: vindicia.com/blog
Community: community.vindicia.com
Twitter: @Vindicia
Website: www.vindicia.com