The rise of demand for the fast food industries in India

2. Introduction
 You likely know more about the fast food industry than you
realize. it’s everywhere.
Off of every exit on the highway
At every rest stop.
In the food court at the mall,
On the commercial strips on the outskirts of town.
In cities and at airports.
 What you may not have noticed, though, is the changing
dynamics within the industry.
 This industry has been responsive to changing consumer
tastes as well as entrepreneurs finding niche opportunities to
profit.

3.  This industry is also know as Quick Service Restaurants (QSR)
 The restaurants themselves are known to have a consistent,
simple look, feel and even music in each location.
 Customers typically order and pay at a counter or window, and
then take food out or grab a tray to sit and eat.
 Meals are short, there is no table service and condiments are
usually centrally located rather than table top
 Consumers of fast food focus on taste, price and quality - in that
order.
 These restaurants focus on consistency of experience,
affordability, and mostly speed

4. History of fast food
 Fast food has always been associated with
urban development and this means whenever
highly populated areas sprung up in history; so
did fast food
 Stuff like flat-breads, falafel and other pre-
cooked hot meals were all over the streets of
the ancient and medieval world and these types
of vendors can be considered the first kind of
‘fast food’.

5. Its Emergence In Indian
Market
 Fast food and eating out has dramatically grown in India.
The advent of the technological economy and the adoption
of modern life in India is fast contributing to this growth.
 McDonald's entered India in 1996, against the backdrop of a
market that was hesitant to try fast food and was still
dependent on the "tiffin" lunch boxes many lug to work.
 But eventually in these two decades there has been a
massive growth .

6. Growth Of Fast Food
Industries In Indian Market
 According to Crisil, foreign brands have grabbed
63% share of the India QSR market since
McDonald’s opened its first Indian outlet in 1996.
 Fast food is predicted to grow by a value CAGR of
8% at constant 2015 prices during the forecast
period.
 This is expected to be driven by a younger
population
Source: http://www.euromonitor.com/fast-food-in-india/report

7.  With so much territory left to conquer, fast-food chains
are expanding fast.
 McDonald’s current outlet network is 240 and has
decided to expand it .
 Domino’s Pizza and Dunkin Donuts in India, will invest
Rs2.5bn this fiscal year to add 125 Domino’s stores
and 18 Dunkin Donuts outlets.
 KFC, Pizza Hut and Taco Bell, also plans to increase its
total restaurants in India to 1,000 by 2015, from about
600 currently.

9. The Major Players In The
Indian Market
Hamburger-focused restaurants 30%+
Pizza parlours 15%
Sandwich shops 12%
Chicken restaurants 8%
Mexican restaurants 7%
Source: https://www.franchisehelp.com/industry-reports/fast-food-industry-report/

10. Domino’s Pizza dominates with a 20% share
Subway (12%),
McDonald’s (11%),
 Kentucky Fried Chicken (9%)
 Pizza Hut (8%).
Source: http://www.eiu.com/industry/article/311021215/india-food-fast-growth-for-cheap-
eats/2013-10-03

11. Advantages
 You can save money because fast food tends
to be cheaper than the alternatives.
 You can save time as there is very low or no
waiting time for food to be served.
 There are many healthy fast food options now
so no need to eat fat-filled burgers and fries.

12. Disadvantages
 The fast food restaurant is under threat as society becomes
increasingly concerned with both
 The health effects of this kind of food,
 The way it is produced.
 Fast food is notoriously bad for you with high calories in meat,
buns, fries and almost everything you can get your hands on in
a fast food restaurant.
 It is no wonder then, that health experts have been warning
against fast food for years and continue to protest.
 Lower quality foods that are usually caused by a large-scale
production process.

13. How these industries are
responding to these challenges
 Healthier options
 Higher prices and more efficient operations
 Franchise Diversity
 Non-traditional locations

14. Conclusion
 Globally, fast food generates revenue of over $570
billion - that is bigger than the economic value of most
countries
 The industry employs over 4 million people and
counting - restaurant franchises added over 200,000
jobs in 2015.
 And rest assured - those opportunities still exist in
abundance. The fast food industry is not without its
challenges, but it’s clearly still possible to profit in the
face of them.