Homo Sapiens has taken over the world by storm. From the early ages - from Neanderthaler until 2019 - we have developed like no other species on the planet. In the past ages/centuries technology has enabled fundamental shifts in society and has changed (and will change) how we interact with each other, with technology and corporations. This presentation gives you insights into the history of data and how two underlying principles; owning and accessing; are influencing the growth of data in this world.

1. How Technology Enables Data Grwoth And Challenges Your Strategy
OWNING – ACCESSING - SURVIVING

2. Volker Schmidt (aka Mike)
Chief Revenue Officer @ Productsup
Nice to meet you
Building Companies since 2008
Educating companies on data strategies since 2010
Developed sales & commercial strategies for multiple Startups
Passionate about online business models, technology, sports & computer games
Interested in the past and future of human society
Co-Founder of Masteryourgolf.com

3. 3
Agenda
History of data Owning
Accessing

4. Data is older than you think

5. Our planet in numbers
4.151 billion 54,4 % pop.
2.784 billion 36,5 % pop.
2.7 Zetabytes 0,5 % analysed
https://www.weforum.org/agenda/2015/02/a-brief-history-of-big-data-everyone-should-read/

6. 1 exabyte = 1.024 petabytes
1 zetabyte = 1.024 exabytes
2.7 zetabytes = 2.7 Trillion GB
40 Zetabytes by 2020/year
http://www.live-counter.com/how-big-is-the-internet/
“helluva-lottabytes”

7. The Internet In One Minute
149.513
3.3 million
3.8 million
65.972
448.800
500 video-h upload
https://www.brandwatch.com/blog/96-amazing-social-media-statistics-and-facts/

8. What happened?
By 2020 1.7 M
B
per person/second

9. 9

10. 10

11. 11

12. 12

13. 5 Technological Trends That Enable “Accessing”
By 2020 1.7 M
B
per person/second
Dematerialisation Real-Time on Demand
Decentralisation Platform Synergies
Cloud Development

14. Corporate Values Based On Accessing
Source: Techcrunch Report

15. A Day In Life Of “Accessing”

16. Accessing-Models Accelerate Data Growth
By 2020 1.7 M
B
per person/second
© Mellanox Technologies

17. Surviving – An Approach On Agile Data

18. 1. Trend
Changing
Consumer
Behaviour

19. 2. Trend
New
Technologies
Emerge

20. 3. Trend
Existing
Channels
Become
Increasingly
Complex

21. 4. Trend
IoT’s
New
Connectivity

22. The beginning of Zero UI

23. By 2020 1.7 M
B
per person/second
The Challenge of Space

24. 24
The Age Of
Agile Data
ALWAYS
AVAILABE
EASY
TRANSFORMABLE
CONSISTENT AND
OF HIGH QUALITY

25. 25
FAST &
CONNECTED
TO A LARGE
ECOSYSTEM
ALWAYS IN THE
RIGHT CONTEXT
The Age Of
Agile Data

26. Interconnect data from
manufacturers,
retailers and third-
party data suppliers
with marketing, retail
and shopping
channels around the
globe
Product
Content
Syndication
Platform

27. „Hakuna ma Data!“
Productsup provides the most
efficient and user-friendly platform for
product content syndication, data
integration and feed management for
non-tech departments

28. Volker Schmidt
Chief Revenue Officer
vs@productsup.com
+49 151 40029679
Talk Data To Us
/schmidtvolker
/Vuiker
www.productsup.com
/alyxpang
Alyx Pang
Sr. Client Partner Manager
alyx.pang@productsup.com
+65 96562906