Good Content

1. Bloomenergy
Dr. Vivek Kumar
SVPCET, Nagpur

2. BACKGROUND INFO
 Headquartered in Sunnyvale, California, BloomHeadquartered in Sunnyvale, California, Bloom
Energy is a company that was founded in 2001 byEnergy is a company that was founded in 2001 by
K.R. SridharK.R. Sridhar
 Bloom Energy has created an innovativeBloom Energy has created an innovative
technology that can change the way the worldtechnology that can change the way the world
generates and consumes electricitygenerates and consumes electricity
 The “Bloom Box” is a unique on site powerThe “Bloom Box” is a unique on site power
generation system that uses new fuel cellgeneration system that uses new fuel cell
technology with roots in NASA’s Mars programtechnology with roots in NASA’s Mars program

4. WHAT IS THE BLOOM BOX?
 a collection of fuel cells, skinny batteries thata collection of fuel cells, skinny batteries that
use oxygen and fuel to create electricity with nouse oxygen and fuel to create electricity with no
emissionsemissions
 made of sand that is baked into diskette-sizedmade of sand that is baked into diskette-sized
ceramic squares and painted with green andceramic squares and painted with green and
black inkblack ink
 The fuel cells are stacked into brick-sizedThe fuel cells are stacked into brick-sized
towers sandwiched with metal alloy platestowers sandwiched with metal alloy plates
 The Bloom Box consists of these fuel cell stacksThe Bloom Box consists of these fuel cell stacks
that are housed in a refrigerator-sized unitthat are housed in a refrigerator-sized unit

5. HOW DOES IT WORK?
 Oxygen is drawn into one side of the unit, and fuelOxygen is drawn into one side of the unit, and fuel
(fossil-fuel, bio-fuel, or even solar power can be(fossil-fuel, bio-fuel, or even solar power can be
used) is fed into the other sideused) is fed into the other side
 The two combine within the cell and produce aThe two combine within the cell and produce a
chemical reaction that creates energy with nochemical reaction that creates energy with no
burning, no combustion, and no power linesburning, no combustion, and no power lines
 about 64 stacks of fuel cells can power a smallabout 64 stacks of fuel cells can power a small
business like a Starbucks franchisebusiness like a Starbucks franchise
 The device was originally invented to produce oxygenThe device was originally invented to produce oxygen
on Mars but when NASA scrapped the Mars mission,on Mars but when NASA scrapped the Mars mission,
Sridhar reversed his Mars machine, pumping oxygenSridhar reversed his Mars machine, pumping oxygen
in, instead of making oxygenin, instead of making oxygen

7. Inside the Box

8. BENEFITS
 Lower your energy costs and eliminate volatilityLower your energy costs and eliminate volatility
 Save the environment and save moneySave the environment and save money
 Improve your energy security and reliabilityImprove your energy security and reliability
 Start small and "pay as you grow"Start small and "pay as you grow"
 Get access to power quicklyGet access to power quickly

9.  Higher Efficiency
 Virtually no Smog Forming Particulates
 Low CO2
Emissions
 Land Savings

10. Leisure Global Warming

11. COST
 Cost is always a concern with fuel cells, as isCost is always a concern with fuel cells, as is
round-the-clock, 24-7 functionalityround-the-clock, 24-7 functionality
 Bloom Energy still has to figure out how to mass-Bloom Energy still has to figure out how to mass-
produce the unit and get its costs down lowproduce the unit and get its costs down low
enough to outfit every home with a Bloom Boxenough to outfit every home with a Bloom Box
 Sridhar says he eventually wants to get costsSridhar says he eventually wants to get costs
down to $2,000 per boxdown to $2,000 per box

12. Careers
Our employees come from a broad range of backgrounds, but we
have a singular goal in common: to make clean, reliable energy
affordable to everyone in the world. In order to achieve our goal,
we seek the highest caliber people to join our fast paced
organization. Our team is data and mission driven and thrives in
challenging environments. Please apply to Bloom Energy if you would
like to work towards achieving our goal and are looking for an
exciting and unique career opportunity.

13. NOTABLE CUSTOMERS

14. CONCLUSION
 Sridhar has ambitious goals for his Bloom Box,Sridhar has ambitious goals for his Bloom Box,
planning not only to place it in every Americanplanning not only to place it in every American
home in 10 years, but also in homes in Africa,home in 10 years, but also in homes in Africa,
India, and ChinaIndia, and China
 His next goal is to start with “America’s FirstHis next goal is to start with “America’s First
Family”; he “want(s) a Bloom Box next to theFamily”; he “want(s) a Bloom Box next to the
[White House] organic vegetable garden,” and[White House] organic vegetable garden,” and
says “It’s about seeing the world as what it cansays “It’s about seeing the world as what it can
be.”be.”

15. REFERENCESREFERENCES
 http://www.bloomenergy.comhttp://www.bloomenergy.com (8 April 2010)(8 April 2010)
 Huq, Husna. “Bloom Box: What it is and how does itHuq, Husna. “Bloom Box: What it is and how does it
work?”work?”
http://www.csmonitor.com/USA/Society/2010/0222http://www.csmonitor.com/USA/Society/2010/0222
/Bloom-box-what-it-is-and-how-does-it-work/Bloom-box-what-it-is-and-how-does-it-work (22(22
February 2010)February 2010)
 Ricker, Thomas. “The Bloom Box: a power plant forRicker, Thomas. “The Bloom Box: a power plant for
the home (video)”the home (video)”
http://www.engadget.com/2010/02/22/the-bloom-http://www.engadget.com/2010/02/22/the-bloom-
box-a-power-plant-for-the-home-video/box-a-power-plant-for-the-home-video/ (22(22
February 2010)February 2010)

16. Thank You