Customers keep abandoning your store leaving lots of orphaned carts floating around? Check out the effective plan of action on how you can solve this issue. Get your customers and sales back! Image Credits: https://www.flickr.com/photos/arlophoto/6014927165/ https://www.flickr.com/photos/hometownzero/79698342/ https://www.flickr.com/photos/esparta/1609874001/ https://www.flickr.com/photos/42931449@N07/6812481635/ https://www.flickr.com/photos/68751915@N05/6848823919/

2. Do you know that
RIGHT NOW
YOU ARE
LOSING SALES?
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3. Abandoned carts
Completed purchases
Every day
about 60-70% of
online shoppers
abandon their carts
without completing
checkout.
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4. For lots of online shops
it results in
a staggering amount of
LOST REVENUE!
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5. 4
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6. 1. Pricing
unexpected and
unclear costs,
hidden charges,
overestimated prices
can be the reason
why shoppers leave
your online store.
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7. 2. Payment issues
concerns about
payment security,
limited or complicated
payment options,
declined payments,
etc.
can result in a big
amount of lost sales.
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8. 3.Website performance
unclear navigation,
slow load time,
frequent crashes
and a bunch of other
site performance
issues can
put shoppers away.
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9. 4.No buying intention
shoppers can either be
in the process of
making a purchasing
decision
(they may be comparing
product options, choosing
the best pricing offer, etc.),
or they may be
just browsing with
no intention to buy.
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10. More reasons for
online cart abandonment
are described
in this blog post.
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11. While the reasons for cart
abandonment are endless,
failure to capitalize on these
lost sales opportunities can
cost your online
business too much!
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12. @mageworxdotcom

13. First you need to
implement
technical
improvements
to your online
store
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14. That is:
• enhancing website speed,
• moving to a better hosting,
• improving store navigation,
• minimizing checkout,
• and the like.
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15. Second,
reconsider your
pricing policy.
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16. You need to:
• be more up-front with pricing
and fees,
• offer more pricing flexibility,
• extend the list of available
payment options.
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17. However,
making a convenient and
shopper-friendly E-store
doesn’t guarantee
that people won’t leave their
carts in the middle of the
checkout process!
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18. If shoppers keep
leaving your store,
you can resort to…
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19. @mageworxdotcom

20. First you need to
collect your
customer’s
email addresses.
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21. That can be done either via
introducing sign up forms
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22. Or via the process of
signing-in/registration.
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23. The pros and cons
of each method are described
HERE.
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24. When emails are collected,
you may proceed to the next
stage…
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25. @mageworxdotcom

26. The first email
for
sending
the 1st follow-up is
20 minutes.
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27. Your first recovery email
should not be selling.
It is a polite reminder of
what has been forgotten
and a suggestion to help.
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28. This is an example:
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29. The second email,
should be sent
1-2 days after the
initial follow-up.
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30. A sequence email
should create
a sense of urgency and a
stronger call to action.
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31. Inform your shoppers
that carts may soon expire,
and that discounts or
availability won’t be
guaranteed at a later point.
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32. Check this example:
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33. The third email,
should be sent in
3-7 days since the
moment of cart
abandonment.
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34. Clearly state
that is the last chance
to recover purchases.
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35. Incentivize your shopper!
Offer them
big time-limited discounts,
free shipping
and other benefits.
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36. This is a good example:
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37. And remember!
When it comes to
cart abandonment emails,
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38. the most crucial factors are:
an email subject line,
the tone of your message.
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39. Check out
this blog post
to learn how to craft
a perfect remarketing
message.
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40. @mageworxdotcom

41. Lost sales recovery
is a complex process.
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42. It consists of
• technical website
improvements;
• wise onsite marketing;
• remarketing
campaigns.
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43. And if you manage to organize
the process the right way,
you will get most of your
abandoned customers
back!
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44. You can find more info
on the topic here:
http://blog.mageworx.com/2014/04/lost-sales-recovery-part-1/
http://blog.mageworx.com/2014/04/cart-abandonment-email/
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