3. Alfonso Cevola, Corporate Director Fine
Wine at Glazer’s & 2012 Wine Blog Awards
Winner
Alder Yarrow, Founder of Vinography
Leos Tian, Director of New Food Magazine
Gong Dan, Senior Editor of Sh.QQ.com
Marcello Albergoni, Sales Director Talent
Solutions, LinkedIn Italy
4.
5. c e n t u r y i s s t i l l i n p r o c e s s – t h e
“s o c i a l ” a s p e c t wi l l s t i l l r e l y
h e a v i l y o n r e l a t i o n s h i p b u i l d i n g .
Sl e i g h t o f h a n d t r i c k s w o n ’t
s u f f i c e t h i s t i me .
6.
7. Pa t r o n a r e wa y o u t i n f r o n t
o f t h i s , u t i l i z i n g S OCI A L
ME D I A t h r o u g h F a c e b o o k ,
Yo u T u b e , T wi t t e r ,
Pi n t e r e s t , I n s t a g r a m a n d
t h e B l o g g i n g C o mmu n i t y .
12. “I n f l u e n c e r s a r e m o s t a c t i v e
o n b l o g s , a s 86 p e r c e n t s a y t h e y
h a v e t h e m a n d 88 p e r c e n t o f
t h o s e s a y t h e y b l o g f o r
t h e ms e l v e s . B l o g g i n g i s t h e
p r i ma r y p u b l i s h i n g t o o l , a n d
a b o u t a t h i r d o f i n f l u e n c e r s
s a y t h e y h a v e b e e n b l o g g i n g
f o r f i v e o r mo r e y e a r s . Mo s t
b l o g g e r s (52%) o p e r a t e t w o t o
f i v e b l o g s , w h i l e 43 p e r c e n t
r u n j u s t o n e . On l y 5 p e r c e n t o f
b l o g g e r s o p e r a t e s i x o r mo r e
b l o g s .” - -Technorati
Media 2013 Digital Influencer Report
13.
14.
15.
16.
17.
18. “N e a r l y t w o -t h i r d s o f i n f l u e n c e r s
s a y t h e y ma k e mo n e y f r o m b l o g g i n g ,
b u t m o r e t h a n 80 p e r c e n t s a y i t ’s
l e s s t h a n $10,000 p e r y e a r . O n l y 11
p e r c e n t o f b l o g g e r s r e p o r t ma k i n g
m o r e t h a n $30,000 p e r y e a r . M o s t
b l o g g e r s r e p o r t e d i n c o me w a s a
r e s u l t o f a d v e r t i s i n g (61% b a n n e r , 51%
t e x t ). A f f i l i a t e p r o g r a m s (41%),
19.
20.
21. “…consumers a r e t u r n i n g t o b l o g s w h e n
l o o k i n g t o ma k e a p u r c h a s e . B l o g s
w e r e f o u n d t o b e t h e t h i r d -m o s t
i n f l u e n t i a l d i g i t a l r e s o u r c e (31%)
w h e n ma k i n g o v e r a l l p u r c h a s e s ,
o n l y b e h i n d r e t a i l s i t e s (56%) a n d
b r a n d s i t e s (34%). I n f a c t , b l o g s
w e r e f o u n d t o b e t h e f i f t h -m o s t
t r u s t wo r t h y s o u r c e o v e r a l l f o r
i n f o r m a t i o n o n t h e i n t e r n e t .”
-Technorati Media 2013 Digital Influencer Report
24. s o me o f t h o s e s t o r i e s a n d
p i c t u r e s a n d t h e c r e a t i v e
p r o c e s s . T h a t i s wh y I b l o g .
Wh y I t a l y ? Wh y w i n e ? B e c a u s e
t h e y a r e p a r t o f my D N A , my
b e i n g , a n d b e c a u s e t h e Wi n e
Go d d e m a n d s i t o f m e .”
-Alfonso Cevola
On the Wine Trail in Italy