conumerism

1. CONSUMERISM
Presented by:-
• Vishal chouksey
• Adnan khan
Sagar Institute of Science
and Technology and School of Management
Sistec School Of Management

2. CONTENTS
• Consumerism introduction
• Its originate
• Type of consumerism
• Responsibilities & rights of consumer
• Advantage & disadvantage of consumerism
• Relationship between consumerism and quality of
life
• Consumer wants vs. needs
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3. WHAT IS CONSUMERISM
• As commonly understood consumerism refers to wide range
of activities of government , business and independent
organizations designed to protect rights of the consumers.
• Consumerism is a cultural model that promotes the
acquisition of goods, and especially the purchase of goods, as
a vehicle for personal satisfaction and economic stimulation.
• The protection or promotion of the interests of consumers.
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4. HOW DID CONSUMERISM
ORIGINATE?
In the existing markets of products run in
shortage , adulteration & black market
prices. The profit making attitude of the
business failed to discharge social
responsibilities of maintaining fair price,
quality of goods & providing services etc.
For example:-
Tooth paste tube filled with air
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5. TYPES OF CONSUMERISM
1) Routine Purchases:- There are routine purchases people make that
require little decision-making. These purchases are made with
“programmed behavior” on the part of the consumer.
Examples:- Soft drinks and snacks, and basic food items like milk and
eggs.
2) Purchases with a High Amount of Decision-Making:- There are
purchases that the consumer's make that involve a high amount of
research and decision-making. These products are generally unfamiliar
and expensive, and they may be bought infrequently as well. The buyer
experiences a high degree of risk when buying these products, either
economically, psychologically or performance-wise.
Examples:- Cars, homes and computer systems.
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6. CNTD.
3) Purchases with a Limited Amount of Decision-Making:- Some
products are purchased by the consumer on a regular basis, but only
occasionally. The consumer may be familiar with the product category but
will conduct research to find out information about an unfamiliar brand.
Example:- the consumer may have bought many shirts before, but a new
product with a different material like wicking material may require a limited
amount of information-gathering on the part of the buyer.
4) Impulsive Buying:- The same consumer who spends hours trying to
decide which computer to purchase will often buy other types of items
without giving them a second thought. This impulse purchases require no
conscious prior planning, and decisions are made on the spot.
Example :- These items typically include candy bars, magazines, gum and
the like.
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7. WHY CONSUMERS BUY
MORE
 Addiction
 Identity
 Lifestyle
 Save money as promised by the markets
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8. IMPORTANCE OF
CONSUMERISM
Stop unfair trade practices
 Provide complete & latest information
 Discourage anti-social activities
 Implementation of consumer protection
laws
 Protect against exploitation
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9. RESPONSIBILITIES OF
CONSUMER
Critical
awareness
Action
Social
responsibility
Environmental
awareness
Solidarity
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10. RIGHTS OF CONSUMERS
Right to secure ecological balance
and pollution-free environment
Right to claim against seller
Right to consumer education
Freedom to choose
Right to safety
Right to be informed
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11. ADVANTAGES OF
CONSUMERISM
consumers choosing their life style, This means
they choose what goods they choose to have.
Self satisfaction - This includes their wants and
needs.
Maintain the economic classes, whether they
choose middle, upper or low class.
Customers have the opportunity to be motivated
to improve their social standing, as well as their
job.
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12. DISADVANTAGES OF
CONSUMERISM
 Excluding people between their social status. –The upper class has much more
advantages than the lower class.
 Consumerism is little by little destroy our environment and natural resources. They
really affect our global warming, and the ozone layer.
 The population is not equally distributed. The majority of the people, pays more
attention to the richer people because they benefit their economy, while they
ignore the poor.
 People start focusing on looking for money and goods
as the greatest thing ever, instead of focusing on the values and helping people.
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13. RELATIONSHIP BETWEEN
CONSUMERISM
AND QUALITY OF LIFE
Consumerism and quality of
life come together because
people can control both of
them. If anyone is able to
manage their money and
decide on what to spend it,
they actually controlling their
standards of living and their
quality of life. An example can
be education for their service
they are giving, and as well in
the future they can get a well
paid job.
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14. EXAMPLES OF
CONSUMERISM
Education, since as a consumer you buy education and in the
future you’ll get a better job.
 Buying a car for each one of your kids when they all can share one.
 Investing can be another example, since you pay/collaborate
in a business that you choose that is developing; and after that
 if the company does well you earn a profit from the business
you collaborated.
Hospitals are also an example since if you have the money to
go to a private hospital you will receive a better health care.
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15. CONSUMER WANT VS.
NEEDS
WANTs NEEDs
 High technology things  Basic thing you need to survive,
and to live a long healthy life.
 Modern items  Cheapest Things
 Expensive items  Health
 Fashion items  Personal safety
 Items artist use for propaganda  Work
 You “can’t” live without them  Relationships
 You forgot about having the needs  ( Family, Friends, couple)
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16. WISE CONSUMER
A wise consumer must consider other sales, not just focus on one.
Must be able to buy the basic and important needs, that you need
on a daily life. Anyhow a consumer must check the quality of a
product, and understand how to manage it, as well as to use it.
Do I really need it?
Is it worth it?
Do I have something similar?
 Is it really good quality?
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17. CONCLUSION
• Many people might consider consumerism as
negative thing but it is always something
voluntary the consumer those. Is someone
decides to spent money on something that are
not vital for his life but will bring him/her
happiness, then it should not be considered
as something bad .
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