1. Consumer Habits & Lifestyles Survey

2. Survey Questions
1. When you are considering an important purchase what do you do?
Look up information on my phone right away OR Wait until I get to my computer to research OR Ask
my friends for their opinions OR Go to the store
2. Have you ever been criticized by your friends for using your phone when you are with
them?
No - they are all on their phones too OR Yes - they think I am rude OR Sometimes, if I’m too obvious
3. Have you ever been ashamed to let people see your phone?
Yes, it’s too old OR Yes, it’s not a cool model OR No, I have a cooler phone than my friends OR No, I
don’t care about that
4. The first thing that people notice about me most is:
What type of phone I have OR How cool my clothing is OR My watch OR My car
5. Gender:
Male OR Female
6. Age
<18 OR 18-25 OR 26-35 OR 36-55 OR 55<

3. United States Results

4. Overview – United States Gender
Target: All Users, Global
Start Date: February 23rd 19%
End Date: February 27th Male
Duration: 4 Days/96 Hours Female
Responses: 5,135 Unique
Length: 6 Questions, 22 Choices 81%
Response Rate: 1,283/Day
Age
3% 12% <18
14% 18-25
26-35
36-55
28% 56<
43%

5. When you are considering an important USA
purchase, what do you do? females
18%
15% 15%
55%
14% 12%
11% 60%
males
14%
14%
61%
11%

6. When you are considering an important USA
purchase, what do you do?
Under 18 18 - 25 26 - 35
11% 16% 15%
9%
13%
16%
8% 57% 60%
72% 12%
11%
36 - 55 Over 55
Look up information on
15% my phone right away
22%
Wait until I get to my
14% computer to research
Ask my friends for their
57% 11% 54% opinions
14% 13% Go to the store

7. Have your friends ever criticized you USA
for using your phone around them? females
29% 45%
24%
26%
54%
22%
males
23%
21% 56%

8. Have your friends ever criticized you USA
for using your phone around them?
Under 18 18 - 25 26 - 35
14% 25%
26%
53% 51%
20%
66%
22%
23%
36 - 55 Over 55
24% 25%
No, they’re on their
phones also
Yes, they think I’m rude
51% 53%
Sometimes, if I am too
22% obvious
25%

9. Have you ever been ashamed USA
to let people see your phone? females
36% 28%
31% 37% 19%
17%
17%
15% males
30% 39%
17%
14%

10. Have you ever been ashamed USA
to let people see your phone?
Under 18 18 - 25 26 - 35
19%
32% 33% 32% 34%
11% 60%
16% 16%
10% 19% 18%
36 - 55 Over 55
36% 35% 34% 37% Yes, it’s too old
Yes, it’s not a cool model
No, I have a cooler phone
13% 13% No, I don’t care about that
16% 16%

11. The first thing that people USA
notice about me most is: females
17% 38%
16%
14%
14% 48% 29%
24% males
13%
13%
51%
23%

12. The first thing that people USA
notice about me most is:
Under 18 18 - 25 26 - 35
7%
13% 15%
9%
14%
46% 14% 46%
17% 67%
27% 25%
36 - 55 Over 55
20%
25%
41% What type of phone I have
47%
14% How cool my clothes are
My watch
15% 19%
19% My car

13. Thank You / Judith Coley
jcoley [at] vuclip.com
Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035