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MARG SWARNABHOOMI KNOWLEDGE HUB - A SNAP SHOT




Indian Education Market:
India's total Education Market is of the order of US$72 billion. A recent report by *CLSA (Asia-Pacific
Markets) estimated that the private education market is worth around US$40 billion. The K-12
segment alone is worth more than US$20 billion. The market for private colleges (engineering,
medical, management, etc.) is valued at US$7 billion while tutoring accounts for a further US$5 billion.
CLSA estimates that the total size of India's private education market could reach US$70 billion by 2012,
with an 11% increase in the volume and penetration of education and training being offered.



Favorable Climate for Higher Education in India

    •   The Ministry of Human Resource Development has increased the higher education budget by
        38.2 % from last year's Rs 7,952 crore to Rs 10,996 crore in 2010-11.
    •   India is strongly favoring foreign direct investment (FDI) in education sector to facilitate students
        to avail quality learning in this competitive world. Up to 100% Foreign Direct Investment (FDI)
        in education, including higher education, is already being allowed under the automatic route,
        without any sectoral cap, since February, 2000.
•   There is an additional proposal by the Ministry of HRD headed by Mr. Kapil Sibal, to bring
        down the interest rates on educational loans to as low as 4% further expanding the market
        base for education in India.
    •   With the approval of the Foreign Educational Institution (Regulation of Entry and Operation) Bill,
        2010, by the Union Cabinet of India, India is all set to welcome foreign universities to set up
        their campuses in the country.


Chennai - Preferred Destination for Higher Education:
With reputed institutions such as IIT Madras, Anna University, SRM University, Sri Ramachandra
Medical College, SSN College of Engineering, University of Madras, Council of Scientific and Industrial
Research etc, Chennai is the most preferred education destination in India.


    •   The average literacy rate in the city is 80.14%, much higher than the national average of 64.5%
    •   Tamil Nadu has the largest number of Engineering colleges in the country, with over 1, 50,000
        engineers graduating every year.


MARG Group is a leading infrastructure developer based out of Chennai - India, with a diversified
portfolio of development of Special Economic Zones, IT Parks, Ports, Townships, Malls, Roads,
Airports and Residential Projects. MARG Swarnabhoomi, the flag ship project of the MARG Group,
offers ideal environments for business, living and learning and embodies the concepts of Education,
Research and Innovation. Situated on the High growth corridor, the East Coast Road (ECR), connecting
Chennai and Pondicherry, MARG Swarnabhoomi is master planned by HOK - USA and spread over
1000 acres. Along with two notified SEZs of "Multi-services" and "Engineering sector" and spread over
1000 acres, MARG Swarnabhoomi will also house the best global organizations in Education, IT/ITeS,
Data Centers, Automotive, Electronics, Energy and Power, Bearings, Casting, Fasteners, Healthcare, Life
sciences, R&D and other allied sectors.


MARG Swarnabhoomi: The idea behind MARG Swarnabhoomi is to create an aspirational habitat by
applying the principals of new urbanism where neighborhoods are ideal for living with zero
congestion, minimal pollution, ecological conservation, high quality infrastructure, a harmonious
society with inclusivity with a perfectly balanced world where life, livelihood and learning go hand in
hand. Located about 80 kms from the city of Chennai, it offers an ideal place for educational institutions
away from the noise, chaos and commotion of big cities. Apart from the basic infrastructure such as
roads, water, telecom services etc, MARG Swarnabhoomi will offer State of the art health care
facilities, theme parks, signature golf course, club house, and auto mechanized car parking, and a
shopping mall housing the best of brands.



Knowledge Hub Overview:
The Knowledge Hub presents a unique destination for all educational needs, from school age to research
level with branch campuses of some of the world's leading universities. Located in the multi services
zone and master planned by Surbana International Consultants of Singapore, this hub is envisioned to
cater to the huge demand for quality education of international standards. Centers of Excellence in
Energy, Maritime and infrastructure and Real estate are proposed to come up in the Knowledge Hub.
Apart from these centers of excellence, the Knowledge Hub also focuses on learning in Music,
Aeronautics, Management, Nursing, Animation, Film, Engineering, Fashion, arts and Design, Hotel
Management, Logistics and Supply chain which will turn MARG Swarnabhoomi into the knowledge
destination of South Asia.


    •   The Knowledge Hub promotes interaction between educational institutions and the industries in
        the Engineering and Multi- services SEZ for training and internships.

    •   The innovation and research interests of the institutes can be pursued in full spirit by taking
        advantage of the Science Park and the Innovation Hub also within Multi-Services SEZ

    •   The Knowledge Hub with state of the art infrastructure, luxury hostel facilities and sporting
        amenities, provides the most conducive atmosphere for learning.

    •   Students can access the Dhyan Dhaam, located close to the Knowledge Hub for meditation and
        stress free living.

    •   To nurture a congenial environment for learning, the industries in the entire MARG
        Swarnabhoomi are in the green and orange category.

    •   It is well connected to the main city of Chennai and the nearby cities viz.. Pondicherry and
        Mahabalipuram
Virginia Tech MARG Swarnabhoomi campus:

Virginia Tech, Blacksburg is one of the most reputed and top ranked universities from the
USA. It is also one of the top colleges in university research in the United States. Virginia Tech MARG
Swarnabhoomi will be spread over 30 acres with a built up space of 70,000 sq ft to start up with.
Initially Virginia Tech MARG Swarnabhoomi will begin with research programs with support from
Institute of Critical Technology, Virginia Tech Transportation Institute and Virginia Tech Bioinformatics
institute. Later, the Virginia Tech MARG Swarnabhoomi campus will also offer Masters and Doctorial
program in Nano Scale Science and Engineering, Bio technology, Auto and Transportation Systems
and Information Technology.



Swarnabhoomi Academy of Music (SAM):
The Swarnabhoomi Academy of Music envisioned by renowned musician and composer R Prasanna, is
offering diploma programs since July 2010. Mr. Prasanna is an alumnus of the world famous Berklee
College of Music, USA and aims to bring quality music education at affordable prices.First ever
professional college of music in India to offer a range of programs in contemporary music viz., Rock,
Jazz, Classical and World music. The academy is a fully residential facility set in a sprawling 4 acre
campus in lush green surroundings. It has commenced the 6 month diploma program starting July 2010
handled by renowned musicians from around the world.



SOON TO START-
MARG Navajyothi Vidyalaya ( CBSE Day School from Classes 1-7
MIDAS (Marg Institute of Design & Architectural Studies) , offering B.Arch and B.Design courses



The Innovation Hub overview:

The Innovation hub at MARG Swarnabhoomi is the first of its kind ecosystem in India which focuses on
innovation that is the need of the hour in today's competitive world. The main focus is to capture the
emerging outsourced market in the space of Engineering, IT, Pharmaceuticals, Electronics, Automotive
and urban planning among others, which have contributed to the growth of the Indian economy. The
Innovation Hub comes up with the state of the art physical infrastructure of 2.5 million sqft of high
quality R&D space to accommodate a cross section of clients, and a large resource pool from projects,
products, services, human resources and Information technology. The Science park and the world - class
educational institutions will support the innovation hub with an eco - system that is truly one of its kind.
A member of the International Association of Science Parks, The Science Park in MARG Swarnabhoomi is
spread over 42 acres and facilities access to a range of services in technology transfer, management,
marketing and financial services. Formal links with research institutions and higher educational
Institutions (HEIs) make the science park an ideal destination for science and business to meet and grow.



BUSINESS MODELS
We welcome Higher Education Institution, who are looking to set up their campus / training and
educational facilities in MARG Swarnabhoomi. From our end we can provide complete end to end
infrastructure solution to the institutions starting from providing land to assistance is building the
campus. We currently operate on following models , which can be customized to meet individual client
requirements.


Build to Suit Solution: Provides customized buildings as per clients' requirements.

Lease Rental Model: Provides ready-made space to start operations immediately.

Land Lease (99 years): This is an option to acquire land on long term lease.

Joint Venture: MARG as infrastructure partner can bring in the land as equity.

We also welcome new methods of synergy which are beneficial to us and our clients.

We would be happy to meet you for a detailed discussion. You may also browse through our website
www.margswarnabhoomi.com for more details. Contact : viswa.kumar@marggroup.com

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Marg Swarnabhoomi Kh Intro Letter

  • 1. MARG SWARNABHOOMI KNOWLEDGE HUB - A SNAP SHOT Indian Education Market: India's total Education Market is of the order of US$72 billion. A recent report by *CLSA (Asia-Pacific Markets) estimated that the private education market is worth around US$40 billion. The K-12 segment alone is worth more than US$20 billion. The market for private colleges (engineering, medical, management, etc.) is valued at US$7 billion while tutoring accounts for a further US$5 billion. CLSA estimates that the total size of India's private education market could reach US$70 billion by 2012, with an 11% increase in the volume and penetration of education and training being offered. Favorable Climate for Higher Education in India • The Ministry of Human Resource Development has increased the higher education budget by 38.2 % from last year's Rs 7,952 crore to Rs 10,996 crore in 2010-11. • India is strongly favoring foreign direct investment (FDI) in education sector to facilitate students to avail quality learning in this competitive world. Up to 100% Foreign Direct Investment (FDI) in education, including higher education, is already being allowed under the automatic route, without any sectoral cap, since February, 2000.
  • 2. There is an additional proposal by the Ministry of HRD headed by Mr. Kapil Sibal, to bring down the interest rates on educational loans to as low as 4% further expanding the market base for education in India. • With the approval of the Foreign Educational Institution (Regulation of Entry and Operation) Bill, 2010, by the Union Cabinet of India, India is all set to welcome foreign universities to set up their campuses in the country. Chennai - Preferred Destination for Higher Education: With reputed institutions such as IIT Madras, Anna University, SRM University, Sri Ramachandra Medical College, SSN College of Engineering, University of Madras, Council of Scientific and Industrial Research etc, Chennai is the most preferred education destination in India. • The average literacy rate in the city is 80.14%, much higher than the national average of 64.5% • Tamil Nadu has the largest number of Engineering colleges in the country, with over 1, 50,000 engineers graduating every year. MARG Group is a leading infrastructure developer based out of Chennai - India, with a diversified portfolio of development of Special Economic Zones, IT Parks, Ports, Townships, Malls, Roads, Airports and Residential Projects. MARG Swarnabhoomi, the flag ship project of the MARG Group, offers ideal environments for business, living and learning and embodies the concepts of Education, Research and Innovation. Situated on the High growth corridor, the East Coast Road (ECR), connecting Chennai and Pondicherry, MARG Swarnabhoomi is master planned by HOK - USA and spread over 1000 acres. Along with two notified SEZs of "Multi-services" and "Engineering sector" and spread over 1000 acres, MARG Swarnabhoomi will also house the best global organizations in Education, IT/ITeS, Data Centers, Automotive, Electronics, Energy and Power, Bearings, Casting, Fasteners, Healthcare, Life sciences, R&D and other allied sectors. MARG Swarnabhoomi: The idea behind MARG Swarnabhoomi is to create an aspirational habitat by applying the principals of new urbanism where neighborhoods are ideal for living with zero congestion, minimal pollution, ecological conservation, high quality infrastructure, a harmonious society with inclusivity with a perfectly balanced world where life, livelihood and learning go hand in hand. Located about 80 kms from the city of Chennai, it offers an ideal place for educational institutions away from the noise, chaos and commotion of big cities. Apart from the basic infrastructure such as
  • 3. roads, water, telecom services etc, MARG Swarnabhoomi will offer State of the art health care facilities, theme parks, signature golf course, club house, and auto mechanized car parking, and a shopping mall housing the best of brands. Knowledge Hub Overview: The Knowledge Hub presents a unique destination for all educational needs, from school age to research level with branch campuses of some of the world's leading universities. Located in the multi services zone and master planned by Surbana International Consultants of Singapore, this hub is envisioned to cater to the huge demand for quality education of international standards. Centers of Excellence in Energy, Maritime and infrastructure and Real estate are proposed to come up in the Knowledge Hub. Apart from these centers of excellence, the Knowledge Hub also focuses on learning in Music, Aeronautics, Management, Nursing, Animation, Film, Engineering, Fashion, arts and Design, Hotel Management, Logistics and Supply chain which will turn MARG Swarnabhoomi into the knowledge destination of South Asia. • The Knowledge Hub promotes interaction between educational institutions and the industries in the Engineering and Multi- services SEZ for training and internships. • The innovation and research interests of the institutes can be pursued in full spirit by taking advantage of the Science Park and the Innovation Hub also within Multi-Services SEZ • The Knowledge Hub with state of the art infrastructure, luxury hostel facilities and sporting amenities, provides the most conducive atmosphere for learning. • Students can access the Dhyan Dhaam, located close to the Knowledge Hub for meditation and stress free living. • To nurture a congenial environment for learning, the industries in the entire MARG Swarnabhoomi are in the green and orange category. • It is well connected to the main city of Chennai and the nearby cities viz.. Pondicherry and Mahabalipuram
  • 4. Virginia Tech MARG Swarnabhoomi campus: Virginia Tech, Blacksburg is one of the most reputed and top ranked universities from the USA. It is also one of the top colleges in university research in the United States. Virginia Tech MARG Swarnabhoomi will be spread over 30 acres with a built up space of 70,000 sq ft to start up with. Initially Virginia Tech MARG Swarnabhoomi will begin with research programs with support from Institute of Critical Technology, Virginia Tech Transportation Institute and Virginia Tech Bioinformatics institute. Later, the Virginia Tech MARG Swarnabhoomi campus will also offer Masters and Doctorial program in Nano Scale Science and Engineering, Bio technology, Auto and Transportation Systems and Information Technology. Swarnabhoomi Academy of Music (SAM): The Swarnabhoomi Academy of Music envisioned by renowned musician and composer R Prasanna, is offering diploma programs since July 2010. Mr. Prasanna is an alumnus of the world famous Berklee College of Music, USA and aims to bring quality music education at affordable prices.First ever professional college of music in India to offer a range of programs in contemporary music viz., Rock, Jazz, Classical and World music. The academy is a fully residential facility set in a sprawling 4 acre campus in lush green surroundings. It has commenced the 6 month diploma program starting July 2010 handled by renowned musicians from around the world. SOON TO START- MARG Navajyothi Vidyalaya ( CBSE Day School from Classes 1-7 MIDAS (Marg Institute of Design & Architectural Studies) , offering B.Arch and B.Design courses The Innovation Hub overview: The Innovation hub at MARG Swarnabhoomi is the first of its kind ecosystem in India which focuses on innovation that is the need of the hour in today's competitive world. The main focus is to capture the emerging outsourced market in the space of Engineering, IT, Pharmaceuticals, Electronics, Automotive
  • 5. and urban planning among others, which have contributed to the growth of the Indian economy. The Innovation Hub comes up with the state of the art physical infrastructure of 2.5 million sqft of high quality R&D space to accommodate a cross section of clients, and a large resource pool from projects, products, services, human resources and Information technology. The Science park and the world - class educational institutions will support the innovation hub with an eco - system that is truly one of its kind. A member of the International Association of Science Parks, The Science Park in MARG Swarnabhoomi is spread over 42 acres and facilities access to a range of services in technology transfer, management, marketing and financial services. Formal links with research institutions and higher educational Institutions (HEIs) make the science park an ideal destination for science and business to meet and grow. BUSINESS MODELS We welcome Higher Education Institution, who are looking to set up their campus / training and educational facilities in MARG Swarnabhoomi. From our end we can provide complete end to end infrastructure solution to the institutions starting from providing land to assistance is building the campus. We currently operate on following models , which can be customized to meet individual client requirements. Build to Suit Solution: Provides customized buildings as per clients' requirements. Lease Rental Model: Provides ready-made space to start operations immediately. Land Lease (99 years): This is an option to acquire land on long term lease. Joint Venture: MARG as infrastructure partner can bring in the land as equity. We also welcome new methods of synergy which are beneficial to us and our clients. We would be happy to meet you for a detailed discussion. You may also browse through our website www.margswarnabhoomi.com for more details. Contact : viswa.kumar@marggroup.com