This document discusses how Volume helps businesses optimize their social media presence. It begins by noting that large organizations often have many existing social media accounts across platforms like Facebook, Twitter, YouTube and LinkedIn. Volume's approach is to first map out a business's "SociVerse" by categorizing all relevant social media accounts. It then scores each account based on factors like content, activity and audience size. The accounts can then be optimized or consolidated to improve their quality, impact and value. The example provided discusses how Volume helped Oracle Hardware attract users and advocates to its emerging social media real estate after acquiring Sun Microsystems by developing a hub-and-spoke social media marketing model across multiple channels.

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Social Media
Our take on it
Where social media sits in Volume
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T witter is for YouTube is great
Facebook is LinkedIn is a
those with too for sending your
full of spotty playground for
much time on friends hilarious
adolescents! recruitment
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their hands videos consultants
OR
AGREE?
DISAGREE?
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But this isn’t the business face of the main social-media networks.
We agree! Businesses are successfully using these networks to engage with
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consumers and companies.
However, setting up your Facebook, Twitter, YouTube accounts and
LinkedIn company profile/groups doesn’t mean you’re good to go.
Volume helps businesses optimise their social-media real
estate to maximise engagement and revenue potential.
Here’s how we do it.
you’ll have multiple social-media accounts
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If you’re a large organisation, chances are
and social instances (such as blogs) already.
Multiply these by the number of accounts
and social instances your regional colleagues,
partners and affiliates have – you may find
you’ve more than you thought.
So the first step to understanding how you
can best use social media is to map your
‘SociVerse’.
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First, we map your social-media real estate –
your SociVerse.
Map, Consolidate, Optimise
Then we categorise all relevant social media
accounts and instances into official, unofficial,
endorsed or any other categories.
Each account and instance is then scored based
on its content, activity, size of community and
how easy it is to find. }
Once you have this, you can either optimise or
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consolidate your accounts to improve their
quality, impact and value.
Company Total
With your SociVerse mapped and optimised
28/100
you can improve and influence your key
social-media touch points.
Accounts 6688 Whether you opt for a hub or integrated
approach, you can ensure compliance and
Sentiment best practice across your entire social-media
real estate.
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The clue is in the word ‘social’!
BIGGER
The
the party, the better
the PARTY!!!!!!!!!!!!!!!!!!!
Social media shouldn’t be isolated or fragmented.
It can, however, be segmented.
Here’s an example of our approach.
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Oracle Hardware
After years as a leader in database and
?
? enterprise software, Oracle entered the
?
global enterprise hardware market through
its acquisition of Sun Microsystems.
? ?
Sun already had a large social-media
? footprint, so how could Oracle convert and
? attract Sun users and advocates to its
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emerging social-media real estate?
? ?
? And how could Oracle convert a ‘social opt-in’
into a genuine lead?
Our answer was to develop a hub-and-spoke approach.
With a new redesigned Facebook page utilising Facebook tabs, apps and
veiled content acting as the ‘hub’, we created new social accounts and
instances and used others identified through the mapping process.
With this multichannel social-media marketing model in place, we
executed an offline and online promotional plan to drive social ‘opt-ins’
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across different lines of business.
KING!
We created multilingual content Early Outcomes:
assets and managed engagement + Increased ‘marketable’ contacts
across multiple social channels to
+ Engaged target audience across
drive demand.
all mainstream social channels
+ Increased opt-in rates
+ Lowered cost per lead
Welcome Tab: Veiled Content which is revealed when the user ‘likes’ the page Case Studies
Twitter Feed Popular YouTube Videos Slideshare integration of presentations Bespoke Q&A app
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