This document describes a customizable online employee engagement and recognition program called PotentialPoint. It aims to align employee performance with company brand values and goals. The program allows employees to nominate peers for demonstrating desired behaviors. Nominations are tied to measurable business impacts and brand areas. Managers can monitor participation and view success stories. The program issues recognition emails and certificates. It provides reports on participation, nominations, and ROI. Client testimonials praise the program for educating employees, increasing motivation, and improving retention.

1. BRAND POTENTIALPOINT TM INTERNAL BEHAVIOR 2.0 TOOLS EMPLOYEE ENGAGEMENT SOCIAL management

2. Percentage of Employees Disengaged 52 Gallup | January 2010

3. 18 Percentage of Employees “Actively” Disengaged Gallup | January 2010

4. Overall Percentage of Disengaged Employees 74 Plansponsor | January 2010

5. THINK DIFFERENTLY ABOUT ENGAGEMENT Performance | Behaviors Brand Strategy | Business

6. ENGAGED EMPLOYEES =

8. Applaudeach other for delivering the desired behaviors and sharing the stories that deliver results

9. Assessperformance impacts and return on investment

10. Advanceperformance by mentoring and making best practices repeatable practice

12. Customizable Program Home Page 2.0 Interface allows others to comment and share in recognition spreading enthusiasm throughout the organization.

13. Customizable Program Home Page Optional “points based” program Capture a best practices for others or for yourself! Recent Nominations (best practices) are highlighted on the homepage for others to learn from. Important Messages are also sent as an email to the user. A portal for your brand Program Statistics give users a snapshot of participation.

14. The witness (nominator) chooses one or more individuals to nominate The witness ties the nomination to one or more areas of the brand Peer Nomination Form The witness describes the behaviors they are nominating someone for. Each nomination gets a unique title Each nomination is tied to a Measurable Business Impact

15. Measure the impact of your brand by reviewing key reports. Run “campaigns” to target specific business goals and desired results. Participants can earn double or triple incentives for driving certain initiatives. ROI: Impact Dashboard © Brand Integrity, Inc. *Patent Pending*

16. Nominations Report Everyone has access to view nominations. Use these captured success stories to educate new employees on company best practices or share a nomination at your next team meeting. Nominations become the folklore that embody the culture at your company.

17. Individual Participation Report Participants cannot hide from this program. Managers can review individual participation levels and drill in to review their nominations -- very effective for performance reviews! © Brand Integrity, Inc. *Patent Pending* 14

18. Participation Dashboard Report Monitor program participation at the company level. Click on a statistic to drill down and view program participation of individual participants.

20. Break down costly silos by easily sharing success across departments.

21. Increase program participation at all levels of the organization.Alerts can also besyndicated with your company’s intranet portal to increase awareness and the power of storytelling.

23. Highlight organizational best practices by showcasing certain nominations.

25. Client Testimonials “This recognition program has enabled our staff to better understand our strategy, educating them on the behaviors and experiences that drive success for our firm. It is simple, user friendly and easy to use. Enhanced employee excitement and motivation has been evident since the week we launched the program.” – Partner “Reading these nominations has been an eye-opener! It has given me specific examples of the numerous and various ways we serve our clients. I am impressed with the tremendous talent, dedication and creativeness of the members of this company. It will surely give me more confidence in recommending [our company] to friends and associates.” – Receptionist “This is a great tool to help facilitate [our brand]. We spent a lot of time defining the goals, behaviors and activities [of our brand], but they can be hard to get your arms around. The recognition program has allowed us to get a quantifiable and formal application around those concepts. It allows us to use nominations as teaching and training tools. It makes the whole brand strategy more concrete…” – Company Leader “After implementing the recognition program, I don’t know how a company could implement a brand or change a culture successfully without this solution.” - CEO “After implementing this recognition program, our firm has maintained a 12 percent growth rate, even in this volatile economy….Our team members now know more about how their efforts impact our business and the opportunities they have to enrich their careers. Employee retention also is up. In fact, since the start of the program [2 years ago], we’ve only lost one team member who left to pursue a dream of owning his own business.” – Marketing Director

26. RECOGNIZE ON BRAND BEHAVIORS communicate SHOW THEM HOW