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The 5 Pillars and Cycle of Inbound Marketing

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The document discusses inbound marketing and outlines the 5 pillars and cycle of inbound marketing. The 5 pillars are having goal-oriented and measurable goals, knowing your target audience, creating the right types of content like blogs and videos, properly distributing content, and analyzing results. The inbound marketing cycle involves planning content, creating content addressing audiences' pain points, optimizing content to be found online, engaging audiences in conversations, converting visitors into leads and customers, and analyzing metrics to improve future content.

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@dougridley Inbound Marketing
@dougridley What is inbound marketing?
@dougridley Pull Earned Inbound vs. Outbound Push Interruption
@dougridley Inbound vs. Outbound Blog Video Direct Mail Ads
The 5 Pillars and Cycle @dougridley
The 5 Pillars of Inbound Marketing @dougridley
@dougridley Goal Oriented • What do I want to achieve? • Are my goals measureable?
@dougridley Know Your Audience • Who am I speaking to? • What are their pain points?
@dougridley Types of Content • Blog • Email Newsletter • Video • Webinar • Infographic • E-book
@dougridley Distribute Properly • How will people find my content?
@dougridley Analyze Results • Am I meeting my goals? • How can I improve?
Inbound Marketing Cycle Inbound Marketing Cycle @dougridley
@dougridley Plan • Create a content calendar
@dougridley Create • Address your audience’s pain points • Content lives on your website
@dougridley Be Found • Facebook • Twitter • Pinterest • LinkedIn • Email Newsletter
@dougridley Engage • Create conversations • Give people a reason to share
@dougridley Convert • Make visitors take action on your website
@dougridley Analyze • Use metrics focused on your goals • Use data to drive planning phase
@dougridley
Thank You Vital Design: vtldesign.com @vital_design @dougridley @dougridley

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