Vuclip conducted a five-day survey to uncover the mobile viewing habits and preferences of women worldwide. We received responses from 39,230 women from 176 countries that wanted their voices heard.

1. WHAT WOMEN WANT
SURVEY RESULTS

2. GLOBAL
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3. Global Overview
Age Breakdown
Over 55
Purpose: Gather Insights On Women 36-55 5%
Platform: Vuclip WAP 7%
Target: Female Users, Global
Start Date: June 1st Under 18
23%
End Date: June 6th
Duration: ~5 Days/135 Hours 26-35
20%
Responses: 39230 Women, Self-Identified
Length: 8 Questions, 46 Choices
Response Rate: 39700 Total, 6970 Usable/Day
18-25
45%
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4. Global Country Breakdown India
1% 0% Saudi Arabia
7% United States
1% 0%
6% Canada
1% United Kingdom
1% Philippines
1% 32% Nigeria
1%
2% Indonesia
Malaysia
2% Bangladesh
2% Pakistan
UAE
3%
Hong Kong
3% Mexico
South Africa
3%
Kuwait
4% Brazil
10%
Russia
6% Vietnam
Costa Rica
6% 8%
Unknown
Other
7/9/2012 Highly Confidential 4

5. Time & Consumption
How much time do you On average, how much time
spend using television, print do you spend viewing mobile
and/or radio media? content each day?
More More
Less than than 2 Less than
than 2 15 15
Hours Hours
Minutes 22% Minutes
29% 26% 26%
1 to 2
15 to 30 Hours 15 to 30
1 to 2 30 Minutes 30
15% Minutes
Hours Minutes 15% Minutes 18%
15% to 1 Hour to 1 Hour
15% 19%
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6. Mobile Behaviour
Besides voice and text, what Is your [time spent on]
is your primary use for your mobile viewing increasing?
mobile?
7% 8% No
9%
Business
19%
19%
Communication
Entertainment
Info On The Go
Leisure
Yes
57%
81%
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7. Mobile Content
What type of content do you What would you like to see
enjoy watching? more of on mobile?
(Select All That Apply) (Select All That Apply)
Amazing/Wacky 3830 Amazing/Wacky 4165
Cute/Funny 5754 Cute/Funny 5756
Gossip/Celeb 4372 Gossip/Celeb 4486
How-To 2822 How-To 3270
Lifestyle & Home 4399 Lifestyle & Home 4489
Movies 15713 Movies 14851
Music 11758 Music 11948
News 4448 News 4363
Sports 4385 Sports 4175
TV Soaps 5318 TV Soaps 5171
Other 5616 Other 5527
0 5000 10000 15000 20000 0 5000 10000 15000 20000
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8. Men – Comparisons
Besides voice and text, what
Age Breakdown
36-55
Over 55 is your primary use for your
3%
8% mobile?
Under 18
19%
5% 6%
6%
26-35 15% Business
23% Communication
Entertainment
Info On The Go
Leisure
18-25 68%
47%
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9. Men – Content Comparisons
In general what type of On average, how much time
content do you enjoy do you spend viewing mobile
watching? content each day?
(Select All That Apply)
Amazing/Wacky 17922
Cute/Funny 23185 More
Gossip/Celeb 14548 than 2 Less than
How-To Hours 15
12030
22% Minutes
Lifestyle & Home 15717
29%
Movies 66457
Music 48553 1 to 2
News 23376
Hours
15% 30 15 to 30
Sports 35039
Minutes Minutes
TV Soaps 16620
to 1 Hour 16%
Other 26578
18%
0 20000 40000 60000 80000
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10. INDIA
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11. India Overview
Age Breakdown
Over 55
Purpose: Gather Insights On Women 36-55 5%
6%
Platform: Vuclip WAP
Target: Female Users, India
Start Date: June 1st Under 18
24%
End Date: June 6th 26-35
Duration: ~5 Days/135 Hours 17%
Responses: 12982 Women, Self-Identified
Length: 8 Questions, 46 Choices
Response Rate: 12800 Total, 2300 Usable/Day
18-25
48%
7/9/2012 Highly Confidential 11

12. Time & Consumption
How much time do you On average, how much time
spend using television, print do you spend viewing mobile
and/or radio media? content each day?
More More
than 2 Less than than 2 Less than
Hours 15 Hours 15
23% Minutes 19% Minutes
31% 1 to 2 31%
1 to 2 Hours
Hours 13%
30 30
14% 15 to 30 15 to 30
Minutes Minutes
Minutes to 1 Hour Minutes
to 1 Hour
16% 18% 19%
16%
7/9/2012 Highly Confidential 12

13. Mobile Behaviour
Besides voice and text, what Is your [time spent on]
is your primary use for your mobile viewing increasing?
mobile?
7% 8% No
9% 20%
16% Business
Communication
Entertainment
Info On The Go
Leisure
Yes
60%
80%
7/9/2012 Highly Confidential 13

14. Mobile Content
What type of content do you What would you like to see
enjoy watching? more of on mobile?
(Select All That Apply) (Select All That Apply)
Amazing/Wacky 1088 Amazing/Wacky 1127
Cute/Funny 1590 Cute/Funny 1604
Gossip/Celeb 1130 Gossip/Celeb 1154
How-To 784 How-To 871
Lifestyle & Home 1272 Lifestyle & Home 1244
Movies 5033 Movies 4920
Music 3381 Music 3423
News 1162 News 1111
Sports 1333 Sports 1239
TV Soaps 1661 TV Soaps 1657
Other 1894 Other 1836
0 2000 4000 6000 0 2000 4000 6000
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15. Men – Comparisons
Besides voice and text, what
Age Breakdown
36-55 Over 55 is your primary use for your
2%
6% mobile?
Under 18 4%
21% 5%
26-35 5%
20% 13%
Business
Communication
Entertainment
Info On The Go
Leisure
18-25 73%
51%
7/9/2012 Highly Confidential 15

16. Men – Content Comparisons
In general what type of On average, how much time
content do you enjoy do you spend viewing mobile
watching? content each day?
(Select All That Apply)
Amazing/Wacky 6563
Cute/Funny 8776 More
Gossip/Celeb 5573
than 2 Less than
How-To 3963
Hours 15
Lifestyle & Home
19% Minutes
5838
Movies 27287 1 to 2 33%
Music 19405 Hours
News 8775 14%
30
Sports 13026 Minutes 15 to 30
TV Soaps 6134 to 1 Hour Minutes
Other 10299 17% 17%
0 10000 20000 30000
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17. UNITED STATES
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18. United States Overview
Age Breakdown
Over 55
Purpose: Gather Insights On Women 36-55 4%
8%
Platform: Vuclip WAP
Target: Female Users, US Under 18
Start Date: June 1st 17%
End Date: June 6th
Duration: ~5 Days/135 Hours 26-35
Responses: 2700 Women, Self-Identified 21%
Length: 8 Questions, 46 Choices
Response Rate: 2700 Total, 480 Usable/Day
18-25
50%
7/9/2012 Highly Confidential 18

19. Time & Consumption
How much time do you On average, how much time
spend using television, print do you spend viewing mobile
and/or radio media? content each day?
More More
Less than Less than
than 2 than 2
15 15
Hours Hours
Minutes Minutes
29% 24%
29% 27%
1 to 2
1 to 2 15 to 30 Hours 15 to 30
30 30 Minutes
Hours Minutes 14%
Minutes Minutes 17%
14% 14%
to 1 Hour to 1 Hour
14% 18%
7/9/2012 Highly Confidential 19

20. Mobile Behaviour
Besides voice and text, what Is your time spent on mobile
is your primary use for your viewing increasing?
mobile?
7% 8% No
6%
Business 22%
18%
Communication
Entertainment
Info On The Go
Leisure
Yes
61%
78%
7/9/2012 Highly Confidential 20

21. Mobile Content
In general what type of What would you like to see
content do you enjoy more of on mobile?
watching? (Select All That Apply)
(Select All That Apply)
Amazing/Wacky 363 Amazing/Wacky 385
Cute/Funny 517 Cute/Funny 490
Gossip/Celeb 369 Gossip/Celeb 370
How-To 285 How-To 306
Lifestyle & Home 393 Lifestyle & Home 396
Movies 1396 Movies 1292
Music 1004 Music 978
News 427 News 387
Sports 443 Sports 386
TV Soaps 458 TV Soaps 433
Other 532 Other 543
0 500 1000 1500 0 500 1000 1500
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22. Men – Comparisons
Besides voice and text, what
Age Breakdown
36-55 Over 55 is your primary use for your
2%
8% mobile?
Under 18
13%
4% 6%
26-35 5%
20% 15% Business
Communication
Entertainment
Info On The Go
Leisure
18-25
70%
57%
7/9/2012 Highly Confidential 22

23. Men – Content Comparisons
In general what type of On average, how much time
content do you enjoy do you spend viewing mobile
watching? content each day?
(Select All That Apply)
Amazing/Wacky 2698
Cute/Funny 3332 More
Less than
Gossip/Celeb 2023 than 2
15
How-To 1749 Hours
Minutes
Lifestyle & Home 2185 23%
24%
News 3386
Movies 9284 1 to 2 15 to 30
Music 6817 Hours
30 Minutes
Sports 5250 17%
Minutes 17%
TV Soaps 2130
Other
to 1 Hour
3916
19%
0 2000 4000 6000 8000 10000
7/9/2012 Highly Confidential 23

24. For millions of people around the world,
Vuclip is an essential part of their
Judith Coley daily lives.
Vuclip
Vice President, Marketing We serve video on-the-fly, on any device,
and in any country, providing
unparalleled reach for our partners.
jcoley@vuclip.com
+1 415 350 1983
Try us out on your phone: m.vuclip.com