This document discusses what a pitch is, the different types of pitches, and how to structure and prepare an effective pitch. A pitch is a brief presentation used to sell an idea to investors, partners or customers. There are one-sentence pitches, elevator pitches, and pitch decks. An effective pitch structure includes introducing the problem, solution, business model, team and call to action. The document also summarizes the Disney creative strategy and Business Model Canvas frameworks for generating and evaluating ideas in a concise pitch.

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Pitch
WHAT, WHY & HOW…
Email: vg@ipb.pt | Tm. 273 330 613 | facebook/vgportal | Vitor Gonçalves |

2. Pitch: what, why and how…
Brief summary:
- What is a pitch and what types of pitch are there?
- What are the essential points of a pitch?
- Why I need a pitch?
- What to communicate and how to communicate?
- What is the structure of a pitch?
- How to prepare a good pitch?
- The Disney creative model summed up in a Pitch.
- The Business Model Canvas summarized in a Pitch.
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3. Pitch: what, why and how…
What is a pitch?
Pitch is a quick presentation of a product or a business, with the intention of
"selling" the idea to investors, partners and customers.
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4. Pitch: what, why and how…
Types of pitch?
One-sentence pitch:
Summarize your business idea in two or three lines:
• Your company name
• What she is developing
• Which market is targeted
• What problem does it solve
• With what differential.
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5. Pitch: what, why and how…
Types of pitch?
The elevator pitch
• Can be translated as “elevator speech”
• A quick presentation about the business.
• You use those seconds to convince that it
is worth investing in your business.
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6. Pitch: what, why and how…
Types of pitch?
Pitch deck
• The pitch deck is a presentation with a slide show that supports speech.
• use the slides to get your listeners' attention.
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7. Pitch: what, why and how…
structure of a pitch:
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Pitch

8. Pitch: what, why and how…
Structure of a pitch:
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9. Pitch: what, why and how…
During the Pitch…
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Network
Risk / Responsible
Be scare
Stay strong
Sell (even in social or environment areas)
Inform yourself
Stay Motivated
Work together

10. Pitch: what, why and how…
The Disney creative model summed up in a Pitch.
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Is the child within us
See the opportunities, not the problems
No idea is a bad idea
Think "out of the box"
Is the creator that exists within us
It focuses on the design of things
Analyzes ideas thinking “it is possible”
Think "How can I make this possible"
Is the analyst and solver within us
Evaluates ideas systematically
Believes that all ideas must be evaluated
Consider problems and possible solutions

11. Pitch: what, why and how…
Disney Creative Strategy
Group Dynamics discussion
Brainstorming
SCAMPER
Dreamer
Mental maps
Conceptual Maps
Empathy Map
Designer
Business Model Canvas
Critic
(i) The Dreamer: is visionary enough to be
able to generate ideas faster than the
rest of his colleagues.
(ii) The Designer: turns ideas into concrete
intentions or drawings.
(iii) The Critic: one who analyzes or refines
the business idea more and more.
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12. Pitch: what, why and how…
Disney Creative Strategy
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Dream Design Criticizes > be an entrepreneur

13. Pitch: what, why and how…
Business Model Canvas
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Plan your business idea
AlexanderOsterwalder,The Business Model Canvas
https://www.youtube.com/watch?v=QoAOzMTLP5s&t

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AlexanderOsterwalder,The Business Model Canvas

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Thank you
Vitor Barrigão Gonçalves
Escola Superior de Educação
Instituto Politécnico de Bragança
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