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Executive	
  Summary	
  
In	
  2008,	
  the	
  City	
  and	
  County	
  of	
  San	
  Francisco	
  adopted	
  GoSolarSF,	
  an	
  incentive	
  and	
  workforce	
  
development	
  program	
  designed	
  to	
  help	
  San	
  Francisco	
  become	
  a	
  leader	
  in	
  solar	
  power,	
  expand	
  solar	
  
savings	
  and	
  job	
  opportunities	
  to	
  underserved	
  families,	
  reduce	
  the	
  need	
  for	
  polluting	
  fossil	
  fuel	
  
power	
  plants,	
  and	
  help	
  achieve	
  the	
  City’s	
  clean	
  energy	
  and	
  climate	
  goals.	
  This	
  report	
  summarizes	
  
the	
  market,	
  economic	
  and	
  environmental	
  benefits	
  of	
  solar	
  energy	
  systems	
  installed	
  or	
  in	
  the	
  queue	
  
for	
  the	
  GoSolarSF	
  program	
  as	
  of	
  April	
  2014.	
  
	
  
Solar	
  Market	
  Development:	
  
• More	
  than	
  3,070	
  solar	
  energy	
  systems	
  on	
  San	
  Francisco	
  homes,	
  businesses,	
  non-­‐profits	
  and	
  
local	
  government	
  facilities	
  
• Nearly	
  10,160	
  kW	
  of	
  total	
  solar	
  capacity	
  	
  
• 37%	
  of	
  residential	
  capacity	
  (kW)	
  on	
  qualifying	
  low-­‐income	
  single-­‐family	
  and	
  multi-­‐family	
  
homes	
  
	
  
Economic	
  Development:	
  
• Installations	
  driving	
  $65	
  million	
  in	
  investment	
  in	
  the	
  local	
  San	
  Francisco	
  economy	
  
• Installations	
  supporting	
  more	
  than	
  400	
  local	
  jobs	
  and	
  $19.5-­‐$22.8	
  million	
  in	
  wages	
  that	
  can	
  
be	
  reinvested	
  in	
  the	
  local	
  economy	
  	
  
• Workforce	
  Development	
  program	
  providing	
  121	
  direct	
  solar	
  job	
  placements	
  for	
  San	
  
Francisco	
  residents	
  who	
  otherwise	
  face	
  barriers	
  to	
  employment	
  	
  
• Workers	
  of	
  color	
  representing	
  the	
  largest	
  populations	
  served	
  by	
  the	
  Workforce	
  
Development	
  program	
  with	
  40%	
  Black/African	
  American	
  and	
  22%	
  Latino/Hispanic	
  job	
  
placements	
  
• 31	
  solar	
  companies	
  participating	
  in	
  the	
  local	
  Workforce	
  Development	
  program	
  
• National	
  solar	
  leaders	
  have	
  chosen	
  employ	
  hundreds	
  of	
  local	
  workers	
  because	
  of	
  GoSolarSF	
  
and	
  the	
  City's	
  nationally-­‐recognized	
  culture	
  of	
  solar	
  policy	
  innovation	
  
	
  
Environmental	
  Benefits:	
  
• Reducing	
  greenhouse	
  gas	
  emissions	
  by	
  more	
  than	
  172,631,800	
  pounds	
  over	
  the	
  lifetime	
  of	
  
installed	
  systems,	
  helping	
  meet	
  the	
  City’s	
  climate	
  action	
  goals	
  
• Reducing	
  the	
  need	
  for	
  fossil-­‐based	
  peak	
  power	
  generation,	
  which	
  has	
  historically	
  
disproportionately	
  impacted	
  the	
  health	
  of	
  low-­‐income	
  families	
  
	
  
GoSolarSF	
  has	
  encouraged	
  significant	
  private	
  investment	
  in	
  San	
  Francisco’s	
  local	
  solar	
  market,	
  which	
  
has	
  delivered	
  economic	
  and	
  environmental	
  benefits	
  to	
  the	
  greater	
  community.	
  The	
  landmark	
  solar	
  
program	
  has	
  given	
  thousands	
  of	
  San	
  Francisco	
  energy	
  consumers	
  control	
  over	
  their	
  electricity	
  
sources	
  and	
  utility	
  bills	
  by	
  making	
  solar	
  power	
  a	
  cost-­‐effective	
  option.	
  The	
  program’s	
  focus	
  on	
  
empowering	
  low-­‐income	
  and	
  underserved	
  members	
  of	
  the	
  community	
  to	
  participate	
  in	
  and	
  benefit	
  
from	
  the	
  city’s	
  growing	
  solar	
  economy	
  has	
  proven	
  particularly	
  successful.	
  GoSolarSF	
  has	
  helped	
  
make	
  San	
  Francisco	
  a	
  national	
  leader	
  on	
  clean	
  energy,	
  green	
  jobs	
  and	
  climate	
  action.	
  
GoSolarSF:	
  
Environmental	
  &	
  Economic	
  Impacts	
  
	
  
Introduction	
  
Across	
  the	
  country	
  and	
  around	
  the	
  world,	
  the	
  race	
  is	
  on	
  to	
  build	
  local	
  solar	
  power	
  markets	
  -­‐	
  vibrant	
  
new	
  hubs	
  of	
  job	
  creation,	
  energy	
  innovation	
  and	
  economic	
  opportunity.	
  In	
  2008,	
  the	
  Mayor,	
  the	
  
Board	
  of	
  Supervisors	
  and	
  the	
  SFPUC	
  Commission	
  adopted	
  GoSolarSF,	
  a	
  solar	
  incentive	
  and	
  
workforce	
  development	
  program	
  to	
  help	
  San	
  Francisco	
  become	
  a	
  leader	
  in	
  this	
  new	
  energy	
  
economy.	
  	
  
	
  
The	
  program	
  was	
  designed	
  to	
  achieve	
  the	
  following	
  goals:	
  
• Encourage	
  the	
  installation	
  of	
  solar	
  power	
  systems	
  by	
  homeowners,	
  businesses	
  and	
  non-­‐
profit	
  organizations	
  (including	
  local	
  government)	
  through	
  a	
  one-­‐time	
  incentive	
  payment	
  to	
  
reduce	
  solar	
  project	
  costs	
  	
  
• Support	
  solar	
  projects	
  for	
  low-­‐income	
  households	
  and	
  installations	
  in	
  San	
  Francisco’s	
  
environmental	
  justice	
  zip	
  codes	
  94107	
  and	
  94124	
  
• Provide	
  quality	
  job	
  opportunities	
  to	
  San	
  Francisco	
  residents	
  who	
  face	
  barriers	
  to	
  such	
  
employment	
  through	
  a	
  Workforce	
  Development	
  program	
  
• Deliver	
  additional	
  economic,	
  climate	
  and	
  public	
  health	
  benefits	
  by	
  making	
  San	
  Francisco	
  a	
  
leader	
  in	
  our	
  nation’s	
  growing	
  solar	
  industry	
  
	
  
GoSolarSF	
  is	
  administered	
  by	
  the	
  San	
  Francisco	
  Public	
  Utilities	
  Commission	
  (SFPUC)	
  Power	
  
Enterprise	
  and	
  is	
  based	
  on	
  the	
  Solar	
  Energy	
  Incentive	
  Program	
  ordinance,	
  which	
  outlines	
  a	
  10-­‐year	
  
program	
  with	
  the	
  objective	
  of	
  a	
  budget	
  of	
  $2	
  million	
  to	
  $5	
  million	
  annually.	
  	
  
	
  
This	
  report	
  quantifies	
  market,	
  economic	
  and	
  environment	
  impacts	
  of	
  the	
  GoSolarSF	
  from	
  its	
  
inception	
  through	
  April	
  2014.	
  	
  
	
  
Solar	
  Market	
  Development:	
  
Stable,	
  transparent	
  incentive	
  programs	
  can	
  help	
  lower	
  the	
  cost	
  of	
  going	
  solar	
  for	
  customers	
  and	
  
build	
  a	
  strong	
  local	
  solar	
  marketplace	
  that	
  further	
  drives	
  down	
  costs.	
  GoSolarSF	
  provides	
  one-­‐time	
  
incentive	
  payments	
  to	
  spur	
  solar	
  installations	
  on	
  San	
  Francisco	
  homes,	
  businesses	
  and	
  non-­‐profit	
  
organizations	
  (including	
  local	
  government	
  facilities).	
  	
  
	
  
Since	
  2008,	
  the	
  GoSolarSF	
  program	
  has	
  provided	
  $19.4	
  million	
  in	
  market-­‐building	
  incentives.	
  In	
  that	
  
time,	
  the	
  program	
  has	
  resulted	
  in	
  the	
  installation	
  of	
  more	
  than	
  2,761	
  solar	
  energy	
  systems	
  on	
  San	
  
Francisco	
  homes,	
  businesses,	
  non-­‐profits	
  and	
  local	
  government	
  facilities,	
  with	
  an	
  additional	
  310	
  
systems	
  in	
  the	
  queue	
  to	
  receive	
  GoSolarSF	
  incentives.	
  Those	
  3,701	
  total	
  systems	
  represent	
  nearly	
  
10,160	
  kilowatts	
  (kW)	
  of	
  installed	
  capacity.	
  Annual	
  installations	
  have	
  varied	
  by	
  fiscal	
  year	
  as	
  
program	
  funding	
  has	
  varied	
  with	
  market	
  demand	
  often	
  exceeding	
  available	
  incentives.	
  	
  
Year	
   2008	
   2009	
   2010	
   2011	
   2012	
   2013	
  
2014	
  
(April)	
  
TOTAL	
  
Systems	
   362	
   710	
   362	
   475	
   348	
   580	
   234	
   3071	
  
	
  
GoSolarSF:	
  Number	
  of	
  Systems	
  Installed	
  or	
  In	
  Queue	
  
Low-­‐Income	
  Focus:	
  
The	
  GoSolarSF	
  program	
  provides	
  additional	
  solar	
  incentives	
  for	
  low-­‐income	
  single-­‐	
  and	
  multi-­‐family	
  
homes	
  and	
  in	
  the	
  city’s	
  economic	
  justice	
  zip	
  codes.	
  These	
  provisions	
  are	
  designed	
  to	
  ensure	
  that	
  
utility	
  bill	
  savings	
  and	
  the	
  other	
  benefits	
  of	
  going	
  solar	
  are	
  accessible	
  to	
  disadvantaged	
  families	
  who	
  
need	
  them	
  most.	
  
	
  
Program	
  data	
  shows	
  that	
  GoSolarSF’s	
  has	
  proven	
  successful	
  in	
  making	
  solar	
  accessible	
  to	
  low-­‐
income	
  San	
  Francisco	
  families.	
  Fully	
  37%	
  of	
  the	
  total	
  residential	
  capacity	
  installed	
  or	
  in	
  the	
  queue	
  
for	
  the	
  program	
  to	
  date	
  has	
  been	
  on	
  qualifying	
  low-­‐income	
  properties.	
  
	
  
General	
  Residendal	
  
63%	
  
Single-­‐Family	
  Low-­‐
Income	
  
16%	
  
Muld-­‐Family	
  Low-­‐
Income	
  
21%	
  
GoSolarSF:	
  Residential	
  Installed	
  Capacity	
  (kW)	
  
GoSolarSF	
  Benefits	
  Those	
  Who	
  Need	
  It	
  Most	
  
	
  
ESPANOLA	
  JACKSON,	
  a	
  community	
  and	
  environmental	
  justice	
  advocate	
  for	
  more	
  than	
  50	
  years,	
  is	
  
affectionately	
  referred	
  to	
  as	
  “The	
  Godmother	
  of	
  Hunters	
  Point.”	
  	
  She	
  is	
  a	
  veteran	
  of	
  decades	
  of	
  on-­‐the-­‐
ground	
  efforts	
  to	
  shut	
  down	
  polluting	
  power	
  plants	
  in	
  San	
  Francisco’s	
  southeast	
  neighborhoods	
  and	
  is	
  proud	
  
to	
  be	
  one	
  of	
  the	
  first	
  homeowners	
  to	
  utilize	
  GoSolarSF’s	
  low-­‐income	
  incentive.	
  
	
  	
  
“Back	
  in	
  early	
  2009	
  I	
  read	
  in	
  the	
  paper	
  that	
  low-­‐income	
  San	
  Franciscans	
  were	
  not	
  utilizing	
  the	
  solar	
  incentive	
  
that	
  is	
  available	
  to	
  those	
  of	
  modest	
  means,”	
  said	
  Jackson.	
  	
  “I’m	
  retired	
  on	
  a	
  fixed	
  income	
  so	
  I	
  called	
  up	
  
[environmental	
  justice	
  non-­‐profit]	
  Brightline	
  to	
  help	
  me	
  put	
  together	
  my	
  low-­‐income	
  application	
  to	
  go	
  solar.”	
  
	
  	
  
A	
  few	
  months	
  later,	
  Jackson	
  helped	
  kicked	
  off	
  
a	
  solar	
  revolution	
  in	
  the	
  Bayview	
  Hunters	
  
Point	
  community	
  with	
  the	
  help	
  of	
  local	
  solar	
  
company	
  Luminalt	
  and	
  non-­‐profit	
  installer	
  
GRID	
  Alternatives.	
  	
  	
  
	
  	
  
Jackson	
  has	
  paid	
  an	
  average	
  of	
  less	
  than	
  $10	
  a	
  
month	
  for	
  her	
  electricity	
  ever	
  since	
  and	
  she	
  
remains	
  one	
  of	
  GoSolarSF’s	
  strongest	
  
supporters,	
  even	
  testifying	
  before	
  the	
  
California	
  state	
  legislature	
  about	
  the	
  impact	
  
that	
  solar	
  has	
  had	
  on	
  her	
  community.	
  
“We	
  made	
  a	
  community	
  celebration	
  out	
  of	
  it	
  
on	
  Memorial	
  Day	
  weekend	
  with	
  a	
  barbecue	
  
and	
  free	
  solar	
  training	
  for	
  15	
  local	
  young	
  
people	
  thanks	
  to	
  Luminalt	
  and	
  GRID.	
  	
  “It	
  
was	
  all	
  over	
  the	
  news	
  and	
  within	
  a	
  month,	
  
my	
  neighbors	
  and	
  people	
  all	
  across	
  Hunters	
  
Point	
  were	
  applying	
  for	
  their	
  own	
  solar	
  
power.”	
  
-­‐-­‐	
  Espanola	
  Jackson,	
  Solar	
  Customer	
  
Economic	
  Development:	
  
Investment	
  in	
  distributed	
  solar	
  ensures	
  that	
  energy	
  dollars	
  stay	
  in	
  the	
  community	
  and	
  deliver	
  
returns	
  throughout	
  the	
  local	
  economy.	
  GoSolarSF	
  was	
  intended	
  to	
  leverage	
  public	
  incentive	
  dollars	
  
to	
  unlock	
  such	
  private	
  investment	
  the	
  community.	
  
	
  
Solar	
  energy	
  systems	
  that	
  have	
  been	
  installed	
  
or	
  are	
  in	
  the	
  queue	
  to	
  participate	
  in	
  the	
  
GoSolarSF	
  program	
  will	
  drive	
  $65	
  million	
  in	
  total	
  
public-­‐private	
  investment.	
  That	
  means,	
  on	
  
average,	
  every	
  $1	
  of	
  public	
  funds	
  provided	
  by	
  
the	
  City	
  has	
  resulted	
  in	
  a	
  $3.35	
  investment	
  in	
  
the	
  local	
  San	
  Francisco	
  economy.	
  	
  
	
  
Job	
  Creation:	
  
Solar	
  creates	
  more	
  jobs	
  per	
  energy	
  unit	
  than	
  
any	
  other	
  electricity	
  resource.	
  The	
  majority	
  of	
  
solar’s	
  tremendous	
  job	
  creation	
  opportunity	
  is	
  
related	
  to	
  project	
  development	
  and	
  installation,	
  
representing	
  employment	
  opportunities	
  that	
  
are	
  inherently	
  local	
  to	
  the	
  communities	
  they	
  
serve.	
  These	
  are	
  high-­‐quality	
  jobs	
  across	
  a	
  range	
  
of	
  education	
  requirements	
  and	
  sectors.	
  	
  
GoSolarSF	
  Drives	
  Local	
  Business	
  Growth	
  
	
  
JEANINE	
  COTTER	
  is	
  the	
  co-­‐founder	
  and	
  CEO	
  of	
  San	
  Francisco-­‐based	
  solar	
  installer	
  Luminalt.	
  Founded	
  in	
  2004,	
  
Luminalt	
  is	
  San	
  Francisco’s	
  only	
  certified	
  Women	
  Business	
  Enterprise	
  solar	
  installer.	
  The	
  company	
  has	
  
installed	
  more	
  San	
  Francisco	
  solar	
  systems	
  than	
  any	
  other	
  installer	
  based	
  on	
  California’s	
  solar	
  incentive	
  
program	
  data.	
  “We	
  build	
  high	
  performing	
  beautiful	
  solar	
  systems	
  with	
  talented	
  well	
  trained	
  installers	
  and	
  
office	
  support,	
  many	
  of	
  whom	
  came	
  to	
  Luminalt	
  through	
  local	
  training	
  organizations	
  that	
  work	
  with	
  
disadvantaged	
  communities”	
  says	
  Cotter.	
  
	
  	
  
Luminalt	
  was	
  the	
  first	
  San	
  Francisco	
  installer	
  to	
  become	
  
GoSolarSF	
  workforce	
  development-­‐certified.	
  GoSolarSF	
  
local	
  hiring	
  guidelines	
  have	
  led	
  to	
  121	
  jobs	
  for	
  
disadvantaged	
  San	
  Franciscans	
  at	
  companies	
  such	
  as	
  
Luminalt,	
  SolarCity,	
  Occidental	
  Power,	
  and	
  Real	
  Goods	
  
Solar.	
  	
  For	
  a	
  250	
  kW	
  installation	
  at	
  Fort	
  Mason,	
  Luminalt	
  
partnered	
  with	
  the	
  Laborers	
  Unions	
  to	
  build	
  one	
  of	
  San	
  
Francisco’s	
  biggest	
  solar	
  projects	
  in	
  recent	
  years.	
  
	
  	
  
“There	
  is	
  a	
  wealth	
  of	
  talent	
  that	
  is	
  untapped	
  and	
  often	
  
overlooked	
  in	
  neighborhoods	
  that	
  have	
  been	
  plagued	
  by	
  
income	
  disparity,	
  joblessness	
  and	
  environmental	
  
degradation,”	
  says	
  Jeanine	
  one	
  of	
  few	
  women	
  who	
  holds	
  a	
  
California	
  solar	
  specialty	
  contractor’s	
  license,	
  “GoSolarSF	
  
creates	
  jobs	
  for	
  these	
  individuals	
  and	
  grows	
  the	
  local	
  solar	
  
economy.”	
  
19.4	
  
65	
  
GoSolarSF	
  Incendve	
   Total	
  Solar	
  Investment	
  
Local	
  Investment:	
  $	
  (Millions)	
  
“San	
  Francisco	
  continues	
  to	
  
innovate	
  with	
  programs	
  that	
  
drive	
  objectives	
  which	
  we	
  care	
  
about	
  as	
  a	
  community.	
  GoSolarSF	
  
is	
  unlike	
  any	
  solar	
  incentive	
  
program	
  in	
  the	
  country.	
  It	
  makes	
  
solar	
  possible	
  for	
  low-­‐income	
  
customers,	
  non-­‐profits,	
  tenants,	
  
and	
  businesses	
  while	
  creating	
  
good	
  local	
  jobs.”	
  
	
  
-­‐-­‐	
  Jeanine	
  Cotter,	
  Business	
  Owner	
  
Based	
  on	
  an	
  approximate	
  average	
  labor	
  costs	
  on	
  qualifying	
  installations,	
  systems	
  installed	
  or	
  in	
  the	
  
queue	
  for	
  GoSolarSF	
  have	
  directly	
  supported	
  406-­‐474	
  solar	
  jobs	
  and	
  $19.5-­‐$22.8	
  million	
  in	
  solar	
  
wages.1
	
  National	
  solar	
  leaders	
  such	
  as	
  Sunrun	
  have	
  chosen	
  to	
  headquarter	
  in	
  San	
  Francisco	
  and	
  
employ	
  hundreds	
  of	
  local	
  workers	
  because	
  of	
  GoSolarSF	
  and	
  the	
  City's	
  nationally	
  recognized	
  culture	
  
of	
  solar	
  policy	
  innovation.	
  The	
  program	
  has	
  also	
  supported	
  additional	
  indirect	
  jobs	
  and	
  economic	
  
activity	
  through	
  a	
  multiplier	
  effect,	
  as	
  those	
  solar	
  wages	
  are	
  largely	
  spent	
  within	
  the	
  community	
  at	
  
local	
  businesses.	
  	
  
	
  
Workforce	
  Development:	
  
In	
  addition	
  to	
  tapping	
  into	
  solar’s	
  general	
  job	
  
creation	
  ability,	
  the	
  GoSolarSF	
  program	
  is	
  
intended	
  to	
  provide	
  a	
  pathway	
  to	
  employment	
  
in	
  the	
  sector	
  for	
  disadvantaged	
  residents.	
  As	
  
such,	
  installations	
  receiving	
  GoSolarSF	
  incentive	
  
payments	
  must	
  be	
  performed	
  by	
  contractors	
  
employing	
  graduates	
  of	
  the	
  City’s	
  Workforce	
  
Development	
  Program.	
  This	
  requirement	
  does	
  
not	
  apply	
  to	
  non-­‐profit	
  installers	
  or	
  to	
  installers	
  
with	
  three	
  or	
  fewer	
  employees	
  operating	
  their	
  
principal	
  place	
  of	
  business	
  in	
  San	
  Francisco.	
  
	
  
To	
  date,	
  GoSolarSF’s	
  Workforce	
  Development	
  program	
  has	
  provided	
  121	
  solar	
  job	
  placements	
  for	
  
San	
  Francisco	
  residents	
  who	
  otherwise	
  face	
  barriers	
  to	
  employment.	
  Thirty-­‐one	
  solar	
  companies	
  
have	
  hired	
  graduates	
  of	
  this	
  community	
  based	
  job-­‐training	
  program.	
  Workers	
  of	
  color	
  represented	
  
the	
  largest	
  populations	
  served	
  by	
  the	
  Workforce	
  Development	
  program	
  with	
  40%	
  of	
  job	
  placements	
  
reporting	
  as	
  Black	
  or	
  African	
  American	
  and	
  22%	
  reporting	
  as	
  Latino	
  or	
  Hispanic.	
  2
	
  
GoSolarSF	
  Creates	
  Jobs	
  for	
  Disadvantaged	
  San	
  Franciscans	
  	
  
	
  
ASIAN	
  NEIGHBORHOOD	
  DESIGN	
  (AND)	
  was	
  founded	
  in	
  1973	
  by	
  a	
  group	
  of	
  UC	
  Berkeley	
  architecture	
  students	
  
determined	
  to	
  improve	
  living	
  conditions	
  for	
  low-­‐income	
  immigrant	
  families	
  and	
  seniors	
  in	
  San	
  Francisco	
  and	
  
Oakland	
  Chinatowns.	
  	
  AND’s	
  Employment	
  Training	
  Center	
  (ETC)	
  was	
  established	
  five	
  years	
  later	
  with	
  a	
  goal	
  of	
  
providing	
  job	
  training	
  to	
  at-­‐risk	
  jobseekers	
  with	
  barriers	
  to	
  
employment.	
  	
  Since	
  2008,	
  the	
  ETC’s	
  green	
  construction	
  
training	
  program	
  has	
  been	
  the	
  most	
  successful	
  launching	
  
pad	
  for	
  economically	
  disadvantaged	
  workers	
  seeking	
  jobs	
  
through	
  GoSolarSF.	
  
	
  
In	
  fact,	
  more	
  than	
  half	
  of	
  GoSolarSF’s	
  121	
  workforce	
  
development	
  hires	
  to	
  date	
  are	
  AND	
  graduates.	
  Graduates	
  
of	
  AND’s	
  14-­‐week	
  green	
  construction	
  training	
  program	
  
have	
  found	
  employment	
  with	
  solar	
  companies	
  such	
  as	
  
Luminalt,	
  SolarCity,	
  Sungevity,	
  and	
  Real	
  Goods.	
  	
  AND	
  has	
  
helped	
  elevate	
  GoSolarSF’s	
  profile	
  as	
  not	
  only	
  a	
  successful	
  
solar	
  program	
  but	
  a	
  job	
  generator	
  for	
  low-­‐income	
  
communities	
  of	
  color	
  and	
  workers	
  that	
  policy	
  makers	
  seek	
  
to	
  serve	
  in	
  advancing	
  equity	
  in	
  the	
  green	
  economy.	
  
“We’re	
  proud	
  of	
  our	
  track	
  record	
  
of	
  delivering	
  on	
  the	
  promise	
  of	
  
equal	
  opportunity	
  in	
  the	
  green	
  
economy.	
  GoSolarSF	
  is	
  a	
  
workforce	
  development	
  program	
  
that	
  has	
  created	
  green	
  jobs	
  that	
  
have	
  helped	
  80%	
  of	
  our	
  
graduates	
  secure	
  employment	
  
within	
  6	
  months.”	
  
	
  
-­‐-­‐	
  Erica	
  Sklar,	
  
AND	
  Executive	
  Director	
  
 
End	
  Notes:	
  
1	
  Estimated	
  based	
  on	
  an	
  approximate	
  30-­35%	
  labor	
  costs	
  on	
  covered	
  installations	
  and	
  an	
  average	
  $48,000	
  annual	
  
salary	
  for	
  full-­time	
  employment	
  
2	
  SF	
  OEWD	
  program	
  data	
  
3NAACP,	
  “Just	
  Energy	
  Policies:	
  Reducing	
  Pollution	
  and	
  Creating	
  Jobs,"	
  2013.	
  
4	
  20-­year	
  production	
  total	
  based	
  off	
  of	
  .5%/year	
  degradation,	
  assumptions	
  from	
  PV	
  Watts,	
  and	
  using	
  PGE	
  ClimateSmart	
  GHG	
  
emissions	
  factor	
  (0.524	
  lbs	
  CO2	
  per	
  kWh)	
  
	
  
	
  
Prepared	
  June	
  2014	
  
	
  
Report	
  Authors:	
  
Rosalind	
  Jackson,	
  Vote	
  Solar	
  
Kevin	
  Armstrong,	
  Vote	
  Solar	
  
	
  
Acknowledgements:	
  	
  
Brightline	
  Defense	
  	
  
Luminalt	
  
	
  
Photo	
  Credits:	
  Luminalt,	
  Bob	
  Carmichael	
  
	
  
Thank	
  you	
  to	
  the	
  San	
  Francisco	
  Public	
  Utilities	
  Commission	
  and	
  San	
  Francisco	
  Office	
  of	
  Workforce	
  
Development	
  for	
  providing	
  GoSolarSF	
  incentive	
  participation	
  and	
  workforce	
  data.	
  	
  
	
  
About	
  Vote	
  Solar:	
  
Headquartered	
  in	
  San	
  Francisco	
  since	
  2002,	
  Vote	
  Solar	
  is	
  a	
  non-­‐profit	
  grassroots	
  organization	
  working	
  to	
  
make	
  solar	
  a	
  mainstream	
  energy	
  resource	
  across	
  the	
  U.S.	
  www.votesolar.org	
  
Environmental	
  Benefits:	
  
Clean,	
  reliable	
  electricity	
  from	
  the	
  sun	
  reduces	
  
the	
  need	
  for	
  fossil	
  power	
  generation,	
  a	
  major	
  
source	
  of	
  greenhouse	
  gas	
  emissions	
  and	
  other	
  
harmful	
  air	
  pollution.	
  	
  
	
  
The	
  solar	
  energy	
  systems	
  installed	
  through	
  
GoSolarSF	
  reduce	
  the	
  need	
  for	
  fossil-­‐based	
  
peak	
  power	
  generation,	
  which	
  has	
  historically	
  
disproportionately	
  impacted	
  the	
  health	
  of	
  low-­‐
income	
  families.	
  3
	
  Assuming	
  a	
  minimum	
  20-­‐year	
  
system	
  lifetime,	
  systems	
  installed	
  or	
  in	
  the	
  
queue	
  for	
  GoSolarSF	
  will	
  also	
  reduce	
  harmful	
  carbon	
  pollution	
  by	
  172,631,800	
  pounds.	
  4
	
  Because	
  
the	
  City	
  retains	
  the	
  renewable	
  energy	
  credits	
  generated	
  by	
  the	
  program,	
  GoSolarSF	
  provides	
  a	
  real	
  
economic	
  and	
  regulatory	
  compliance	
  value	
  as	
  San	
  Francisco	
  seeks	
  to	
  meet	
  its	
  climate	
  action	
  goals.	
  	
  

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GoSolarSF: Economic & Environmental Impacts

  • 1. Executive  Summary   In  2008,  the  City  and  County  of  San  Francisco  adopted  GoSolarSF,  an  incentive  and  workforce   development  program  designed  to  help  San  Francisco  become  a  leader  in  solar  power,  expand  solar   savings  and  job  opportunities  to  underserved  families,  reduce  the  need  for  polluting  fossil  fuel   power  plants,  and  help  achieve  the  City’s  clean  energy  and  climate  goals.  This  report  summarizes   the  market,  economic  and  environmental  benefits  of  solar  energy  systems  installed  or  in  the  queue   for  the  GoSolarSF  program  as  of  April  2014.     Solar  Market  Development:   • More  than  3,070  solar  energy  systems  on  San  Francisco  homes,  businesses,  non-­‐profits  and   local  government  facilities   • Nearly  10,160  kW  of  total  solar  capacity     • 37%  of  residential  capacity  (kW)  on  qualifying  low-­‐income  single-­‐family  and  multi-­‐family   homes     Economic  Development:   • Installations  driving  $65  million  in  investment  in  the  local  San  Francisco  economy   • Installations  supporting  more  than  400  local  jobs  and  $19.5-­‐$22.8  million  in  wages  that  can   be  reinvested  in  the  local  economy     • Workforce  Development  program  providing  121  direct  solar  job  placements  for  San   Francisco  residents  who  otherwise  face  barriers  to  employment     • Workers  of  color  representing  the  largest  populations  served  by  the  Workforce   Development  program  with  40%  Black/African  American  and  22%  Latino/Hispanic  job   placements   • 31  solar  companies  participating  in  the  local  Workforce  Development  program   • National  solar  leaders  have  chosen  employ  hundreds  of  local  workers  because  of  GoSolarSF   and  the  City's  nationally-­‐recognized  culture  of  solar  policy  innovation     Environmental  Benefits:   • Reducing  greenhouse  gas  emissions  by  more  than  172,631,800  pounds  over  the  lifetime  of   installed  systems,  helping  meet  the  City’s  climate  action  goals   • Reducing  the  need  for  fossil-­‐based  peak  power  generation,  which  has  historically   disproportionately  impacted  the  health  of  low-­‐income  families     GoSolarSF  has  encouraged  significant  private  investment  in  San  Francisco’s  local  solar  market,  which   has  delivered  economic  and  environmental  benefits  to  the  greater  community.  The  landmark  solar   program  has  given  thousands  of  San  Francisco  energy  consumers  control  over  their  electricity   sources  and  utility  bills  by  making  solar  power  a  cost-­‐effective  option.  The  program’s  focus  on   empowering  low-­‐income  and  underserved  members  of  the  community  to  participate  in  and  benefit   from  the  city’s  growing  solar  economy  has  proven  particularly  successful.  GoSolarSF  has  helped   make  San  Francisco  a  national  leader  on  clean  energy,  green  jobs  and  climate  action.   GoSolarSF:   Environmental  &  Economic  Impacts    
  • 2. Introduction   Across  the  country  and  around  the  world,  the  race  is  on  to  build  local  solar  power  markets  -­‐  vibrant   new  hubs  of  job  creation,  energy  innovation  and  economic  opportunity.  In  2008,  the  Mayor,  the   Board  of  Supervisors  and  the  SFPUC  Commission  adopted  GoSolarSF,  a  solar  incentive  and   workforce  development  program  to  help  San  Francisco  become  a  leader  in  this  new  energy   economy.       The  program  was  designed  to  achieve  the  following  goals:   • Encourage  the  installation  of  solar  power  systems  by  homeowners,  businesses  and  non-­‐ profit  organizations  (including  local  government)  through  a  one-­‐time  incentive  payment  to   reduce  solar  project  costs     • Support  solar  projects  for  low-­‐income  households  and  installations  in  San  Francisco’s   environmental  justice  zip  codes  94107  and  94124   • Provide  quality  job  opportunities  to  San  Francisco  residents  who  face  barriers  to  such   employment  through  a  Workforce  Development  program   • Deliver  additional  economic,  climate  and  public  health  benefits  by  making  San  Francisco  a   leader  in  our  nation’s  growing  solar  industry     GoSolarSF  is  administered  by  the  San  Francisco  Public  Utilities  Commission  (SFPUC)  Power   Enterprise  and  is  based  on  the  Solar  Energy  Incentive  Program  ordinance,  which  outlines  a  10-­‐year   program  with  the  objective  of  a  budget  of  $2  million  to  $5  million  annually.       This  report  quantifies  market,  economic  and  environment  impacts  of  the  GoSolarSF  from  its   inception  through  April  2014.       Solar  Market  Development:   Stable,  transparent  incentive  programs  can  help  lower  the  cost  of  going  solar  for  customers  and   build  a  strong  local  solar  marketplace  that  further  drives  down  costs.  GoSolarSF  provides  one-­‐time   incentive  payments  to  spur  solar  installations  on  San  Francisco  homes,  businesses  and  non-­‐profit   organizations  (including  local  government  facilities).       Since  2008,  the  GoSolarSF  program  has  provided  $19.4  million  in  market-­‐building  incentives.  In  that   time,  the  program  has  resulted  in  the  installation  of  more  than  2,761  solar  energy  systems  on  San   Francisco  homes,  businesses,  non-­‐profits  and  local  government  facilities,  with  an  additional  310   systems  in  the  queue  to  receive  GoSolarSF  incentives.  Those  3,701  total  systems  represent  nearly   10,160  kilowatts  (kW)  of  installed  capacity.  Annual  installations  have  varied  by  fiscal  year  as   program  funding  has  varied  with  market  demand  often  exceeding  available  incentives.     Year   2008   2009   2010   2011   2012   2013   2014   (April)   TOTAL   Systems   362   710   362   475   348   580   234   3071     GoSolarSF:  Number  of  Systems  Installed  or  In  Queue  
  • 3. Low-­‐Income  Focus:   The  GoSolarSF  program  provides  additional  solar  incentives  for  low-­‐income  single-­‐  and  multi-­‐family   homes  and  in  the  city’s  economic  justice  zip  codes.  These  provisions  are  designed  to  ensure  that   utility  bill  savings  and  the  other  benefits  of  going  solar  are  accessible  to  disadvantaged  families  who   need  them  most.     Program  data  shows  that  GoSolarSF’s  has  proven  successful  in  making  solar  accessible  to  low-­‐ income  San  Francisco  families.  Fully  37%  of  the  total  residential  capacity  installed  or  in  the  queue   for  the  program  to  date  has  been  on  qualifying  low-­‐income  properties.     General  Residendal   63%   Single-­‐Family  Low-­‐ Income   16%   Muld-­‐Family  Low-­‐ Income   21%   GoSolarSF:  Residential  Installed  Capacity  (kW)   GoSolarSF  Benefits  Those  Who  Need  It  Most     ESPANOLA  JACKSON,  a  community  and  environmental  justice  advocate  for  more  than  50  years,  is   affectionately  referred  to  as  “The  Godmother  of  Hunters  Point.”    She  is  a  veteran  of  decades  of  on-­‐the-­‐ ground  efforts  to  shut  down  polluting  power  plants  in  San  Francisco’s  southeast  neighborhoods  and  is  proud   to  be  one  of  the  first  homeowners  to  utilize  GoSolarSF’s  low-­‐income  incentive.       “Back  in  early  2009  I  read  in  the  paper  that  low-­‐income  San  Franciscans  were  not  utilizing  the  solar  incentive   that  is  available  to  those  of  modest  means,”  said  Jackson.    “I’m  retired  on  a  fixed  income  so  I  called  up   [environmental  justice  non-­‐profit]  Brightline  to  help  me  put  together  my  low-­‐income  application  to  go  solar.”       A  few  months  later,  Jackson  helped  kicked  off   a  solar  revolution  in  the  Bayview  Hunters   Point  community  with  the  help  of  local  solar   company  Luminalt  and  non-­‐profit  installer   GRID  Alternatives.           Jackson  has  paid  an  average  of  less  than  $10  a   month  for  her  electricity  ever  since  and  she   remains  one  of  GoSolarSF’s  strongest   supporters,  even  testifying  before  the   California  state  legislature  about  the  impact   that  solar  has  had  on  her  community.   “We  made  a  community  celebration  out  of  it   on  Memorial  Day  weekend  with  a  barbecue   and  free  solar  training  for  15  local  young   people  thanks  to  Luminalt  and  GRID.    “It   was  all  over  the  news  and  within  a  month,   my  neighbors  and  people  all  across  Hunters   Point  were  applying  for  their  own  solar   power.”   -­‐-­‐  Espanola  Jackson,  Solar  Customer  
  • 4. Economic  Development:   Investment  in  distributed  solar  ensures  that  energy  dollars  stay  in  the  community  and  deliver   returns  throughout  the  local  economy.  GoSolarSF  was  intended  to  leverage  public  incentive  dollars   to  unlock  such  private  investment  the  community.     Solar  energy  systems  that  have  been  installed   or  are  in  the  queue  to  participate  in  the   GoSolarSF  program  will  drive  $65  million  in  total   public-­‐private  investment.  That  means,  on   average,  every  $1  of  public  funds  provided  by   the  City  has  resulted  in  a  $3.35  investment  in   the  local  San  Francisco  economy.       Job  Creation:   Solar  creates  more  jobs  per  energy  unit  than   any  other  electricity  resource.  The  majority  of   solar’s  tremendous  job  creation  opportunity  is   related  to  project  development  and  installation,   representing  employment  opportunities  that   are  inherently  local  to  the  communities  they   serve.  These  are  high-­‐quality  jobs  across  a  range   of  education  requirements  and  sectors.     GoSolarSF  Drives  Local  Business  Growth     JEANINE  COTTER  is  the  co-­‐founder  and  CEO  of  San  Francisco-­‐based  solar  installer  Luminalt.  Founded  in  2004,   Luminalt  is  San  Francisco’s  only  certified  Women  Business  Enterprise  solar  installer.  The  company  has   installed  more  San  Francisco  solar  systems  than  any  other  installer  based  on  California’s  solar  incentive   program  data.  “We  build  high  performing  beautiful  solar  systems  with  talented  well  trained  installers  and   office  support,  many  of  whom  came  to  Luminalt  through  local  training  organizations  that  work  with   disadvantaged  communities”  says  Cotter.       Luminalt  was  the  first  San  Francisco  installer  to  become   GoSolarSF  workforce  development-­‐certified.  GoSolarSF   local  hiring  guidelines  have  led  to  121  jobs  for   disadvantaged  San  Franciscans  at  companies  such  as   Luminalt,  SolarCity,  Occidental  Power,  and  Real  Goods   Solar.    For  a  250  kW  installation  at  Fort  Mason,  Luminalt   partnered  with  the  Laborers  Unions  to  build  one  of  San   Francisco’s  biggest  solar  projects  in  recent  years.       “There  is  a  wealth  of  talent  that  is  untapped  and  often   overlooked  in  neighborhoods  that  have  been  plagued  by   income  disparity,  joblessness  and  environmental   degradation,”  says  Jeanine  one  of  few  women  who  holds  a   California  solar  specialty  contractor’s  license,  “GoSolarSF   creates  jobs  for  these  individuals  and  grows  the  local  solar   economy.”   19.4   65   GoSolarSF  Incendve   Total  Solar  Investment   Local  Investment:  $  (Millions)   “San  Francisco  continues  to   innovate  with  programs  that   drive  objectives  which  we  care   about  as  a  community.  GoSolarSF   is  unlike  any  solar  incentive   program  in  the  country.  It  makes   solar  possible  for  low-­‐income   customers,  non-­‐profits,  tenants,   and  businesses  while  creating   good  local  jobs.”     -­‐-­‐  Jeanine  Cotter,  Business  Owner  
  • 5. Based  on  an  approximate  average  labor  costs  on  qualifying  installations,  systems  installed  or  in  the   queue  for  GoSolarSF  have  directly  supported  406-­‐474  solar  jobs  and  $19.5-­‐$22.8  million  in  solar   wages.1  National  solar  leaders  such  as  Sunrun  have  chosen  to  headquarter  in  San  Francisco  and   employ  hundreds  of  local  workers  because  of  GoSolarSF  and  the  City's  nationally  recognized  culture   of  solar  policy  innovation.  The  program  has  also  supported  additional  indirect  jobs  and  economic   activity  through  a  multiplier  effect,  as  those  solar  wages  are  largely  spent  within  the  community  at   local  businesses.       Workforce  Development:   In  addition  to  tapping  into  solar’s  general  job   creation  ability,  the  GoSolarSF  program  is   intended  to  provide  a  pathway  to  employment   in  the  sector  for  disadvantaged  residents.  As   such,  installations  receiving  GoSolarSF  incentive   payments  must  be  performed  by  contractors   employing  graduates  of  the  City’s  Workforce   Development  Program.  This  requirement  does   not  apply  to  non-­‐profit  installers  or  to  installers   with  three  or  fewer  employees  operating  their   principal  place  of  business  in  San  Francisco.     To  date,  GoSolarSF’s  Workforce  Development  program  has  provided  121  solar  job  placements  for   San  Francisco  residents  who  otherwise  face  barriers  to  employment.  Thirty-­‐one  solar  companies   have  hired  graduates  of  this  community  based  job-­‐training  program.  Workers  of  color  represented   the  largest  populations  served  by  the  Workforce  Development  program  with  40%  of  job  placements   reporting  as  Black  or  African  American  and  22%  reporting  as  Latino  or  Hispanic.  2   GoSolarSF  Creates  Jobs  for  Disadvantaged  San  Franciscans       ASIAN  NEIGHBORHOOD  DESIGN  (AND)  was  founded  in  1973  by  a  group  of  UC  Berkeley  architecture  students   determined  to  improve  living  conditions  for  low-­‐income  immigrant  families  and  seniors  in  San  Francisco  and   Oakland  Chinatowns.    AND’s  Employment  Training  Center  (ETC)  was  established  five  years  later  with  a  goal  of   providing  job  training  to  at-­‐risk  jobseekers  with  barriers  to   employment.    Since  2008,  the  ETC’s  green  construction   training  program  has  been  the  most  successful  launching   pad  for  economically  disadvantaged  workers  seeking  jobs   through  GoSolarSF.     In  fact,  more  than  half  of  GoSolarSF’s  121  workforce   development  hires  to  date  are  AND  graduates.  Graduates   of  AND’s  14-­‐week  green  construction  training  program   have  found  employment  with  solar  companies  such  as   Luminalt,  SolarCity,  Sungevity,  and  Real  Goods.    AND  has   helped  elevate  GoSolarSF’s  profile  as  not  only  a  successful   solar  program  but  a  job  generator  for  low-­‐income   communities  of  color  and  workers  that  policy  makers  seek   to  serve  in  advancing  equity  in  the  green  economy.   “We’re  proud  of  our  track  record   of  delivering  on  the  promise  of   equal  opportunity  in  the  green   economy.  GoSolarSF  is  a   workforce  development  program   that  has  created  green  jobs  that   have  helped  80%  of  our   graduates  secure  employment   within  6  months.”     -­‐-­‐  Erica  Sklar,   AND  Executive  Director  
  • 6.   End  Notes:   1  Estimated  based  on  an  approximate  30-­35%  labor  costs  on  covered  installations  and  an  average  $48,000  annual   salary  for  full-­time  employment   2  SF  OEWD  program  data   3NAACP,  “Just  Energy  Policies:  Reducing  Pollution  and  Creating  Jobs,"  2013.   4  20-­year  production  total  based  off  of  .5%/year  degradation,  assumptions  from  PV  Watts,  and  using  PGE  ClimateSmart  GHG   emissions  factor  (0.524  lbs  CO2  per  kWh)       Prepared  June  2014     Report  Authors:   Rosalind  Jackson,  Vote  Solar   Kevin  Armstrong,  Vote  Solar     Acknowledgements:     Brightline  Defense     Luminalt     Photo  Credits:  Luminalt,  Bob  Carmichael     Thank  you  to  the  San  Francisco  Public  Utilities  Commission  and  San  Francisco  Office  of  Workforce   Development  for  providing  GoSolarSF  incentive  participation  and  workforce  data.       About  Vote  Solar:   Headquartered  in  San  Francisco  since  2002,  Vote  Solar  is  a  non-­‐profit  grassroots  organization  working  to   make  solar  a  mainstream  energy  resource  across  the  U.S.  www.votesolar.org   Environmental  Benefits:   Clean,  reliable  electricity  from  the  sun  reduces   the  need  for  fossil  power  generation,  a  major   source  of  greenhouse  gas  emissions  and  other   harmful  air  pollution.       The  solar  energy  systems  installed  through   GoSolarSF  reduce  the  need  for  fossil-­‐based   peak  power  generation,  which  has  historically   disproportionately  impacted  the  health  of  low-­‐ income  families.  3  Assuming  a  minimum  20-­‐year   system  lifetime,  systems  installed  or  in  the   queue  for  GoSolarSF  will  also  reduce  harmful  carbon  pollution  by  172,631,800  pounds.  4  Because   the  City  retains  the  renewable  energy  credits  generated  by  the  program,  GoSolarSF  provides  a  real   economic  and  regulatory  compliance  value  as  San  Francisco  seeks  to  meet  its  climate  action  goals.