Convinced that your med reps are 100% efficient?
We bet there is still much space for sales force efficiency growth! Learn more how to empower your field forces to reach their highest potential, achieve revenue goals and continuously upgrade their skills. We will also highlight how to:
- sustain professional growth and the right level of motivation
- align your strategies with workforce effortlessly
- make your sales force compliant with digital transformation to reach higher HCPs engagement.
Get free webinar recording at http://bit.ly/2IqU4iV
4. Satisfied. Or not?!
According to a survey, 76% of respondents said they are very or somewhat satisfied in
their jobs.
In fact, 47% of those medical sales employees also said they’re not looking for a new
job.
8. Quick access to resources!
“Salespeople are spending hours searching for information and recreating things. They
are mobile and doing things in the car or a coffee shop. The resources should be
available to them, and access to those resources can now be enabled with
technology.”
– Nicholas Lihou, Head of global sale enablement at Xerox.
11. eDetailers that convert!
• Dynamic story flow
• 360 customer view
• Conversation follow-up
• Multiple channels supported
• Value-based attraction
• Live and familiar information for HCPs
• Back up information
• No overload of key messages
• Regular updates
• Use videos and animated figures
13. Understanding HCPs needs4
Not all physicians have to be approached in a same way, with a fixed call flow.
Refer to the previous communication history and meet the behavioral patterns
of your conversational pattern.
16. Optimization tips6
• Ability to respond to pressures from customers, competitors & changing
economy
• Medical reps can better target, prioritize, assess physician needs and develop
solutions around those needs
• Sales reps develop their competencies according to the current market needs
• Growing physician satisfaction and loyalty resulting in repeat sales(RRx)
• Identify all factors really influencing prescriber behavior including messages
which are having the most impact on actual prescribing
• Optimize all relevant resources for a brand or portfolio across multiple regions &
activities
17. Digitalize!
Currently, around 90% of Pharma reps are equipped with a mobile device, but
only a small percentage use digital content consistently in their interactions with
HCPs.
18. Choosing the right platform7
• Possibility to engage with customers any place any
time
• Panoramic customer view of how the message
resonates through multiple channels
• Advanced reports for field activities monitoring and
optimization with flexible KPIs in place
19. Optimize KPI!
• Production Cost
• Production Time Lag
• Sales Productivity
• Interaction Engagement
• Interaction Impact
20. Updated data records8
Presentation slides have to encourage active conversation: the doctor can
move sliders, take surveys, or drag & drop elements.
21. Pharma goes online!
68% of doctors already prefer online mode of communication for a very
simple reason - it is more convenient for them
22. • More comprehensive database coverage
• Integration between communication channels
• Choice of meeting types
• Exceptionally longer call duration
• More frequent engagements at any time
• No additional software required
• Integration with Salesforce.com
9 Remote detailing to drive performance
25. Over perform your marketing plan!
eWizard: unique platform for efficient
pharma marketing
• Automatic conversion of PDF, PowerPoint,
InDesign into CLM presentation
• Storage and access to globally-approved
content
• Fast and easy editing, localization,
adaptation of content
• One message/idea is available for
promotion across multiple channels
• Integration with VEEVA, IQVIA, and other
systems