Tourism is an important industry for Madison County, Nebraska, generating $30.7 million in direct travel spending and 570 jobs in 2008. The Visitors Bureau is funded by a 4% tax on overnight lodging. While occupancy and revenue were down slightly in 2011, the Visitors Bureau aims to improve occupancy and expand their audience through new sports tournaments, partnering with neighboring counties, and leveraging social media. Their strategic plan focuses on promoting the area as a destination, driving revenue through new sources, and achieving operational excellence.
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