Loyalting BlackBerry® users, teaching them to get the most out of they Smartphone. Submit to all users of BlackBerry® Spain, the new ‘BlackBerry Application World’®. To achieve this, we develop the BlackBerry® Virtual Conference Centre, where was issue 24 hours of conferences, in four different conference room, during a whole day. The attendees were able to do questions to the BlackBerry® Experts which was answer at real time. Moreover there existed an download BlackBerry® application area which was very useful for BlackBerry® users. As well, the platform was open for the attendees during the live day, but also, during two months more, for the live users, and others that registered later.