Quick guide on the various social media channels that can be leveraged for marketing.

1. Information Management
LinkedIn is the world‟s largest professional network with over
200 million members and over 1M online communities
Features
Profiles: Control your online personal brand. Search for and find colleagues & experts
Contacts: Build your professional network
Groups: Join communities, share & collaborate
Jobs: Search for and apply for jobs
Inbox: Send “inmails” to others
Companies: Get information on 2M companies
News: Get updates from your network
Answers: Ask questions & contribute answers
Learning Center: Learn how to use Linkedin
Skills: Find people with key skills
Applications: Pull in content to your profile
To learn more about how to use LinkedIn, go to http://learn.linkedin.com/
© 2012 IBM Corporation
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2. Information Management
Twitter is a social networking and microblogging service where
users send and read tweets (text posts of up to 140 characters)
Features
Home: View Tweets from the people you have
chosen to follow. Write and send your own
tweets
Profile: Displays your bio, others can Tweet
directly to you and view your lists, favorites,
followers, photos and more.
@Connect: See who has followed or
mentioned you, retweeted or favorited one of
your Tweets.
#Discover: See content reflecting your
interests…based on your current location,
what you follow and what‟s happening in the
world.
Search Bar: Search for people. Search for
tweets by keyword. Search for tweets by
hashtag
More about Twitter at http://fly.twitter.com/
© 2012 IBM Corporation
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3. Information Management
Facebook had 1 Billion monthly active users at the end of
September 2012
Features
Timeline: Profile page and your status updates
Pages: Public page/site for organizations,
businesses, associations, etc.
Activity Log: All your updates preserved
News Feed: Personalized feed of updates
Photos and Video: Uploading service
Groups: Private space for families, groups of
friends, organizations, businesses,
associations, etc.
Messages: Integrated communications
Friend Lists: Organize friends into categories
Events: Plan and manage events
Subscribe: Follow public posts of others
Ticker: Real-time, live update feed
Facebook for Business http://www.facebook.com/business
© 2012 IBM Corporation
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4. Information Management
Facebook is the most successful global social network
Stats
1 Billion monthly active users at the end of September 2012.
Approximately 80% of monthly active users are outside the U.S. and Canada.
552 million daily active users on average in June 2012.
More than 600 million mobile monthly active users as of September,
2012.
During March 2012, on average 398 million users were active with
Facebook on at least six out of the last seven days.
© 2012 IBM Corporation
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5. Information Management
Slideshare is a Web 2.0 based slide hosting service, similar in
concept to YouTube, only the focus is on hosting slide decks.
Features
Upload presentations publicly or privately
Search for presentations on any topic. Share,
reuse or remix
Embed slides on blogs, websites, company
intranets
Share on Twitter, Facebook, LinkedIn
Zipcast: Free 1 click web meetings
Leadshare: Generate business leads with
presentations, documents, pdfs, videos
Slidecast: Create a downloadable webinar.
Embed YouTube videos inside SlideShare
presentations
More about Slideshare at http://www.slideshare.net/about
© 2012 IBM Corporation
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6. Information Management
YouTube is a video-sharing site where users can upload, view and
share videos via „channels‟.
Features
Watch Videos: Pop-out window, Full
screen, High Def, 3-D, Rent-a-Movie,
Auto-caption/subtitles
Discover Videos: Search, Charts,
Browse, Topics, Trending,
Recommended for you
Share Videos: Via Social widgets,
Autoshare, & Embed
Personalize: Channels, Favorite,
Playlists, Subscriptions
Upload: Video Editor, AudioSwap,
Annotations, Analytics/Insight, Promoted
Videos, Private Sharing
Getting Started: https://www.youtube.com/t/about_getting_started
© 2012 IBM Corporation
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7. Information Management
GooglePlus is Google‟s 3rd or 4th attempt to answer to Facebook
Features
Home: See updates from those in your
network
Profile: Create your own profile. Find
friends, colleagues, experts, etc.
Explore: Use the search box to find content
and people
Circles: Organize friends into different
“circles”. Control content you share by
circle.
Photos: Edit/organize into albums. Add tags.
Hangouts: Video chat with up to 9 people.
Games: Play games. Share game playing
with your circles
Pages: Website for businesses, products, Google Plus Help Center:
and organizations. http://support.google.com/plus/?hl=en
© 2012 IBM Corporation
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8. Information Management
Tumblr is a microblogging platform and social networking site with over
55M blogs, 22.8B posts, and 16.9B monthly page views
People use Tumblr to quickly share text,
photos, quotes, links, music, and videos
on the web.
Features
Easy/Free to setup and use
Customizable Themes and Apps
Tight integration with Twitter
Post by email, Phone, and Audio
More Info:
http://www.tumblr.com/about
http://www.tumblr.com/why-tumblr
© 2012 IBM Corporation
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9. Information Management
Flickr is a popular photo sharing and photo management site
Features
Profiles
Upload Photos & Video
Organize Photos & Video
Create and Join Groups
Explore / Search / Browse
Make stuff with your photos
For more on Flickr:
http://www.flickr.com/tour
http://www.flickr.com/groups/ibmimpact/
© 2012 IBM Corporation
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10. Information Management
Pinterest allows users to share and organize
pictures/infographics in a unique and innovative way
Features
Creating a Pinboard
Pinning and RePinning
Liking Photos
Commenting
Pin It Button
Pinterest is one of the “fastest
growing social services in the
world
More information at:
http://pinterest.com/about/help
/
http://pinterest.com/generalelectric/
© 2012 IBM Corporation
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11. Information Management
Foursquare is an app that helps you explore your city and
connect with friends.
It‟s also a platform for location-based services and data
Features
share with friends
discover new places
get tips
get deals
earn points and badges
keep track of visits
Stats
15,000,000+ people
30,000,000+ places
1,500,000,000+ check-ins
1500+ actions/secondshare
https://foursquare.com/about/
© 2012 IBM Corporation
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12. Information Management
Quora is a question-and-answer website created, edited and
organized by its community of users.
Features
Get great answers to your
questions
Promote your own expertise by
answering other‟s questions
Find, follow, and connect with
experts
Use „boards‟ to follow and
organize topics important to
your career.
To learn more about Quora:
http://www.quora.com/about
http://www.quora.com/IBM
© 2012 IBM Corporation
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