Visual merchandising

3. The appeal of
Fashion forward
stores

5. Integrat
of style
and
appearan
is a
Decorati
goal

6. The
merchan
ise
and the
ambience
are in
harmony

7. The layout
of
the store
plays a
very
important
Role in
both the
Aesthetic
appeal
and

9. • Bright Colors
•Active Lighting
•Vivid Graphics
Specific Emotional needs are
satisfied by the boutique interiors

10. Advertisement –
A mode of providin
Information to th
Masses, and in the
case of luxury
brands to the fash
Conscious individu
•Fashion Magazine
•Banners and hord
•Fashion websites
•WOMP

23. The background
has been left
looking
unfinished and
rough with visibl
roller strokes. A
a contrast they
have opted for
80′s style
mannequins with
confident poses
80′s fashions to
match.
This scheme is all
about the brights. It
consists of multi-
coloured pipeline
structures with various
treatments attached
to them such as
fringing and coloured
tubes.

24. Emphasizing is one way
which easily catches the
consumer’s eyes..

25. Luxury and Com

26. Image is so strong that one can
identify the fashion and merchandising
style from across the street

27. Busy customers glance quickly at di
therefore the brands make sure t
Second chance.

28. Here the
store depicts
the
conglomeratio
n of royalty in
the theme.
This window
set up is for
Manish
Arora’s
Christmas

29. Dressing rooms
have magic
mirrors which
shoot digital
video of the
customers
wearing the
apparel so they
may see how
they look in the
particular

30. Adidas adiVERSE is
a giant touch
screen wall that
shows interactive
3D models of
Adidas’ hottest
footwear. You can
navigate,
manipulate, view
additional
information and
marketing
materials on the
huge screen, all by
touch gestures.
When customer is

31. is an experimental
project that
provide interactive
retail experience
using RFID
technology.
When a customer
picks up a clothes
from the boutique
rack, the RFID
equipped TEAMLAB
HANGER will notify
the boutique
computer to

33. The Tiffany and Co. store at Bond Street , London
air of old world, luxurious charm.
Grabbing the consumer's
attention while they're walking
by, making them want to stop
in and spend money, is the
main idea behind the window
display. And an attractive
storefront will further entice
them in.
At the Tiffany and
Co. ,Extravagant windows,
gold filigree details, a fancy
clock, and signature blue Tiffany
flags only add to the beautiful
jewelry artfully displayed in
the windows, so close yet still
out of reach--much like their
prices for many people.

34. The lighting style should be
such which enhances the
stores visibility and also
gives a further appeal to
the merchandise and make
it look more attractive to
the customers.