If you’re running an online store, it can be tough to know where to start or grow your existing online presence. In the same manner that a one-time workout won’t exactly get anyone into tip-top shape, SEO isn’t a one-and-done solution, either.
The best way to grow and maintain a strong online presence is to build up your SEO muscles over time. Our personal SEO trainers are here to show you how to focus on different muscle groups so you can get your online store lean and mean in no time!
In this webinar, we’ll discuss effective SEO strategies from a basic “easy” workout regimen to an intermediate to a more advanced and rigorous routine. Regardless of your familiarity with SEO, we’ll walk you through specific actions you can take to improve your store’s overall online visibility.
At the end, we’ll do a live Q&A so you can get in your unanswered questions. Join us and find out which SEO workout plan your store needs to become a more successful & profitable business!
15. Social Media
● Tied to SEO
● Can increase online visibility
● Drives qualified, engaged traffic
#SEOworkout
16. What Channels are Right for Me?
Facebook
By far the most
popular
and versatile
Instagram & Pinterest
Image-driven
Twitter
Humor, news and
quick bits of info
#SEOworkout
17. There Are Many
Other Channels,
But...
● Commit to your business’s
online presence
● Ensure your site is properly
linked
#SEOworkout
19. Who is This Good For?
● Just launched
● Haven’t done any SEO work yet
#SEOworkout
20. Where Do I Start?
#SEOworkout
● Landing pages
● Start broad
21. Quick and Dirty Plan
● URL
● Title Tag
● Meta Description
● H1
● Onpage Content
#SEOworkout
22. Optimizing Pages:
URL & Title Tags
URL
● Short and sweet
● Category or product name
Title Tag
● Composed of keywords
● Describe what’s on the page
● Keep around 60 characters
#SEOworkout
23. Optimizing Pages:
Meta Descriptions
● Elevator pitch and
call-to-action
● 156 character limit
● Ignore meta keyword section
● Helpful SERP tool
● Learn More About Tags
#SEOworkout
24. Optimizing Pages:
H1s & Onpage Content
H1
● Heading
● Demystifying the H1 Tag
Onpage Content
● A couple paragraphs
● Questions to answer
○ What products are on this page?
○ How does someone use them?
○ Why should people shop here?
27. Good for: no previous SEO work
Optimize URLs, title tags, meta descriptions,
H1s and onpage content
(Ignore the meta keywords tag!)
Prioritize & set aside time each month
Recap: Easy Workout Plan
#SEOworkout
33. Images
● Search engines are blind
● Image alt tag for products
● Have multiple images from a
variety of angles
● Use people and show the
product in action
● DIY Photography Guide
Blog Post
#SEOworkout
35. Blog & Content
Strategy
● How to Set Up a Blog for Your
Volusion Store
● Write posts relevant to your
industry
● Example: Convertible Soft Top
merchant
● Update regularly
#SEOworkout
36. Recap: Moderate Workout Plan
Good for: familiar with SEO
Review tags
Optimize images
Tackle duplicate content
Blogging and content
#SEOworkout
38. Who Is It Good For?
● Established brands
● Strong onsite SEO foundation
● Budget to throw around
#SEOworkout
39. Self-Audit Your
Store…Again
● Is my work within Google
Guidelines?
● Are there any avenues of online
marketing I haven’t explored?
● Does my product allow for
influencer marketing?
40. Different Things You Can Do
Link building
Social Ads
Local SEO
Email Marketing Video Marketing
Schema Markup
Technical
optimization Resource articles
Forum Outreach
Infographics
41. Example:
Sausage Maker
● Established brand
● Needed some onsite
refinement
● Regular blogging
● Influencer and social media
● Link building
#SEOworkout
42. Example: Heath
Food Store
● Have been engaged in SEO
for several years
● Maintaining high quality
content
● Update new products
● Various offsite tactics:
infographics, blogging, local
#SEOworkout
44. Google Analytics
Start analyzing traffic in 3 steps:
1 2 13
Sign up for
Google Analytics
Add tracking
code
Learn about your
audience
Read Our Blog Post to Learn More!
#SEOworkout
51. SEO Deals for Webinar Viewers!
Deals are valid until July 31st, 2017.
Don’t forget! Take the survey at the end and let us know
you need Google Analytics installed on your site for free!
Moderate
Free setup fee
for 3 month plan
or
Free 6th month
for 6 month Starter
& Advanced Plans
Rigorous
Free 6th month
for Premium SEO
Easy
$50 Starter Audit
or
$100 Off
Advanced Audit
Call 1-877-591-7006 to get started.
52.
53. SEO Deals for Webinar Viewers!
Deals are valid until July 31st, 2017.
Don’t forget! Take the survey at the end and let us know
you need Google Analytics installed on your site for free!
Moderate
Free setup fee
for 3 month plan
or
Free 6th month
for 6 month Starter
& Advanced Plans
Rigorous
Free 6th month
for Premium SEO
Easy
$50 Starter Audit
or
$100 Off
Advanced Audit
Call 1-877-591-7006 to get started.
54. Good for: no previous SEO work
Optimize URLs, title tags, meta descriptions,
H1s and onpage content
(Ignore the meta keywords tag!)
Prioritize & set aside time each month
Recap: Easy Workout Plan
#SEOworkout
55. Recap: Moderate Workout Plan
Good for: familiar with SEO
Review tags
Optimize images
Tackle duplicate content
Blogging and content
#SEOworkout
57. SEO Deals for Webinar Viewers!
Deals are valid until July 31st, 2017.
Don’t forget! Take the survey at the end and let us know
you need Google Analytics installed on your site for free!
Moderate
Free setup fee
for 3 month plan
or
Free 6th month
for 6 month Starter
& Advanced Plans
Rigorous
Free 6th month
for Premium SEO
Easy
$50 Starter Audit
or
$100 Off
Advanced Audit
Call 1-877-591-7006 to get started.
Notes de l'éditeur
General theme: workout!
Hashtag: #SEOworkout
If there are no notes about graphic suggestions, go with whatever you see fit! (Get it, fit)
Please add in little reminders to send in questions every few slides
Can we make this “trinity” branded with Volusion’s new colors?
Maybe working out in a gym
Screenshot from : https://www.sweettreatsupply.com/
Need one of those graphics that shows a store on desktop, tablet & mobile. Maybe a workout store? :D
Working out outside?
Lifting weights
A happy workout class? Or someone in workout gear on their phone. Gives the impression they’re giving feedback
Perhaps someone writing down a workout plan, or working with a personal trainer?
Screenshot of this page: http://blog.sausagemaker.com/2016/06/ultimate-hot-dog-guide.html
Talking to someone in a yoga class! Being social!
In the old version of this webinar they used something that looked like a pressure meter, at different points for each workout: https://www.google.com/search?q=pressure+meter+icon&pws=0&tbm=isch&imgil=5NLipayiLKaHcM%253A%253BH1sINOv8YMidWM%253Bhttps%25253A%25252F%25252Fwww.iconfinder.com%25252Ficons%25252F183415%25252Fgauge_pressure_reading_icon&source=iu&pf=m&fir=5NLipayiLKaHcM%253A%252CH1sINOv8YMidWM%252C_&usg=___AatB07oiEk3qr1l9RSGcdJMZmo%3D&biw=1258&bih=565&ved=0ahUKEwjY6Z6P3tTUAhUFWSYKHc6TDxsQyjcIRQ&ei=gHBNWdipKoWymQHOp77YAQ#imgrc=5NLipayiLKaHcM:
Newbie at the gym looking confused? Or a graphic (think officevibe-style) of something looking weak
Click to add notes
Emphasize
Emphasize
Meter in the middle indicating more pressure
Graphic is a bit stronger now!
Getting weighed at the doctor’s office maybe
Gym selfie!
Oh no someone wore the same outfit as you to the gym
Screenshot from here: http://blog.autotopsdirect.com/ but blur out merchant’s logo
Pressure indicator is in the red!
Graphic is super strong and muscled and might even have a cape!
Someone checking out a class list, perhaps. Or maybe doing some kinda weird sport
Just make this list look overwhelming. I can add things to it to make it more overwhelming, just let me know
Link building
Local SEO
Social ads
Email marketing
Video marketing
Schema markups
Technical optimizations
Resources articles
Can pull any screenshot from www.sausagemaker.com
Can pull any screenshot from www.sausagemaker.com
Note to self, break these up
Feel free to resize or move these screenshots around!
Maybe long-term images of someone losing weight? Or getting stronger?
Maybe long-term images of someone losing weight? Or getting stronger?