The deck first presented at SAP Inside Track Netherlands 2012 Updated for SAP CodeJam Warsaw SGH 2016-10-21

1. Vitaliy Rudnytskiy, SAP
@Sygyzmundovych
Data Visualization and Discovery

2. © 2011 SAP AG. All rights reserved. 1
Let’s talk about:
- What and why
- A bit of history
- Data Visual and
Discovery from SAP
- What’s coming…

3. © 2011 SAP AG. All rights reserved. 2
Let’s start with…
- … introduction :)
- Vitaliy Rudnytskiy
@Sygyzmundovych
- SAP’s Developer Relations team
- 12 years as a BI Technology Consultant
- SAP Mentor 2010-2014
- Self-proclaimed King of Data Geeks 
- Based in Wrocław

4. Self-service analytics

5. © 2011 SAP AG. All rights reserved. 5
For both Enterprise BI and Trusted Data Discovery…
Trusted Data DiscoveryEnterprise BI

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Analytics
"SAP has continued investing in new
capabilities with a number of potential
differentiators. For instance: SAP
Lumira's advanced self-service data
preparation and infographics features;
smart data discovery, by integrating
Predictive Analytics (SAP's advanced
analytics platform acquired from
KXEN) and Lumira; governed data
discovery, by integrating SAP Lumira
with SAP BusinessObjects Enterprise,
and integration with SAP HANA."
~Gartner

7. Visualization: A bit of theory

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Picture Superiority Effect – Understanding numbers

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Picture Superiority Effect - Remembering
„Cool Infographics: Effective Communication with Data Visualization and Design” by Randy Krum, John Wiley & Sons © 2014
after: „Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School” by John Medina, Pear Press © 2008

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Picture Superiority Effect - Context

11. based on „SAP Lumira: Data Visualization Handbook” and other
Data Visualization: Shapes and colours
source: http://christinaducruet.com/blog/?p=107

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Visual Perception
Source: „SAP Lumira Data Visualization Handbook” http://getlumira.sapstore.com/data-visualization-handbook/

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Chart Chooser
Source: http://www.extremepresentation.typepad.com/blog/2008/06/visualization-taxonomies.html

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Human eye can distinguish betwen 7-10 milion colors
How many can you?
source: https://en.wikipedia.org/wiki/Color_vision#/media/File:1Mcolors.png

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Primary colors
Subtractive colours –
cyan, magenta and yellow –
combine to form black
Additive colours –
red, green and blue –
reduce to produce white
source: http://designingfortheweb.co.uk/part4/part4_chapter16.php

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The Colour Wheel

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Example: SAP  Brand Elements  Visual  Color Palette
Our range of primary colors consists
of SAP Gold, white, black and the
supportive neutral colors (SAP light,
medium and dark gray)
We use our secondary color palette
for graphs and tables, as well as for
accent and highlighting purposes
https://www.sapbrandtools.com/color-palette/#palette-details

18. based on „The Visual display of Quantitive Information” by Edward Tufte, 1982/2001
Data Visualization: A bit of history

19. based on „The Visual display of Quantitive Information” by Edward Tufte, 1982/2001
Small Lies, Big Lies, or Manipulating the Truth

20. DataStorytelling…

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Tell your Story with SAP Lumira Infographics

22. Let’s move to modern times:
SAP BusinessObjects Lumira

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SAP Analytics solutions
Trusted data discovery
Instant insight for decision makers
Agility for analysts
Trust and scale for IT
Agile
Visualization
Advanced
Analytics
Enterprise
Business Intelligence

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Agile Visualization
Agile Visualization
Intuitively explore and communicate data
to reveal new insights at-a-glance
Agile
Visualization
Advanced
Analytics
Enterprise
Business Intelligence

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SAP Lumira
Product description
Transform data
 Acquire data from corporate, personal and web sources
 Acquire data from custom sources with extensions
 Quickly cleanse, combine and enrich data
Visualize and discover insights
 Rich library of chart types
 Extend, embed and customize with extensions
 Discover related insights and influencers
Share beautiful stories
 Build engaging stories that highlight KPIs
 Share insights on mobile, browser and desktop
Visualize your data, discover new insights, and share beautiful stories

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SAP Lumira
On mobile, browser, and desktop
DesktopBrowserMobile

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Trusted Data Discovery
Customers want:
AGILITY for business users
+
The ability to SCALE and GOVERN BI
strategically across the organization.
+
INNOVATION
AgilityforBusinessUsers
Enterprise scale and governance
Excel
Data
Discovery
Enterprise BI
Trusted Data
Discovery
Customer

28. Let’s move to future

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Now the spotlight is on you!
Do you want to
leave your mark
in the history of
visualization??

30. Thank you!
Dziękuję
Contact information:
Vitaliy Rudnytskiy, SAP
vitaliy.rudnytskiy@sap.com
@Sygyzmundovych