Global Video Insights - February 2013

Global Video Insights • February 2013
With increased mobile video consumption comes stunning
insights into the minds of consumers worldwide. We know
what users are searching for, what country they’re in, and
what devices they’re using. When we aggregate that data,
it makes for a compelling snapshot of trends in the mobile
world. Welcome to Global Video Insights from Vuclip.

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Global Video Insights • February 2013
Welcome to this month’s Global Video Insights Report!
We have some interesting survey results to share with you this month, all about
education. More than 80,000 respondents from around the world shared their
thoughts on the obstacles that prevent them from getting the education they
want, how they prefer to learn (mobile video being one of the methods), and
their interest in furthering their education through their phones. These findings
have important implications for the future of mobile education around the world,
so don’t miss out on them!
Beyoncé climbed the video views and search results for January, in the lead up to
her Super Bowl halftime performance, as did other timely topics like the Golden
Globes and Ke$ha’s “Die Young” song.
And, once again, we show you the monthly top mobile video searches and views
for India, Indonesia, and the U.S.
Enjoy!
Judith Coley
Vice President, Marketing

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From Hollywood to Bollywood,
this time of year reminds us
of romance. From the movie
moments that give us goose
bumps to the spectacle of
grand celebrity weddings – the
only thing more enjoyable
than watching these romantic
clips is sharing them with the
people we care about.
Love is in the Air
Valentine
Cartoon
Top 10 Bollywood Kisses
& Controversies!
Top 10 Romantic
Comedies of All Time
Blake Lively and Ryan
Reynolds Secretly Married
Anne Hathaway
Married
Justin Timberlake
Marries Jessica Biel

4
1/3 pi r 2 h
Global Education Survey Results
Vuclip conducted a global three day survey on education that generated over 80,000 responses. We asked users about the
obstacles they face in getting the education they desire for themselves and their families, where they prefer to learn, interest in
receiving education via their mobile phones and their motives for furthering their education. In comparing global results to those
from India, Indonesia and the U.S., you might be surprised to see more similarities than differences.
“What stops you from getting the education
you want for you or your family?”
“Where would you most prefer to learn?”
Insufficient money At homeAccess to teachers On computer
School is far At schoolNothing stops me On mobile
U.S. U.S.
India India
Indonesia Indonesia
Global Global
(4/3) pi r1 r2 r3
sum (k=1..inf) 1/kn = ? b^2 + y^2 / a^2 = 1
sqrt[s(s-a)(s-b)(s-c)

5
x 2 + (a+b)x + AB = (x + a)(x + b)
y2 / a2 - x2 / b2 = 1x^2 + y^2 = r^2
Global Education Survey Results
“How interested would you be in
education through your phone?”
“What would be your learning goals?”
U.S. U.S.
India India
Indonesia Indonesia
Global Global
Very interested For funNot very interested Career development
Somewhat interested Finish schoolNot interested Teach kids
Methodology The global survey was conducted over three days from January 29 to February 1, 2013. Users were provided with seven multiple-choice questions and had the option to participate or opt out.
No incentives were provided for responding. For more info about Vuclip’s survey capabilities, please email surveys@vuclip.com.
x = ± (b/a)y
b^2 + y^2 / a^2 = 1

6

Bangladesh
85%

Philippines
85%

Pakistan
82%

India
82%

Nigeria
81%

Malaysia
80%

Canada
80%

Indonesia
77%

Saudi
Arabia
76%

UAE
76%

UK
75%

US
75%

Iran
74%

Brazil
74%

Mexico
67%

% of survey respondents
Global Education Survey: Top 15 Countries Most Interested in Mobile Phone Learning

7
Who says January is where movies
go to die? Proving critics wrong,
Bollywood captures the top spot
on Vuclip this month. Bollywood
theatrical trailers are a raging success;
viewers can’t get enough of them!
Cricket comes in a close second.
Nothing unites and divides South Asia
like an India-Pakistan match. Sachin
Tendulkar blasts through our charts
with a look back at his 100th Hundred.
Spotlight on India No surprises here:
the #1 spot on the
charts goes to Race 2.
Saif Ali Khan is paired
opposite Deepika
Padukone. Together
with John Abraham and
Jacqueline Fernandez,
the hot duo bring their
“A” game to the screen.
Top India Searches
Top 10 India Videos
1 Ek Thi Daayan - Official Trailer
2 Jab Tak Hai Jaan - Saans Song
3 Race 2 Photoshoot
4 First Look Of Shootout At Wadala
5 100 Cr Movies Of 2012
6 Monsters, Inc. 3D
7 Patang - Maaru Amdavad
8 SVSC Meghallo Song
9 Salman’s Dagabazzi With Sonakshi
10
Sachin’s 100 Hundreds and More
Sporting Memorabilia
Inspired by real life events and despite
its violent theme, Shootout at Wadala is a
fan favorite. Based on the first registered
shootout by the Mumbai police, this movie
will likely tap into the heightened sense
of political awareness in the country. The
film has a strong ensemble cast of John
Abraham, Manoj Bajpayee, and Sonu Sood.
The movie stands at #4 this week.
With Barfi, Bol Bachchan,
Son of Sardaar, Agneepath
and Dabangg 2, 2012 saw
quite a few additions to
the “100 Crore Club”! As
our #5 clip this month,
audiences want more of
these smash hits!
1 Race 2
2
Matru Ki Bijlee Ka
Mandola
3 Cricket
4 ABCD
5 Bollywood Unplugged
6 Screen Awards 2013
7 Mahesh Babu
8 Dabangg 2
9 Indo-Pak Match
10 Katrina Kaif
January 2013
1 Kolaveri Di
2 Chikni Chameli
3 Agneepath
4 Sonakshi Sinha
5 Katrina Kaif
6 Vidya Balan
7 Ek Main Aur Ekk Tu
8 Deepika
9 Mallika Sherawat
10 Priyanka Chopra
January 2012

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1 Vanishing On 7th Street
2 Naruto
3 Noah
4 Nikita Mirzani
5 Lina Geboy
6 Lionel Messi
7 Super Junior
8 Tiger JK
9
Radio Galau FM
The Movie
10 Alicia Keys
January 2013
1 Dewi Persik
2 Julia Perez
3 Super Junior
4 Naruto
5 Ariel Peterpan
6 Sofia Vergara
7 Luna Maya
8 Suster Keramas
9 Sarah Azhari
10 The Avengers
January 2012
Indonesia started out the new year
sharing clips about pop music,
cartoons, and animal videos,
with some search terms, like the
Japanese manga series, Naruto,
showing no signs of slipping off
the charts. South Korean idol
group Super Junior continued its
popularity as both a top clip and
one of the top search terms.
Spotlight on Indonesia
Girls’ Generation kicked off 2013 with a new album and
single, both titled ‘I Got A Boy,’ and the South Korean
girl group topped our charts with its music video.
Top Indonesia Searches
Top 10 Indonesia Videos Another clip making
its first appearance on
our charts was several
pop groups from the
Jungiery-Star’s roster out
of Taiwan, joining forces
to sing Xin Nian Kuai Le
(Happy New Year).
Soccer star Lionel Messi was
the only athlete to top the
charts after winning the 2012
FIFA Ballon d’Or for the third
consecutive year on January 7,
which honors the best soccer
player of the season.
1
Girls’ Generation I Got a Boy
Music Video
2 Tom & Jerry: Sasquashed
3 Xin Nian Kuai Le - Jungiery Stars
4 Animals Playing
5 Mr. Bean - Gadget Kid
6 Funny Animals
7 Bernard Bear Ngakak
8 Super Junior M - Break Down
9
Paranormal Activity File 2.0
Event 10
10 Tom & Jerry: Babysitting Blues

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The Life & Career of Beyoncé is last
on our top ten list, but certainly
not least. We expect to see more
top clips of this artist in coming
months given the enthusiastic
response to her Super Bowl
halftime performance.
Spotlight on the U.S.
Controversy and
popularity kept
people searching
for Ke$ha’s “Die
Young,” which
was pulled from
some radio
station playlists.
Whether it’s running up
walls, skateboard tricks,
or doing chest curls while
suspended upside down,
The Coolest Guy In The
World does everything
better than you, and people
can’t get enough of it.
Hollywood reigned supreme
in searches and clips with the
Golden Globes giving out its
annual awards, the Sundance
Film Festival bringing sex appeal
to movies that will be released in
2013, and the trailer for Spring
Breakers gaining traction ahead
of its March release.
Top 10 U.S. Videos
1 Katy Perry Biography & Origins
2
Hudgens, Gomez, Franco Star:
“Spring Breakers”
3 Britney Spears: Life & Career
4 Natalie Portman: Life & Career
5 Top 10 Female Country Music Stars
6
Celebs Dish On Their Fave Music
Of 2012
7 The Coolest Guy In The World
8
Swatch Girls Pro Surfing China
2012
9 Sundance Turns Up The Sex Appeal
10 The Life & Career Of Beyoncé
1 Hollywood
2 Justin Bieber
3 WWE
4 Beyoncé
5 Naruto
6 Rihanna
7 Golden Globes
8 Shakira
9 Ke$ha - Die Young
10 Doraemon
January 2013
1 Hollywood
2 Beyoncé
3 Naruto
4 Angelina Jolie
5 Katy Perry
6 Madonna
7 Rihanna
8 Lady Gaga
9 Christina Aguilera
10 Kobe
January 2012
Top U.S. Searches

Global Video Insights - February 2013

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