2. • Surf popular content from public
social networks organized by
#hashtags
• Swipe through results to rank and
improve your feed
• Share your best discoveries
Summary
2
3.
You have a 5 minute break…
How do you find on-demand content?
Problem
3
13.
Solution :
• Aggregate content from public sources
• Curate using #hashtags as categories
• Let the crowd vote on relevance and
quality with a simple gesture
13
14. Enter a #hashtag to search for
related social media stories
Swipe through the results
Swipe right if you like it, left if you don’t
User Flow
14
19. • Private Beta Launch May 2014
– 9 mins/session
Tinder -> Avg 8.2 mins/session
• Public Beta Launch July 2014
– Longest sessions >> 1 hr
– 25.5K sessions
– 13.7K unique users
– 387K swipes
data range 7/11/14 to 12/31/14
Traction
19
20. 20
Tinder = 13 Swipes/Session Avg
Swipes Per Session
21. 21
Integrated with deep link
search engine URX
New content from these
publishers now accessible
through tagSurf feeds
Partnership announced Dec 2014
(link)
24. 28
About The Founders
Paul Lacey
Chief Executive Officer
Frank Montevecchi
Chief Business Officer
Numerous leadership roles in student,
business, and non-profit organizations
Co-founded Civil Action Network
Wiki-government Platform For Lawmaking
Previous experience: EE Engineering,
Product Marketing, Project Management
11 years at Wells Fargo & Co. in
Corporate Finance and Banking
Focus on emerging technologies,
adtech and consumer products
Previous experience: Underwriting,
Leverage Finance, & High Growth Lending