1. Crossborder Placement
Marketing

2. Hypothesis
• Capture of US markets by Indian IT companies
• Discussion on will this outsourcing/offshoring
trend continue for ever
• What next for Indian IT companies

3. Experiments
• Segregation of Indian IT companies into two
sector, big IT companies and med size IT
companies
• Mixture of open and close ended
questionnaire.
• Thinking which goes into designing
questionnaire
• Verifying Random sample

4. Results
• Marketing of niche skill set of highly qualified
Americans mostly middle age and in late 50s
to Indian companies.
• Pilot project to open vocational training
institute
• Suggestion of speaking to US government as
stakeholder to raise grant money
• Tweaking and holistic improvement in
business idea

5. New Hypothesis
• Strengthening of original idea and business
dynamics
• Changes in terms of offerings, revenue model
and new pilot project.