11. Server Cloud
Virtualization++ •
•
10x more scaleable
2-5x lower cost
• 100% more open
Built for traditional enterprise Designed around big data, massive
apps & client-server compute scale & next-gen apps
• Enterprise arch for 100s of hosts • Cloud architecture for 1000s of
• Scale-up (server clusters) hosts
• Apps assume reliability • Scale-out (multi-site server farms)
• IT Mgmt-centric [1:Dozens] • Apps assume failure
• Proprietary vendor stack • Autonomic [1:1,000‟s]
• Open, value-added stack
Enterprises should, and …but adoption of new cloud
will, make SV more cloud-like… architecture is the future
12. SP
Owner | Operator
Server „Data-as-a- Citrix-powered
Service‟ Clouds
Virtualization „WaaS‟ clouds
clouds [example
XenDesktop
++ Dev/Test customers]
XenApp
clouds
IT
Horizontal Vertical
Cloud Design
General Purpose Special Purpose
15. WINDOWS DEV DISASTER BRIDGE & BYO INFRA- YOUR
ON-DEMAND & TEST RECOVERY GATEWAY PLATFORM STRUCTURE SERVICE
NetScaler CloudStack CloudBridge
ESX Hyper-V XenServer KVM OVM
VIRTUALIZATION
Compute Network Storage
16. • Secure, multi-tenant platform
– Hypervisor agnostic
– Massively scalable, secure and open
– Self service portal
– Amazon and CloudStack API support
– CloudStack is 100% Open Source
• Implemented today to run clouds
over 20,000 servers
• CloudStack momentum
– Over 100,000 downloads of CloudStack
through 2011
– Over 10,000 community members in
CloudStack.org
17. Create Custom Virtual Machines via Service Offerings
Select Operating System
• Windows, Linux
Select Compute Offering
• CPU & RAM
Select Data Disk Offering
• Volume Size
Select Network Offering
• Network & Services
Create VM
18. Dashboard Provides Overview of Consumed Resources
• Running, Stopped & Total VMs
• Public IPs
• Private networks
• Latest Events
19. Case Study: Zynga
Web-scale/hybrid cloud example
• Originally 100% on Amazon EC2, Zynga recently
built zCloud - their own private cloud
– Manages both zCloud and AWS workloads
through a single pane of glass
– zCloud runs predictable workloads; mature
games or prototypes
– zCloud has multiple availability zones with data
centers on the east and west coasts of the US
• zCloud went from concept to product in <6 months by using CloudStack +
RightScale
• Already in deployment with 10’s of thousands of physical nodes, it takes 22
minutes to provision and add 100 hosts to their cloud
20. Public Clouds
Zone 3
Zone 1 Private Cloud
Private Cloud
Zone 2
Private Cloud
21. How will a Private Cloud affect my current IT Services model and
IT’s relationship with the business?
– Cloud capabilities allow IT to adopt a greater degree of “service provider”
model and relationship with the business
– Flexible, measureable, on-demand, low-friction way to provide computing
resources and services for customers
22.
23. If it’s “All about the App” – how does your Private Cloud enable a
stronger relationship with line-of-business applications?
24.
25. Workforce Leverage
Self Service Remove IT as a delivery critical path
Management
Reduce IT operational costs
Automation
Workload
Consistent application and service deployment
Standardization
Usage Metering Visibility into user and line of business usage
Capital Leverage
Centralized Manage complete infrastructure, regardless of
Management scale
Smarter Virtualization Drive reduced capital requirements
26. What are the 3 most common pitfalls that get in the way of Private
Cloud adoption and how can they be addressed?
– Limited knowledge of cloud, solutions, and practices
– Unclear understanding of customers’ needs and the desired user
experience
– Lack of strategy, implementation/migration plan
27.
28. Building Private and Hybrid Cloud Solutions
Powered by VMware
Paul Jacobsen
April 25th, 2012
Customer Presentation
29. The Business has Strict Demands of IT
“As the CIO, I provide Cloud services enable “As the CEO, it’s my
business with the Through Cloud I am new and improved responsibility to create
services Supplier to cost effectively
it able business models so that Consumer whilst being
sustainable value
needs, when it needs provision IT services to I can maximize windows responsive to a dynamic
it, within my resource my business customers – of opportunity – market, changing
constraints.” others will if I don’t! before others do! workforce, and business
environment.”
Efficiency Agility
Govern costs, get best from resources IT as a Service Anticipate and respond to change
Competitive Advantage Competitive Advantage
Right Service at Right Price Right Capability at Right Time
29
30. Cloud is Changing the New IT Landscape…
Re-think End-User Computing
The Challenge for IT:
Modernize Application Development
Weave all this together
Existing Apps New Enterprise Apps SaaS Apps
into a cohesive,
secure, compliant whole
Evolve the Infrastructure
Existing Datacenters Public Cloud Services
30
31. Evolve Your Existing Datacenter to a Private Cloud
Leverage virtualization to transform physical silos into elastic, virtual capacity
Increase automation thru built-in policy-driven management
Move from static, physical security to dynamic, embedded security
Compute
Storage
Network
31
32. Evolve Your Existing Datacenter to a Private Cloud
Leverage virtualization to transform physical silos into elastic, virtual capacity
Increase automation thru built-in policy-driven management
Move from static, physical security to dynamic, embedded security
Enable secure, self-service to pre-defined IT services, with pay-for-use
Organization: Marketing Organization: Finance
Users & Policies Organization VDCs Catalogs Users & Policies Organization VDCs Catalogs
Compute
Storage
USE
Network $75
32
34. Only VMware Offers the Best of Both Worlds with Hybrid Cloud
Apps Apps
Common platform
Common management
Common security
vCloud
Private Cloud VMware Service Provider
Enterprise Hybrid Cloud
Security
Cloud Infrastructure Cloud Infrastructure
Management
Cloud Computing Moves from a
Technology Discussion to a Business Decision
34
40. VM created in seconds with a
friendly user experience
41. VMware is the Leader in Enterprise Hybrid Cloud Infrastructures
VMware is the leader VMware offers the products and
in the cloud platform services to build a hybrid cloud
“Virtualization is a Private Cloud Public Cloud
Co-Branded vCloud Services
modernization Cloud Consumption
vCloud
vCloud Datacenter
Security & performance
catalyst and Operations and Management
vCenter
Portability for enterprises
unlocks cloud Cross-Cloud Standards
vCloud API
Open Virtualization Format
vCloud Express
Rapid credit-card payment
for developers
computing.”
Security and Compliance
vShield
Cross-Cloud Management
vCloud Connector vCloud Powered
Broad array of
Virtualization VMware-compatible clouds
vSphere for any business need
Gartner, May 2011
VMware powers the industry‟s VMware has the expertise
largest cloud ecosystem and services to build clouds
vCenter Chargeback
vCloud API
vClo
ud vCD
API Port
al
vCenter Chargeback Web
End Interface
VMware vCloud
User
s
v vCe
C nter
D Char
geba
Director Security
VMware vCloud Director D ck
VMware vCloud Director a Data
t base
a
b
a
s
vCenter Chargeback Server
VMware vCloud
Hardening Guide
e
WHITEPAPER
Director Security
LDA
P
vCe
nter
VMware vCloud Guide
Hardening
Data
vCenter Server
base
WHITEPAPER
vShield Manager w/ Edge
Net
work
vShield s
Manager and vCenter
vShield Edge Chargeback Collectors
Virtual
Appliances
(vCenter, vCD, vSE)
ESX/ESXi Hosts
Architecture
VMware vSphere 4 Enterprise Plus Data
store
s
Tool
Kit
41
42. Why Choose VMware?
1. How will a Private Cloud effect my current IT Services model and IT‟s relationship
with the business?
VMware: A Private cloud will deliver business agility so IT can respond and deliver!
2. If it‟s “All about the App” – how does your Private Cloud enable a stronger
relationship with the line-of-business applications?
VMware: You break down the application silos with virtual data centers enabling
applications to be deployed from a self-service catalog.
3. What are the cost implications of a Private Cloud? Where will I see efficiences?
VMware: IT simplification = less hardware (CAPEX savings), more strategic
investments (business growth), and staff focused on value add projects
4. What are the 3 most common pitfalls that get in the way of Private Cloud adopting
and how can they be addressed?
VMware: Resistance to Change, Executive Sponsorship, Security Concerns
42
43.
44.
45. • 495 million active users worldwide
• Integrated Social Media
• >3 billion searches/month • Worldwide Voice/Video/Chat
• 30% market share <24 months
• Dynamic decision engine
• 45 million users worldwide
• Dynamic content delivery
• ID management
46. All About Cross-Platform Foundation for Cloud On
the App From the the Future Your Terms
Metal Up
47. Uncoordinated, ma Fully automated
nual infrastructure management, dynami
c resource
usage, business-
linked SLAs
Datacenter services
Client services
Identity and security services
IT process and compliance
48.
49. Configure
App Controller Orchestrator
Deploy
Virtual Machine Manager
Service Service Operations Manager
Model Delivery &
Self Service Automation Configuration Manager
Data Protection Manager
App DC
Owner Admin
Service Manager Service Manager
Monitor
Operate
Application Management Service Delivery & Automation Infrastructure Management
50. • How will a Private Cloud effect your Current IT Services model and IT’s
relationship with the business?
• If its ‘All about the App’ – how does Microsoft Private Cloud enable a
stronger relationship with line-of-business applications?
• What are the cost implications of a Private Cloud? Where will you see
efficiencies?
• What are the 3 most common pitfalls that get in the way of Private Cloud
adoption and how can they be addressed?
User at a glance can see all the resources s/he is currently consuming, their current status and also get alerted on critical events related to his resources.
Cloud is the foundation to providing the applications, services
Also build a lean stack (server, storage, hypervisor, orchestrator)
The purpose of each is simple to defineIT …..Business ….So for IT is comes down to two disciplines Provisioning (supply of IT services) and the economics of doing soAnd for business finding and sustaining value====================ProvisioningDev & test, Apps & Ops, Delivering on-time, to need, within budget, meeting user expectations and changing IT landscape, providing a consistent experience …EconomyGetting the most out of finite resources, optimize costs by reducing and avoiding spending, make costs transparent, govern investments, help make right investment decisions, increase utilization,improve performance and returns …Value/InnovationHow is Cloud creating something new, or improved an existing business situationFinancial performance (shareholder value) is driven by the company’s “value proposition” of its products and services. IT is part of that proposition, it’s part of the customer experience. Cloud offers new sources of revenue, Value today can be lost tomorrow … hence need to be agileAgilityTo adapt and change, quickly, effectively, sense and respond, sustain value, continuity, no disruption ….
The link between IT and end-users is applications. Existing applications, new applications that will be developed to support new business value, and the increasing emergence of SaaS apps in the business.<click>And these applications will be sourced from existing datacenters, as well as from external cloud services.<click>And of course end users will access these applications from a growing variety of devices. This creates the new IT landscape that must be addressed in the new world of cloud computing. An approach based on cloud computing promises new benefits to the business:<click> A more flexible, and efficient infrastructure upon which the journey to IT agility will begin. <click>A new generation of enterprise applications, that will represent the convergence of the type of end-user experience we see in the consumer world, with the requirements of the enterprise.<click>And finally, a more empowered mobile workforce, that doesn’t compromise the security of corporate assets and data.
Every one of our customers has existing applications, running in existing datacenters, that represents significant investments and ongoing value. The first thing we are doing with these customers, is helping them stand-up a Private Cloud, to get the most efficiency and agility out of their existing assets. And this can be done in a pragmatic, evolutionary way. We have over 250,000 customers worldwide that are already on this path, because they are leveraging vSphere to virtualize the entire fabric of the datacenter, including CPU & memory, storage, and networking. And because they are using vSphere, they get built-in high-availability, and automated, dynamic resource scheduling to give them the cloud attributes of elastic, pooled capacity. <click>With virtualization in place, the independent silos are broken down, enabling us to automate many of the mundane, repetitive administration tasks with our vCenter management suite, further decreasing opex in the datacenter.
Another attractive benefit of cloud computing is the notion of on-demand, self-service, which contributes to increased customer satisfaction and business agility. This notion is just as important in the Private Cloud, but needs to be done in a way that conforms to IT security policies.<click>Businesses are made-up of multiple organizations, such as our example here with both Marketing and Finance. Each organization has members, or users, with respective security policies, as defined in corporate identity management systems. <click>With vCloud Director, IT organizations can define catalogs of pre-defined IT services, that can be accessed through a self-service portal, and deployed to pre-configured logical datacenters, or Virtual Datacenters as we refer to them, that represent committed SLA’s to the organization. And with our Chargeback module, IT can set-up pay-for-use models for each organization, dependent on their virtual datacenter and actual usage parameters.
These steps are what transform existing datacenters, into cost-effective, flexible Private Cloud environments. That is the focus of VMware’s Cloud Infrastructure solutions, covering all aspects of infrastructure, including security and management.
The real value in cloud computing is when all boundaries are flexible, to enable cross-cloud federation and coordination. This is what gives customers maximum choice and flexibility in how to streamline costs and improve agility. Our belief is that cloud computing implies a ubiquitous model for interoperability between multiple clouds, both within and outside the enterprise. We refer to this as Open Cloud Computing, which we are fully committed to.<click>This is why VMware is working with so many public cloud service providers, as part of our vCloud program, to create compatible cloud environments for application mobility.<click>In particular, we are working with a handful of service providers to create a secure, enterprise-class cloud service, that uses a common service-level management model based on vCloud Director, and a common security model based on vShield, to extend the trust boundary of the enterprise into these public cloud services, and enable the safe, secure mobility of application workloads between the environments. <click>This class of service is referred to as the VMware vCloud Datacenter Service, and ensures a common platform, management model, and security model, to create the ultimate secure hybrid cloud environment. With vCloud, open cloud computing moves from being a technology discussion, to a business decision!
Login screen; looks the same for both admins and users, but has a different URL and login name/passwordCool animations
0. This is the home landing pageClick add to add a vApp from the catalogueSelect the template (in this case we do #2, montecarlo)Click next to select properties. Note that we have cut out a few of the property options
Select the properties of the vm:The nameVM configuration detailsNetworkingClick finish
vApp will spin up. Click on OPEN when it is done loaded and says “Stopped”
This is a view of all the VMs
If cloud is about reducing complexity in the datacenter, cutting costs, and increasing agility, no other vendor has ever successfully delivered on all three of these in such a profound way as VMware.” No other vendor has delivered as much impact as VMware. VMware has already delivered reduced complexity, cost, and agilitySo who do you really believe can deliver this with cloud? The big 4? What have they given you? Have you automated your way to a cloud over the past 10 years? What’s new?