16. IKEA gets the unique chance to be online within a
whole year on one of the most important estate website in switzerland.
1st Package -> Integration homegate-TV
- logo-presence under the homegate-TV-window
- Intro/Outro logo-presence (2 x 3 sec)
- logo-presence on homegate Homepage
- video-presence (inkl. production): 2x Immotalk
3x Casatipp
2x 5 special series
- presence in promotion and PR of homegate TV (Print: blick, 20min, etc)
- presence in the channels of bluewin, usgang, change, anzeiger, immo, Newsnetz
(integrations of homegate TV)
Total Media Value: CHF 1‘399‘100
IKEA Price CHF 196‘600
Montag, 14. Juni 2010
17. 2nd Package -> Integration «light» homegate
- Integration with monthly article about kitchens (incl. Interviews, pictures, test)
- Teaser in channels for 12 weeks
- Integration of an raffle with the chance to win a kitchen
- article in homegate magazine (also promoted via facebook, twitter and youtube)
- monthly Teaser in Newsletter
- Teaser in searchabo 12 times
- Video Rectangle on homegate
- Skyscraper, Video-Ads and Rectangle on alle-immobilien (another big platform for
estate)
Total Media Value: CHF 104‘000
IKEA Price CHF 57‘200
Montag, 14. Juni 2010
19. On nzzdomizil.ch each month there is an editorial focus within the
interior design section spotlight.
One month can be a IKEA-Kitchen month!
- a teaser button and a header on the entry page of NZZdomizil.ch and as well as on
the Frontpage of NZZ Online
- Package of standard Ad-Formats (Skyscraper, Rectangle etc.)
- Newsletter-Integration
Total Media Value: CHF 16‘000
IKEA Price CHF 9‘500
Jun-14-10 23
Montag, 14. Juni 2010
21. The perfect site for all who areAre you looking for an apartment
to rent or a house to buy. ImmoScout24, the on of the largest online
property market in Switzerland, is exactly the right place to start for IKEA.
- Brandinday
- Standard Display-Ads
Total Media Value: CHF 97‘800
IKEA Price CHF 66‘690
Jun-14-10 25
Montag, 14. Juni 2010
23. On ebay we get the chance to have a text ad right under the bidding-box.
So the awareness is really high for IKEA.
Total Media Value: CHF 28‘800
IKEA Price CHF 25‘992
Jun-14-10 27
Montag, 14. Juni 2010
25. Wildeisen.ch is one of the most important Websites in the area of
women and cooking. This is the right topic to place IKEA as a supplier
of quality kitchen.
- Skyscraper
- Floating Ad
- Teaser & Advertorial
Total Media Value: CHF 18‘000
IKEA Price CHF 12‘112
Jun-14-10 29
Montag, 14. Juni 2010
27. Femina is one of the most important websites for women in
the Romandie.
- Rectangle
- Teaser & Advertorial
Total Media Value: CHF 20‘000
IKEA Price CHF 12‘055
Jun-14-10 31
Montag, 14. Juni 2010
29. As a portal and platform for good architecture, swiss-architects.com
is the first address for realty developers and private builders who want
to do more than just build houses.
- IKEA can be present in the Newsletter with a Maxibanner to have a high impact on
the IKEA kitchens
Total Media Value: CHF 5‘400
IKEA Price CHF 5‘130
Jun-14-10 33
Montag, 14. Juni 2010
30. - Reach with standard display-ads
Total Media Value: CHF 111‘692
IKEA Price CHF 62‘056
Jun-14-10 34
Montag, 14. Juni 2010
31. …now last but not least…
how search engine
work and why its
so important for
ikea!
Montag, 14. Juni 2010
32. the launch of the new roger federer stamp
Montag, 14. Juni 2010
