The Evolution of SEO

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VroomDigital

Marketing Technologie Actualités & Politique

Vroom Digital
Online Growth
Experts

Formed April
2012

Help clients increase sales and
enquiries through organic traffic

Technology has dramatically changed
the way that people search online

Phones /
Tablets

Glasses

Voice
Activated

Flash forward to today
Bing Yahoo
3%
1%

Europe
Google 93%

Bing
10%

USA
Google 82%
Source: StatCounter

Yahoo
6%

What set them apart?

Google uses the
PageRank Algorithm
to rank websites

‘10
Confirmation that social signals
influence SEO

‘12
Penalises websites
that use
artificial link
building
techniques

‘12
Google also introduces Disavow Tool
to remove artificial links

‘12

Knowledge
Graph
Semantic search
information

‘12
Semantic Search
• Context of search
• Location
• Intent
• Variation of words
• Synonyms
• Generalised and specialised queries
• Concept matching
• Natural language queries

‘13

All keyword data
from Google
searches is now
encrypted

The Role of the SEO in 2013

SEOs need to use a
much wider skill
set than before in
order to achieve
sustainable results

The Role of the SEO in 2013

SEO is now often
described as Inbound
Marketing

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