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Peace Care+Chamois Butter for Lunch//OvernightWebsite Challenge © 2011 Chamois Butter For Lunch 1
© 2011 Chamois Butter For Lunch 2 //Jeremy Arnold  //Brian Carstensen  //Zernyu Chou  //Rafael Garcia //Mike Kinney  //Jesse Krantzler //Greg Lyon  //Christine Mortensen //Brett Phillips
© 2011 Chamois Butter For Lunch 3
Technology Stack CMS Language & Framework Database Architecture © 2011 Chamois Butter For Lunch 4
Hour 1: Harvest Critical Business Goals © 2011 Chamois Butter For Lunch 5 Git Money! Strong Public Face Showcase Engaging Content Set the Strategy for Digital Success
Hour 1: Determine Target Audiences © 2011 Chamois Butter For Lunch 6 US Educational Institutions Developing Communities Development Agencies Create Messaging, Tone, & Content Strategy
Hours 2-3: Sitemap & Wireframes © 2011 Chamois Butter For Lunch 7
Hours 4-6: Template Designs, Skeleton Creation © 2011 Chamois Butter For Lunch 8
Hours 7-15: Design Revisions & Development! © 2011 Chamois Butter For Lunch 9
The Things We Built… Homepage Rotator © 2011 Chamois Butter For Lunch 10 ,[object Object]
Engaging copy inspires action amongst site visitors,[object Object]
The Things We Built… Form Integration with Batch Books CRM © 2011 Chamois Butter For Lunch 12 ,[object Object]
Sends email notification that a new lead has been captured,[object Object]
The Things We Built… Editable & “Stampable” Calls to Action © 2011 Chamois Butter For Lunch 14 ,[object Object]
Insert a stamp with 2 lines of code,[object Object]
Hours 21-23.5: Go Live Preparation & Fun Stuff! Custom 404 Page Updated Social Media Presence © 2011 Chamois Butter For Lunch 16
Hours 21-23.5: Go Live Preparation & Fun Stuff! Search Engine Optimization 301 Redirects from old site to ensure no broken links Keyword optimized title tags and meta descriptions Set up Google Analytics & Webmaster Tools Favicon! © 2011 Chamois Butter For Lunch 17
Hours 21-23.5: Sharing Our Own Model of Sustainable, Grass Roots Education © 2011 Chamois Butter For Lunch 18
Hours 23.5-24: Go Live! © 2011 Chamois Butter For Lunch 19
© 2011 Chamois Butter For Lunch 20
[object Object]
Non Profit Partner is Ecstatic

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Peace Care- Site Redesign Presentation

  • 1. Peace Care+Chamois Butter for Lunch//OvernightWebsite Challenge © 2011 Chamois Butter For Lunch 1
  • 2. © 2011 Chamois Butter For Lunch 2 //Jeremy Arnold //Brian Carstensen //Zernyu Chou //Rafael Garcia //Mike Kinney //Jesse Krantzler //Greg Lyon //Christine Mortensen //Brett Phillips
  • 3. © 2011 Chamois Butter For Lunch 3
  • 4. Technology Stack CMS Language & Framework Database Architecture © 2011 Chamois Butter For Lunch 4
  • 5. Hour 1: Harvest Critical Business Goals © 2011 Chamois Butter For Lunch 5 Git Money! Strong Public Face Showcase Engaging Content Set the Strategy for Digital Success
  • 6. Hour 1: Determine Target Audiences © 2011 Chamois Butter For Lunch 6 US Educational Institutions Developing Communities Development Agencies Create Messaging, Tone, & Content Strategy
  • 7. Hours 2-3: Sitemap & Wireframes © 2011 Chamois Butter For Lunch 7
  • 8. Hours 4-6: Template Designs, Skeleton Creation © 2011 Chamois Butter For Lunch 8
  • 9. Hours 7-15: Design Revisions & Development! © 2011 Chamois Butter For Lunch 9
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Hours 21-23.5: Go Live Preparation & Fun Stuff! Custom 404 Page Updated Social Media Presence © 2011 Chamois Butter For Lunch 16
  • 17. Hours 21-23.5: Go Live Preparation & Fun Stuff! Search Engine Optimization 301 Redirects from old site to ensure no broken links Keyword optimized title tags and meta descriptions Set up Google Analytics & Webmaster Tools Favicon! © 2011 Chamois Butter For Lunch 17
  • 18. Hours 21-23.5: Sharing Our Own Model of Sustainable, Grass Roots Education © 2011 Chamois Butter For Lunch 18
  • 19. Hours 23.5-24: Go Live! © 2011 Chamois Butter For Lunch 19
  • 20. © 2011 Chamois Butter For Lunch 20
  • 21.
  • 22. Non Profit Partner is Ecstatic
  • 23. Wrote Less Than 50 Lines of Ruby Code
  • 24. Kick Ass CMS Lets Peace Care Take Ownership of 95% of the Site Tomorrow
  • 25. 10 Hours/Month of Support For the Next 6 Months
  • 26. Had Lots of Fun with Lots of Friends© 2011 Chamois Butter For Lunch 21
  • 27. Peace Care+Chamois Butter for Lunch//OvernightWebsite Challenge © 2011 Chamois Butter For Lunch 22