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Supply chain management
in e commerce
SUBMITTED TO SUBMITTED BY
DR SUNAINA JAIN VEDANGI BHATNAGAR BM 016269
VIVEK TYAGI BM...
SUPPLY CHAIN MANAGEMENT
 Supply chain management is delivering the right product to the right place, at
the right time an...
E commerce supply chain
Need for e- SCM
 Avoid costly disasters
 Reduce administrative overhead
 Reduce unnecessary inventory (thereby increasi...
FLIPKART
 Founded by Sachin bansal and benny bansal in banglore , Karnataka in 2007.
 Leading e-commerce players in the ...
Product portfolio
 Books
 Movies
 Music
 Games
 Mobiles
 Cameras
 Computers
 Healthcare and personal products
 Ho...
Product offering
 Wide range of products
 Over and above15 million products
 Website ranking-
 India rank -12th
 Worl...
Payment Options
Reciept Generation and online tracking
system
 Order Number : OD203567454 (the customer is given order no as soon as the
...
AFTER SALES SERVICE
1. 30-DAY Money back guarantee
Unsatisfied Calls/Connects Product
Customer with flipkart returned Repl...
Purchases and Procurement
Inventory Levels
+
Rare Ordered Product
Direct Procurement From
Companies
Stocked in the warehou...
Pricing & Margins
8-35%On sale price of product
Parameter= Brand, Category margin,
Premium margin, Volume, Cost of
Deliver...
Distributor Frame
in overall India
25 Warehouses -7 previously, other converted from delivery centre
60 Delivery Centers -...
How to place order
 Go to website and click on the "Login" button on the upper right-hand corner.
 Enter the username an...
 By hovering over the shopping cart icon, this will show the total amount of boxes
that have been selected to be purchase...
DELIVERY AND LOGISTICS
 Over 30,000 orders served by flipkart daily.
 First, location of the product is identified, then...
 If you purchase product e-commerce company then they will deliver product through
some courier partner.
After Courier pa...
RETURN POLICY
 Customer can replace their product on flipcart such as lifestyle (watches, jewellery,
footwear), home deco...
Prochain SlideShare
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Supply chain management IN E COMMERCE

E COMMERCE SUPPLY CHAIN MANAGEMENT FLIPKART

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Supply chain management IN E COMMERCE

  1. 1. Supply chain management in e commerce SUBMITTED TO SUBMITTED BY DR SUNAINA JAIN VEDANGI BHATNAGAR BM 016269 VIVEK TYAGI BM016282 SHRUTI GARG BM 016235 SUSHMA KUMARI BM016257 SUCHITA SINGHAL BM016245
  2. 2. SUPPLY CHAIN MANAGEMENT  Supply chain management is delivering the right product to the right place, at the right time and at the right price and is one of the most powerful engines of business transformation.  Electronic commerce, commonly known as e-commerce or e Commerce, or e- business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.  It is the deployment of technology to improve supply chain management which is something new to the industry
  3. 3. E commerce supply chain
  4. 4. Need for e- SCM  Avoid costly disasters  Reduce administrative overhead  Reduce unnecessary inventory (thereby increasing working capital)  To make it a more efficient channel  Speed up production and responsiveness to consumers  To gain higher profit margins on finished goods
  5. 5. FLIPKART  Founded by Sachin bansal and benny bansal in banglore , Karnataka in 2007.  Leading e-commerce players in the country  With more than 2 million registered users and sale of 30000 items on a daily basis  Started with initial capital of rs. 4 lac  7 warehouses, offices and dilvery centres  500 plus distributers  Tie ups with more than 15 courier companies.  Earns revenue of over and above rs. 1180 cr.  With 4600+ employees.
  6. 6. Product portfolio  Books  Movies  Music  Games  Mobiles  Cameras  Computers  Healthcare and personal products  Home appliances and electronics  Perfumes
  7. 7. Product offering  Wide range of products  Over and above15 million products  Website ranking-  India rank -12th  World rank- 247
  8. 8. Payment Options
  9. 9. Reciept Generation and online tracking system  Order Number : OD203567454 (the customer is given order no as soon as the order is being placed)  When the receipt is forwarded to the respective customer through email or message it Contains all information- product code, date of purchase, reference no., delivery area code.  Flipkart logistics Agency no. is also provided.  Update of the shipment status is also provided to the buyers.  Easy tracking of orders as the receipt is forwarded through emails as well as in the form of messages on the registered mobile number
  10. 10. AFTER SALES SERVICE 1. 30-DAY Money back guarantee Unsatisfied Calls/Connects Product Customer with flipkart returned Replacement customer service by logistics or money is partners returned in the account 2. E-WALLET Feature ( flipkart adds new dimensions to its operating cycle) Loyal Deposit Use it for further Customer more money purchases 3. Reporting & Analytics On the basis of your past Schemes/ Discount/ Offers/ Behavioral purchase Recommendations are generated 4. Reviews First to review Certified Buyer
  11. 11. Purchases and Procurement Inventory Levels + Rare Ordered Product Direct Procurement From Companies Stocked in the warehouse and Delivery Centers Credit period=14-30 days Credit Limits= varies with products Distributors of these companies delivers the product in respective flipkart’s Ware house (as per requirement) 1.Weekly 2.Monthly 3.One-time 4.Urgent
  12. 12. Pricing & Margins 8-35%On sale price of product Parameter= Brand, Category margin, Premium margin, Volume, Cost of Delivery, Operating cost margin High Margin Category Toys, Watches, Beauty & Healthcare, luggage Mid Margin Category Books, TV, Home & Kitchen, Gaming, Belts, Bags Low margin category Mobiles & Cameras, Computer accessories
  13. 13. Distributor Frame in overall India 25 Warehouses -7 previously, other converted from delivery centre 60 Delivery Centers - 35 previously, others newly formed (aim to reduce the time of delivery) Customer order Checked in delivery centre inventory YES Delivery Time 1-2 Days SUCCESS!!! Sent to logistics body NO Checked in the nearest warehouse inventory Automatic inventory check via Inventory management system Ordered to the company YES Delivery time 2-5 Days YES Delivery time 6-15 Days NO
  14. 14. How to place order  Go to website and click on the "Login" button on the upper right-hand corner.  Enter the username and password and click on Login.  Enter the shipping information by choosing a ship date and a carrier, unless it was automatically set for you.  Add the items to the shopping cart by entering the quantity amount into the "Purchase" column field, then press the enter key to add it or use the Add option.  By clicking on the Details link under the Actions column the "Product Description" window will pop-up showing detailed information of the product that is going to be purchased. .
  15. 15.  By hovering over the shopping cart icon, this will show the total amount of boxes that have been selected to be purchased.  To preview the orders click on Your Cart, review the invoice order; then, click on "Checkout" to complete this transaction. The assigned salesperson to the customer account will receive an email with the checked out orders.  The E-commerce user will automatically be taken to the Order Summary tab where they can view the orders. Any pending open market orders to be approved by the account manager will have the status of "Pending Approval" until they are reviewed and approved by the assigned salesperson.  Once the salesperson has approved the order, the customer will automatically receive the invoice order via e-mail if this option is enabled. The status of the order will change to "Approved". A copy of the invoice can be printed from the "Order Summary" tab by clicking on the "Print Invoice" option under the "Actions" column.
  16. 16. DELIVERY AND LOGISTICS  Over 30,000 orders served by flipkart daily.  First, location of the product is identified, then logistic body is assigned.  After this, customer product delivery location comes into consideration.  Parameters in this process are city, locality, type of product, cost, inter city agreement etc.
  17. 17.  If you purchase product e-commerce company then they will deliver product through some courier partner. After Courier partner deliver the product to the customer courier company notify online portal regarding the same and they close the matter. When they close our order we get mail from online portal that your product is deliver.
  18. 18. RETURN POLICY  Customer can replace their product on flipcart such as lifestyle (watches, jewellery, footwear), home decor , home furnishing, automotivebooks and more within 10 days.  Refunds are not offered on electronics.  Customer can return clothing for an exchange within 30 days of delivery if product is unworn, unwashed, without stains with all original tags still attached .  Flipcart recently changed its shipping and policies which states that “ For flipcart advantage orders, reverse shipping fee will be compensated if the returned items are found to be damaged , missing or mis-shippedwhen verified at the fulfilment center.”

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