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  UK B2B Agency League Table 2011
                                                               GI in £m from      % change                  Ranking
                                     Gross income    % of GI      previous                     B2B GI £m               Financial
Rank         Agency name            (GI) in £m year from B2B                    from previous                based
                                                               financial year                               on B2B    verification
                                     ending 2011                   (2010)       financial year                         provided

  1    IAS B2B Marketing               12.6         100            10.7              18            12.6        1          Yes
  2    MRM London                      10.5          60            11.3              -7             6.3        5          Yes
  3    Reading Room                    10.4          68            10.2               3             7.1        4          Yes
  4    Gravity                          9.2          90             6.8              36             8.3        2
  5    Rufus Leonard                    8.7          65             8.2                             5.6        6
  6    Volume                           8.2         100             6.9              19             8.2        3          Yes
  7    Tangent Snowball                 7.8          55             2.8              N/A            4.3        5
  8    Second2                          4.5         100             3.9              32             4.5        7          Yes
  9    The Marketing Practice           4.4         100             3.5              27             4.4        8
  10   DNX                             4.04          70             2.9              37             2.8       15          Yes
  11   Kingpin Group                     4          100              3               33              4         9          Yes
  12   Mason Zimbler                    3.9          60             3.9               0             2.3       20          Yes
  13   BDB                              3.7         100             3.8              -3             3.7       10
  14   Marketing Options                3.6         100             3.1              18            3.6        11
       International
  15   Ledger Bennett                   3.4         100             2.7              26             3.4       12
  16   Base One                        3.27          95             4.3              -25             3        13          Yes
  17   Wyatt International              3.2          90             3.2               1             2.9       14          Yes
  18   DirectionGroup                   3.1          50             2.8              10             1.6       26          Yes
  19   MGA                              2.9          90             1.8              61             2.6       18
  20   McDonald Butler                  2.7         100             1.8              50             2.7       16          Yes
  21   CIB Communications              2.66          98             2.1              24             2.6       17
  22   Bourne                           2.6          85             2.5               6            2.2        22
  23   Technical Associates Group       2.4         100             1.7              40             2.4       19
  24   Omobono                         2.244        100             1.6               4             2.2       21
  25   Proctor & Stevenson             2.24          75             2.2               1             1.7       24          Yes
  26   The Crocodile Integrated         2.2         100             2.2               0             2.2       23
       Marketing
  27   Coast Digital                    1.7          80             1.3               3             1.7       28
  28   DesignUK                        1.64          65             1.9              -14             1        32
  29   Jellybean                       1.63         100             1.6              -1             1.6       25
  30   Fox Parrack Singapour            1.4         100             1.4               5             1.5       27
  31   eMarket2                        1.272        100            0.94               3             1.3       29
  32   Napier Partnership              1.268        100            1.04              23             1.3       30          Yes
  33   Coalface Marketing              1.265        100             1.5              -18            1.3       31
  34   438 Marketing                   1.207         46             1.1               7             0.5       39          Yes
  35   Earnest                         1.200         80            0.58             107            0.96       34          Yes
  36   Marketecture                      1          100            0.78              28              1        33          Yes
  37   Axongarside                     0.74         100            0.72               1             0.7       36
  38   Asabell                         0.66         100            0.74              -11           0.66       37
  39   Fieldworks Marketing             0.6         100            0.53              13             0.6       38          Yes
  40   ReallyB2B                        0.5         100            0.38              32             0.5       40



www.b2bmarketing.net/agencybenchmarking11

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B2B Agency League Table 2011

  • 1. In association with UK B2B Agency League Table 2011 GI in £m from % change Ranking Gross income % of GI previous B2B GI £m Financial Rank Agency name (GI) in £m year from B2B from previous based financial year on B2B verification ending 2011 (2010) financial year provided 1 IAS B2B Marketing 12.6 100 10.7 18 12.6 1 Yes 2 MRM London 10.5 60 11.3 -7 6.3 5 Yes 3 Reading Room 10.4 68 10.2 3 7.1 4 Yes 4 Gravity 9.2 90 6.8 36 8.3 2 5 Rufus Leonard 8.7 65 8.2 5.6 6 6 Volume 8.2 100 6.9 19 8.2 3 Yes 7 Tangent Snowball 7.8 55 2.8 N/A 4.3 5 8 Second2 4.5 100 3.9 32 4.5 7 Yes 9 The Marketing Practice 4.4 100 3.5 27 4.4 8 10 DNX 4.04 70 2.9 37 2.8 15 Yes 11 Kingpin Group 4 100 3 33 4 9 Yes 12 Mason Zimbler 3.9 60 3.9 0 2.3 20 Yes 13 BDB 3.7 100 3.8 -3 3.7 10 14 Marketing Options 3.6 100 3.1 18 3.6 11 International 15 Ledger Bennett 3.4 100 2.7 26 3.4 12 16 Base One 3.27 95 4.3 -25 3 13 Yes 17 Wyatt International 3.2 90 3.2 1 2.9 14 Yes 18 DirectionGroup 3.1 50 2.8 10 1.6 26 Yes 19 MGA 2.9 90 1.8 61 2.6 18 20 McDonald Butler 2.7 100 1.8 50 2.7 16 Yes 21 CIB Communications 2.66 98 2.1 24 2.6 17 22 Bourne 2.6 85 2.5 6 2.2 22 23 Technical Associates Group 2.4 100 1.7 40 2.4 19 24 Omobono 2.244 100 1.6 4 2.2 21 25 Proctor & Stevenson 2.24 75 2.2 1 1.7 24 Yes 26 The Crocodile Integrated 2.2 100 2.2 0 2.2 23 Marketing 27 Coast Digital 1.7 80 1.3 3 1.7 28 28 DesignUK 1.64 65 1.9 -14 1 32 29 Jellybean 1.63 100 1.6 -1 1.6 25 30 Fox Parrack Singapour 1.4 100 1.4 5 1.5 27 31 eMarket2 1.272 100 0.94 3 1.3 29 32 Napier Partnership 1.268 100 1.04 23 1.3 30 Yes 33 Coalface Marketing 1.265 100 1.5 -18 1.3 31 34 438 Marketing 1.207 46 1.1 7 0.5 39 Yes 35 Earnest 1.200 80 0.58 107 0.96 34 Yes 36 Marketecture 1 100 0.78 28 1 33 Yes 37 Axongarside 0.74 100 0.72 1 0.7 36 38 Asabell 0.66 100 0.74 -11 0.66 37 39 Fieldworks Marketing 0.6 100 0.53 13 0.6 38 Yes 40 ReallyB2B 0.5 100 0.38 32 0.5 40 www.b2bmarketing.net/agencybenchmarking11