1. VISHAL MESWANI
Mumbai, India | meswanivishalm@rediffmail.com | +91 98334 03517
SUMMARY Business Head with 20+ years of experience in globally reputed pharmaceutical organizations.
Track record of establishing and scaling up business verticals (therapy areas) from scratch into
profitable business lines in sync with the overall organizational goals of revenue maximization and
market leadership. Expertise in identifying growth drivers, P&L management, creating business
differentiators, developing strategic tie-ups, product ideation/launches, brand building, stakeholder
management and team management. Identify and analyze critical business requirements, pinpoint
potential opportunities and activate innovative and cost-effective solutions to meet business
expectations. Provide strategic input and business results in terms of both inorganic and organic
growth.
EXPERIENCE
Sep 02 – till date LUPIN LABS LIMITED Mumbai
A transnational pharmaceutical company based in Mumbai. It is the seventh-largest company by
market capitalization; and the 10th-largest generic pharmaceutical company by revenue globally.
Sep 13 – till date SBU Head – Ophthalmology and Marketing Head – Pinnacle Cardiology
Sep 10 – Aug 13 General Manager – Marketing – Pinnacle Cardiology
Sep 08 – Aug 10 Deputy General Manager – Pinnacle Cardiology
Sep 05 – Aug 08 Senior Group Product Manager – Pinnacle Cardiology
Sep 02 – Aug 05 Group Product Manager – Pinnacle Cardiology
Heading end-to-end marketing responsibilities for the PC (Pinnacle Cardiology) division and SBU
Head accountability for the newly launched Ophthalmology division with teams of 6 and 150+
resources respectively,
Accountable for P&L management, revenue generation, strategy planning, budgeting, GTM (Go-
To-Marketing) strategies, product ideation & launches, stakeholder and team management.
Business Growth
 Contributed towards growing the company turnover from INR 300 Cr in 2002 to INR 3,000+ Cr
in 2015
 Grew the PC business from INR 25 Cr in 2002 to over INR 450 Cr; established and scaled up
the Ophthalmology and CNS verticals from scratch to INR 25 Cr and INR 125 Cr respectively
 Ramped up the Lupin market rank from 27th
to 2nd
in the cardiology therapeutic area; gained
recognition as the fastest growing company in the cardio segment
Strategic Initiatives
 Formulating long/short term business growth strategies including GTMs and product ideation-
commercial launch blue prints as part of the core decision making team
 Strategized and expanded the company product categories to Diabetes; launched diabetes
portfolio under the PC umbrella to minimize the risk exposure in 2003:
o Separated the Diabetes portfolio from PC under the aegis of Lupin Diabetes Care in 2005
 Launched the Ophthalmology vertical under the PC umbrella in 2010 which was eventually
separated as a separate business entity (Blue Eyes) in 2013
 Launched a focused pilot CNS portfolio under the PC umbrella; created a new brand identity
(Mind Vision) for the doctors/customers to associate Lupin with the CNS therapy area
Brand Building & Marketing
 Adopted a basket approach to scale up and establish the PC vertical; build the brand Tonact
from INR 4.5 Cr to INR 150 Cr:
o Recognition in the form of Tonact, the 1st brand of PC to enter in the Top 100 category of
IPM in 2004 and 2nd most prescribed cholesterol reducer in India
 Developed networks and formed tie-ups with some of the world’s leading scientific institutions
like Dale Carnegie and ACC (American College of Cardiology):
o Organized soft skill trainings for doctors in collaboration with Dale Carnegie
o Partnered with ACC to create the largest online portal in cardiology as a one-stop shop for
doctors; negotiated a deal for 10,000+ subscriptions
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2. Page 2 of 2 | Resume of Vishal Meswani
 Strategized and applied a holistic portfolio approach; clubbed together specific molecular
brands typically prescribed by cardiology doctors versus building a single brand/product
 Introduced Rhythm, a training program for doctors in India in coordination with ACC; organized
a 2 day workshop on “How to Interpret ECGs” which was attended by 4,000+ doctors
 Created a business differentiator and changed the market perception of Lupin; introduced
“Enoxaparin Molecule” in tie-up with an Italian company in Italy:
o Imported the injectables product from Italy and scaled up the quality standards of the
company; achieved the No. 2 position for the brand in the Low Molecular Heparin category
 Created brand Nebistar under the Hypertension category in 2004-05 right from product ideation
to the commercial launch; build the brand business from scratch to INR 3 Cr per month
SBU Head – Ophthalmology
 Diversified into ophthalmology therapeutic area and build the brand portfolio from scratch;
defined the strategic and operational framework including the action plans
 Conducted market research and competitive intelligence and focused on creating brand
awareness and visibility
 Forged strategic alliance with Eye-Bank Association of India; garnered emotional connect with
doctors across India by combining a social cause with commercial agenda:
o Organized various in-clinic activities and worked with celebrity brand ambassadors to
promote the cause of eye donations
o Achieved tremendous respect & credibility for the division which grew at a 50% growth rate
 Steering efforts to form partnership with the American Academy of Ophthalmology with aim of
creating and promoting the Blue Eyes brand of Lupin
Operational Excellence
 Involved in estimation, forecast and compliance of the marketing budget of PC of INR 75 Cr per
annum
 Providing on-the-job training and mentoring to team members to bridge the gap between
performance and skills; building on individual personnel capabilities and competencies
 Received Best Packaging Award in Ophthalmology in 2011-12
PREVIOUS EXPERIENCE
Apr 01- Aug 02 RANBAXY LABS LIMITED Mumbai
Senior Product Manager
Jun 96 – Mar 01 JOHNSON & JOHNSON Mumbai
Management Trainee / Product Manager
Jul 93 – Apr 94 DR REDDY’S LAB Mumbai
Medical Representative
EDUCATION
1996 Masters in Business Administration (MBA) – Marketing
V.E.S.I.M.S.R Mumbai
1993 Bachelors in Pharmacy (B. Pharm)
Bombay College of Pharmacy Mumbai
TRAININGS
Situational Leadership – Ken Blanchard
PERSONAL Date of Birth: May 26, 1971