10 content writing tricks to gain more traffic for your website. The tricks you never knew could increase your traffic threefold.

1. viselance
10 Content Writing Tricks To
Gain More Traffic for your
Website

2. .
The three elements above matter and
they should guide your content writing
strategy.
 However, the most valuable content
on you website brings more traffic which
then boost the revenue.
How do you ensure that the content is
valuable?
 Did you know “88% of B2B marketers in
North America use content marketing as
part of their wider digital strategies” –
Content Marketing Institute
Quality content
More traffic
More
sales

3. .
In fact, content can help potential
customers at each stage of their
journey
At viselance, we write to help our
clients and readers improve their
SEO and content marketing goals.
Many times we work with insights
and we work to make content more
interesting, helpful and engaging.
Having the right content will
improve your website’s SEO,
engagement and traffic.
Here are 10 strategies to boost your
content writing process and get
more traffic

4. #1Match your tone with your readers
 Tone may be ironic, informal, formal and playful
 Understanding tone and voice in content writing equals competitive edge
 “Tone is the writer’s attitude towards the subject”- Neilpatel
 Ever wondered why you bounce rate is so high?
 You do not write captivating content because you are ignoring the audience’s tone
too much!
 To choose the right tone, say the words you writing out loud.
 Do not use academic words use common language.
 Professional content writers write the way they speak.
 Write web content as if your are conversing with a person face to face.

5. # 2 Use Data &
Statistics
Struggling with proficient writing? Do not
worry
You do not need to be talented to write great
and sharable content
• 65% of marketers struggle with creating
content that converts.
That said, words alone cannot help in creating
content that your audience craves.
But…
How do you choose the right data?
You do not need to necessarily use your own
data. Use third party data.
For example, if you are writing about internet
market you can use HubSpot’s marketing data
reports.
Did you know that many viral content or blog
posts use third party data?
If you are having a hard time gaining trust
from your audience, try using data
0
2
4
6
8
10
12
2015 2016 2017 2018
videos
links
Data

6. #3 Write for a single person
 When writing; whether you are a simple blogger or small business, write for one
reader.
 People read content alone.
 For this reason, writing content to one person engages the audience better
because it establishes a personal connection
 Everyone can write content but not everyone that can write readable and sharable
content
 When writing for the web, you need to leverage personalized words such as ‘you’ or
‘your.’
 “‘ you’ is the most important word in blogging”- copy blogger
 Readers are interested in fulfilling their needs
 You reader do not care about you, they care about the value your content provides
 Professional copywriters use ‘you” to create buzz around their copy.

7. #4 Leverage user
feedback when
writing
Have you tried asking for content
from your users or customers?
If you haven’t start doing that now
Using your audience’s feedback
helps you to create content that is
relevant to the right people.
You cannot impress all readers but
you can impress the right people.
How can you collect use
feedback? Blog comments, surveys,
feedback forms and email outreach.

8. #5 Use visual content
 95% of information is
transmitted to the human
brain through visual
 In fact, 95% more page
visits are received by social
posts with images than
those without.
 47% of people will respond
better to visual content
better than plain text.
 Images are the most
engaging visual content on
facebook compared to links
or videos
At viselance, we have always advocated for more visual less
words

9. #6 Be
controversial
Controversial content goes viral.
CNN is the most controversial new agency
in the US and they have manage to use this
tricks to improve their following
Why does controversial content increase
traffic?
First because those who agree with you will
follow and acknowledge your views,
Secondly, those who disagree with you will
respond to show how wrong or stupid your
views sound.
Controversy makes people to stop what
they are doing to read your blog posts
Word of advice: if you choose this path,
back up your arguments with accurate data.
evokes negative emotions.
In fact 87% of readers agree that content
that trigger negative emotions go viral than
content that evokes positive emotions

10. #7 Write Catchy Headlines
 Do you think keywords work?
 Yes they do.To attract the right audience, you need to create content that uses
keywords that people are searching for.
 Use keywords in your headline
 80% of audiences search for “how to” articles because they want to know how to
do something better.
 Use emotional words to write good headlines.
 Emotional words attract your readers to click through your posts.

11. #8 Publish more
list post
Just like ‘how to articles” list
posts work like magic
A survey conducted by
BuzzSumo on a million articles
found that lists posts were the
most read content format.
List articles are called “listicles.”
AtViselance, we encourage our
writers to learn how to write
better listicles each day

12. #9 Solve problems. Be the solution!
 People are looking for solutions to their problems every day.
 You have one choice to make
 Can you create that solution for your audience
 The more people you help, the higher the traffic you get.
 If you want to drive more traffic to your website, understand
your audience’s problems and write content to help them

13. #10 Have a CTA in your content
A call to action is the first step to
make your readers loyal
The customers depend on the CTA
to take the next step
If you are curating your content
and want to drive traffic back to your
website, make that clear.
The right CTA in your content can
change a new reader to a loyal
customer.
Do not make the rookie mistake of
leaving out the CTA because it could
make or break your website traffic.

14. Was this content helpful?
Check more at viselance.com
We can also write the content for
you.
viselance.com