Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
The Mafia Offer How to Presell
Your Product at
80%Conversion Rate
...no horse heads involved J
By @Jesterman & @VladBlagi...
startups/ innovations / products
9 out of 10
HOW DO YOU KNOW IF
YOURS WILL SUCCEED?
L
The Bad News:	
  
YOU
DON’T!
THERE IS A DIFFERENCE BETWEEN
WHAT PEOPLE SAY
AND WHAT THEY DO
Not even if you
have interviewed
your customers
J
The Good News:	
  
THERE IS A
SYSTEMATIC WAY TO
FIND OUT, WITH A HIGH
DEGREE OF CERTAINTY
YOU DON’T EVEN
HAVE TO BUILD A
PRODUCT TO START
SELLING IT
What if
I told you
The framework is called
The Mafia Offer
AND IF DONE
RIGHT, IT
CONVERTS AT
80%
Yep, you read that right
SAY YES…
AND BUY!4OUT OF 5
Ash Maurya
Credit
Ash is a serial entrepreneur and
the best selling author of Running Lean
Want to create
YOUR OWN
mafia o...
steps to build your own
Mafia Offer6
Must…
have...
BEER!
Nail the
problem
Do 20 Problem Interviews
A 1st problem is…
Does this resonate with you?
How do you deal with it today?
Is it a must-have?....
Search for
patterns
Deliver a compelling
demo2
Do 30 Solution Interviews
This is how our solution looks today
(screen per problem).
Which of the screens resonated the mo...
Central activity: DEMO
Don’t start development yet! Build a
MINIMAL demo that visually
demonstrates the solution (to your
...
People might start asking for the price and when will it
be available… This is a
Buying signal
But
Wait!
A buying signal does not
necessarily result in a sale!
You need to take this a
STEP FURTHER
DESIRE
Build
3
Try a mix of these irresistible
MARKETING TECHNIQUES
Social Proof Personal Authority
Prizing Scarcity
PRICE
Explicitly anchor the
4
Learn from the master. When
Steve Jobs announced the
price of iPad, he has first
compared it to a notebook
($999). The iPa...
 $200 is less than 4 hours of development time
(spent on a home brew system)
BIG PROMISE
Make a
5…you intend on keeping
CONCIERGE MODEL
Close interactions with first
customers mean you are not
only selling your product. You
are actually selli...
RAISE IT!
Don’t lower the signup friction,
6
Thoroughly QUALIFY
who you allow to be
in your first set of
customers – don’t just
let anyone in.
Avoid that people
sign u...
IN PRACTICE
How to get started and put this
Ash is a serial entrepreneur and
the best selling author of Running Lean
If you missed Ash
Maurya’s workshop
Do Not Despai...
Prochain SlideShare
Chargement dans…5
×

The Mafia Offer: How to Presell your Product at 80% (!) Conversion Rate

12 972 vues

Publié le

How to build an offer your customers cannot refuse!

Publié dans : Ventes, Business, Technologie
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, eBooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Répondre 
    Voulez-vous vraiment ?  Oui  Non
    Votre message apparaîtra ici

The Mafia Offer: How to Presell your Product at 80% (!) Conversion Rate

  1. The Mafia Offer How to Presell Your Product at 80%Conversion Rate ...no horse heads involved J By @Jesterman & @VladBlagi Big thanks to @ASH MAURYA !
  2. startups/ innovations / products 9 out of 10 HOW DO YOU KNOW IF YOURS WILL SUCCEED?
  3. L The Bad News:   YOU DON’T!
  4. THERE IS A DIFFERENCE BETWEEN WHAT PEOPLE SAY AND WHAT THEY DO Not even if you have interviewed your customers
  5. J The Good News:   THERE IS A SYSTEMATIC WAY TO FIND OUT, WITH A HIGH DEGREE OF CERTAINTY
  6. YOU DON’T EVEN HAVE TO BUILD A PRODUCT TO START SELLING IT What if I told you
  7. The framework is called The Mafia Offer AND IF DONE RIGHT, IT CONVERTS AT 80%
  8. Yep, you read that right SAY YES… AND BUY!4OUT OF 5
  9. Ash Maurya Credit Ash is a serial entrepreneur and the best selling author of Running Lean Want to create YOUR OWN mafia offer? Check out Ash’s FREE 3-part video course: j.mp/Mafia-Course
  10. steps to build your own Mafia Offer6
  11. Must… have... BEER! Nail the problem
  12. Do 20 Problem Interviews A 1st problem is… Does this resonate with you? How do you deal with it today? Is it a must-have?...
  13. Search for patterns
  14. Deliver a compelling demo2
  15. Do 30 Solution Interviews This is how our solution looks today (screen per problem). Which of the screens resonated the most? Which could you live without? Are there any additional features you think are missing?
  16. Central activity: DEMO Don’t start development yet! Build a MINIMAL demo that visually demonstrates the solution (to your customer’s problems), NOT a working prototype.
  17. People might start asking for the price and when will it be available… This is a Buying signal
  18. But Wait! A buying signal does not necessarily result in a sale! You need to take this a STEP FURTHER
  19. DESIRE Build 3
  20. Try a mix of these irresistible MARKETING TECHNIQUES Social Proof Personal Authority Prizing Scarcity
  21. PRICE Explicitly anchor the 4
  22. Learn from the master. When Steve Jobs announced the price of iPad, he has first compared it to a notebook ($999). The iPad was introduced at “JUST” $499
  23.  $200 is less than 4 hours of development time (spent on a home brew system)
  24. BIG PROMISE Make a 5…you intend on keeping
  25. CONCIERGE MODEL Close interactions with first customers mean you are not only selling your product. You are actually selling your expertise in the form of consultancy. To the customer, this consultancy, combined with the software product is surely worth way more than $200/month. For you, the consultancy is necessary to ensure that the product you are building matches the expectations of your customers.
  26. RAISE IT! Don’t lower the signup friction, 6
  27. Thoroughly QUALIFY who you allow to be in your first set of customers – don’t just let anyone in. Avoid that people sign up, only to be asking their money back after 30 days.
  28. IN PRACTICE How to get started and put this
  29. Ash is a serial entrepreneur and the best selling author of Running Lean If you missed Ash Maurya’s workshop Do Not Despair Ash has made his new material available online for FREE (only until 25th of May!) j.mp/Mafia-Course

×