Vrinda Sahai

Bengaluru Area, India India

Senior Analyst - Global Consumer Insights, ConsumerLab at Ericsson

Telecom / Mobile

A consumer strategy and Insights professional with 11 years of experience across FMCG, Mobile, Technology and Market research. I am currently a senior member of the ConsumerLab at Ericsson, leading large-scale, strategic marketing and user research for the Global organization. Ericsson ConsumerLab is an organization that specializes in studying people’s behaviors and values, including the way they think and act about ICT (Information and Communication Technology) products and services. Prior to joining Ericsson, I was heading the marketing function of an F&B start-up. We were funded by marquee investors like Accel and Draper International among others. As the head of marketing, I work...