Millennials, Gen Y or Generation Y are those born in 1980s and 2000s. They are taking the front seat in organizations now and affecting them in a very revolutionary way. Forcing companies to adopt digital, cloud, social etc. Know more on how are the Millennials affecting the organizations

1. How are Millennials
affecting
Organizations

2. Millennials
An Introduction
• A Millennial is someone who is
born between the 1980s and
the 2000.
• They are the children of the
Millennium who have seen the
Gen X and who will be shaping
the Gen Z.
• The Millennials are the people
who are defying the traditional
outlook and embracing more
changes.

3. Millennials
Why do they matter
• More Millennials are taking leading
positions in a Company now
• We are seeing a Startup boom all
around us because the Gen Y is willing
to take more risk.
• A Millennial is always on the move.
They want to be where the client and
the business is.
• Cloud, Mobile and Social Adoption is
happening a lot due to Millennials
demanding comfort of data
accessibility while on the move.

4. Millennials
Effect on Technology
• Growth of Millennials at the work place
has given rise to more demand for
Cloud technology which can help them
access data from anywhere.
• Concepts like Social CRM and Mobile
CRM are on the rise with more and
more companies wanting to integrate
Social Media and their CRM for better
Customer Interaction.
• BYOD, accessibility and real time is of
more importance now than before.
These are surely here to stay now that
the Millennials are taking charge
everywhere.

5. “A brand is no longer what we
tell consumers it is, it is what
consumers tell each other”
- Scott Cook

6. Social CRM
Introduction
A Social CRM is a Customer Management tool for
monitoring customer interaction on social media. It
uses all the tools and workflows of a CRM system as
part of the company process.
Monitoring a specific keyword or what the customers
are talking about the company and bundling all
communication in a central place makes it easier for
the Marketing Team to design campaigns.
It also integrates all major Social Media Platforms

7. Social CRM
Why Need for a Social CRM?
Social Media is a growing population. It is estimated
that by the end of 2016, there will be 1.6 Billion people
active users on all platforms.
Facebook already has 1 Billion active users
LinkedIn is active in 200 countries with 16M users
Twitter has a record lead generation of 34%
What consumers talk about the Brand on these
platforms has become very important to listen and
respond in a timely manner for a company.

8. Social CRM
Benefits to the Company
Marketing
• Identifying potential clients and threats for the
company.
• Designing and Monitoring Marketing Campaigns
Sales Team
• Identifying potential partners and promoters
• Build a strong case for approaching more customers
Business Department
• Sharing relevant information in a timely manner
• Resolving queries and building up the Brand Image

9. With over 30 years of experience and 6 million customers worldwide,
we know a thing or two about helping small and medium sized
businesses succeed.
We’re Sage Software Solutions Pvt Ltd, a distributor of The Sage
Group plc. Our offices are across India and we provide software for just
about every industry.

10. Social CRM
Contact
For more details, contact :
sales@sagesoftware.co.in
SMS SAGE to 56767
Call Toll Free on 1800 3000 1595
Visit www.sagesoftware.co.in