Marketing Essentials: Websites and Internet Marketing2. Erik Norwood Derek Stangle
Creative Director Product Marketing Manager
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3. So, why do we need internet marketing?
Company Confidential Vistaprint © 2011
4. Because Your Customers Are Looking For You!
97% of consumers search online for local goods and services
Website
Creating a consistent Professional looking website
brand image that matches and mobile site help create a
your storefront to your positive first impression
website
Storefront
Mobile
Site
Bridge the gap between online and
offline, and drive local customers
directly to your storefront
Establish an authentic, professional & consistent brand both Online and In-Store
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5. Digital Marketing’s Shift Towards Local
20% of all Google searches are related to local
Today’s Growing Trend Local
• Local search, or geographically
constrained searches, are becoming
more popular
Establish An Online
Presence
• Populate company profile and utilize
local directories
• Get help along the way from free Paid
tools like Vistaprint’s Online Guide
Start By Getting Listed In
Major Online Directories
• Linking back to your website helps
increase SEO
• Create a company profile on popular
directories to link back
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6. After Getting Online, How Will Customers Find
Your Business?!
All businesses are striving for that #1 search position
Blogs Key Words
Search Engine Optimized
• Content: Generate relevant content (i.e.
blogging)
• Links: Link back to your site from other
locations (YouTube, Yelp, Yahoo, etc)
• Key Words: Incorporate key words
associated with your product and company
Social Media
• Engage your customers with social media
tools
• Maintain an active presence across multiple
social platforms
Word of Mouth Social Media
• Let your customers rant and rave about your
service via online directories like Yelp
• Make your content sharable across various
channels
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7. Growing Your Business Online
There are multiple ways to increase business with online promotional
tactics
Email Marketing Daily Deals Social Media Campaigns
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8. So, you want a website…..
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9. Where should you start?
• Design it
• Create your content
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10. Design it
• The First Impression
Is this site credible?
Is it trustworthy?
Is it professional?
Is this company stable?
Is it welcoming?
Am I in the right place?
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11. Design it
• The Proper use of colors
• “Own” a color or color
combination.
• Look to your logo, if you have
one, first, for inspiration.
• Stick to a simple,
complementary color pallete.
• Make sure to use different
colors for very distinct things.
• Use the right colors for your
audience
• Pick a color to draw attention to
select elements.
• Don’t try to make everything
jump out.
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12. Design it
• Create Logical & Clear Navigation
• Make it easy to navigate pages and get
back home.
• Don’t make viewers search too hard for the
information they need
• Also consider how and where you’ll add to
the site in the future.
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13. Design it
• Make your site legible
• Choose a font and a font size that is easy to read
• Choose a font and a font size easily scalable
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14. Design it
• Make an impression with your header or logo
• make sure it’s captivating for your
viewer.
• the header and your logo are typically
the first part of the site that your
viewers see
• make them stick around to see more
by creating a good first impression.
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15. Design it
• Use High Quality Graphics & Photos
• High quality graphics and
images can only improve
the trust factor
• No overused graphics /
stock photography
• Use custom graphics and
photography
• Use real photos of your
staff, products, and
services
• An image tells a thousand
words
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16. Design it
• Layout
• Make your site pleasant to look at, but
also informative
• Not too much copy
• Not too heavy on graphics
• Minimalist approach
• Create a clear navigation
• organize page elements in a grid
fashion
• Don’t be afraid of white space and
avoid clutter
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17. Design it
• Animations and Gadgets
Avoid anything unnecessary.
• Using Flash animations because they look
cool is the wrong strategy.
• In most cases it’s best not to use animated
background or background music.
• Only use media and animations to help
support content and information.
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18. Create your content
• Offering great content is what your
visitors are ultimately after
• Make it useful and useable
• Who you are and what you’re
about
Home page
Product or Service pages
About Us page
Contact Us page
Downloadable
Video
Blog
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21. Some Helpful Web Links
Web Color Palette Generator
http://www.degraeve.com/color-palette/
Talking To A Designer
http://www.snibbles.com/what-pages/how-to-talk-to-your-web-designer/
Online Sitemap Creator
http://www.makeuseof.com/dir/slickplan-create-visual-sitemap/
Online Wireframe Tool
http://mockflow.com/desktop/
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