There are plenty of tech tools for fundraising, but what tools are best for causes wanting to raise money and build awareness in partnership with for-profit businesses? In this informative and actionable webinar, Joe Waters suggests seven tech tools that can make nonprofit and company collaborations easier and more successful. As defined by Joe, Cause marketing is a mutually beneficial business and nonprofit partnership in which a company puts the power of its brand and marketing behind a cause to generate profits for both. In cause marketing, the company uses the cause as the focus of its marketing tactics. During this one-hour interactive session, we’ll address what cause marketing is, how it can help your organization and what tools you’ll need to be most effective. What You’ll Learn: • Which social media tools will build your presence and credibility with corporate partners • How to tweet, blog and Facebook your way to success • The importance of mobile technology to your success, and your future • How to take your cause marketing program online with etailers • The best way to use location-based services such as Foursquare Guest Expert, Joe Waters Joe Waters teaches nonprofits and businesses how to use cause marketing and social media to establish, grow and deepen relationships with donors and consumers. He writes the web's leading cause marketing blog, Selfishgiving.com, and is a contributor to The Huffington Post, Chronicle of Philanthropy and Care2.com's Trailblazers for Good series. Joe is co-author of Cause Marketing for Dummies (August, 2011).

1. Webinar: Effective Cause Marketing

2. About Vivanista High quality Training & Tools to help you and your organization raise more money.

3. Guest Expert Joe Waters Cause Marketing Expert Selfishgiving.com Guest Expert

5. Tech Tools for Cause Marketing

8. What is Cause Marketing? Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit

9. What it Does: Money & Awareness

13. Point-of-Sale Cause Marketing

17. Purchase Triggered Donations Joe

18. Action Triggered Donations

21. Tech Tool #1: Online Giving

22. eBay’s Mission Fish 95 Million Users on eBay Causes/Companies can do POS, PTD within eBay

23. Benevity: MF on Steroids

24. Tech Tool #2: Social Media

25. Promoting

26. Learning

28. Facebook Likes

29. Tech Tool #3: LBS

30. What is Location-Based Cause Marketing? Using mobile technology to target consumers by location to achieve cause marketing goals

31. Mobile

32. Check-In Donations

33. Check-In Donations Complete Challenge = $5 + $5 Match

34. Badges

35. Loyalty Programs

36. Mobile Payments

38. For More Training www.HospCorpDev.com

39. For More Training www.SixFigureCauseMarketing.com

41. For More Info

42. For More Info