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CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 1
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 2
What’s Work Forward all about?
It’s not “the Future of Work”
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 3
“If all you have
is a hammer,
everything looks
like a nail.”
Abraham Maslow
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 4
Work Forward was founded
to answer the question:
“How can the business of work
be better - today?”
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 5
Work is social Work is personal Work is human
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 6
THE 2019 WORK FORWARD SUMMIT
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 7
Summit Participants
Bobby
Kruger
Tim
Salau
Michele
Reshef
Jim
Kalbach
Justin
Gallagher
Glen
Stoffel
Matt
Dathan
Parker
Lee
Jim
Van Over
Caryn
Fried
Charlotte
Lee
Shayne
Smart
Simon
Grice
Eshon
Mitra
Jennifer
L. Maher
Matt
Adams
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 8
Work Forward Summit Activities
● Why we work?
● How we work?
● What are ways to work forward?
● What are our principles of Work
Forward?
● What might a draft Work Forward
manifesto look like?
● How to we advance Work Forward?
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 9
WHY WE WORK
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 10
Why We Work
To Innovate
Purpose
Community
Emotion
Survival
Family
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 11
HOW WE WORK
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 12
Categories of work:
● Selling Services and Products
● Design
● Serving Customers
● Managing Finances
● Communicating
● Procuring Resources / Materials
● Providing Feedback
● Collaborating
● Managing Operational
Performance
● Process Optimisation
● Travelling
● Supply Chain Management
● Iterating (Prototyping, Fail,
Succeed, Learn)
How We Work
● Project Management
● Managing Talent
● Business Planning
● Planning
● Education and Training
● Creating Strategy
● Balancing Social / Work Life
● Deep Work
● Marketing
● Managing Finances
● Providing Feedback
● Selling Services and Products
● Collaborating
● Design
● Serving Customers
● Managing Talent
● Communicating
● Travelling
● Project Management
● Planning
● Balancing Social / Work Life
● Business Planning
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 13
WAYS TO WORK FORWARD
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 14
Ways to Work Forward
Time: When are we doing the activity?
Place: Where are we doing the activity?
Materials: What materials and resources do
we need to perform the activity?
Approach: How will we go about it?
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 15
Ways to Work Forward
The work activity categories selected by the teams
were:
● Collaborating
● Communicating
● Content Creation
● Deep Work and Research
● Business Development and Sales
● Design
● Education and Training
● Planning
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 16
Work
WorkForward
● Plan
● Asking questions
● Clear leadership
● Diversity
● Org-Culture
● Different points of view
● Human Centered Design
● Structure
● By building relationships
● Remote
● Meeting Rooms
● Office
● Home
● WebEx
● Conference rooms
● Zoom
Collaborating
● Ad-Hoc
● Based on outcomes
● Office hours and in person
● Increasing the number of
meetings
● During Conversation
● Software (Asana, Trello to document)
● Clear Objective
● Discourse
● Conversation
● People
● Decision Maker
● Virtual and Asynchronous
● Virtual and Synchronous
● Meaningful meetings (1)
● Fewer Egos
● Digital twins
● Network thinking
● Let down the drawbridge
● Decision makers
● Crossing boundaries
● Automation
● Servant Leadership
● Product Owner (decision maker)
● Virtual space
● In transit
● Outdoors
● Maker spaces
● Support groups
● Special interest meet-ups
● Multiple identities and logins
● Computers, machines and people
● Robots (Software and hardware)
● Analysis software
● Virtual work space
● XR spaces
● Data bandwidth
● Design space
● In Tools
Time
Approach Materials
Place
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 17
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 18
PRINCIPLES OF WORKING FORWARD
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 19
Our Principles - as created in session
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 20
Our Principles:
● Be Transparent
● Work to Live
● Be Diverse
● Communicate and Collaborate
● Have Integrity
● Seek Growth and Development
● Evolve
● Build Equity
● Hold Accountability
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 21
1. What is the value?
2. Why is it important?
3. What will it look like when I see it?
Drafting a Manifesto
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 22
Work Forward Manifesto ideas - as created in session
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 23
CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 24
Our ideas on Medium
Our thoughts on Twitter
Our experiences on Instagram

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Work Forward: A Better Way of Working

  • 1. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 1
  • 2. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 2 What’s Work Forward all about? It’s not “the Future of Work”
  • 3. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 3 “If all you have is a hammer, everything looks like a nail.” Abraham Maslow
  • 4. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 4 Work Forward was founded to answer the question: “How can the business of work be better - today?”
  • 5. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 5 Work is social Work is personal Work is human
  • 6. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 6 THE 2019 WORK FORWARD SUMMIT
  • 7. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 7 Summit Participants Bobby Kruger Tim Salau Michele Reshef Jim Kalbach Justin Gallagher Glen Stoffel Matt Dathan Parker Lee Jim Van Over Caryn Fried Charlotte Lee Shayne Smart Simon Grice Eshon Mitra Jennifer L. Maher Matt Adams
  • 8. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 8 Work Forward Summit Activities ● Why we work? ● How we work? ● What are ways to work forward? ● What are our principles of Work Forward? ● What might a draft Work Forward manifesto look like? ● How to we advance Work Forward?
  • 9. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 9 WHY WE WORK
  • 10. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 10 Why We Work To Innovate Purpose Community Emotion Survival Family
  • 11. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 11 HOW WE WORK
  • 12. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 12 Categories of work: ● Selling Services and Products ● Design ● Serving Customers ● Managing Finances ● Communicating ● Procuring Resources / Materials ● Providing Feedback ● Collaborating ● Managing Operational Performance ● Process Optimisation ● Travelling ● Supply Chain Management ● Iterating (Prototyping, Fail, Succeed, Learn) How We Work ● Project Management ● Managing Talent ● Business Planning ● Planning ● Education and Training ● Creating Strategy ● Balancing Social / Work Life ● Deep Work ● Marketing ● Managing Finances ● Providing Feedback ● Selling Services and Products ● Collaborating ● Design ● Serving Customers ● Managing Talent ● Communicating ● Travelling ● Project Management ● Planning ● Balancing Social / Work Life ● Business Planning
  • 13. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 13 WAYS TO WORK FORWARD
  • 14. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 14 Ways to Work Forward Time: When are we doing the activity? Place: Where are we doing the activity? Materials: What materials and resources do we need to perform the activity? Approach: How will we go about it?
  • 15. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 15 Ways to Work Forward The work activity categories selected by the teams were: ● Collaborating ● Communicating ● Content Creation ● Deep Work and Research ● Business Development and Sales ● Design ● Education and Training ● Planning
  • 16. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 16 Work WorkForward ● Plan ● Asking questions ● Clear leadership ● Diversity ● Org-Culture ● Different points of view ● Human Centered Design ● Structure ● By building relationships ● Remote ● Meeting Rooms ● Office ● Home ● WebEx ● Conference rooms ● Zoom Collaborating ● Ad-Hoc ● Based on outcomes ● Office hours and in person ● Increasing the number of meetings ● During Conversation ● Software (Asana, Trello to document) ● Clear Objective ● Discourse ● Conversation ● People ● Decision Maker ● Virtual and Asynchronous ● Virtual and Synchronous ● Meaningful meetings (1) ● Fewer Egos ● Digital twins ● Network thinking ● Let down the drawbridge ● Decision makers ● Crossing boundaries ● Automation ● Servant Leadership ● Product Owner (decision maker) ● Virtual space ● In transit ● Outdoors ● Maker spaces ● Support groups ● Special interest meet-ups ● Multiple identities and logins ● Computers, machines and people ● Robots (Software and hardware) ● Analysis software ● Virtual work space ● XR spaces ● Data bandwidth ● Design space ● In Tools Time Approach Materials Place
  • 17. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 17
  • 18. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 18 PRINCIPLES OF WORKING FORWARD
  • 19. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 19 Our Principles - as created in session
  • 20. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 20 Our Principles: ● Be Transparent ● Work to Live ● Be Diverse ● Communicate and Collaborate ● Have Integrity ● Seek Growth and Development ● Evolve ● Build Equity ● Hold Accountability
  • 21. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 21 1. What is the value? 2. Why is it important? 3. What will it look like when I see it? Drafting a Manifesto
  • 22. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 22 Work Forward Manifesto ideas - as created in session
  • 23. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 23
  • 24. CONFIDENTIAL MATERIALS © TERRITORY NORTH AMERICA, LLC 24
  • 25. Our ideas on Medium Our thoughts on Twitter Our experiences on Instagram

Notes de l'éditeur

  1. Work Forward is seeing work as a shared, common, yet very complex subject. And improving the business of work requires acknowledging that there is a unique context to work, at a personal, team, and enterprise level. Work Forward strives to share, explore, and experiment to help identify tools and practices that actually make work better.
  2. Today every company and consultancy has a point of view for how to make work better or address the “future of work.” And not surprisingly, they usually suggest their singular solution or perspective as the path to success.
  3. Work Forward recognizes the dynamic relationship between work Activities and the Who, What, When, Why, Where, and How elements of work. Applying this holistic perspective, Work Forward shares, explores, and experiments to help identify tools and practices that actually evolve and make work better. Our assumption is that providing a broader Work Forward ecosystem view will offer workers and companies the ability to see themselves in the picture and use it as a path for considering their Work Forward strategy. I want to take you through happened at the Work Forward, but first, I’d like to share what we believe are the core values we all share when working forward.
  4. Work is social No one works entirely alone. We make contributions through collaboration and communication. Work is personal We find meaning in work, whether in the basic need for survival or in the pursuit of an individual passion or greater purpose. To succeed in attaining personal meaning at work requires accountability and commitment. Work is human Work is a fundamental part of the human experience, focused on satisfying human needs. We apply empathy equally to our efforts and the product. OK - let’s move on to the Work Forward Summit.
  5. The Work Forward Summit was held in New York City on October 8, 2019.
  6. Our thought leader participants are shown here and were from PayPal, WeWork, Think It Done, EY, Bridgewater Associates, 1776, Trello, ServiceNow, MURAL, and Territory
  7. You can see the Summit's visual agenda here. Summit Participants engaged in a collaborative set of group activities to identify and describe a Work Forward world. The topics we explored were: Why we work? - Ultimately, the measurement of better work is improving each of our metric for why we work How we work? - We needed to describe the common set of activities that we all undertake when working What are ways we can “work forward” which enable acceleration of the outcomes for “Why we work” What are our principles of Work Forward? - We envisioned our principles of what working forward What might a draft Work Forward manifesto look like? - We felt it was important to clearly lay out what we believe. How to we advance Work Forward? - We kicked around some ideas about what Work Forward could be and how we might promote it Now, let me give you a little glimpse of the Work Forward Summit
  8. We created dozens of reasons why we work - it was fascinating to see the diversity of answers, from very personal to altruistic.
  9. From that pool of ideas, we built the set of meta-categories of “Why We Work. ” Again, this was to form the basis of the elements of work we want to see made better through a Work Forward approach.
  10. We then turned to the many activities we all share in how we work? This obviously led to another large kaleidoscope of things we do; we then aggregated them into categories and tried to make sense of what we saw.
  11. The result was still a large list of categories, which you see on the left. These categories were then synthesized into the broad categories at right. These were later consolidated even further.
  12. Now, with the Why We Work aspects identified, and the types of work activities selected, the participants formed teams and selected two work type categories prioritized, and then created “How might we Work Forward?” activity scenarios.
  13. We looked to gain a better understanding of a current state or old school way of working compared to working forward. To do so, we used the four lenses of: Time: When are we doing the activity? Place: Where are we doing the activity? Materials: What materials and resources do we need to perform the activity? Approach: How will we go about it?
  14. As time was limited, teams of participants could only address the subset you see here of the work activity categories you saw earlier
  15. This slide shows the detail for the “Collaborating” work activity category. You can see the traditional “work” in grey, and Work Forward scenarios in purple in each of the four lenses. Now - Jim, I want to give you the floor. As one of the leaders participating in the Summit, can you give us an example of how ServiceNow exemplifies Working Forward.
  16. Thanks, Jim. OK everyone, think about what you would want the principles of working forward to be
  17. We did addressed potential Work Forward principles by imagining that we had landed on the planet of Xytar, which we learned was the foremost example of working forward in the universe. We described the principles we saw exhibited on Xytar. They sorted all the ideas into nine categories of principles to describe what a Work Forward world would look like and how people would be working.
  18. The principle categories identified were: Be Transparent Work to Live Be Diverse Communicate and Collaborate Have Integrity Seek Growth and Development Evolve Build Equity Hold Accountability After lots of ideation, the participants dot-voted on the categories they saw as priority for emphasis in the Work Forward manifesto exercise.
  19. Using the categories of the principles as inspiration, we worked in break-out teams to draft statements to be used as input to the Work Forward Manifesto. Using a simple framework, participants broke into teams to answer these 3 questions for Work Forward: What is the value? Why is it important? What will it look like when I see it?
  20. Here is the raw input of our draft manifesto statements. They were not intended to be the final manifesto, but rather to test the flow of the principles and find which statements most resonated with participants.
  21. Subsequently, we have iterated the Summit’s ideas to create a Work Forward Manifesto, which you can find on the Work Forward site.
  22. So that was the Work Forward Summit. Now, let’s show off how you can pick up the Work Forward banner and learn more about how to spark conversations and action to make make work better.