Combinepdf(3)
- 1. ﺍﻝﻡﺱﺎﻋﺛﻑ ﺍﻝﺔﻡﻋﻌﺭ
A U D I E N C E
ﺍﻝﺎﻌﺍﺦﻀ ﺝﺱﺭ
B R I D G E
ﻄﺭﺕﺊﻁﺋ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺲﻂﻃ ﺃﻥ ﺥﺍﺦـــﺋ
ﻭﻏﺤـــﻐﺭ ،"ﻭﺍﻝﻡﺔﺎﻡﻉ "ﺍﻝﻈﻑﺟ ﺾﺳﻂﻡﻎ ﺍ�ﺥﺭﻯ ﺏﺍﻝﺳﻂـــﻌﻡ
ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺩﻭﺭ ﺏﺃﻥ ،ﺍﻝﺛﺭﺍﺠـــﺋ ﺲﻂﻯ ﺍﻝﺼﺍﺉﻡـــﻌﻥ
ًﻘﻄﺑ ﺸﻋﻎ ،ًﺍﺕﺗﺛﻏﺛ ﺍﻝﻡﻈﻁﺼﺋ ﻊـــﺜﻩ ﺸﻎ ﻏﺿﻡﻆ ﺍﻝﺳﺍﻄﺋ
ﻄﻆ ﺍﻝﻡﺱـــﺎﻋﺛﺸﺋ ﺍﻝﺭﺠـــﺍﺉﻀ ﺇﻏﺧﺍﻝ ﻄﻑﺍﺕﻐﺡ ﺕﻡﻂﻙ ﻄﻆ
ﺫﻝﻙ ﻭﻏﺎﻁﻂﺈ ،ﺍﻝﻡﺔﺎﻡﻉ ﺣـــﺭﺍﺉﺡ ﻄﺚﺎﻂﺷ ﺇﻝﻯ ﺲﻡﻘﺀﻊﺍ
:ﺍﻝﺎﺍﻝﻐﺋ ﺍ�ﺝﺭﺍﺀﺍﺕ ﺏﺳﺨ
ﺍﻝﺳﻘﺻﺍﺕ ﻭﻭﺾﺍﻗﺕ ﺣﺭﺾﺍﺕ ﻇﺰﺭ ﺇﺲﺍﺩﺓ
ﻝﻑﻋﻃ �ﺠﺎﺭﺍﺕﻐﺔﻐﺍﺕﻋﺍ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ
ﻭﺍﻝﺑﺼﺍﺸﻐـــﺋ ﺍﻗﺝﺎﻡﺍﺲﻐـــﺋ ﺍﻝﺳﻈﺍﺦـــﺭ
ﺍﻝﻡﺔﺎﻡﻉ ﺲﻂﻯ ﺬﺭﺃﺕ ﺍﻝﺎﻎ ﻭﺍﻗﺻﺎﺧﺍﺩﻏﺋ
ﺕﺱـــﻌﻏﺺ ﺲﻈـــﺛ ﻭﺏﺚﺍﺦـــﺋ ،ﺍﻝﺱـــﺳﻌﺩﻱ
ﻭﺍ�ﺻﻂﻐﻡﻐﺋ ﺍﻝﺛﻭﻝﻐـــﺋ ﺍﻝﺎﺔﺍﺭﻏﺋ ﺍﻝﺳﻘﻄـــﺍﺕ
.ﺍﻝﺼﻁﺍﺲﺍﺕ ﻄﺚﺎﻂﺷ ﺸﻎ
ﻝﻡﻡﺑﻂﻐﻋﺍ ﺍﻝﺛﻭﻝﻐﺋ ﺍﻝﺤﺭﺾﺍﺕ ﻇﺰﺭ ﺇﺲﺍﺩﺓ
ﺍﻝﺱـــﻌﻕ ﺸﻎ ﺍﻝﻡﺗﻂﻐﺋ ﺍﻝـــﻌﺾﺍﻗﺕ ﻄـــﻆ
ﺍﻝﺎﺼﻐﻐﻃ ﺇﻝـــﻯ ﺫﻝﻙ ﻭﺇﺥﺪﺍﻉ ،ﺍﻝﺱـــﺳﻌﺩﻱ
ﺇﺩﺍﺭﺓ ﺸـــﻎ ﺻﺛﺭﺕﻋـــﺍ ﻝﻡﺳﺭﺸـــﺋ ،ﺍﻝﺛﺻﻐـــﺺ
ﺍﻝﻡﺱﺎﺼﺊﻀ ﺸﻎ ﻝﻋﺍ ﺍﻝﻡﺱـــﻈﺛ ﺍﻝﻡﺤﺍﺭﻏﻉ
ﻝﻂﺳﻡﻘﺀ ﺍﻝﺜﻊﻈﻐﺋ ﺍﻝﺧـــﻌﺭﺓ ﻝﺊﻈﺍﺀ ،ﺍﻝﺼﺭﻏﺈ
ﺃﺫﻊـــﺍﻥ ﺸـــﻎ ﻭﺍﻝﻡﺭﺕﺼﺊﻐـــﻆ ﺍﻝﺗﺍﻝﻐﻐـــﻆ
ﻭﺕﺳـــﺞﺯ ﺕﺗﺍﺸـــﺮ ﺖـــﺌ ،ﺍﻝﻡﺱـــﺎﻋﺛﺸﻐﻆ
.ﺍﻝﺎﺔﺍﺭﻏﺋ ﻝﻂﺳﻘﻄﺋ ﺍﻝﻑﺳﻂﻐﺋ ﺍﻝﺼﻐﻡﺋ
ﻭﺲﻂـــﻯ
ﻭﺍ�ﺠﺤ
ﺃﺬﻂﺼـ
ﻄﺱـــﺍ
ﺍ�ﺲﻘﻄ
ﺍﻝﺔﻡﻋ
ﺍﻝﺎﻑﺧ
01
02
ﺕ
ﻝﻂﺱﻌﻕ ﺍﻝﻡﺱﺎﻋﺛﺸﺋ ﺍﻝﺛﻭﻝﻐﺋ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ
ﺃﺯﻄﺋ ﺕﻌﺍﺝﻩ ﻓﻇﻋﺍ ،ﺍﻝﺱﻌﻕ ﻄﻆ ﺍﻝﺗﺎﻡﻎ ﺏﺍﻝﺚﺭﻭﺝ ﻄﻋﺛﺩﺓ ،ﺍﻝﺱﺳﻌﺩﻱ
ﺦﻌﺭﺕﻋﺍ ﺇﺩﺍﺭﺓ ﺏﻁﺭﻏﺼـــﺋ ﺲﻡﻘﺀﻊﺍ ﺇﻏﻡﺍﻥ ﺏﺳﺛﻡ ﺕﺎﻡﺑـــﻀ ،ﻄﺎﺧﺍﺲﺛﺓ
ﺍﻝﺳﺭﺏﻐﺋ ﺍﻝﻡﻡﻂﺿـــﺋ ﺸـــﻎ ﺍﻝﻡﺱـــﺎﻋﺛﻑ ﺍﻝﺔﻡﻋـــﻌﺭ ﻝـــﺛﻯ ﺍﻝﺜﻊﻈﻐـــﺋ
ﺍﻝﻡﻋﻈﻐﺋ ﻭﺍﻝﻡﺳﺍﻏﻐﺭ ﻝﻔﺠﺍﻝﻐﺈ ﻄﻌﺍﺾﺊﺎﻋﺍ ﺲﺛﻡ ﺏﺱـــﺊﺈ ،ﺍﻝﺱﺳﻌﺩﻏﺋ
.ﺍﻝﺔﺛﻏﺛﺓ
ﺣـــﺭﺾ ﺇﺩﺍﺭﻙ ﺲﺛﻡ
ﺖ ﻄﻆ ﺍﻝﻡﺔﺎﻡﺳﻐﺋ
ﺇﻝﻯ ﺫﻝﻙ ﻭﻏﺭﺝﻉ
،ﺍﻝﻡﺗﻂﻐﺋ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺃﻭ ﻭﺾﺍﻗﺕ ﺃﻍﻂﺈ
،ﻄﺤـــﺍﺭﻏﺳﻋﺍ ﻄﻈﺰﻌﻄﺋ ﺇﺩﺍﺭﺓ ﺸﻎ ﺍﻝﻡﺱـــﺎﺼﺭﺓ ﺍﻝﻡﻈﺧﺋ ﺇﻝﻯ ﺕﻑﺎﺼـــﺛ
ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺲﻂﻃ ﺕﻁـــﻌﺭﺍﺕ �ﺥﺭ ﺍﺸﺎﺼﺍﺩﻊـــﺍ ﺏﺜﻝـــﻙ ﻭﻏﺼﺧﺛ
ﺃﺽﺷ ،ﺍﻝﻡﺔﺍﻝ ﻊﺜﺍ ﺲﻂﻯ ﺬﺭﺃﺕ ﺍﻝﺎﻎ ﺍﻝﻡﻋﻈﻐﺋ ﻭﺍﻓﺠـــﺟ ﻭﺍﻝﺎﻌﺍﺦﻀ
ﺍﻓﺾﺍﺩﻏﻡﻐﺋ ﺍﻝﻡﺳﺭﺸﺋ ﺏﻐﻆ ﺍﻝﺔﺍﻄﺳﺋ ﺍﻝﻡﺗﻂﻐـــﺋ ﺍﻝﺚﺊﺭﺍﺕ ﻇﺛﺭﺓ ﺫﻝﻙ ﺇﻝﻯ
.ﺍﻗﺖﺎﺭﺍﺸﻐﺋ ﺍﻝﻡﻋﻈﻐﺋ ﻭﺍﻝﺚﺊﺭﺓ
07 05
06
ﺍﻗﻇﻑ ﺖﺍﻝﺋ -1
ﻭﺍﻝﺛﺥﻌﻝ -2
ﺍﻝﺳﺼ ﺲﻆ
ﺍ�ﺠﺎﻁﻘﺲﻐﺋ ﺒ
ﺍﻝﺛﺭﺍﺠـــﺍﺕ ﻭﺖـــﺛﺓ
،W7Worldwide ﺛﻯ
ﺕﺭﺍﺝﻉ ﺏﻐﻆ ﺍﻝﻑﺧﻀ ﺿﻆ
ﺍﻝﺳﻘﺻﺍﺕ ﻭﻭﺾﺍﻗﺕ ﺕ
،ﺍﻝﻡﻡﻂﺿـــﺋ ﺸـــﻎ ﺦـــﻀ
ﺍﻝﺎﻎ ،ﻭﺍﻝﻡﺳﺭﺸﻐﺋ ﺠﻐﺍﺠﻐﺋ
ﻍﻐﺭ ﺃﻭ ﻄﺊﺍﺣـــﺭ ﺏﺤـــﺿﻀ ﻉ
:ﺫﻝﻙ ﺕ
ﺍﻝﺱـــﺳﻌﺩﻏﺋ ﺍﻝﺗﺿﻌﻄﺋ ﺩﺸﻉ ﺇﻝﻯ ﺃﺩﻯ ،ﺍﻝﺳﺍﻝﻡﻐﺋ ﺍﻝﻈﻑﻁ ﺃﺠـــﺳﺍﺭ ﺕﺭﺍﺝﻉ
ﺍﻝﺗﺛﻭﺩ ﺲﻈﺛ ﺍ�ﻇﻑﺍﻕ ﻄﻐﺞﺍﻇﻐﺍﺕ ﺕﺭﺣﻐﺛ ﺠﻐﺍﺠـــﺍﺕ ﻄﻆ ﺍﻝﻡﺞﻏﺛ ﺏﺜﻝ ﺇﻝﻯ
ﺕﻡﺑﻀ ﺾﺍﻇﺌ ﻭﺍﻝﺎـــﻎ ،ﺍﻝﺗﺿﻌﻄﻐﺋ ﺻﻁﺍﺲﺍﺕﻋـــﺍ ﻄﺚﺎﻂﺷ ﻝـــﺛﻯ ﺍﻝﺛﻇﻐﺍ
ﻝﺎﻁﻌﺭ ﺍﻝﺭﺉﻐﺱـــﻎ ﺍﻝﻡﺗﻌﺭ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﻝﺤـــﺭﺾﺍﺕ ﺏﺍﻝﻈﺱـــﺊﺋ
.ﺍﻝﻡﺍﻝﻐﺋ ﺃﺭﺏﺍﺖﻋﺍ
ﻄﻆ ﺍﻝﻡﺎﻡﺭﺩﻏﻆ ﺍﻗﻇﺼﻘﺏﻐﻐﻆ ﻄﻆ ﺍﻝﻐﻡﻆ ﺸﻎ ﺍﻝﺤﺭﺲﻐﺋ ﺍﻝﺱﻂﻁﺋ ﺇﺲﺍﺩﺓ
ﺕﻁﻂﺈ ،ﺍﻝﺱـــﺳﻌﺩﻏﺋ ﺍﻝﺳﺭﺏﻐﺋ ﺍﻝﻡﻡﻂﺿﺋ ﺏﺼﻐﺍﺩﺓ ﺍﻝﺳﺭﺏﻎ ﺍﻝﺎﺗﺍﻝﺷ ﺥﻘﻝ
ﻄﻆ ﺾﺑﻐﺭ ﺲﻂﻯ ﻄﺊﺍﺣﺭ ﻭﻍﻐﺭ ﻄﺊﺍﺣﺭ ﺏﺤﺿﻀ ﺃﺐﺭﺕ ﺾﺊﻐﺭﺓ ﻄﺍﻝﻐﺋ ﻄﻌﺍﺭﺩ
ﻄﻌﺝﻩ ﻄﻈﻋـــﺍ ﺝﺞﺀ ﺾﺍﻥ ﻭﺍﻝﺎـــﻎ ،ﺍﻝﺗﺿﻌﻄﻐـــﺋ ﺍﻝﻡﺍﻝﻐـــﺋ ﺍﻝﻡﻌﺍﺯﻇـــﺍﺕ
.ﺍﻝﻡﺚﺎﻂﻑﺋ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﻓﻇﺤﻁﺋ
$
02
01
ﻭﻄﺂﺣﺭﺍﺕ ﺍﺕﺔﺍﻊﺍﺕ
ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺻﻁﺍﻉ ﺠﻌﻕ
ﺸﻎ ﺍﻝﺱﺳﻌﺩﻏﺋ ﺍﻝﺳﺭﺏﻐﺋ ﺏﺍﻝﻡﻡﻂﺿﺋ
2018
2018 ﻏﻈﺍﻏﺭ :ﺍﻝﺎﻈﻑﻐﺜﻱ ﺍﻝﺛﺭﺍﺠﺋ ﻄﻂﺚﺹ
ﻭﺖـــﺛﺓ ﺃﺝﺭﺕﻋـــﺍ ﺍﺠـــﺎﻁﻘﺲﻐﺋ ﺩﺭﺍﺠـــﺋ ﺾﺤـــﻑﺌ
W7Worldwide ﻝـــﺛﻯ ﺍﻝﺎﺗﻂﻐﻂﻐـــﺋ ﺍﻝﺛﺭﺍﺠـــﺍﺕ
ﺲـــﻆ ،ﻭﺍ�ﺲﻘﻄﻐـــﺋ ﺍ�ﺠـــﺎﺭﺍﺕﻐﺔﻐﺋ ﻝﻖﺠﺎﺤـــﺍﺭﺍﺕ
ﺕﺳﻐﺛ ﺃﻥ ﺣﺃﻇﻋﺍ ﻄﻆ ،ﺝﺛﻏﺛﺓ ﻭﻄﺂﺣـــﺭﺍﺕ ﺍﺕﺔﺍﻊﺍﺕ
ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺻﻁـــﺍﻉ ﻄﻈﺰﻌﻄـــﺋ ﺦﻐﺍﻍـــﺋ
ﺥﻘﻝ ﺍﻝﺱـــﺳﻌﺩﻏﺋ ﺍﻝﺳﺭﺏﻐﺋ ﺍﻝﻡﻡﻂﺿﺋ ﺸﻎ ﻭﺍﻝﺎﻌﺍﺦﻀ
.2018 ﺍﻝﺔﺛﻏﺛ ﺍﻝﺳﺍﻡ
ﺍﻝﻡﻈﻋﺔﻎ ﺍﻝﺊﻈﺍﺀ ﺸﻎ ﺍﺲﺎﻡﺛﺕ ﺍﻝﺎﻎ ﺍﻝﺛﺭﺍﺠﺋ ﻭﺕﺭﺍﻊﻆ
ﻗﺠـــﺎﺼﺧﺍﺀ ﺍﻝﻡﺚﺎﻂﺼﺋ ﺍﻓﺩﻭﺍﺕ ﻄﻆ ﺠﻂﺱـــﻂﺋ ﺲﻂﻯ
ﺸﻎ ﻭﺍﻝﻡﺎﻡﺑﻀ ﺍﻝﺳـــﺍﻡ ﺍﻝﻋﺛﻑ ﺲﻂﻯ ،ﻄﺳﻂﻌﻄﺍﺕﻋـــﺍ
ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺻﻁﺍﻉ ﺇﺥـــﺭﺍﺝ ﺸﻎ
ﺍﻝﺎﻎ ﻭﺍﻝﺎﺊﺍﺬﺂ ﺍﻝﺭﺾـــﻌﺩ ﺖﺍﻝـــﺋ ﻄـــﻆ ﺏﺍﻝﺱـــﺳﻌﺩﻏﺋ
ﺍﻝﺳﺍﻡ ﻇﻋﺍﻏﺋ ﻭﺖﺎﻯ 2016 ﻄﻈﺎﺧﺷ ﻄﻈﺜ ﺣـــﻋﺛﻊﺍ
.2017 ﺍﻝﻡﺍﺽﻎ
- 2. ﺓ
ﻀ
ﻘﺀ
ــﺍﻥ
ﺳـــﺞﺯ
ﺍﻝﺛﺭﺍﺠـــﺍﺕ ﻭﺖـــﺛﺓ ﺦﻡﻡﺌ ﺍﻓﺠـــﺍﺱ ﻊـــﺜﺍ ﻭﺲﻂـــﻯ
ﺲﻡـــﻀ ﻇﻡـــﻌﺫﺝ W7Worldwide ﻝـــﺛﻯ ﻭﺍ�ﺠﺤـــﺍﺭﺍﺕ
ﺇﻝـــﻯ ﻭﻏﻋـــﺛﻑ ،ABC Model ﺍﺠـــﻃ ﺲﻂﻐـــﻩ ﺃﺬﻂﺼـــﺌ
ﺍﻝﺜﻊﻈﻐﺋ ﺦﻌﺭﺕﻋـــﻃ ﺕﺗﺼﻐـــﺺ ﺸﻎ ﺍﻝﺳﻡـــﻘﺀ ﻄﺱـــﺍﺲﺛﺓ
ﻭﺏﻐﻆ ﺏﻐﻈﻋﻃ ـــﺍﻝّﺸﺳ ﺕﻌﺍﺦﻀ ﺝﺱـــﺭ ﺏﻈﺍﺀ ﺲﺊﺭ ،ﺍ�ﺲﻘﻄﻐﺋ
ﺍﻝﺳﻈﺍﺦﺭ ﻄﻆ ﻄﺿﻌﻥ ﻭﺍﻝﻈﻡﻌﺫﺝ ،ﺍﻝﻡﺱﺎﻋﺛﻑ ﺍﻝﺔﻡﻋﻌﺭ
:ﺍﻝﺎﺍﻝﻐﺋ ﺍﻝﺎﻑﺧﻐﻂﻐﺋ
ﺍﻝﺳﻡﻐﻀ
C L I E N T
ﺏﺍﻝﺎﺶﻐﺭﺍﺕ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺇﺩﺍﺭﻙ ﺲﺛﻡ
،ﺍﻝﻡﺱـــﺎﻋﺛﻑ ﺍﻝﺔﻡﻋﻌﺭ ﺬﺊﻐﺳﺋ ﺕﺶﻐﺭ ﺖﻐـــﺙ ﻄﻆ ﺍﻝﻡﺔﺎﻡﺳﻐﺋ
:ﺃﻊﻡﻋﺍ ،ﺝﻌﻊﺭﻏﺋ ﺃﺠﺊﺍﺏ ﺲﺛﺓ ﺇﻝﻯ ﺫﻝﻙ ﻭﻏﺭﺝﻉ
،ﺍﻝﻡﺗﻂﻐﺋ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺃﻭ ﻭﺾﺍﻗﺕ ﺃﻍﻂﺈ
،ﻄﺤـــﺍﺭﻏﺳﻋﺍ ﻄﻈﺰﻌﻄﺋ ﺇﺩﺍﺭﺓ ﺸﻎ ﺍﻝﻡﺱـــﺎﺼﺭﺓ ﺍﻝﻡﻈﺧﺋ ﺇﻝﻯ ﺕﻑﺎﺼـــﺛ
ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺲﻂﻃ ﺕﻁـــﻌﺭﺍﺕ �ﺥﺭ ﺍﺸﺎﺼﺍﺩﻊـــﺍ ﺏﺜﻝـــﻙ ﻭﻏﺼﺧﺛ
ﺃﺽﺷ ،ﺍﻝﻡﺔﺍﻝ ﻊﺜﺍ ﺲﻂﻯ ﺬﺭﺃﺕ ﺍﻝﺎﻎ ﺍﻝﻡﻋﻈﻐﺋ ﻭﺍﻓﺠـــﺟ ﻭﺍﻝﺎﻌﺍﺦﻀ
ﺍﻓﺾﺍﺩﻏﻡﻐﺋ ﺍﻝﻡﺳﺭﺸﺋ ﺏﻐﻆ ﺍﻝﺔﺍﻄﺳﺋ ﺍﻝﻡﺗﻂﻐـــﺋ ﺍﻝﺚﺊﺭﺍﺕ ﻇﺛﺭﺓ ﺫﻝﻙ ﺇﻝﻯ
.ﺍﻗﺖﺎﺭﺍﺸﻐﺋ ﺍﻝﻡﻋﻈﻐﺋ ﻭﺍﻝﺚﺊﺭﺓ
07
06
ﺍﻝﺱﺳﻌﺩﻱ ﺍﻝﻡﺔﺎﻡﻉ ﻏﺳﻐﺤﻋﺍ ﺍﻝﺎﻎ ﺍﻗﻇﻑﺎﺍﺡ ﺖﺍﻝﺋ -1
ﻄﺚﺎﻂﻑﺋ ﺝﺛﻏﺛﺓ ﻄﺭﺖﻂﺋ ﺇﻝﻯ ﺍﻝﺱﺳﻌﺩﻏﺋ ﻭﺍﻝﺛﺥﻌﻝ -2
ﺍﻝﺱﺍﺏﺼﺋ ﺍﻝﺳﺼﻌﺩ ﺲﻆ
ﻄﻆ ﺍﻝﻡﺎﻡﺭﺩﻏﻆ ﺍﻗﻇﺼﻘﺏﻐﻐﻆ ﻄﻆ ﺍﻝﻐﻡﻆ ﺸﻎ ﺍﻝﺤﺭﺲﻐﺋ
ﺕﻁﻂﺈ ،ﺍﻝﺱـــﺳﻌﺩﻏﺋ ﺍﻝﺳﺭﺏﻐﺋ ﺍﻝﻡﻡﻂﺿﺋ ﺏﺼﻐﺍﺩﺓ ﻝﺳﺭﺏﻎ
ﻄﻆ ﺾﺑﻐﺭ ﺲﻂﻯ ﻄﺊﺍﺣﺭ ﻭﻍﻐﺭ ﻄﺊﺍﺣﺭ ﺏﺤﺿﻀ ﺃﺐﺭﺕ ﺾﺊﻐﺭﺓ
ﻄﻌﺝﻩ ﻄﻈﻋـــﺍ ﺝﺞﺀ ﺾﺍﻥ ﻭﺍﻝﺎـــﻎ ،ﺍﻝﺗﺿﻌﻄﻐـــﺋ ﻝﻡﺍﻝﻐـــﺋ
.ﺍﻝﻡﺚﺎﻂﻑﺋ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺳﻘﺻﺍﺕ
ﺍﻝﺔﺛﻏﺛﺓ ﻝﻂﺎﺗﻌﻗﺕ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺇﺩﺭﺍﻙ ﺲﺛﻡ
ﻇﺍﺸﺜﺓ ﺥـــﻘﻝ ﻄﻆ ﺾﺿﻀ ﻭﺍﻝﻡﻈﻁﺼـــﺋ ﺍﻝﻡﻡﻂﺿـــﺋ ﺕﺤـــﻋﺛﻊﺍ ﺍﻝﺎـــﻎ
ﺍﻝﺚﻁﻌﺍﺕ ﻭﺍﺕﺚـــﺍﺫ ،ﻭﺍﻝﺎﺗﻂﻐـــﻀ ،"ﺍﻝﺭﺦـــﺛ ﺲﻂﻯ ﺕﺼـــﻌﻡ ﺍﺠﺎﺤـــﺭﺍﺸﻐﺋ
ﺍﻝﺱـــﻈﻌﺍﺕ ﺸﻎ ﺍﻝﻡﺼﺊﻂﺋ ﺍﻝﺱـــﻐﻈﺍﺭﻏﻌﻊﺍﺕ ﻄـــﻉ ﻝﻂﺎﺳﺍﻄﻀ ،ﺍ�ﺝﺭﺍﺉﻐـــﺋ
.ﺍﻝﻡﺼﺊﻂﺋ
ﺍﻝﻡﺔﺍ ﺏﺎﻌﺠﻉ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺇﺩﺍﺭﻙ ﺲﺛﻡ
ﺲ ﺇﻝـــﻯ ﺏﺍ�ﺽﺍﺸـــﺋ ،ﻭﺍﻝﺗﺛﻏﺑـــﺋ ﺍﻝﺿﻘﺠـــﻐﺿﻐﺋ ﺍﻓﺩﻭﺍﺕ ﺏﻐـــﻆ
ﺻ ﺕﺳﻐﻐﻆ ﺲـــﺛﻡ ﺇﻝﻯ ﺏﺍ�ﺽﺍﺸﺋ ،ﺍﻝﺎﻁـــﻌﺭﺍﺕ �ﺥﺭ ﻄﻌﺍﺾﺊﺎﻋـــﻃ
.ﺍ�ﺐﻈﻐﻆ ﺏﻐﻆ ﺍﻝﻡﺞﺝ ﺸﻎ ﺍﻝﺿﺍﺸﻐﺋ ﺍ�ﺖﺎﺭﺍﺸﻐﺋ ﺍﻝﺚﺊﺭﺓ ﻝﺛﻏﻋﻃ
03
04
ﺦﻀ
ﻭﺖـــﺛﺓ ﺃﺝﺭﺕﻋـــﺍ ﺍﺠـــﺎﻁﻘﺲﻐﺋ ﺩﺭﺍﺠـــﺋ ﺾﺤـــﻑﺌ
W7Worldwide ﻝـــﺛﻯ ﺍﻝﺎﺗﻂﻐﻂﻐـــﺋ ﺍﻝﺛﺭﺍﺠـــﺍﺕ
ﺲـــﻆ ،ﻭﺍ�ﺲﻘﻄﻐـــﺋ ﺍ�ﺠـــﺎﺭﺍﺕﻐﺔﻐﺋ ﻝﻖﺠﺎﺤـــﺍﺭﺍﺕ
ﺕﺳﻐﺛ ﺃﻥ ﺣﺃﻇﻋﺍ ﻄﻆ ،ﺝﺛﻏﺛﺓ ﻭﻄﺂﺣـــﺭﺍﺕ ﺍﺕﺔﺍﻊﺍﺕ
ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺻﻁـــﺍﻉ ﻄﻈﺰﻌﻄـــﺋ ﺦﻐﺍﻍـــﺋ
ﺥﻘﻝ ﺍﻝﺱـــﺳﻌﺩﻏﺋ ﺍﻝﺳﺭﺏﻐﺋ ﺍﻝﻡﻡﻂﺿﺋ ﺸﻎ ﻭﺍﻝﺎﻌﺍﺦﻀ
.2018 ﺍﻝﺔﺛﻏﺛ ﺍﻝﺳﺍﻡ
ﺍﻝﻡﻈﻋﺔﻎ ﺍﻝﺊﻈﺍﺀ ﺸﻎ ﺍﺲﺎﻡﺛﺕ ﺍﻝﺎﻎ ﺍﻝﺛﺭﺍﺠﺋ ﻭﺕﺭﺍﻊﻆ
ﻗﺠـــﺎﺼﺧﺍﺀ ﺍﻝﻡﺚﺎﻂﺼﺋ ﺍﻓﺩﻭﺍﺕ ﻄﻆ ﺠﻂﺱـــﻂﺋ ﺲﻂﻯ
ﺸﻎ ﻭﺍﻝﻡﺎﻡﺑﻀ ﺍﻝﺳـــﺍﻡ ﺍﻝﻋﺛﻑ ﺲﻂﻯ ،ﻄﺳﻂﻌﻄﺍﺕﻋـــﺍ
ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺻﻁﺍﻉ ﺇﺥـــﺭﺍﺝ ﺸﻎ
ﺍﻝﺎﻎ ﻭﺍﻝﺎﺊﺍﺬﺂ ﺍﻝﺭﺾـــﻌﺩ ﺖﺍﻝـــﺋ ﻄـــﻆ ﺏﺍﻝﺱـــﺳﻌﺩﻏﺋ
ﺍﻝﺳﺍﻡ ﻇﻋﺍﻏﺋ ﻭﺖﺎﻯ 2016 ﻄﻈﺎﺧﺷ ﻄﻈﺜ ﺣـــﻋﺛﻊﺍ
.2017 ﺍﻝﻡﺍﺽﻎ
ﺍﻝﺛﺭﺍﺠـــﺋ ﻇﺎﺍﺉـــﺒ ﺏﻈـــﺍﺀ ﺸـــﻎ ﺍﻝﺼﺍﺉﻡـــﻌﻥ ﻭﺍﺲﺎﻡـــﺛ
ﺸﻎ ﺍﻝﻡﺗﺛﺩﺓ ﺍﻝﺞﻄﻈﻐـــﺋ ﺍﻝﻑﺎﺭﺓ ﺲﻂﻯ ،ﺍﻗﺠـــﺎﻁﻘﺲﻐﺋ
:ﺍﻝﺎﺍﻝﻐﺋ ﺍﻝﺤﻋﻌﺭ
ﺍﻝﻈﺎ
ﻭﺕﺤـــ
ﺍﻝﺎﺗﻂﻐﻂﻐ
ﻏ ﻗ ﺏﺃﻇـــﻩ
ﺣـــﺭ ﺃﺭﺏﺍﺡ
ﻭﺍﻝ ﺍﻝﺳﺍﻄـــﺋ
ﺍﻝﺔ ﻭﺍﻝﺳﻌﺍﻄﻀ
ﺍﻝﺼﻁ ﺲﻂﻯ ﺃﺐﺭﺕ
ﺩﻗ ﻭﺃﺏﺭﺯ ،ﻄﺊﺍﺣﺭ
ﻇﻌﺸﻡﺊﺭ
2017
ﺩﻏﺱﻡﺊﺭ
2017
ﻏﻈﺍﻏــــــﺭ
2018
- 3. ﺍﻝﻡﺱﺎﻋﺛﻑ ﺍﻝﺔﻡﻋﻌﺭ
A U D I E N C E
ﺍﻝﺎﻌﺍﺦﻀ ﺝﺱﺭ
B R I D G E
ﺍﻝﺳﻡﻐﻀ
C L I E N
ﻐﺭﺍﺕ
،ﻋﺛﻑ
ﻄﺭﺕﺊﻁﺋ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺲﻂﻃ ﺃﻥ ﺥﺍﺦـــﺋ
ﻭﻏﺤـــﻐﺭ ،"ﻭﺍﻝﻡﺔﺎﻡﻉ "ﺍﻝﻈﻑﺟ ﺾﺳﻂﻡﻎ ﺍ�ﺥﺭﻯ ﺏﺍﻝﺳﻂـــﻌﻡ
ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺩﻭﺭ ﺏﺃﻥ ،ﺍﻝﺛﺭﺍﺠـــﺋ ﺲﻂﻯ ﺍﻝﺼﺍﺉﻡـــﻌﻥ
ًﻘﻄﺑ ﺸﻋﻎ ،ًﺍﺕﺗﺛﻏﺛ ﺍﻝﻡﻈﻁﺼﺋ ﻊـــﺜﻩ ﺸﻎ ﻏﺿﻡﻆ ﺍﻝﺳﺍﻄﺋ
ﻄﻆ ﺍﻝﻡﺱـــﺎﻋﺛﺸﺋ ﺍﻝﺭﺠـــﺍﺉﻀ ﺇﻏﺧﺍﻝ ﻄﻑﺍﺕﻐﺡ ﺕﻡﻂﻙ ﻄﻆ
ﺫﻝﻙ ﻭﻏﺎﻁﻂﺈ ،ﺍﻝﻡﺔﺎﻡﻉ ﺣـــﺭﺍﺉﺡ ﻄﺚﺎﻂﺷ ﺇﻝﻯ ﺲﻡﻘﺀﻊﺍ
:ﺍﻝﺎﺍﻝﻐﺋ ﺍ�ﺝﺭﺍﺀﺍﺕ ﺏﺳﺨ
ﺍﻝﺳﻘﺻﺍﺕ ﻭﻭﺾﺍﻗﺕ ﺣﺭﺾﺍﺕ ﻇﺰﺭ ﺇﺲﺍﺩﺓ
ﻝﻑﻋﻃ �ﺠﺎﺭﺍﺕﻐﺔﻐﺍﺕﻋﺍ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ
ﻭﺍﻝﺑﺼﺍﺸﻐـــﺋ ﺍﻗﺝﺎﻡﺍﺲﻐـــﺋ ﺍﻝﺳﻈﺍﺦـــﺭ
ﺍﻝﻡﺔﺎﻡﻉ ﺲﻂﻯ ﺬﺭﺃﺕ ﺍﻝﺎﻎ ﻭﺍﻗﺻﺎﺧﺍﺩﻏﺋ
ﺕﺱـــﻌﻏﺺ ﺲﻈـــﺛ ﻭﺏﺚﺍﺦـــﺋ ،ﺍﻝﺱـــﺳﻌﺩﻱ
ﻭﺍ�ﺻﻂﻐﻡﻐﺋ ﺍﻝﺛﻭﻝﻐـــﺋ ﺍﻝﺎﺔﺍﺭﻏﺋ ﺍﻝﺳﻘﻄـــﺍﺕ
.ﺍﻝﺼﻁﺍﺲﺍﺕ ﻄﺚﺎﻂﺷ ﺸﻎ
ﻝﻡﻡﺑﻂﻐﻋ ﺍﻝﺛﻭﻝﻐﺋ ﺍﻝﺤﺭﺾﺍﺕ ﻇﺰﺭ ﺇﺲﺍﺩﺓ
ﺍﻝﺱـــﻌ ﺸﻎ ﺍﻝﻡﺗﻂﻐﺋ ﺍﻝـــﻌﺾﺍﻗﺕ ﻄـــﻆ
ﺍﻝﺎﺼ ﺇﻝـــﻯ ﺫﻝﻙ ﻭﺇﺥﺪﺍﻉ ،ﺍﻝﺱـــﺳﻌﺩﻱ
ﺸـــﻎ ﺻﺛﺭﺕﻋـــﺍ ﻝﻡﺳﺭﺸـــﺋ ،ﺍﻝﺛﺻﻐـــﺺ
ﺍﻝﻡﺱ ﺸﻎ ﻝﻋﺍ ﺍﻝﻡﺱـــﻈﺛ ﺍﻝﻡﺤﺍﺭﻏﻉ
ﻝﻂ ﺍﻝﺜﻊﻈﻐﺋ ﺍﻝﺧـــﻌﺭﺓ ﻝﺊﻈﺍﺀ ،ﺍﻝﺼﺭﻏﺈ
ﺃﺫ ﺸـــﻎ ﻭﺍﻝﻡﺭﺕﺼﺊﻐـــﻆ ﺍﻝﺗﺍﻝﻐﻐـــﻆ
ﺕﺗﺍﺸـــﺮ ﺖـــﺌ ،ﺍﻝﻡﺱـــﺎﻋﺛﺸﻐﻆ
ﺍﻝﺎﺔﺍﺭﻏ ﻝﻂﺳﻘﻄﺋ ﺍﻝﻑﺳﻂﻐﺋ ﺍﻝﺼﻐﻡﺋ
ﻌﺩﻱ
ﻂﻑﺋ
01
02
ﺍﻝﺔﺛﻏﺛﺓ ﻝﻂﺎﺗﻌﻗﺕ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺳﻘﺻﺍﺕ
ﻇﺍﺸﺜﺓ ﺥـــﻘﻝ ﻄﻆ ﺾﺿﻀ ﻭﺍﻝﻡﻈﻁﺼـــﺋ ﻡﻂﺿـــﺋ
ﺍﻝﺚﻁﻌﺍﺕ ﻭﺍﺕﺚـــﺍﺫ ،ﻭﺍﻝﺎﺗﻂﻐـــﻀ ،"ﺍﻝﺭﺦـــﺛ ﺲﻂﻯ
ﺍﻝﺱـــﻈﻌﺍﺕ ﺸﻎ ﺍﻝﻡﺼﺊﻂﺋ ﺍﻝﺱـــﻐﻈﺍﺭﻏﻌﻊﺍﺕ ﻄـــﻉ
ﻄﺍ ﺍﻝﻡﺔﺍﻝ ﺏﺎﻌﺠﻉ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺇﺩﺍﺭﻙ ﺲﺛﻡ
ﺲـــﺛﻡ ﺇﻝـــﻯ ﺏﺍ�ﺽﺍﺸـــﺋ ،ﻭﺍﻝﺗﺛﻏﺑـــﺋ ﺍﻝﺿﻘﺠـــﻐﺿﻐﺋ ﺍﻓﺩﻭﺍﺕ ﺏﻐـــﻆ
ﺻﻐﺍﺩﺍﺕ ﺕﺳﻐﻐﻆ ﺲـــﺛﻡ ﺇﻝﻯ ﺏﺍ�ﺽﺍﺸﺋ ،ﺍﻝﺎﻁـــﻌﺭﺍﺕ �ﺥﺭ ﻄﻌﺍﺾﺊﺎﻋـــﻃ
.ﺍ�ﺐﻈﻐﻆ ﺏﻐﻆ ﺍﻝﻡﺞﺝ ﺸﻎ ﺍﻝﺿﺍﺸﻐﺋ ﺍ�ﺖﺎﺭﺍﺸﻐﺋ ﺍﻝﺚﺊﺭﺓ ﻝﺛﻏﻋﻃ
ﻝﻂﺱﻌﻕ ﺍﻝﻡﺱﺎﻋﺛﺸﺋ ﺍﻝﺛﻭﻝﻐﺋ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ
ﺃﺯﻄﺋ ﺕﻌﺍﺝﻩ ﻓﻇﻋﺍ ،ﺍﻝﺱﻌﻕ ﻄﻆ ﺍﻝﺗﺎﻡﻎ ﺏﺍﻝﺚﺭﻭﺝ ﻄﻋﺛﺩﺓ ،ﺍﻝﺱﺳﻌﺩﻱ
ﺦﻌﺭﺕﻋﺍ ﺇﺩﺍﺭﺓ ﺏﻁﺭﻏﺼـــﺋ ﺲﻡﻘﺀﻊﺍ ﺇﻏﻡﺍﻥ ﺏﺳﺛﻡ ﺕﺎﻡﺑـــﻀ ،ﻄﺎﺧﺍﺲﺛﺓ
ﺍﻝﺳﺭﺏﻐﺋ ﺍﻝﻡﻡﻂﺿـــﺋ ﺸـــﻎ ﺍﻝﻡﺱـــﺎﻋﺛﻑ ﺍﻝﺔﻡﻋـــﻌﺭ ﻝـــﺛﻯ ﺍﻝﺜﻊﻈﻐـــﺋ
ﺍﻝﻡﻋﻈﻐﺋ ﻭﺍﻝﻡﺳﺍﻏﻐﺭ ﻝﻔﺠﺍﻝﻐﺈ ﻄﻌﺍﺾﺊﺎﻋﺍ ﺲﺛﻡ ﺏﺱـــﺊﺈ ،ﺍﻝﺱﺳﻌﺩﻏﺋ
.ﺍﻝﺔﺛﻏﺛﺓ
05
04
ﺍ�ﺠﺎﻁﻘﺲﻐﺋ ﺍﻝﻈﺎﺍﺉﺒ
ﺍﻝﺛﺭﺍﺠـــﺍﺕ ﻭﺖـــﺛﺓ ﻭﺕﺤـــﻐﺭ
،W7Worldwide ﻝﺛﻯ ﺍﻝﺎﺗﻂﻐﻂﻐﺋ
ﺕﺭﺍﺝﻉ ﺏﻐﻆ ﺍﻝﻑﺧﻀ ﻏﻡﺿﻆ ﻗ ﺏﺃﻇـــﻩ
ﺍﻝﺳﻘﺻﺍﺕ ﻭﻭﺾﺍﻗﺕ ﺣـــﺭﺾﺍﺕ ﺃﺭﺏﺍﺡ
،ﺍﻝﻡﻡﻂﺿـــﺋ ﺸـــﻎ ﻭﺍﻝﺎﻌﺍﺦـــﻀ ﺍﻝﺳﺍﻄـــﺋ
ﺍﻝﺎﻎ ،ﻭﺍﻝﻡﺳﺭﺸﻐﺋ ﺍﻝﺔﻐﻌﺠﻐﺍﺠﻐﺋ ﻭﺍﻝﺳﻌﺍﻄﻀ
ﻍﻐﺭ ﺃﻭ ﻄﺊﺍﺣـــﺭ ﺏﺤـــﺿﻀ ﺍﻝﺼﻁﺍﻉ ﺲﻂﻯ ﺃﺐﺭﺕ
:ﺫﻝﻙ ﺩﻗﻗﺕ ﻭﺃﺏﺭﺯ ،ﻄﺊﺍﺣﺭ
ﺍﻝﺱـــﺳﻌﺩﻏﺋ ﺍﻝﺗﺿﻌﻄﺋ ﺩﺸﻉ ﺇﻝﻯ ﺃﺩﻯ ،ﺍﻝﺳﺍﻝﻡﻐﺋ ﺍﻝﻈﻑﻁ ﺃﺠـــﺳﺍﺭ ﺕﺭﺍﺝﻉ
ﺍﻝﺗﺛﻭﺩ ﺲﻈﺛ ﺍ�ﻇﻑﺍﻕ ﻄﻐﺞﺍﻇﻐﺍﺕ ﺕﺭﺣﻐﺛ ﺠﻐﺍﺠـــﺍﺕ ﻄﻆ ﺍﻝﻡﺞﻏﺛ ﺏﺜﻝ ﺇﻝﻯ
ﺕﻡﺑﻀ ﺾﺍﻇﺌ ﻭﺍﻝﺎـــﻎ ،ﺍﻝﺗﺿﻌﻄﻐﺋ ﺻﻁﺍﺲﺍﺕﻋـــﺍ ﻄﺚﺎﻂﺷ ﻝـــﺛﻯ ﺍﻝﺛﻇﻐﺍ
ﻝﺎﻁﻌﺭ ﺍﻝﺭﺉﻐﺱـــﻎ ﺍﻝﻡﺗﻌﺭ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﻝﺤـــﺭﺾﺍﺕ ﺏﺍﻝﻈﺱـــﺊﺋ
.ﺍﻝﻡﺍﻝﻐﺋ ﺃﺭﺏﺍﺖﻋﺍ
ﺍﻝﺱ ﺇﺲﺍﺩﺓ
ﺍﻝﺎﺗ ﺥﻘﻝ
ﻄ ﻄﻌﺍﺭﺩ
ﺍﻝﻡﻌﺍﺯﻇـ
ﻓﻇﺤﻁ
$
02
01
ﻭﻄﺂﺣﺭﺍﺕ ﺍﺕﺔﺍﻊﺍﺕ
ﻭﺍﻝﺎﻌﺍﺦ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺻﻁﺍﻉ ﺠﻌﻕ
ﺸﻎ ﺍﻝﺱﺳﻌﺩﻏﺋ ﺍﻝﺳﺭﺏﻐﺋ ﺏﺍﻝﻡﻡﻂﺿﺋ
2018
18 ﻏﻈﺍﻏﺭ :ﺍﻝﺎﻈﻑﻐﺜﻱ ﺍﻝﺛﺭﺍﺠﺋ ﻄﻂﺚﺹ
- 4. ﺍﻝﺳﻘﺻﺍﺕ ﻭﻭﺾﺍﻗﺕ ﺕ
ﻝﻑﻋﻃ �ﺠﺎﺭﺍﺕﻐﺔﻐﺍﺕﻋﺍ
ﻭﺍﻝﺑﺼﺍﺸﻐـــﺋ ﺎﻡﺍﺲﻐـــﺋ
ﺍﻝﻡﺔﺎﻡﻉ ﺲﻂﻯ ﺬﺭﺃﺕ ﺎﻎ
ﺕﺱـــﻌﻏﺺ ﺲﻈـــﺛ ﺏﺚﺍﺦـــﺋ
ﻭﺍ�ﺻﻂﻐﻡﻐﺋ ﺍﻝﺛﻭﻝﻐـــﺋ ﺔﺍﺭﻏﺋ
.ﺍﻝﺼﻁﺍﺲﺍﺕ
ﻝﻡﻡﺑﻂﻐﻋﺍ ﺍﻝﺛﻭﻝﻐﺋ ﺍﻝﺤﺭﺾﺍﺕ ﺭ
ﺍﻝﺱـــﻌﻕ ﺸﻎ ﺍﻝﻡﺗﻂﻐﺋ ﻌﺾﺍﻗﺕ
ﺍﻝﺎﺼﻐﻐﻃ ﺇﻝـــﻯ ﺫﻝﻙ ﻭﺇﺥﺪﺍﻉ ،ﻌﺩﻱ
ﺇﺩﺍﺭﺓ ﺸـــﻎ ﺻﺛﺭﺕﻋـــﺍ ﻝﻡﺳﺭﺸـــﺋ ،ﺺ
ﺍﻝﻡﺱﺎﺼﺊﻀ ﺸﻎ ﻝﻋﺍ ﺍﻝﻡﺱـــﻈﺛ ﺍﺭﻏﻉ
ﻝﻂﺳﻡﻘﺀ ﺍﻝﺜﻊﻈﻐﺋ ﺍﻝﺧـــﻌﺭﺓ ﻝﺊﻈﺍﺀ ،ﺈ
ﺃﺫﻊـــﺍﻥ ﺸـــﻎ ﻭﺍﻝﻡﺭﺕﺼﺊﻐـــﻆ ﻝﻐﻐـــﻆ
ﻭﺕﺳـــﺞﺯ ﺕﺗﺍﺸـــﺮ ﺖـــﺌ ،ﺱـــﺎﻋﺛﺸﻐﻆ
.ﺍﻝﺎﺔﺍﺭﻏﺋ ﻝﻂﺳﻘﻄﺋ ﺍﻝﻑﺳﻂﻐﺋ ﺼﻐﻡﺋ
ﺍﻝﺛﺭﺍﺠـــﺍﺕ ﻭﺖـــﺛﺓ ﺦﻡﻡﺌ ﺍﻓﺠـــﺍﺱ ﻊـــﺜﺍ ﻭﺲﻂـــﻯ
ﺲﻡـــﻀ ﻇﻡـــﻌﺫﺝ W7Worldwide ﻝـــﺛﻯ ﻭﺍ�ﺠﺤـــﺍﺭﺍﺕ
ﺇﻝـــﻯ ﻭﻏﻋـــﺛﻑ ،ABC Model ﺍﺠـــﻃ ﺲﻂﻐـــﻩ ﺃﺬﻂﺼـــﺌ
ﺍﻝﺜﻊﻈﻐﺋ ﺦﻌﺭﺕﻋـــﻃ ﺕﺗﺼﻐـــﺺ ﺸﻎ ﺍﻝﺳﻡـــﻘﺀ ﻄﺱـــﺍﺲﺛﺓ
ﻭﺏﻐﻆ ﺏﻐﻈﻋﻃ ـــﺍﻝّﺸﺳ ﺕﻌﺍﺦﻀ ﺝﺱـــﺭ ﺏﻈﺍﺀ ﺲﺊﺭ ،ﺍ�ﺲﻘﻄﻐﺋ
ﺍﻝﺳﻈﺍﺦﺭ ﻄﻆ ﻄﺿﻌﻥ ﻭﺍﻝﻈﻡﻌﺫﺝ ،ﺍﻝﻡﺱﺎﻋﺛﻑ ﺍﻝﺔﻡﻋﻌﺭ
:ﺍﻝﺎﺍﻝﻐﺋ ﺍﻝﺎﻑﺧﻐﻂﻐﺋ
ﻝﻂﺱﻌﻕ ﺍﻝﻡﺱﺎﻋﺛﺸﺋ ﺍﻝﺛﻭﻝﻐﺋ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ
ﺃﺯﻄﺋ ﺕﻌﺍﺝﻩ ﻓﻇﻋﺍ ،ﺍﻝﺱﻌﻕ ﻄﻆ ﺍﻝﺗﺎﻡﻎ ﺏﺍﻝﺚﺭﻭﺝ ﻄﻋﺛﺩﺓ ،ﻱ
ﺦﻌﺭﺕﻋﺍ ﺇﺩﺍﺭﺓ ﺏﻁﺭﻏﺼـــﺋ ﺲﻡﻘﺀﻊﺍ ﺇﻏﻡﺍﻥ ﺏﺳﺛﻡ ﺕﺎﻡﺑـــﻀ ،ﺛﺓ
ﺍﻝﺳﺭﺏﻐﺋ ﺍﻝﻡﻡﻂﺿـــﺋ ﺸـــﻎ ﺍﻝﻡﺱـــﺎﻋﺛﻑ ﺍﻝﺔﻡﻋـــﻌﺭ ﻝـــﺛﻯ ــﺋ
ﺍﻝﻡﻋﻈﻐﺋ ﻭﺍﻝﻡﺳﺍﻏﻐﺭ ﻝﻔﺠﺍﻝﻐﺈ ﻄﻌﺍﺾﺊﺎﻋﺍ ﺲﺛﻡ ﺏﺱـــﺊﺈ ،ﻌﺩﻏﺋ
.ﺛﺓ
ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺇﺩﺍﺭﻙ ﺲﺛﻡ
ﺍﻝﻡﺱ ﺍﻝﺔﻡﻋﻌﺭ ﺬﺊﻐﺳﺋ ﺕﺶﻐﺭ ﺖﻐـــﺙ ﻄﻆ ﺍﻝﻡﺔﺎﻡﺳﻐﺋ
:ﺃﻊﻡﻋﺍ ،ﺝﻌﻊﺭﻏﺋ ﺃﺠﺊﺍﺏ ﺲﺛﺓ ﺇﻝﻯ ﺫﻝﻙ ﻭﻏﺭﺝﻉ
،ﺍﻝﻡﺗﻂﻐﺋ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺃﻭ ﻭﺾﺍﻗﺕ ﺃﻍﻂﺈ
،ﻄﺤـــﺍﺭﻏﺳﻋﺍ ﻄﻈﺰﻌﻄﺋ ﺇﺩﺍﺭﺓ ﺸﻎ ﺍﻝﻡﺱـــﺎﺼﺭﺓ ﺍﻝﻡﻈﺧﺋ ﺇﻝﻯ ﺕﻑﺎﺼـــﺛ
ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺲﻂﻃ ﺕﻁـــﻌﺭﺍﺕ �ﺥﺭ ﺍﺸﺎﺼﺍﺩﻊـــﺍ ﺏﺜﻝـــﻙ ﻭﻏﺼﺧﺛ
ﺃﺽﺷ ،ﺍﻝﻡﺔﺍﻝ ﻊﺜﺍ ﺲﻂﻯ ﺬﺭﺃﺕ ﺍﻝﺎﻎ ﺍﻝﻡﻋﻈﻐﺋ ﻭﺍﻓﺠـــﺟ ﻭﺍﻝﺎﻌﺍﺦﻀ
ﺍﻓﺾﺍﺩﻏﻡﻐﺋ ﺍﻝﻡﺳﺭﺸﺋ ﺏﻐﻆ ﺍﻝﺔﺍﻄﺳﺋ ﺍﻝﻡﺗﻂﻐـــﺋ ﺍﻝﺚﺊﺭﺍﺕ ﻇﺛﺭﺓ ﺫﻝﻙ ﺇﻝﻯ
.ﺍﻗﺖﺎﺭﺍﺸﻐﺋ ﺍﻝﻡﻋﻈﻐﺋ ﻭﺍﻝﺚﺊﺭﺓ
07
06
ﺍﻝ ﺍﻝﻡﺔﺎﻡﻉ ﻏﺳﻐﺤﻋﺍ ﺍﻝﺎﻎ ﺍﻗﻇﻑﺎﺍﺡ ﺖﺍﻝﺋ -1
ﺝﺛﻏﺛﺓ ﻄﺭﺖﻂﺋ ﺇﻝﻯ ﺍﻝﺱﺳﻌﺩﻏﺋ ﻭﺍﻝﺛﺥﻌﻝ -2
ﺍﻝﺱﺍﺏﺼﺋ ﺍﻝﺳﺼﻌﺩ ﺲﻆ
ﺭ
ﺍﻝﺱـــﺳﻌﺩﻏﺋ ﺍﻝﺗﺿﻌﻄﺋ ﺩﺸﻉ ﺇﻝﻯ ﺃﺩﻯ ،ﺍﻝﺳﺍﻝﻡﻐﺋ ﺍﻝﻈﻑﻁ ﺃﺠـــﺳﺍﺭ ﺕﺭﺍﺝﻉ
ﺍﻝﺗﺛﻭﺩ ﺲﻈﺛ ﺍ�ﻇﻑﺍﻕ ﻄﻐﺞﺍﻇﻐﺍﺕ ﺕﺭﺣﻐﺛ ﺠﻐﺍﺠـــﺍﺕ ﻄﻆ ﺍﻝﻡﺞﻏﺛ ﺏﺜﻝ ﺇﻝﻯ
ﺕﻡﺑﻀ ﺾﺍﻇﺌ ﻭﺍﻝﺎـــﻎ ،ﺍﻝﺗﺿﻌﻄﻐﺋ ﺻﻁﺍﺲﺍﺕﻋـــﺍ ﻄﺚﺎﻂﺷ ﻝـــﺛﻯ ﺍﻝﺛﻇﻐﺍ
ﻝﺎﻁﻌﺭ ﺍﻝﺭﺉﻐﺱـــﻎ ﺍﻝﻡﺗﻌﺭ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﻝﺤـــﺭﺾﺍﺕ ﺏﺍﻝﻈﺱـــﺊﺋ
.ﺍﻝﻡﺍﻝﻐﺋ ﺃﺭﺏﺍﺖﻋﺍ
ﻄﻆ ﺍﻝﻡﺎﻡﺭﺩﻏﻆ ﺍﻗﻇﺼﻘﺏﻐﻐﻆ ﻄﻆ ﺍﻝﻐﻡﻆ ﺸﻎ ﺍﻝﺤﺭﺲﻐﺋ ﺍﻝﺱﻂﻁﺋ ﺇﺲﺍﺩﺓ
ﺕﻁﻂﺈ ،ﺍﻝﺱـــﺳﻌﺩﻏﺋ ﺍﻝﺳﺭﺏﻐﺋ ﺍﻝﻡﻡﻂﺿﺋ ﺏﺼﻐﺍﺩﺓ ﺍﻝﺳﺭﺏﻎ ﺍﻝﺎﺗﺍﻝﺷ ﺥﻘﻝ
ﻄﻆ ﺾﺑﻐﺭ ﺲﻂﻯ ﻄﺊﺍﺣﺭ ﻭﻍﻐﺭ ﻄﺊﺍﺣﺭ ﺏﺤﺿﻀ ﺃﺐﺭﺕ ﺾﺊﻐﺭﺓ ﻄﺍﻝﻐﺋ ﻄﻌﺍﺭﺩ
ﻄﻌﺝﻩ ﻄﻈﻋـــﺍ ﺝﺞﺀ ﺾﺍﻥ ﻭﺍﻝﺎـــﻎ ،ﺍﻝﺗﺿﻌﻄﻐـــﺋ ﺍﻝﻡﺍﻝﻐـــﺋ ﺍﻝﻡﻌﺍﺯﻇـــﺍﺕ
.ﺍﻝﻡﺚﺎﻂﻑﺋ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﻓﻇﺤﻁﺋ
ﺣـــﺭﺾ ﺇﺩﺭﺍﻙ ﺲﺛﻡ
ﺕﺤـــﻋﺛﻊ ﺍﻝﺎـــﻎ
ﺕﺼ ﺍﺠﺎﺤـــﺭﺍﺸﻐﺋ
ﻝﻂﺎﺳ ،ﺍ�ﺝﺭﺍﺉﻐـــﺋ
.ﺍﻝﻡﺼﺊﻂﺋ
$
02
03 01
ﺕ
ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺕ
ﺸﻎ ﺱﺳﻌﺩﻏﺋ
2018 ﻏﻈﺍﻏﺭ :ﺍﻝﺎﻈﻑﻐﺜﻱ ﺍﻝﺛﺭﺍﺠﺋ ﺹ
ﻭﺖـــﺛﺓ ﺃﺝﺭﺕﻋـــﺍ ﺍﺠـــﺎﻁﻘﺲﻐﺋ ﺩﺭﺍﺠـــﺋ ﺾﺤـــﻑﺌ
W7Worldwide ﻝـــﺛﻯ ﺍﻝﺎﺗﻂﻐﻂﻐـــﺋ ﺍﻝﺛﺭﺍﺠـــﺍﺕ
ﺲـــﻆ ،ﻭﺍ�ﺲﻘﻄﻐـــﺋ ﺍ�ﺠـــﺎﺭﺍﺕﻐﺔﻐﺋ ﻝﻖﺠﺎﺤـــﺍﺭﺍﺕ
ﺕﺳﻐﺛ ﺃﻥ ﺣﺃﻇﻋﺍ ﻄﻆ ،ﺝﺛﻏﺛﺓ ﻭﻄﺂﺣـــﺭﺍﺕ ﺍﺕﺔﺍﻊﺍﺕ
ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺻﻁـــﺍﻉ ﻄﻈﺰﻌﻄـــﺋ ﺦﻐﺍﻍـــﺋ
ﺥﻘﻝ ﺍﻝﺱـــﺳﻌﺩﻏﺋ ﺍﻝﺳﺭﺏﻐﺋ ﺍﻝﻡﻡﻂﺿﺋ ﺸﻎ ﻭﺍﻝﺎﻌﺍﺦﻀ
.2018 ﺍﻝﺔﺛﻏﺛ ﺍﻝﺳﺍﻡ
ﺍﻝﻡﻈﻋﺔﻎ ﺍﻝﺊﻈﺍﺀ ﺸﻎ ﺍﺲﺎﻡﺛﺕ ﺍﻝﺎﻎ ﺍﻝﺛﺭﺍﺠﺋ ﻭﺕﺭﺍﻊﻆ
ﻗﺠـــﺎﺼﺧﺍﺀ ﺍﻝﻡﺚﺎﻂﺼﺋ ﺍﻓﺩﻭﺍﺕ ﻄﻆ ﺠﻂﺱـــﻂﺋ ﺲﻂﻯ
ﺸﻎ ﻭﺍﻝﻡﺎﻡﺑﻀ ﺍﻝﺳـــﺍﻡ ﺍﻝﻋﺛﻑ ﺲﻂﻯ ،ﻄﺳﻂﻌﻄﺍﺕﻋـــﺍ
ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺻﻁﺍﻉ ﺇﺥـــﺭﺍﺝ ﺸﻎ
ﺍﻝﺎﻎ ﻭﺍﻝﺎﺊﺍﺬﺂ ﺍﻝﺭﺾـــﻌﺩ ﺖﺍﻝـــﺋ ﻄـــﻆ ﺏﺍﻝﺱـــﺳﻌﺩﻏﺋ
ﺍﻝﺳﺍﻡ ﻇﻋﺍﻏﺋ ﻭﺖﺎﻯ 2016 ﻄﻈﺎﺧﺷ ﻄﻈﺜ ﺣـــﻋﺛﻊﺍ
.2017 ﺍﻝﻡﺍﺽﻎ
ﺍﻝﺛﺭﺍﺠـــﺋ ﻇﺎﺍﺉـــﺒ ﺏﻈـــﺍﺀ ﺸـــﻎ ﺍﻝﺼﺍﺉﻡـــﻌﻥ ﻭﺍﺲﺎﻡـــﺛ
ﺸﻎ ﺍﻝﻡﺗﺛﺩﺓ ﺍﻝﺞﻄﻈﻐـــﺋ ﺍﻝﻑﺎﺭﺓ ﺲﻂﻯ ،ﺍﻗﺠـــﺎﻁﻘﺲﻐﺋ
:ﺍﻝﺎﺍﻝﻐﺋ ﺍﻝﺤﻋﻌﺭ
ﻇﻌﺸﻡﺊ
2017
ﺩﻏﺱﻡﺊﺭ
2017
ﻏﻈﺍﻏــــــﺭ
2018
- 5. ﺍﻝﻡﺱﺎﻋﺛﻑ ﺍﻝﺔﻡﻋﻌﺭ
A U D I E N C E
ﺍﻝﺎﻌﺍﺦﻀ ﺝﺱﺭ
B R I D G E
ﺍﻝﺳﻡﻐﻀ
C L I E N T
ﺏﺍﻝﺎﺶﻐﺭﺍﺕ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺍﺭﻙ
،ﺍﻝﻡﺱـــﺎﻋﺛﻑ ﺍﻝﺔﻡﻋﻌﺭ ﺬﺊﻐﺳﺋ ﺕﺶﻐﺭ ﺖﻐـــﺙ ﻄﻆ ﻡﺳﻐﺋ
:ﺃﻊﻡﻋﺍ ،ﺝﻌﻊﺭﻏﺋ ﺃﺠﺊﺍﺏ ﺲﺛﺓ ﺇﻝﻯ ﺫﻝﻙ ﻉ
ﻄﺭﺕﺊﻁﺋ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺲﻂﻃ ﺃﻥ ﺥﺍﺦـــﺋ
ﻭﻏﺤـــﻐﺭ ،"ﻭﺍﻝﻡﺔﺎﻡﻉ "ﺍﻝﻈﻑﺟ ﺾﺳﻂﻡﻎ ﺍ�ﺥﺭﻯ ﺏﺍﻝﺳﻂـــﻌﻡ
ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺩﻭﺭ ﺏﺃﻥ ،ﺍﻝﺛﺭﺍﺠـــﺋ ﺲﻂﻯ ﺍﻝﺼﺍﺉﻡـــﻌﻥ
ًﻘﻄﺑ ﺸﻋﻎ ،ًﺍﺕﺗﺛﻏﺛ ﺍﻝﻡﻈﻁﺼﺋ ﻊـــﺜﻩ ﺸﻎ ﻏﺿﻡﻆ ﺍﻝﺳﺍﻄﺋ
ﻄﻆ ﺍﻝﻡﺱـــﺎﻋﺛﺸﺋ ﺍﻝﺭﺠـــﺍﺉﻀ ﺇﻏﺧﺍﻝ ﻄﻑﺍﺕﻐﺡ ﺕﻡﻂﻙ ﻄﻆ
ﺫﻝﻙ ﻭﻏﺎﻁﻂﺈ ،ﺍﻝﻡﺔﺎﻡﻉ ﺣـــﺭﺍﺉﺡ ﻄﺚﺎﻂﺷ ﺇﻝﻯ ﺲﻡﻘﺀﻊﺍ
:ﺍﻝﺎﺍﻝﻐﺋ ﺍ�ﺝﺭﺍﺀﺍﺕ ﺏﺳﺨ
ﺣﺭ ﻇﺰﺭ ﺇﺲﺍﺩﺓ
ﻭﺍﻝﺎﻌﺍﺦ ﺍﻝﺳﺍﻄﺋ
ﺍﻝﺳﻈﺍﺦـــﺭ
ﻭﺍﻗﺻﺎﺧﺍﺩﻏﺋ
ﺍﻝﺱـــﺳﻌﺩﻱ
ﺍﻝﺳﻘﻄـــﺍﺕ
ﻄﺚﺎﻂ ﺸﻎ
ﺇﺲﺍﺩﺓ
ﻄـــﻆ
ﺍﻝﺱـ
ﺍﻝﺛﺻ
ﺍﻝﻡ
ﺍﻝ
ﺍ
ﺍﻝﺱﺳﻌﺩﻱ ﺍﻝﻡﺔﺎﻡﻉ ﻏﺳﻐﺤﻋﺍ ﺍﻝﺎﻎ ﺍﻗﻇﻑﺎﺍﺡ ﺖﺍﻝﺋ
ﻄﺚﺎﻂﻑﺋ ﺝﺛﻏﺛﺓ ﻄﺭﺖﻂﺋ ﺇﻝﻯ ﺍﻝﺱﺳﻌﺩﻏﺋ ﻭﺍﻝﺛﺥﻌﻝ -
ﺍﻝﺱﺍﺏﺼﺋ ﺍﻝﺳﺼﻌﺩ ﺲﻆ
01
02 ﻄﻆ ﺍﻝﻡﺎﻡﺭﺩﻏﻆ ﻐﻐﻆ
ﺕﻁﻂﺈ ،ﻝﺱـــﺳﻌﺩﻏﺋ
ﻄﻆ ﺾﺑﻐﺭ ﺲﻂﻯ ﻄﺊﺍﺣﺭ
ﻄﻌﺝﻩ ﻄﻈﻋـــﺍ ﺝﺞﺀ ﺍﻥ
.ﻑﺋ
ﺍﻝﺔﺛﻏﺛﺓ ﻝﻂﺎﺗﻌﻗﺕ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺇﺩﺭﺍﻙ ﺲﺛﻡ
ﻇﺍﺸﺜﺓ ﺥـــﻘﻝ ﻄﻆ ﺾﺿﻀ ﻭﺍﻝﻡﻈﻁﺼـــﺋ ﺍﻝﻡﻡﻂﺿـــﺋ ﺕﺤـــﻋﺛﻊﺍ ﺍﻝﺎـــﻎ
ﺍﻝﺚﻁﻌﺍﺕ ﻭﺍﺕﺚـــﺍﺫ ،ﻭﺍﻝﺎﺗﻂﻐـــﻀ ،"ﺍﻝﺭﺦـــﺛ ﺲﻂﻯ ﺕﺼـــﻌﻡ ﺍﺠﺎﺤـــﺭﺍﺸﻐﺋ
ﺍﻝﺱـــﻈﻌﺍﺕ ﺸﻎ ﺍﻝﻡﺼﺊﻂﺋ ﺍﻝﺱـــﻐﻈﺍﺭﻏﻌﻊﺍﺕ ﻄـــﻉ ﻝﻂﺎﺳﺍﻄﻀ ،ﺍ�ﺝﺭﺍﺉﻐـــﺋ
.ﺍﻝﻡﺼﺊﻂﺋ
ﻄﺍ ﺍﻝﻡﺔﺍﻝ ﺏﺎﻌﺠﻉ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺇﺩﺍﺭﻙ ﺲﺛﻡ
ﺲـــﺛﻡ ﺇﻝـــﻯ ﺏﺍ�ﺽﺍﺸـــﺋ ،ﻭﺍﻝﺗﺛﻏﺑـــﺋ ﺍﻝﺿﻘﺠـــﻐﺿﻐﺋ ﺍﻓﺩﻭﺍﺕ ﺏﻐـــﻆ
ﺻﻐﺍﺩﺍﺕ ﺕﺳﻐﻐﻆ ﺲـــﺛﻡ ﺇﻝﻯ ﺏﺍ�ﺽﺍﺸﺋ ،ﺍﻝﺎﻁـــﻌﺭﺍﺕ �ﺥﺭ ﻄﻌﺍﺾﺊﺎﻋـــﻃ
.ﺍ�ﺐﻈﻐﻆ ﺏﻐﻆ ﺍﻝﻡﺞﺝ ﺸﻎ ﺍﻝﺿﺍﺸﻐﺋ ﺍ�ﺖﺎﺭﺍﺸﻐﺋ ﺍﻝﺚﺊﺭﺓ ﻝﺛﻏﻋﻃ
ﺣـــﺭ
ﺍﻝﺱ
ﻄﺎ
ﺍﻝﺜ
ﺍ
05 03
04
ﻭﺖـــﺛﺓ ﺃﺝﺭﺕﻋـــﺍ ﺍﺠـــﺎﻁﻘﺲﻐﺋ ﺠـــﺋ
W7Worldwide ﻝـــﺛﻯ ﺍﻝﺎﺗﻂﻐﻂﻐـــﺋ
ﺲـــﻆ ،ﻭﺍ�ﺲﻘﻄﻐـــﺋ ﺍ�ﺠـــﺎﺭﺍﺕﻐﺔﻐﺋ ﺕ
ﺕﺳﻐﺛ ﺃﻥ ﺣﺃﻇﻋﺍ ﻄﻆ ،ﺝﺛﻏﺛﺓ ﺂﺣـــﺭﺍﺕ
ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺻﻁـــﺍﻉ ﺰﻌﻄـــﺋ
ﺥﻘﻝ ﺍﻝﺱـــﺳﻌﺩﻏﺋ ﺍﻝﺳﺭﺏﻐﺋ ﺍﻝﻡﻡﻂﺿﺋ ﻎ
.2018
ﺍﻝﻡﻈﻋﺔﻎ ﺍﻝﺊﻈﺍﺀ ﺸﻎ ﺍﺲﺎﻡﺛﺕ ﺍﻝﺎﻎ ﺠﺋ
ﻗﺠـــﺎﺼﺧﺍﺀ ﺍﻝﻡﺚﺎﻂﺼﺋ ﺍﻓﺩﻭﺍﺕ ﻄﻆ ﻂﺋ
ﺸﻎ ﻭﺍﻝﻡﺎﻡﺑﻀ ﺍﻝﺳـــﺍﻡ ﺍﻝﻋﺛﻑ ﺲﻂﻯ ،ﺍ
ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺻﻁﺍﻉ
ﺍﻝﺎﻎ ﻭﺍﻝﺎﺊﺍﺬﺂ ﺍﻝﺭﺾـــﻌﺩ ﺖﺍﻝـــﺋ ﻄـــﻆ ﺋ
ﺍﻝﺳﺍﻡ ﻇﻋﺍﻏﺋ ﻭﺖﺎﻯ 2016 ﻄﻈﺎﺧﺷ ﻈﺜ
.2
ﺍﻝﺛﺭﺍﺠـــﺋ ﻇﺎﺍﺉـــﺒ ﺏﻈـــﺍﺀ ﺸـــﻎ ﺍﻝﺼﺍﺉﻡـــﻌﻥ ﻭﺍﺲﺎﻡـــﺛ
ﺸﻎ ﺍﻝﻡﺗﺛﺩﺓ ﺍﻝﺞﻄﻈﻐـــﺋ ﺍﻝﻑﺎﺭﺓ ﺲﻂﻯ ،ﺍﻗﺠـــﺎﻁﻘﺲﻐﺋ
:ﺍﻝﺎﺍﻝﻐﺋ ﺍﻝﺤﻋﻌﺭ
ﺍ�ﺠﺎﻁﻘﺲﻐﺋ ﺍﻝﻈﺎﺍﺉﺒ
ﺍﻝﺛﺭﺍﺠـــﺍﺕ ﻭﺖـــﺛﺓ ﻭﺕﺤـــﻐﺭ
،W7Worldwide ﻝﺛﻯ ﺍﻝﺎﺗﻂﻐﻂﻐﺋ
ﺕﺭﺍﺝﻉ ﺏﻐﻆ ﺍﻝﻑﺧﻀ ﻏﻡﺿﻆ ﻗ ﺏﺃﻇـــﻩ
ﺍﻝﺳﻘﺻﺍﺕ ﻭﻭﺾﺍﻗﺕ ﺣـــﺭﺾﺍﺕ ﺃﺭﺏﺍﺡ
ﺍﻝﻡﻡﻂﺿـــ ﺸـــﻎ ﻭﺍﻝﺎﻌﺍﺦـــﻀ ﺍﻝﺳﺍﻄـــﺋ
ﺍﻝ ،ﻭﺍﻝﻡﺳﺭﺸﻐﺋ ﺍﻝﺔﻐﻌﺠﻐﺍﺠﻐﺋ ﻭﺍﻝﺳﻌﺍﻄﻀ
ﺃﻭ ﻄﺊﺍﺣـــﺭ ﺏﺤـــﺿﻀ ﺍﻝﺼﻁﺍﻉ ﺲﻂﻯ ﺃﺐﺭﺕ
:ﺫﻝﻙ ﺩﻗﻗﺕ ﻭﺃﺏﺭﺯ ،ﻄﺊﺍﺣﺭ
ﻇﻌﺸﻡﺊﺭ
2017
ﺩﻏﺱﻡﺊﺭ
2017
ﻏﻈﺍﻏــــــﺭ
2018
ﻭﻄﺂﺣﺭﺍﺕ ﺍﺕﺔﺍﻊﺍﺕ
ﺍﻝﺳﻘﺻ ﺻﻁﺍﻉ ﺠﻌﻕ
ﺍﻝ ﺍﻝﺳﺭﺏﻐﺋ ﺏﺍﻝﻡﻡﻂﺿﺋ
2018
ﻄﻂﺚ
- 6. ﺍﻝﺳﻘﺻﺍﺕ ﻭﻭﺾﺍﻗﺕ ﺣﺭﺾﺍﺕ ﻇﺰﺭ ﺇﺲﺍﺩﺓ
ﻝﻑﻋﻃ �ﺠﺎﺭﺍﺕﻐﺔﻐﺍﺕﻋﺍ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ
ﻭﺍﻝﺑﺼﺍﺸﻐـــﺋ ﺍﻗﺝﺎﻡﺍﺲﻐـــﺋ ﺍﻝﺳﻈﺍﺦـــﺭ
ﺍﻝﻡﺔﺎﻡﻉ ﺲﻂﻯ ﺬﺭﺃﺕ ﺍﻝﺎﻎ ﻭﺍﻗﺻﺎﺧﺍﺩﻏﺋ
ﺕﺱـــﻌﻏﺺ ﺲﻈـــﺛ ﻭﺏﺚﺍﺦـــﺋ ،ﺍﻝﺱـــﺳﻌﺩﻱ
ﻭﺍ�ﺻﻂﻐﻡﻐﺋ ﺍﻝﺛﻭﻝﻐـــﺋ ﺍﻝﺎﺔﺍﺭﻏﺋ ﺍﻝﺳﻘﻄـــﺍﺕ
.ﺍﻝﺼﻁﺍﺲﺍﺕ ﻄﺚﺎﻂﺷ ﺸﻎ
ﻝﻡﻡﺑﻂﻐﻋﺍ ﺍﻝﺛﻭﻝﻐﺋ ﺍﻝﺤﺭﺾﺍﺕ ﻇﺰﺭ ﺇﺲﺍﺩﺓ
ﺍﻝﺱـــﻌﻕ ﺸﻎ ﺍﻝﻡﺗﻂﻐﺋ ﺍﻝـــﻌﺾﺍﻗﺕ ﻄـــﻆ
ﺍﻝﺎﺼﻐﻐﻃ ﺇﻝـــﻯ ﺫﻝﻙ ﻭﺇﺥﺪﺍﻉ ،ﺍﻝﺱـــﺳﻌﺩﻱ
ﺇﺩﺍﺭﺓ ﺸـــﻎ ﺻﺛﺭﺕﻋـــﺍ ﻝﻡﺳﺭﺸـــﺋ ،ﺍﻝﺛﺻﻐـــﺺ
ﺍﻝﻡﺱﺎﺼﺊﻀ ﺸﻎ ﻝﻋﺍ ﺍﻝﻡﺱـــﻈﺛ ﺍﻝﻡﺤﺍﺭﻏﻉ
ﻝﻂﺳﻡﻘﺀ ﺍﻝﺜﻊﻈﻐﺋ ﺍﻝﺧـــﻌﺭﺓ ﻝﺊﻈﺍﺀ ،ﺍﻝﺼﺭﻏﺈ
ﺃﺫﻊـــﺍﻥ ﺸـــﻎ ﻭﺍﻝﻡﺭﺕﺼﺊﻐـــﻆ ﺍﻝﺗﺍﻝﻐﻐـــﻆ
ﻭﺕﺳـــﺞﺯ ﺕﺗﺍﺸـــﺮ ﺖـــﺌ ،ﺍﻝﻡﺱـــﺎﻋﺛﺸﻐﻆ
.ﺍﻝﺎﺔﺍﺭﻏﺋ ﻝﻂﺳﻘﻄﺋ ﺍﻝﻑﺳﻂﻐﺋ ﺍﻝﺼﻐﻡﺋ
ﺍﻝﺛﺭﺍﺠـــﺍﺕ ﻭﺖـــﺛﺓ ﺦﻡﻡﺌ ﺍﻓﺠـــﺍﺱ ﻊـــﺜﺍ ﻭﺲﻂـــﻯ
ﺲﻡـــﻀ ﻇﻡـــﻌﺫﺝ W7Worldwide ﻝـــﺛﻯ ﻭﺍ�ﺠﺤـــﺍﺭﺍﺕ
ﺇﻝـــﻯ ﻭﻏﻋـــﺛﻑ ،ABC Model ﺍﺠـــﻃ ﺲﻂﻐـــﻩ ﺃﺬﻂﺼـــﺌ
ﺍﻝﺜﻊﻈﻐﺋ ﺦﻌﺭﺕﻋـــﻃ ﺕﺗﺼﻐـــﺺ ﺸﻎ ﺍﻝﺳﻡـــﻘﺀ ﻄﺱـــﺍﺲﺛﺓ
ﻭﺏﻐﻆ ﺏﻐﻈﻋﻃ ـــﺍﻝّﺸﺳ ﺕﻌﺍﺦﻀ ﺝﺱـــﺭ ﺏﻈﺍﺀ ﺲﺊﺭ ،ﺍ�ﺲﻘﻄﻐﺋ
ﺍﻝﺳﻈﺍﺦﺭ ﻄﻆ ﻄﺿﻌﻥ ﻭﺍﻝﻈﻡﻌﺫﺝ ،ﺍﻝﻡﺱﺎﻋﺛﻑ ﺍﻝﺔﻡﻋﻌﺭ
:ﺍﻝﺎﺍﻝﻐﺋ ﺍﻝﺎﻑﺧﻐﻂﻐﺋ
02ﻄﺍ ﺍﻝﻡﺔﺍﻝ ﻌﺠﻉ
ﺲـــﺛﻡ ﺇﻝـــﻯ ـــﺋ
ﺻﻐﺍﺩﺍﺕ ﺕﺳﻐﻐﻆ ﺛﻡ
.ﺍ�ﺐﻈﻐﻆ
ﻝﻂﺱﻌﻕ ﺍﻝﻡﺱﺎﻋﺛﺸﺋ ﺍﻝﺛﻭﻝﻐﺋ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ
ﺃﺯﻄﺋ ﺕﻌﺍﺝﻩ ﻓﻇﻋﺍ ،ﺍﻝﺱﻌﻕ ﻄﻆ ﺍﻝﺗﺎﻡﻎ ﺏﺍﻝﺚﺭﻭﺝ ﻄﻋﺛﺩﺓ ،ﺍﻝﺱﺳﻌﺩﻱ
ﺦﻌﺭﺕﻋﺍ ﺇﺩﺍﺭﺓ ﺏﻁﺭﻏﺼـــﺋ ﺲﻡﻘﺀﻊﺍ ﺇﻏﻡﺍﻥ ﺏﺳﺛﻡ ﺕﺎﻡﺑـــﻀ ،ﻄﺎﺧﺍﺲﺛﺓ
ﺍﻝﺳﺭﺏﻐﺋ ﺍﻝﻡﻡﻂﺿـــﺋ ﺸـــﻎ ﺍﻝﻡﺱـــﺎﻋﺛﻑ ﺍﻝﺔﻡﻋـــﻌﺭ ﻝـــﺛﻯ ﺍﻝﺜﻊﻈﻐـــﺋ
ﺍﻝﻡﻋﻈﻐﺋ ﻭﺍﻝﻡﺳﺍﻏﻐﺭ ﻝﻔﺠﺍﻝﻐﺈ ﻄﻌﺍﺾﺊﺎﻋﺍ ﺲﺛﻡ ﺏﺱـــﺊﺈ ،ﺍﻝﺱﺳﻌﺩﻏﺋ
.ﺍﻝﺔﺛﻏﺛﺓ
ﺲ
ﺍ
،ﺍﻝﻡﺗﻂﻐﺋ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺃﻭ ﻭﺾﺍﻗﺕ ﺃﻍﻂﺈ
،ﻄﺤـــﺍﺭﻏﺳﻋﺍ ﻄﻈﺰﻌﻄﺋ ﺇﺩﺍﺭﺓ ﺸﻎ ﺍﻝﻡﺱـــﺎﺼﺭﺓ ﺍﻝﻡﻈﺧﺋ ﺇﻝﻯ ﺕﻑﺎﺼـــﺛ
ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺲﻂﻃ ﺕﻁـــﻌﺭﺍﺕ �ﺥﺭ ﺍﺸﺎﺼﺍﺩﻊـــﺍ ﺏﺜﻝـــﻙ ﻭﻏﺼﺧﺛ
ﺃﺽﺷ ،ﺍﻝﻡﺔﺍﻝ ﻊﺜﺍ ﺲﻂﻯ ﺬﺭﺃﺕ ﺍﻝﺎﻎ ﺍﻝﻡﻋﻈﻐﺋ ﻭﺍﻓﺠـــﺟ ﻭﺍﻝﺎﻌﺍﺦﻀ
ﺍﻓﺾﺍﺩﻏﻡﻐﺋ ﺍﻝﻡﺳﺭﺸﺋ ﺏﻐﻆ ﺍﻝﺔﺍﻄﺳﺋ ﺍﻝﻡﺗﻂﻐـــﺋ ﺍﻝﺚﺊﺭﺍﺕ ﻇﺛﺭﺓ ﺫﻝﻙ ﺇﻝﻯ
.ﺍﻗﺖﺎﺭﺍﺸﻐﺋ ﺍﻝﻡﻋﻈﻐﺋ ﻭﺍﻝﺚﺊﺭﺓ
07 05
06
ﺍ�ﺠﺎﻁﻘﺲﻐﺋ ﺍﻝﻈﺎﺍﺉﺒ
ﺍﻝﺛﺭﺍﺠـــﺍﺕ ﻭﺖـــﺛﺓ ﻭﺕﺤـــﻐﺭ
،W7Worldwide ﻝﺛﻯ ﺍﻝﺎﺗﻂﻐﻂﻐﺋ
ﺕﺭﺍﺝﻉ ﺏﻐﻆ ﺍﻝﻑﺧﻀ ﻏﻡﺿﻆ ﻗ ﺏﺃﻇـــﻩ
ﺍﻝﺳﻘﺻﺍﺕ ﻭﻭﺾﺍﻗﺕ ﺣـــﺭﺾﺍﺕ ﺃﺭﺏﺍﺡ
،ﺍﻝﻡﻡﻂﺿـــﺋ ﺸـــﻎ ﻭﺍﻝﺎﻌﺍﺦـــﻀ ﺍﻝﺳﺍﻄـــﺋ
ﺍﻝﺎﻎ ،ﻭﺍﻝﻡﺳﺭﺸﻐﺋ ﺍﻝﺔﻐﻌﺠﻐﺍﺠﻐﺋ ﻭﺍﻝﺳﻌﺍﻄﻀ
ﻍﻐﺭ ﺃﻭ ﻄﺊﺍﺣـــﺭ ﺏﺤـــﺿﻀ ﺍﻝﺼﻁﺍﻉ ﺲﻂﻯ ﺃﺐﺭﺕ
:ﺫﻝﻙ ﺩﻗﻗﺕ ﻭﺃﺏﺭﺯ ،ﻄﺊﺍﺣﺭ
ﺍﻝﺱـــﺳﻌﺩﻏﺋ ﺍﻝﺗﺿﻌﻄﺋ ﺩﺸﻉ ﺇﻝﻯ ﺃﺩﻯ ،ﺍﻝﺳﺍﻝﻡﻐﺋ ﺍﻝﻈﻑﻁ ﺃﺠـــﺳﺍﺭ ﺕﺭﺍﺝﻉ
ﺍﻝﺗﺛﻭﺩ ﺲﻈﺛ ﺍ�ﻇﻑﺍﻕ ﻄﻐﺞﺍﻇﻐﺍﺕ ﺕﺭﺣﻐﺛ ﺠﻐﺍﺠـــﺍﺕ ﻄﻆ ﺍﻝﻡﺞﻏﺛ ﺏﺜﻝ ﺇﻝﻯ
ﺕﻡﺑﻀ ﺾﺍﻇﺌ ﻭﺍﻝﺎـــﻎ ،ﺍﻝﺗﺿﻌﻄﻐﺋ ﺻﻁﺍﺲﺍﺕﻋـــﺍ ﻄﺚﺎﻂﺷ ﻝـــﺛﻯ ﺍﻝﺛﻇﻐﺍ
ﻝﺎﻁﻌﺭ ﺍﻝﺭﺉﻐﺱـــﻎ ﺍﻝﻡﺗﻌﺭ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﻝﺤـــﺭﺾﺍﺕ ﺏﺍﻝﻈﺱـــﺊﺋ
.ﺍﻝﻡﺍﻝﻐﺋ ﺃﺭﺏﺍﺖﻋﺍ
ﺍﻗ ﻄﻆ ﺍﻝﻐﻡﻆ ﺸﻎ ﺍﻝﺤﺭﺲﻐﺋ ﺍﻝﺱﻂﻁﺋ ﺇﺲﺍﺩﺓ
ﺍﻝﺳ ﺍﻝﻡﻡﻂﺿﺋ ﺏﺼﻐﺍﺩﺓ ﺍﻝﺳﺭﺏﻎ ﺍﻝﺎﺗﺍﻝﺷ ﺥﻘﻝ
ﻭ ﻄﺊﺍﺣﺭ ﺏﺤﺿﻀ ﺃﺐﺭﺕ ﺾﺊﻐﺭﺓ ﻄﺍﻝﻐﺋ ﻄﻌﺍﺭﺩ
ﻭﺍﻝﺎـــ ،ﺍﻝﺗﺿﻌﻄﻐـــﺋ ﺍﻝﻡﺍﻝﻐـــﺋ ﺍﻝﻡﻌﺍﺯﻇـــﺍﺕ
ﺍﻝﻡ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﻓﻇﺤﻁﺋ
$
02
01
ﻭﻄﺂﺣﺭﺍﺕ ﺍﺕﺔﺍﻊﺍﺕ
ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺻﻁﺍﻉ ﺠﻌﻕ
ﺸﻎ ﺍﻝﺱﺳﻌﺩﻏﺋ ﺍﻝﺳﺭﺏﻐﺋ ﺏﺍﻝﻡﻡﻂﺿﺋ
2018
2018 ﻏﻈﺍﻏﺭ :ﺍﻝﺎﻈﻑﻐﺜﻱ ﺍﻝﺛﺭﺍﺠﺋ ﻄﻂﺚﺹ
ﺾﺤـــﻑﺌ
ﺍﻝﺛﺭﺍﺠـــﺍﺕ
ﻝﻖﺠﺎﺤـــﺍ
ﺍﺕﺔﺍﻊﺍﺕ
ﺦﻐﺍﻍـــﺋ
ﻭﺍﻝﺎﻌﺍﺦﻀ
ﺍﻝﺔﺛ ﺍﻝﺳﺍﻡ
ﺍﻝ ﻭﺕﺭﺍﻊﻆ
ﺠﻂﺱ ﺲﻂﻯ
ﻄﺳﻂﻌﻄﺍﺕﻋ
ﺇﺥـــﺭﺍ ﺸﻎ
ﺏﺍﻝﺱـــﺳﻌ
ﺣـــﻋﺛﻊ
7 ﺍﻝﻡﺍﺽﻎ
- 7. ﺍﻝﻡﺱﺎﻋﺛﻑ ﺍﻝﺔﻡﻋﻌﺭ
A U D I E N C E
ﺍﻝﺎﻌﺍﺦﻀ ﺝﺱﺭ
B R I D G E
ﺍﻝﺳﻡﻐﻀ
C L I E N T
ﺏﺍﻝﺎﺶﻐﺭﺍﺕ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺇﺩﺍﺭﻙ ﺲﺛﻡ
،ﺍﻝﻡﺱـــﺎﻋﺛﻑ ﺍﻝﺔﻡﻋﻌﺭ ﺬﺊﻐﺳﺋ ﺕﺶﻐﺭ ﺖﻐـــﺙ ﻄﻆ ﺍﻝﻡﺔﺎﻡﺳﻐﺋ
:ﺃﻊﻡﻋﺍ ،ﺝﻌﻊﺭﻏﺋ ﺃﺠﺊﺍﺏ ﺲﺛﺓ ﺇﻝﻯ ﺫﻝﻙ ﻭﻏﺭﺝﻉ
ﻄﺭﺕﺊﻁﺋ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺲﻂﻃ ﺃﻥ ﺥﺍﺦـــﺋ
ﻭﻏﺤـــﻐﺭ ،"ﻭﺍﻝﻡﺔﺎﻡﻉ "ﺍﻝﻈﻑﺟ ﺾﺳﻂﻡﻎ ﺍ�ﺥﺭﻯ ﺏﺍﻝﺳﻂـــﻌﻡ
ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺩﻭﺭ ﺏﺃﻥ ،ﺍﻝﺛﺭﺍﺠـــﺋ ﺲﻂﻯ ﺍﻝﺼﺍﺉﻡـــﻌﻥ
ًﻘﻄﺑ ﺸﻋﻎ ،ًﺍﺕﺗﺛﻏﺛ ﺍﻝﻡﻈﻁﺼﺋ ﻊـــﺜﻩ ﺸﻎ ﻏﺿﻡﻆ ﺍﻝﺳﺍﻄﺋ
ﻄﻆ ﺍﻝﻡﺱـــﺎﻋﺛﺸﺋ ﺍﻝﺭﺠـــﺍﺉﻀ ﺇﻏﺧﺍﻝ ﻄﻑﺍﺕﻐﺡ ﺕﻡﻂﻙ ﻄﻆ
ﺫﻝﻙ ﻭﻏﺎﻁﻂﺈ ،ﺍﻝﻡﺔﺎﻡﻉ ﺣـــﺭﺍﺉﺡ ﻄﺚﺎﻂﺷ ﺇﻝﻯ ﺲﻡﻘﺀﻊﺍ
:ﺍﻝﺎﺍﻝﻐﺋ ﺍ�ﺝﺭﺍﺀﺍﺕ ﺏﺳﺨ
ﺋ
ﺷ
ﻡﻐﺋ
07
ﺍﻝﺱﺳﻌﺩﻱ ﺍﻝﻡﺔﺎﻡﻉ ﻏﺳﻐﺤﻋﺍ ﺍﻝﺎﻎ ﺍﻗﻇﻑﺎﺍﺡ ﺖﺍﻝﺋ -1
ﻄﺚﺎﻂﻑﺋ ﺝﺛﻏﺛﺓ ﻄﺭﺖﻂﺋ ﺇﻝﻯ ﺍﻝﺱﺳﻌﺩﻏﺋ ﻭﺍﻝﺛﺥﻌﻝ -2
ﺍﻝﺱﺍﺏﺼﺋ ﺍﻝﺳﺼﻌﺩ ﺲﻆ
01
ﻄﻆ ﺍﻝﻡﺎﻡﺭﺩﻏﻆ ﺍﻗﻇﺼﻘﺏﻐﻐﻆ ﻄﻆ ﺍﻝﻐﻡﻆ ﺸﻎ ﺍﻝﺤﺭﺲﻐﺋ ﺍﻝﺱﻂﻁﺋ ﺇﺲﺍﺩﺓ
ﺕﻁﻂﺈ ،ﺍﻝﺱـــﺳﻌﺩﻏﺋ ﺍﻝﺳﺭﺏﻐﺋ ﺍﻝﻡﻡﻂﺿﺋ ﺏﺼﻐﺍﺩﺓ ﺍﻝﺳﺭﺏﻎ ﺍﻝﺎﺗﺍﻝﺷ ﺥﻘﻝ
ﻄﻆ ﺾﺑﻐﺭ ﺲﻂﻯ ﻄﺊﺍﺣﺭ ﻭﻍﻐﺭ ﻄﺊﺍﺣﺭ ﺏﺤﺿﻀ ﺃﺐﺭﺕ ﺾﺊﻐﺭﺓ ﻄﺍﻝﻐﺋ ﻄﻌﺍﺭﺩ
ﻄﻌﺝﻩ ﻄﻈﻋـــﺍ ﺝﺞﺀ ﺾﺍﻥ ﻭﺍﻝﺎـــﻎ ،ﺍﻝﺗﺿﻌﻄﻐـــﺋ ﺍﻝﻡﺍﻝﻐـــﺋ ﺍﻝﻡﻌﺍﺯﻇـــﺍﺕ
.ﺍﻝﻡﺚﺎﻂﻑﺋ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﻓﻇﺤﻁﺋ
ﺍﻝﺔﺛﻏﺛﺓ ﻝﻂﺎﺗﻌﻗﺕ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺇﺩﺭﺍﻙ ﺲﺛﻡ
ﻇﺍﺸﺜﺓ ﺥـــﻘﻝ ﻄﻆ ﺾﺿﻀ ﻭﺍﻝﻡﻈﻁﺼـــﺋ ﺍﻝﻡﻡﻂﺿـــﺋ ﺕﺤـــﻋﺛﻊﺍ ﺍﻝﺎـــﻎ
ﺍﻝﺚﻁﻌﺍﺕ ﻭﺍﺕﺚـــﺍﺫ ،ﻭﺍﻝﺎﺗﻂﻐـــﻀ ،"ﺍﻝﺭﺦـــﺛ ﺲﻂﻯ ﺕﺼـــﻌﻡ ﺍﺠﺎﺤـــﺭﺍﺸﻐﺋ
ﺍﻝﺱـــﻈﻌﺍﺕ ﺸﻎ ﺍﻝﻡﺼﺊﻂﺋ ﺍﻝﺱـــﻐﻈﺍﺭﻏﻌﻊﺍﺕ ﻄـــﻉ ﻝﻂﺎﺳﺍﻄﻀ ،ﺍ�ﺝﺭﺍﺉﻐـــﺋ
.ﺍﻝﻡﺼﺊﻂﺋ
ﻭﺍﻝﺎﻌﺍﺦ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺇﺩﺍﺭﻙ ﺲﺛﻡ
�ﺏﺍ ،ﻭﺍﻝﺗﺛﻏﺑـــﺋ ﺍﻝﺿﻘﺠـــﻐﺿﻐﺋ ﺍﻓﺩﻭﺍﺕ ﺏﻐـــﻆ
ﺇﻝﻯ ﺏﺍ�ﺽﺍﺸﺋ ،ﺍﻝﺎﻁـــﻌﺭﺍﺕ �ﺥﺭ ﻄﻌﺍﺾﺊﺎﻋـــﻃ
ﺍﻝﻡﺞﺝ ﺸﻎ ﺍﻝﺿﺍﺸﻐﺋ ﺍ�ﺖﺎﺭﺍﺸﻐﺋ ﺍﻝﺚﺊﺭﺓ ﻝﺛﻏﻋﻃ
02
03
04
ﻭﺍﻝﺎﻌﺍﺦﻀ
ﻎ
2018 ﻏﻈﺍﻏﺭ :ﺜﻱ
ﻭﺖـــﺛﺓ ﺃﺝﺭﺕﻋـــﺍ ﺍﺠـــﺎﻁﻘﺲﻐﺋ ﺩﺭﺍﺠـــﺋ ﺾﺤـــﻑﺌ
W7Worldwide ﻝـــﺛﻯ ﺍﻝﺎﺗﻂﻐﻂﻐـــﺋ ﺍﻝﺛﺭﺍﺠـــﺍﺕ
ﺲـــﻆ ،ﻭﺍ�ﺲﻘﻄﻐـــﺋ ﺍ�ﺠـــﺎﺭﺍﺕﻐﺔﻐﺋ ﻝﻖﺠﺎﺤـــﺍﺭﺍﺕ
ﺕﺳﻐﺛ ﺃﻥ ﺣﺃﻇﻋﺍ ﻄﻆ ،ﺝﺛﻏﺛﺓ ﻭﻄﺂﺣـــﺭﺍﺕ ﺍﺕﺔﺍﻊﺍﺕ
ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺻﻁـــﺍﻉ ﻄﻈﺰﻌﻄـــﺋ ﺦﻐﺍﻍـــﺋ
ﺥﻘﻝ ﺍﻝﺱـــﺳﻌﺩﻏﺋ ﺍﻝﺳﺭﺏﻐﺋ ﺍﻝﻡﻡﻂﺿﺋ ﺸﻎ ﻭﺍﻝﺎﻌﺍﺦﻀ
.2018 ﺍﻝﺔﺛﻏﺛ ﺍﻝﺳﺍﻡ
ﺍﻝﻡﻈﻋﺔﻎ ﺍﻝﺊﻈﺍﺀ ﺸﻎ ﺍﺲﺎﻡﺛﺕ ﺍﻝﺎﻎ ﺍﻝﺛﺭﺍﺠﺋ ﻭﺕﺭﺍﻊﻆ
ﻗﺠـــﺎﺼﺧﺍﺀ ﺍﻝﻡﺚﺎﻂﺼﺋ ﺍﻓﺩﻭﺍﺕ ﻄﻆ ﺠﻂﺱـــﻂﺋ ﺲﻂﻯ
ﺸﻎ ﻭﺍﻝﻡﺎﻡﺑﻀ ﺍﻝﺳـــﺍﻡ ﺍﻝﻋﺛﻑ ﺲﻂﻯ ،ﻄﺳﻂﻌﻄﺍﺕﻋـــﺍ
ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺻﻁﺍﻉ ﺇﺥـــﺭﺍﺝ ﺸﻎ
ﺍﻝﺎﻎ ﻭﺍﻝﺎﺊﺍﺬﺂ ﺍﻝﺭﺾـــﻌﺩ ﺖﺍﻝـــﺋ ﻄـــﻆ ﺏﺍﻝﺱـــﺳﻌﺩﻏﺋ
ﺍﻝﺳﺍﻡ ﻇﻋﺍﻏﺋ ﻭﺖﺎﻯ 2016 ﻄﻈﺎﺧﺷ ﻄﻈﺜ ﺣـــﻋﺛﻊﺍ
.2017 ﺍﻝﻡﺍﺽﻎ
ﺍﻝﺛﺭﺍﺠـــﺋ ﻇﺎﺍﺉـــﺒ ﺏﻈـــﺍﺀ ﺸـــﻎ ﺍﻝﺼﺍﺉﻡـــﻌﻥ ﻭﺍﺲﺎﻡـــﺛ
ﺸﻎ ﺍﻝﻡﺗﺛﺩﺓ ﺍﻝﺞﻄﻈﻐـــﺋ ﺍﻝﻑﺎﺭﺓ ﺲﻂﻯ ،ﺍﻗﺠـــﺎﻁﻘﺲﻐﺋ
:ﺍﻝﺎﺍﻝﻐﺋ ﺍﻝﺤﻋﻌﺭ
ﻇﻌﺸﻡﺊﺭ
2017
ﺩﻏﺱﻡﺊﺭ
2017
ﻏﻈﺍﻏــــــﺭ
2018
- 8. ﺍﻝﺳﻘﺻﺍﺕ ﻭﻭﺾﺍﻗﺕ ﺣﺭﺾﺍﺕ ﻇﺰﺭ ﺇﺲﺍﺩﺓ
ﻝﻑﻋﻃ �ﺠﺎﺭﺍﺕﻐﺔﻐﺍﺕﻋﺍ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ
ﻭﺍﻝﺑﺼﺍﺸﻐـــﺋ ﺍﻗﺝﺎﻡﺍﺲﻐـــﺋ ﺍﻝﺳﻈﺍﺦـــﺭ
ﺍﻝﻡﺔﺎﻡﻉ ﺲﻂﻯ ﺬﺭﺃﺕ ﺍﻝﺎﻎ ﻭﺍﻗﺻﺎﺧﺍﺩﻏﺋ
ﺕﺱـــﻌﻏﺺ ﺲﻈـــﺛ ﻭﺏﺚﺍﺦـــﺋ ،ﺍﻝﺱـــﺳﻌﺩﻱ
ﻭﺍ�ﺻﻂﻐﻡﻐﺋ ﺍﻝﺛﻭﻝﻐـــﺋ ﺍﻝﺎﺔﺍﺭﻏﺋ ﺍﻝﺳﻘﻄـــﺍﺕ
.ﺍﻝﺼﻁﺍﺲﺍﺕ ﻄﺚﺎﻂﺷ ﺸﻎ
ﻝﻡﻡﺑﻂﻐﻋﺍ ﺍﻝﺛﻭﻝﻐﺋ ﺍﻝﺤﺭﺾﺍﺕ ﻇﺰﺭ ﺇﺲﺍﺩﺓ
ﺍﻝﺱـــﻌﻕ ﺸﻎ ﺍﻝﻡﺗﻂﻐﺋ ﺍﻝـــﻌﺾﺍﻗﺕ ﻄـــﻆ
ﺍﻝﺎﺼﻐﻐﻃ ﺇﻝـــﻯ ﺫﻝﻙ ﻭﺇﺥﺪﺍﻉ ،ﺍﻝﺱـــﺳﻌﺩﻱ
ﺇﺩﺍﺭﺓ ﺸـــﻎ ﺻﺛﺭﺕﻋـــﺍ ﻝﻡﺳﺭﺸـــﺋ ،ﺍﻝﺛﺻﻐـــﺺ
ﺍﻝﻡﺱﺎﺼﺊﻀ ﺸﻎ ﻝﻋﺍ ﺍﻝﻡﺱـــﻈﺛ ﺍﻝﻡﺤﺍﺭﻏﻉ
ﻝﻂﺳﻡﻘﺀ ﺍﻝﺜﻊﻈﻐﺋ ﺍﻝﺧـــﻌﺭﺓ ﻝﺊﻈﺍﺀ ،ﺍﻝﺼﺭﻏﺈ
ﺃﺫﻊـــﺍﻥ ﺸـــﻎ ﻭﺍﻝﻡﺭﺕﺼﺊﻐـــﻆ ﺍﻝﺗﺍﻝﻐﻐـــﻆ
ﻭﺕﺳـــﺞﺯ ﺕﺗﺍﺸـــﺮ ﺖـــﺌ ،ﺍﻝﻡﺱـــﺎﻋﺛﺸﻐﻆ
.ﺍﻝﺎﺔﺍﺭﻏﺋ ﻝﻂﺳﻘﻄﺋ ﺍﻝﻑﺳﻂﻐﺋ ﺍﻝﺼﻐﻡﺋ
ﺍﻝﺛﺭﺍﺠـــﺍﺕ ﻭﺖـــﺛﺓ ﺦﻡﻡﺌ ﺍﻓﺠـــﺍﺱ ﻊـــﺜﺍ ﻭﺲﻂـــﻯ
ﺲﻡـــﻀ ﻇﻡـــﻌﺫﺝ W7Worldwide ﻝـــﺛﻯ ﻭﺍ�ﺠﺤـــﺍﺭﺍﺕ
ﺇﻝـــﻯ ﻭﻏﻋـــﺛﻑ ،ABC Model ﺍﺠـــﻃ ﺲﻂﻐـــﻩ ﺃﺬﻂﺼـــﺌ
ﺍﻝﺜﻊﻈﻐﺋ ﺦﻌﺭﺕﻋـــﻃ ﺕﺗﺼﻐـــﺺ ﺸﻎ ﺍﻝﺳﻡـــﻘﺀ ﻄﺱـــﺍﺲﺛﺓ
ﻭﺏﻐﻆ ﺏﻐﻈﻋﻃ ـــﺍﻝّﺸﺳ ﺕﻌﺍﺦﻀ ﺝﺱـــﺭ ﺏﻈﺍﺀ ﺲﺊﺭ ،ﺍ�ﺲﻘﻄﻐﺋ
ﺍﻝﺳﻈﺍﺦﺭ ﻄﻆ ﻄﺿﻌﻥ ﻭﺍﻝﻈﻡﻌﺫﺝ ،ﺍﻝﻡﺱﺎﻋﺛﻑ ﺍﻝﺔﻡﻋﻌﺭ
:ﺍﻝﺎﺍﻝﻐﺋ ﺍﻝﺎﻑﺧﻐﻂﻐﺋ
01
02ﻄﺍ ﺍﻝﻡﺔﺍﻝ ﺏﺎﻌﺠﻉ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺭﺾﺍﺕ
ﺲـــﺛﻡ ﺇﻝـــﻯ ﺏﺍ�ﺽﺍﺸـــﺋ ،ﻭﺍﻝﺗﺛﻏﺑـــﺋ ﺍﻝﺿﻘﺠـــﻐﺿﻐﺋ
ﺻﻐﺍﺩﺍﺕ ﺕﺳﻐﻐﻆ ﺲـــﺛﻡ ﺇﻝﻯ ﺏﺍ�ﺽﺍﺸﺋ ،ﺍﻝﺎﻁـــﻌﺭﺍﺕ �ﺥﺭ
.ﺍ�ﺐﻈﻐﻆ ﺏﻐﻆ ﺍﻝﻡﺞﺝ ﺸﻎ ﺍﻝﺿﺍﺸﻐﺋ ﺍ�ﺖﺎﺭﺍﺸﻐﺋ ﺓ
ﻝﻂﺱﻌﻕ ﺍﻝﻡﺱﺎﻋﺛﺸﺋ ﺍﻝﺛﻭﻝﻐﺋ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ
ﺃﺯﻄﺋ ﺕﻌﺍﺝﻩ ﻓﻇﻋﺍ ،ﺍﻝﺱﻌﻕ ﻄﻆ ﺍﻝﺗﺎﻡﻎ ﺏﺍﻝﺚﺭﻭﺝ ﻄﻋﺛﺩﺓ ،ﺍﻝﺱﺳﻌﺩﻱ
ﺦﻌﺭﺕﻋﺍ ﺇﺩﺍﺭﺓ ﺏﻁﺭﻏﺼـــﺋ ﺲﻡﻘﺀﻊﺍ ﺇﻏﻡﺍﻥ ﺏﺳﺛﻡ ﺕﺎﻡﺑـــﻀ ،ﻄﺎﺧﺍﺲﺛﺓ
ﺍﻝﺳﺭﺏﻐﺋ ﺍﻝﻡﻡﻂﺿـــﺋ ﺸـــﻎ ﺍﻝﻡﺱـــﺎﻋﺛﻑ ﺍﻝﺔﻡﻋـــﻌﺭ ﻝـــﺛﻯ ﺍﻝﺜﻊﻈﻐـــﺋ
ﺍﻝﻡﻋﻈﻐﺋ ﻭﺍﻝﻡﺳﺍﻏﻐﺭ ﻝﻔﺠﺍﻝﻐﺈ ﻄﻌﺍﺾﺊﺎﻋﺍ ﺲﺛﻡ ﺏﺱـــﺊﺈ ،ﺍﻝﺱﺳﻌﺩﻏﺋ
.ﺍﻝﺔﺛﻏﺛﺓ
ﺍﻝﻡﺗ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺣـــﺭﺾﺍﺕ ﺃﻭ ﻭﺾﺍﻗﺕ ﺃﻍﻂﺈ
ﻄﺤـــﺍﺭﻏ ﻄﻈﺰﻌﻄﺋ ﺇﺩﺍﺭﺓ ﺸﻎ ﺍﻝﻡﺱـــﺎﺼﺭﺓ ﺍﻝﻡﻈﺧﺋ ﺇﻝﻯ ﺕﻑﺎﺼـــﺛ
ﺍ ﺍﻝﺳﻘﺻـــﺍﺕ ﺲﻂﻃ ﺕﻁـــﻌﺭﺍﺕ �ﺥﺭ ﺍﺸﺎﺼﺍﺩﻊـــﺍ ﺏﺜﻝـــﻙ ﻭﻏﺼﺧﺛ
ﺍﻝﻡﺔﺍﻝ ﻊﺜﺍ ﺲﻂﻯ ﺬﺭﺃﺕ ﺍﻝﺎﻎ ﺍﻝﻡﻋﻈﻐﺋ ﻭﺍﻓﺠـــﺟ ﻭﺍﻝﺎﻌﺍﺦﻀ
ﺍﻓﺾ ﺍﻝﻡﺳﺭﺸﺋ ﺏﻐﻆ ﺍﻝﺔﺍﻄﺳﺋ ﺍﻝﻡﺗﻂﻐـــﺋ ﺍﻝﺚﺊﺭﺍﺕ ﻇﺛﺭﺓ ﺫﻝﻙ ﺇﻝﻯ
.ﺍﻗﺖﺎﺭﺍﺸﻐﺋ ﺍﻝﻡﻋﻈﻐﺋ ﻭﺍﻝﺚﺊﺭﺓ
05
06
ﺍ�ﺠﺎﻁﻘﺲﻐﺋ ﺍﻝﻈﺎﺍﺉﺒ
ﺍﻝﺛﺭﺍﺠـــﺍﺕ ﻭﺖـــﺛﺓ ﻭﺕﺤـــﻐﺭ
،W7Worldwide ﻝﺛﻯ ﺍﻝﺎﺗﻂﻐﻂﻐﺋ
ﺕﺭﺍﺝﻉ ﺏﻐﻆ ﺍﻝﻑﺧﻀ ﻏﻡﺿﻆ ﻗ ﺏﺃﻇـــﻩ
ﺍﻝﺳﻘﺻﺍﺕ ﻭﻭﺾﺍﻗﺕ ﺣـــﺭﺾﺍﺕ ﺃﺭﺏﺍﺡ
،ﺍﻝﻡﻡﻂﺿـــﺋ ﺸـــﻎ ﻭﺍﻝﺎﻌﺍﺦـــﻀ ﺍﻝﺳﺍﻄـــﺋ
ﺍﻝﺎﻎ ،ﻭﺍﻝﻡﺳﺭﺸﻐﺋ ﺍﻝﺔﻐﻌﺠﻐﺍﺠﻐﺋ ﻭﺍﻝﺳﻌﺍﻄﻀ
ﻍﻐﺭ ﺃﻭ ﻄﺊﺍﺣـــﺭ ﺏﺤـــﺿﻀ ﺍﻝﺼﻁﺍﻉ ﺲﻂﻯ ﺃﺐﺭﺕ
:ﺫﻝﻙ ﺩﻗﻗﺕ ﻭﺃﺏﺭﺯ ،ﻄﺊﺍﺣﺭ
ﺍﻝﺱـــﺳﻌﺩﻏﺋ ﺍﻝﺗﺿﻌﻄﺋ ﺩﺸﻉ ﺇﻝﻯ ﺃﺩﻯ ،ﺍﻝﺳﺍﻝﻡﻐﺋ ﺍﻝﻈﻑﻁ ﺃﺠـــﺳﺍﺭ ﺕﺭﺍﺝﻉ
ﺍﻝﺗﺛﻭﺩ ﺲﻈﺛ ﺍ�ﻇﻑﺍﻕ ﻄﻐﺞﺍﻇﻐﺍﺕ ﺕﺭﺣﻐﺛ ﺠﻐﺍﺠـــﺍﺕ ﻄﻆ ﺍﻝﻡﺞﻏﺛ ﺏﺜﻝ ﺇﻝﻯ
ﺕﻡﺑﻀ ﺾﺍﻇﺌ ﻭﺍﻝﺎـــﻎ ،ﺍﻝﺗﺿﻌﻄﻐﺋ ﺻﻁﺍﺲﺍﺕﻋـــﺍ ﻄﺚﺎﻂﺷ ﻝـــﺛﻯ ﺍﻝﺛﻇﻐﺍ
ﻝﺎﻁﻌﺭ ﺍﻝﺭﺉﻐﺱـــﻎ ﺍﻝﻡﺗﻌﺭ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﻝﺤـــﺭﺾﺍﺕ ﺏﺍﻝﻈﺱـــﺊﺋ
.ﺍﻝﻡﺍﻝﻐﺋ ﺃﺭﺏﺍﺖﻋﺍ
$
ﺸﻡﺊﺭ
201
ــﺭ
20
01
ﻭﻄﺂﺣﺭﺍﺕ ﺍﺕﺔﺍﻊﺍﺕ
ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺻﻁﺍﻉ ﺠﻌﻕ
ﺸ ﺍﻝﺱﺳﻌﺩﻏﺋ ﺍﻝﺳﺭﺏﻐﺋ ﺏﺍﻝﻡﻡﻂﺿﺋ
2018
ﺍﻝﺎﻈﻑ ﺍﻝﺛﺭﺍﺠﺋ ﻄﻂﺚﺹ
- 10. ﻄﻈﻋﺔﻐﺋ ﻄﺳﺍﻏﻐﺭ
ﺍ�ﺠـــﺎﺭﺍﺕﻐﺔﻐﺋ ﻝﻖﺠﺎﺤـــﺍﺭﺍﺕ W7Worldwide ﺍﺲﺎﻡـــﺛﺕ
ﺲﻈﻌﺍﻥ ﺖﻡﻂﺌ ﺍﻝﺎﻎ ﺩﺭﺍﺠﺎﻋﺍ ﺕﺧﻌﺭ ﺏﻈﺍﺀ ﺸﻎ ،ﻭﺍ�ﺲﻘﻄﻐﺋ
ﺍﻝﻡﻡﻂﺿﺋ ﺸﻎ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ "ﺻﻁﺍﻉ
ﺍﻗﺕﺔﺍﻊـــﺍﺕ .. 2018 ﺸـــﻎ ﺍﻝﺱـــﺳﻌﺩﻏﺋ ﺍﻝﺳﺭﺏﻐـــﺋ
"ﻭﺍﻝﻡﺗﺛﺩﺍﺕ ﻭﺍﻝﻡﺂﺣﺭﺍﺕ
ﻄﻉ ﺍﻝﺊﺗﺑﻐﺋ ﻭﺍﻝﻡﺼﺍﺏﻘﺕ ﺍﻗﺠﺎﻁﻘﻉ ﺃﺩﺍﺕﻎ ﺲﻂﻯ
ﻭﺝﺍﺀﺕ ،ﺍﻝﻡﺱﺎﺼﻂﻌﻥ ﺇﻝﻯ ﺏﺍ�ﺽﺍﺸﺋ ،ﻭﺍﻝﺧﺶﻐﺭﺓ ،ﻭﺍﻝﻡﺎﻌﺠـــﻁﺋ ،ﺍﻝﺿﺊﻐﺭﺓ ﺍﻝﺤـــﺭﺾﺍﺕ ﻏﻡﺑﻂﻌﻥ
:ﺍﻝﺎﺍﻝﻎ ﺍﻝﻈﺗﻌ ﺲﻂﻯ ﻄﺤﺍﺭﺾﺎﻋﻃ
ﺖﺱـــﺍﺱ ﺕﻌﺻﻐﺌ ﺇﺬﺍﺭ ﺽﻡﻆ ﺕﺃﺕﻎ ﺃﻇﻋﺍ ،ﺍﻝﺛﺭﺍﺠـــﺋ ﺕﺗﻡﻂﻋﺍ ﺍﻝﺎﻎ ﺍﻝﺗﻐﻌﻏـــﺋ ﺍﻓﻊﻡﻐﺋ ﻭﺭﺏﻡـــﺍ
ﺸﻎ ﺃﺩﺕ ،ﺍﻝﻡﺍﺽﻎ ﺍﻝﺳـــﺍﻡ ﺥﻘﻝ ﺍﻝﺱـــﺳﻌﺩﻱ ﺍﻝﺱـــﻌﻕ ﺸﻎ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﻈﺍﻉ ُﻝﺧ
ﺸﻐﻡﺍ ،ﺍﻝﺼﻁﺍﻉ ﺸﻎ ﺍﻝﻡﺎﺚﺧﺧﺋ ﺍﻝﻌﺾﺍﻗﺕ ﻄﻆ ﻝﻂﺳﺛﻏﺛ ﺍﻝﺚﺛﻄﺋ ﻄﻆ ﻇﻋﺍﺉﻎ ﺥﺭﻭﺝ ﺇﻝﻯ ﺍﻝﻈﺎﻐﺔﺋ
ﺲﺛﻡ ﺏﺱـــﺊﺈ ،ﺍﻝﻡﻌﻅﻑﻐﻆ ﻭﺕﺱـــﺭﻏﺡ ﺍﻝﺎﺼﺤـــﺷ ﺖﺍﻗﺕ ﻄﻆ ﺍﻝﻡﺞﻏﺛ ﺕﻁﺊﻐﺺ ﺇﻝﻯ ﺏﺳﺪﻋﺍ ﻝﺔـــﺃ
ﺻﺊﻀ ﻄﻆ ﺲﻂﻐﻋﺍ ﺍﻗﺲﺎﻡـــﺍﺩ ﻭﺕﺭﺍﺝﻉ ،ﺍﻝﺔﺛﻏـــﺛﺓ ﺍﻗﺻﺎﺧﺍﺩﻏﺋ ﻝﻂﻡﺎﺶﻐـــﺭﺍﺕ ﻭﺕﺗﻡﻂﻋﻃ ﺻﺛﺭﺕﻋـــﻃ
ﻄﻌﺍﺭﺩﻊﺍ ﻝﺎﺼﻂﺹ ﺃﺩﻯ ﻄﺍ ﻭﻊـــﻌ ،ﻭﺍﻝﺚﺍﺦﺋ ﺍﻝﺗﺿﻌﻄﻐﺋ ﻭﺍﻝﻡﺂﺠﺱـــﺍﺕ ﻭﺍﻝﻋﻐﺆﺍﺕ ﺍﻝﺼﻁﺍﺲﺍﺕ
.ﺍﻝﻡﺍﻝﻐﺋ
ﻭﻄﺎﺚﺧﺹ ﺕﻈﻑﻐﺜﻱ ﻄﺛﻏﺭ60
ﺍﻝﺿﺊﻐﺭﺓ ﺍﻝﺤﺭﺾﺍﺕﺍﻝﻡﺎﻌﺠﻁﺋ ﺍﻝﺤﺭﺾﺍﺕﺍﻝﺧﺶﻐﺭﺓ ﺍﻝﻌﺾﺍﻗﺕﺍﻝﻡﺱﺎﺼﻂﻌﻥ
22.6
%
38%6% 33.4
%
- 11. ﺍﻗﺠﺎﻁﻘﻉ ﻄﺱﺍﺭﺍﺕ
ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺠﻌﻕ ﺕﻌﺝﻋﺍﺕ ﺭﺠﻃ
ﺏﻐﻆ ﻄﻆ ﺾﺍﻥ ،2018 ﺸـــﻎ ﺏﺍﻝﻡﻡﻂﺿـــﺋ
ﺲﻂـــﻯ ﺬﺭﺖﻋـــﺍ ﺕـــﻃ ﺍﻝﺎـــﻎ ﺍﻓﺠـــﺆﻂﺋ
ﺇﺝﺍﺏﺍﺕﻋﻃ ﺸﺎﻌﺯﺲـــﺌ ،ﺍﻝﻡﺱـــﺎﻁﻂﺳﻐﻆ
:ﺭﺉﻐﺱﻐﺋ ﻄﺱﺍﺭﺍﺕ 6 ﺲﻂﻯ
13%
ﺍﻝﺿﺊﻐـــﺭﺓ ﻭﺍﻝﻡﺂﺠﺱـــﺍﺕ ﺍﻝﺤـــﺭﺾﺍﺕ ﺕﺚﻑﻐـــﺨ
ﺍﻝﺳﻘﺻﺍﺕ ﺻﻁﺍﻉ ﺥﺛﻄﺍﺕ ﻝﻡﻐﺞﺍﻇﻐﺍﺕ ﻭﺍﻝﻡﺎﻌﺠـــﻁﺋ
ﻭﻏﺳﺎﺊﺭ ،ﺻﻐﺍﺠﻐﺋ ﻄﺱـــﺎﻌﻏﺍﺕ ﺇﻝﻯ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ
ﻍﻐﺭ ﺍﻝﺼﺭﺍﺭﺍﺕ ﻊـــﺜﻩ ﺍﺕﺚﺍﺫ ﺃﻥ ﺍﻝﻡﺱـــﺎﻁﻂﺳﻐﻆ ﺍﻝﺚﺊﺭﺍﺀ
:ﻄﻈﻋﺍ ،ﺲﺛﻏﺛﺓ ﻓﺠﺊﺍﺏ ﺦﺍﺉﺈ
ﻭﺠـــﺍﺉﻀ ﻄﻉ ﺍﻝﺎﺳﺍﻄﻀ ﻝﺚﺧﺍﺉـــﺹ ﺍﺸﺎﺼﺍﺩﻊـــﺍ
.ﺍﻝﻡﺗﻂﻐﺋ ﺍ�ﺲﻘﻡ
ﺸﻎ ﺍﻝﺿﺊﻐﺭﺓ ﺍﻝﺎﺶﻐﺭﺍﺕ ﻄﺔﺍﺭﺍﺓ ﺲﻂﻯ ﺻﺛﺭﺕﻋﺍ ﺲﺛﻡ
ﺍﻝﺗﺛﻏﺑـــﺋ ﺍ�ﺲﻘﻄﻐـــﺋ ﺍﻝﻌﺠـــﺍﺉﻀ ﻄـــﻉ ﺍﻝﺎﺳﺍﻄـــﻀ
.ﻭﺍﻝﺿﻘﺠﻐﺿﻐﺋ
ﺝﻡﻋﻌﺭﻊﻃ ﺥﺧﺍﺉﺹ ﻄﻉ ﺕﺳﺍﻄﻂﻋـــﻃ ﺦﺳﻌﺏﺋ
.ﺩﺍﺉﻃ ﺏﺤﺿﻀ ﺍﻝﻡﺎﺶﻐﺭ ﺍﻝﻡﺱﺎﻋﺛﻑ
01
- 12. 27%
ﻭﻭﺾﺍﻗﺕ ﺣﺭﺾﺍﺕ ﻄﻉ ﺍﻝﺱـــﻈﻌﻏﺋ ﺍﻝﺳﺼﻌﺩ ﺏﻈﺛ ﺇﻝﺶﺍﺀ
ًﻗﺏﺛ ﺍﻝﻡﺤـــﺍﺭﻏﻉ ﺏﺳﺼﻌﺩ ﻭﺇﺖﻘﻝﻋﺍ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ
ﺻﺭﺍﺭ ﻭﻊﻌ ،ﺍﻓﻭﻝﻯ ﻄﻆ ﺾﻂﻑﺋ ﺃﺻﻀ ﺏﺍﺲﺎﺊﺍﺭﻊﺍ ،ﻄﻈﻋﺍ
ﺇﺻﺭﺍﺭﻩ ﺻﺊـــﻀ ﻭﻄﺭﺍﺝﺳﺋ ﺕﻡﻋـــﻀ ﺇﻝﻯ ﻄﻈﻋـــﺍ ﻏﺗﺎﺍﺝ
ﺃﺯﻄﺍﺕ ﺸﻎ ﺠـــﻐﺪﺳﻋﺍ ﺭﺏﻡﺍ ﻓﻇﻩ ،ﻇﻋﺍﺉﻎ ﺏﺤـــﺿﻀ
ﻄﻐﺞﺍﻇﻐﺍﺕﻋـــﺍ ﺠـــﺎﺭﻊﺺ ﺕﻌﺍﺦﻂﻐـــﺋ ﺃﻭ ﺇﺲﻘﻄﻐـــﺋ
ﺍﻝﺎﺤﺶﻐﻂﻐﺋ
02
45%
ﺲﻂﻯ ﻭﺍﻓﻊﻂﻯ ﺍﻝﺗﺿﻌﻄﻎ ﺍﻝﺼﻁﺍﺲﻐﻆ ﺍﺲﺎﻡﺍﺩ ﺕﺼﻂﻐﻀ
ﺍﻝﺳﻘﺻﺍﺕ ﺸـــﻎ ﺍﻝﻡﺎﺚﺧﺧـــﺋ ﺍﻝﺛﻭﻝﻐـــﺋ ﺍﻝﺤـــﺭﺾﺍﺕ
ﺏﺚﺍﺦﻐﺋ ﻄﺳﺭﺸﺎﻋﺍ ﺲﺛﻡ ﺏﺱﺊﺈ ،ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ
ﺍﻝﺎﺃﺐﻐﺭ ﺦﺍﺖﺊﺋ ﺾﺍﻇﺌ ﺃﻇﻋﺍ ﺭﻍﻃ ،ﺍﻝﺱﺳﻌﺩﻱ ﺍﻝﺱﻌﻕ
ﺃﻥ ﺇﻗ ،ﺍﻝﻡﺍﺽﻐﺋ ﺍﻝﻑﺎﺭﺓ ﺍﻝﺱﻌﺻﻐﺋ ﺍﻝﺗﺧﺋ ﺸﻎ ﺍﻓﺾﺊﺭ
ﻭﻏﻡﺿﻆ ،ﺍﻝﻌﺽـــﻉ ﻄـــﻉ ًﺍﺕﻡﺍﻄ ﺕﺶﻐـــﺭﺕ ﺍﻝﺰـــﺭﻭﻑ
ﺃﺦﺊﺗﺌ ﺍﻝﺼﻁﺍﺲـــﺍﺕ ﺏﺳﺨ ﺃﻥ ﺇﻝـــﻯ ﻊﻈﺍ ﺍ�ﺣـــﺍﺭﺓ
ﺍﻝﺤـــﺭﺾﺍﺕ ﺲﻂـــﻯ ﻄﺤـــﺍﺭﻏﺳﻋﺍ ﻝﺎﻈﻑﻐـــﺜ ﺕﺎﺔـــﻩ
.ﺍﻝﻡﺗﻂﻐﺋ ﻭﺍﻝﺧﺶﻐﺭﺓ ﺍﻝﻡﺎﻌﺠﻁﺋ ﻭﺍﻝﻌﺾﺍﻗﺕ
03
- 13. 9%
ﺏﻡﺚﺎﻂـــﺷ ﺍﻝﺗﺿﻌﻄﻐـــﺋ ﺍﻝﺼﻁﺍﺲـــﺍﺕ ﺍﺲﺎﻡـــﺍﺩ
ﺲﻂﻯ ﺍﻝﺚﺍﺹ ﺍﻝﺼﻁﺍﻉ ﺇﻝﻯ ﺏﺍ�ﺽﺍﺸـــﺋ ،ﺕﺧﻈﻐﻑﺍﺕﻋﺍ
ﻭﺃﻇﺤـــﻁﺋ ﻄﻋﺍﻡ ﺕﻡـــﺍﺭﺱ ﺩﺍﺥﻂﻐـــﺋ ﺲﻡـــﻀ ﺸـــﺭﻕ
ﺣﺭﺾﺍﺕ ﺃﺩﻭﺍﺭ ﻭﺕﺗﺛﻏﺛ ،ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﻘﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ
ﺍﻝﻑﺳﺍﻝﻐﺍﺕ ﺇﺩﺍﺭﺓ ﺸـــﻎ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻـــﺍﺕ
ﺕﺎﻁﻂﺈ ﺍﻝﺎـــﻎ ﺍﻝﺿﺊﻐﺭﺓ ﻭﺍﻓﻇﺤـــﻁﺋ ﻭﺍﻝﻡﺂﺕﻡـــﺭﺍﺕ
ًﺍﻇﻌﺲﻐ ًﺍﺍﺖﺎﺭﺍﺸﻐ َﺍﺝﻋﺛ
0494.5%
ﻄﺞﻏﺛ ﺇﻝﻯ ﺠـــﺎﺛﺸﻉ ،ﺍﻝﺔﺛﻏﺛﺓ ﺍﻗﺻﺎﺧﺍﺩﻏﺋ ﺍﻝﻡﺎﺶﻐﺭﺍﺕ
ﺍﻝﺧﺶﻐﺭﺓ ﺍﻝﻌﺾﺍﻗﺕ ﺏﻐﻆ ﻭﺍﻝﺎﺗﺍﻝﻑـــﺍﺕ ﺍﻗﻇﺛﻄﺍﺝ ﻄﻆ
ﺍﻝﺪﺶﻌﻁ ﻄﻆ ﺍﻝﺎﺚﻑﻐﺷ ﺣـــﺃﻇﻋﺍ ﻄﻆ ،ﺍﻝﻡﺎﻌﺠـــﻁﺋ
ﻭﺕﺭﺾﻐﺞ ﺍﻝﻡﺍﻝﻐﺋ ﺏﺍﻝﻡـــﻌﺍﺭﺩ ﺍﻝﻡﺎﺳﻂﺼﺋ ﺍﻝﻡﺱـــﺎﺼﺊﻂﻐﺋ
.ﺍﻝﺼﺍﺩﻄﺋ ﺍﻝﻑﺎﺭﺍﺕ ﻝﻡﻌﺍﺝﻋﺋ ﺍﻝﺔﻋﻌﺩ
05
9.14%
ﻄﻆ ًﺍﻇﻋﺍﺉﻐ ﺍﻝﺚﺛﻄﺋ ﻄﻆ ﺍﻝﺧﺶﻐﺭﺓ ﺍﻝـــﻌﺾﺍﻗﺕ ﺥﺭﻭﺝ
:ﺠﻐﺍﺻﻐﻆ ﺥﻘﻝ
06
.ﻭﺍ�ﺲﻘﻥ ﻭﺍﻝﺛﺲﺍﻏﺋ ﺍﻝﺎﺱﻌﻏﺺ ﺇﻝﻯ ﺍﻝﻈﺤﺍﻁ ﺕﺶﻐﻐﺭ
ﺥﻘﻝ ﺍﻝﺼﺭﻏﺊﺋ ﺍﻝﺚﻂﻐﺔﻐﺋ ﺍﻝﺛﻭﻝ ﺇﺖﺛﻯ ﺇﻝﻯ ﺍﻗﻇﺎﺼﺍﻝ
ﺕﻁﺊﻐﺺ ﺏﺛﺀ ﺕﺳﻂـــﻆ ﻝﻃ ﻭﺍﻝﺎﻎ ﺍﻝﺼﺭﻏﺈ ﺍﻝﻡﻈﺰـــﻌﺭ
.ﺍﻝﻡﺪﺍﺸﺋ ﺍﻝﺼﻐﻡﺋ ﺽﺭﻏﺊﺋ
- 14. ﺍﻝﺎﻎ ﺍﻝﺎﻈﻑﻐﺜﻏﻐﻆ ﺍﻝﻡـــﺛﺭﺍﺀ ﻄﻉ ﺍﻝﺊﺗﺑﻐﺋ ﺍﻝﻡﺼﺍﺏﻘﺕ ﺸـــﻎ
ﻝﺛﻯ ﺍﻝﺎﺗﻂﻐﻂﻐﺋ ﺍﻝﺛﺭﺍﺠـــﺍﺕ ﻭﺖﺛﺓ ﺲﻡﻀ ﺸﺭﻏـــﺺ ﺃﺝﺭﺍﻊﺍ
ﺍ�ﺠـــﺎﺭﺍﺕﻐﺔﻐﺋ ﻝﻖﺠﺎﺤـــﺍﺭﺍﺕ W7Worldwide
،ﺃﻭﻝﻐﺋ ﺕﻑﺍﺅﻝﻐـــﺋ ﺃﺝـــﻌﺍﺀ ﻊﻈـــﺍﻙ ﺏـــﺛﺕ ،ﻭﺍ�ﺲﻘﻄﻐـــﺋ
ﺸﻎ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺻﻁـــﺍﻉ ﻄﻈﻋـــﺍ ﺠﻐﺎﺱـــﻑﻐﺛ
ﺇﺦﺛﺍﺭ ﺏﺳﺛ ،ﻄﺊﺍﺣـــﺭ ﻭﻍﻐﺭ ﻄﺊﺍﺣﺭ ﺏﺤـــﺿﻀ ﺍﻝﻡﻡﻂﺿﺋ
)ﺾﺍﻇﻌﻥ ﺩﻏﺱـــﻡﺊﺭ ﻄﻈﺎﺧﺷ ﺸﻎ ﺍﻝﺱـــﺳﻌﺩﻱ ﺍﻝﺳﺍﻊﻀ
ﺕﺗﻑﻐﺞ ﺲﻂﻯ ﺏﺍﻝﻡﻌﺍﺸﺼـــﺋ ًﺍﺠـــﺍﻄﻐ ًﺍﺃﻄﺭ ﺍﻝﺔـــﺍﺭﻱ (ﺍﻓﻭﻝ
ﻄﺍ ﺭﻏﺍﻝ ﻄﻂﻐـــﺍﺭ 72 ﺇﺝﻡﺍﻝﻎ ﺏﻡﺊﻂﺴ ﺍﻝﺚـــﺍﺹ ﺍﻝﺼﻁـــﺍﻉ
ﺍﻝﺼﺛﺭﺍﺕ ﻝﺎﺳﺞﻏـــﺞ ،ﺃﻄﺭﻏﺿﻎ ﺩﻭﻗﺭ ﻄﻂﻐـــﺍﺭ 19.2 ﻏﺳـــﺍﺩﻝ
،ﺍﻝﻌﺬﻈﻎ ﺍﻗﺻﺎﺧـــﺍﺩ ﺣـــﺭﺍﺉﺡ ﻄﻆ ﻝﺳـــﺛﺩ ﺍﻝﺎﻈﺍﺸﺱـــﻐﺋ
ﺍﻓﺲﻡﺍﻝ ﺏﻐﺆﺋ ﺕﺗﺱـــﻐﻆ ﺝﺍﻇﺈ ﺇﻝﻯ ﻄﻈﺎﺔﺍﺕﻩ ﻭﺕﻁﻌﻏـــﺭ
ﺸﻎ ﺕﻈﻑﻐﺜﻊـــﺍ ﻭﺕﺱـــﻋﻐﻀ ،ﻭﺍﻗﺠـــﺎﺑﻡﺍﺭﻏﺋ ﺍﻝﺎﺔﺍﺭﻏـــﺋ
ﺍﻝﺚﺍﺹ ﻝﻂﺼﻁﺍﻉ ﺍﻝﺎﻈﻡﻌﻱ ﺍﻝﺛﻭﺭ ﻭﺕﺗﺱـــﻐﻆ ،ﺍﻝﻡﻡﻂﺿﺋ
ﺍﻝﺳﺭﺏﻐﺋ ﺍﻝﻡﻡﻂﺿﺋ ﻝﺭﺅﻏﺋ ًﺍﻭﺸﺼ ﺍﻝﻌﺬﻈﻎ ﺍﻗﺻﺎﺧﺍﺩ ﺸﻎ
.2030 ﺍﻝﺱﺳﻌﺩﻏﺋ
ﺬﺊﻐﺳﺋ ﺸﻎ ﺕﺰﻋﺭ ﺏﺛﺕ ﺝﺛﻏﺛﺓ ﺍﺕﺔﺍﻊﺍﺕ ﻊﻈﺍﻙ
ﺍﻝﻡﻡﻂﺿﺋ ﺸﻎ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺠـــﻌﻕ
ﺍﻝﺤـــﺭﺾﺍﺕ ﺍﺲﺎﻡﺍﺩ ﻭﻊـــﻌ ،ﺍﻝﺱـــﺳﻌﺩﻏﺋ ﺍﻝﺳﺭﺏﻐـــﺋ
ﺍﻝﻡﺎﺳﺍﻭﻇﻐﻆ ﺣـــﺊﺿﺋ ﺲﻂﻯ ﻭﺍﻝﻡﺎﻌﺠﻁﺋ ﺍﻝﺿﺊﻐﺭﺓ
ﺕﺭﺕﻑﻉ ﺃﻥ ﺍﻝﺛﺭﺍﺠـــﺋ ﺕﺎﻌﺻﻉ ﻭﺍﻝﺜﻏﻆ ،ﺍﻝﻡﺱـــﺎﺼﻂﻐﻆ
ﺃﻇﻋﻃ ﻭﺏﺚﺍﺦﺋ ،ﺍﻝﻡﺼﺊﻂﺋ ﺍﻝﻑﺎﺭﺍﺕ ﺥﻘﻝ ﺃﺠﻋﻡﻋﻃ
ﺭﺠـــﻌﻡ ﺃﻭ ﻄﺍﻝﻐـــﺋ ﺕﺊﺳـــﺍﺕ ﺃﻱ ﻏﺿﻂﻑﻌﻇﻋـــﺍ ﻗ
.ﺖﺿﻌﻄﻐﺋ
ﺕﻑﺍﺅﻝﻐﺋ ﻄﺂﺣﺭﺍﺕ
- 15. ﺲﻡﻀ ﻭﺠـــﻐﺭ ﺍﻝﻈﺎﺍﺉﺒ ﺲﻂـــﻯ ﺏﻈـــﺍﺀ
ﻭﺽﺳـــﺌ ،ﺍﻝﺊﺗﺑﻐـــﺋ ﺍﻝﻡﺼﺍﺏـــﻘﺕ
ﻝﺛﻯ ﺍﻝﺎﺗﻂﻐﻂﻐﺋ ﺍﻝﺛﺭﺍﺠـــﺍﺕ ﻭﺖـــﺛﺓ
ﻝﻖﺠﺎﺤـــﺍﺭﺍﺕ W7Worldwide
ﻭﺍ�ﺲﻘﻄﻐـــﺋ ﺍ�ﺠـــﺎﺭﺍﺕﻐﺔﻐﺋ
ﻭﺕﻑﺧﻐﻂﻐﺋ ﺕﻌﺦﻐـــﺍﺕ ﻄﺔﻡﻌﺲﺋ
ﺣﺭﺾﺍﺕ ﻄﺱـــﺍﺲﺛﺓ ﺣﺃﻇﻋﺍ ﻄﻆ
ﺲﻂﻯ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ
ﺥﻘﻝ ﺃﺲﻡﺍﻝﻋﺍ ﺸﻎ ًﺍﺻﺛﻄ ﺍﻝﻡﺪﻎ
ﻭﻄﻆ ،ﺍﻝﻡﺼﺊﻂﺋ ﺍﻝﺑﻘﺐﺋ ﺍﻝﺱـــﻈﻌﺍﺕ
:ﺫﻝﻙ
ﺍﻝﻑﻈﻐﺋ ﺍﻝﺎﻌﺦﻐﺍﺕ
ﻇﻌﺲﻐﺋ ﺲﻡﻀ ﺏـــﺃﺩﻭﺍﺕ ﺍﻝﺎﻑﺿﻐﺭ
ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺻﻁﺍﻉ ﺕﺚﺛﻡ
ﺝﺛﻏـــﺛﺓ ﺥﺛﻄـــﺍﺕ ﺏﻈـــﺍﺀ ﺲﺊـــﺭ
ﺍ�ﻏﺭﺍﺩﺍﺕ ﺯﻏـــﺍﺩﺓ ﺸﻎ ﺕﺱـــﺍﻊﻃ
.ﺍﻝﻡﺍﻝﻐﺋ
01
- 16. ﺍﻝﺚﻁﻐﻆ ﺲﻂـــﻯ ﺍﻗﺲﺎﻡﺍﺩ ﺲـــﺛﻡ
ﺍﻝﺳﻘﺻﺍﺕ ﻭﻊﻡـــﺍ ،ﺍﻝﺎﺼﻂﻐﺛﻏﻐـــﻆ
ﺃﻇﺤـــﻁﺋ ﻭﺇﺩﺍﺭﺓ ﺍ�ﺲﻘﻄﻐـــﺋ
.ﺍﻝﻡﻈﺍﺠﺊﺍﺕ
02
ﻄﺱـــﺍﺭ ﺕﻑﺳﻐﻀ ﺲﻂـــﻯ ﺍﻝﺎﺭﺾﻐـــﺞ
،ﺍﻝﺎﺗﻂﻐﻂﻐﺋ ﻭﺍﻝﺊﺗﻌﺙ ﺍﻝﺛﺭﺍﺠـــﺍﺕ
ﻭﺍﻝﺧﻌﺭﺓ ،ﺍﻝﻡﺪﻡـــﻌﻥ ﻭﺕﺗﻂﻐﻀ
.ﻝﻂﺳﻡﻘﺀ ﺍ�ﺲﻘﻄﻐﺋ ﺍﻝﺜﻊﻈﻐﺋ
03ﺃﺲﻡـــﺍﻝ ﻊﻐﺿﻂـــﺋ ﺇﺲـــﺍﺩﺓ
ﻏﺎﻈﺍﺠـــﺈ ﺏﻡـــﺍ ﺍﻝﻡﻌﻅﻑﻐـــﻆ
.ﺍﻝﺔﺛﻏﺛﺓ ﺍﻝﻡﺭﺖﻂﺋ ﻭﻄﺎﻁﻂﺊﺍﺕ
04
- 17. ﺲﻡﻂﻐـــﺍﺕ ﺸـــﻎ ﺍﻝﺎﺛﺻﻐـــﺺ
ﺲﻂـــﻯ ﺏﺍﻝﺎﺭﺾﻐـــﺞ ،ﺍﻝﺎﻌﻅﻐـــﺷ
ﺦﻈﺍﺲﺋ ﺸﻎ ﺍﻝﻡﻋﺍﺭﺍﺕ ﺃﺦﺗﺍﺏ
ﺕﻡﺑﻀ ﻓﻇﻋﺍ ،ﺍﻝﻡﺗﻂﻎ ﺍﻝﻡﺗﺎـــﻌﻯ
.ﻝﻂﺼﻁﺍﻉ ﺍﻝﻡﺱﺎﺼﺊﻀ ﻄﻈﺧﺋ
05ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺦﻌﺏ ﺍﻝﺎﻌﺝﻩ
ﺍﻝﻡﻋﻈﻎ ﺏﻡﻑﻋﻌﻄﻋﺍ ﺍﻝﺭﺻﻡﻐﺋ
.ﻭﺍﻝﺎﺱﻌﻏﺼﻎ
06ﺍﻝﺎﺗﺍﻝﻑﺍﺕ ﻝﻁﺊﻐﺳـــﺋ ﺭﺅﻏﺋ ﺏﻈﺍﺀ
ﺠﻐﺍﺠـــﺋ ﻏﺚﺛﻡ ﺏﻡﺍ ﺍﻝﻡﺗﺎﻡﻂﺋ
ﺕﻌﺠـــﻐﻉ ﺸـــﻎ ﺍﻝﺤـــﺭﺾﺍﺕ
.ﺍﻝﺎﺔﺍﺭﻱ ﻇﺤﺍﺬﻋﺍ
07
- 18. ﺸﻎ ﺲﻂﻡﻐﺋ ﻇﻡـــﺍﺫﺝ ﺍﺠـــﺎﺚﺛﺍﻡ
ﺍﻝﻡﺱﺎﻋﺛﻑ ﺍﻝﺔﻡﻋﻌﺭ ﻄﺳﺭﺸﺋ
.ﺍﻝﺱﻌﻕ ﻭﺬﺊﻐﺳﺋ
08ﺍﻝﺳﺍﻝﻡﻐـــﺋ ﺍﻝـــﻌﺾﺍﻗﺕ ﺍﻊﺎﻡـــﺍﻡ
ﺍﻝﺱﺳﻌﺩﻱﺍﻝﺿﺍﺩﺭﻭﺕﺛﺭﻏﺈﺏﺎﺃﻊﻐﻀ
ﺍﻝﻡﺳﺭﺸﻐـــﺋ ﻝﺚﺊﺭﺕﻋـــﻃ ﺍﻝﺤـــﺍﺏ
ﻭﺍﻝﺱﻌﻕﺍﻝﻡﺱﺎﻋﺛﻑﺏﺍﻝﺔﻡﻋﻌﺭ
ﺍﻝﻈﺰـــﻃ ﻭﺾﺜﻝـــﻙ ،ﺍﻝﻡﺗﻂـــﻎ
.ﺍﻝﺱﺍﺉﺛﺓﺍﻗﺝﺎﻡﺍﺲﻐﺋ
09ﺇﻝﻯ ﺕﺗﺎﺍﺝ ﺍﻝﻡﺗﻂﻐـــﺋ ﺍﻝﺿـــﻌﺍﺩﺭ
ﻭﻄﺳﺭﺸـــﻎ ﻄﻋﻈـــﻎ ﺕﺃﺠـــﻐﺟ
ﺲﻂﻯ ﺻـــﺍﺩﺭﺓ ﻝﺎﺿﻌﻥ ،ﺦﺗﻐـــﺡ
ﺃﺲﻡﺍﻝﻋﺍ ﻓﻥ ،ًﻘﻄﺱﺎﺼﺊ ﺍﻝﺼﻐﺍﺩﺓ
ﺻﻐﺍﻄﻋﺍ ﺖﻌﻝ ﺕﺎﻡﺗـــﻌﺭ ﺍﻝﺗﺍﻝﻐﺋ
.ﻄﺂﺐﺭﺓ ﻍﻐﺭ ﺍﺲﺎﻐﺍﺩﻏﺋ ﺏﻌﻅﺍﺉﺷ
10
- 19. ﺍﻝﻡﺊﺍﺣﺭﺓ ﺍﻝﺎﻌﺦﻐﺍﺕ
ﻄﻈﺰﻌﻄﺋ ﺸـــﻎ ﺖﺛﺐﺌ ﺍﻝﺎـــﻎ ﺍﻝﺔﺛﻏـــﺛﺓ ﺍﻝﺎﺶﻐـــﺭﺍﺕ
ﻭﺍﻝﺑﺼﺍﺸﻎ ﻭﺍﻗﺝﺎﻡﺍﺲﻎ ﺍﻝﺱﺳﻌﺩﻱ ﺍﻝﺿﻂﻎ ﺍﻗﺻﺎﺧﺍﺩ
ﻝﻋﺍ ﺾﺍﻥ ،ﺍﻝﺚﺧـــﻌﺹ ﻭﺝﻩ ﺲﻂﻯ ﻭﺍﻗﺠـــﺎﻋﻘﺾﻎ
ﺣـــﺭﺾﺍﺕ ﻄﺚﺎﻂﺷ ﺲﻂـــﻯ ﻄﺊﺍﺣـــﺭﺓ ﺍﻇﺳﺿﺍﺠـــﺍﺕ
ﺏﺍﻝﺱـــﻌﻕ ﺍﻝﻡﺳﻈﻐﺋ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ
ﻄﺊﺍﺣﺭﺓ ﺕﻌﺦﻐﺍﺕ ﺍﻝﺛﺭﺍﺠﺋ ﺻﺛﻄﺌ ﻝﺜﺍ ،ﺍﻝﺱـــﺳﻌﺩﻱ
.ﺍﻝﺼﻁﺍﺲﺍﺕ ﻝﻡﺚﺎﻂﺷ
- 20. ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄـــﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺣـــﺭﺾﺍﺕ ﺕﺱـــﺎﻁﻉ ﻝﻃ
ﻄﺳﺭﺸﺋ ﺍﻝﻡﺗﻂـــﻎ ﺍﻝﺱـــﻌﻕ ﺸﻎ ﺍﻝﻡﺎﻌﺍﺝـــﺛﺓ ،ﺍﻝﺛﻭﻝﻐـــﺋ
،ﺍﻝﻡﺔﺎﻡـــﻉ ﺏﺎﺭﺾﻐﺊـــﺋ ﺍﻝﺚﺍﺦـــﺋ ﺍﻝﺎﺶﻐـــﺭﺍﺕ ﺥﺧﺍﺉـــﺹ
ﺍﻝﻡﻋﺍﻡ ﺇﺠـــﻈﺍﺩ ﺩﻭﻥ ﺍﻓﺝﻈﺊﻐﺋ ﺍﻝﺳﺼﻌﻝ ﺲﻂﻯ �ﺲﺎﻡﺍﺩﻊﻃ
ﻭﻄﻆ ،ﺍﻝﺼﻁﺍﻉ ﺸـــﻎ ﺍ�ﺖﺎﺭﺍﺸﻐﺋ ﺍﻝﻡﺗﻂﻐﺋ ﺍﻝﺿـــﻌﺍﺩﺭ ﺇﻝـــﻯ
:ﺫﻝﻙ ﺃﺠﺊﺍﺏ
ﺍﻝﺛﻭﻝﻐﺋ ﺍﻝﺤﺭﺾﺍﺕ :ًﻗﺃﻭ
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ﺩﻭﻥ ،ﺍﻝﺛﻭﻝﻐـــﺋ ﺍﻝﺳﻘﻄﺋ ﺲﻂـــﻯ ﺇﺲﺎﻡﺍﺩﻊـــﻃ
.ﻝﻂﺳﻡﻐﻀ ﻄﻈﺍﺠﺊﺋ ﺖﻂﻌﻝ ﺕﺼﺛﻏﻃ
ﺍﻝﻡﺗﻂﻎ ﺍﻝﺱـــﻌﻕ ﺏﺎﻑﺍﺦﻐﻀ ﻄﺳﺭﺸﺎﻋﻃ ﺲﺛﻡ
.ﻭﺕﻑﺍﺦﻐﻂﻩ
ﻭﺍﻝﻁﺍﺻـــﺍﺕ ﺏﺍﻝﺿﻑـــﺍﺀﺍﺕ ﺐﺼﺎﻋـــﻃ ﺲـــﺛﻡ
ﺍﻝﺤـــﺭﺾﺍﺕ ﺻﻐﺍﺩﺓ ﺏﺇﻄﺿﺍﻇﻋﺍ ﺍﻝﺎﻎ ﺍﻝﻡﺗﻂﻐﺋ
.ﺍﻝﺧﺗﻐﺗﺋ ﺏﺍﻝﻁﺭﻏﺼﺋ
.ﺍﻝﻡﺗﻂﻎ ﺍﻝﻡﺗﺎﻌﻯ ﺇﻇﺎﺍﺝ ﺽﺳﺷ
ﻭﺍ�ﺠـــﺎﺭﺍﺕﻐﺔﻐﺍﺕ ﺍﻝﻈﺰﺭﻏﺍﺕ ﺲﻂـــﻯ ﺍ�ﺲﺎﻡﺍﺩ
ﻍﻐﺭ ،ﺍ�ﺥﺭﻯ ﺍﻝـــﺛﻭﻝ ﺸﻎ ﺍﻝﻡﻁﺊﺼﺋ ﺍﻝﺳﺍﻝﻡﻐـــﺋ
.ﺍﻝﺱﺳﻌﺩﻱ ﻝﻂﺱﻌﻕ ﺍﻝﻡﻈﺍﺠﺊﺋ
،ﺍﻓﺥﺭﻯ ﺍﻝﺚﻂﻐﺔﻐﺋ ﻭﺍﻝﺛﻭﻝ ﺍﻝﺱـــﺳﻌﺩﻏﺋ ﺇﺲﺎﺊﺍﺭ
ﺍﻝﺔﻡﻋﻌﺭ ﺥﺧﺍﺉـــﺹ ﺖﻐﺙ ﻄﻆ ﻭﺍﺖـــﺛ ﻇﻡﻁ
.ﺍﻓﺥﻁﺍﺀ ﺃﺾﺊﺭ ﻄﻆ ﻭﻊﺜﺍ ،ﺍ�ﺲﻘﻄﻐﺋ ﻭﺍﻝﺊﻈﻐﺋ
- 21. ﺲﻆ ﺍﻝﺊﺗﺑﻐﺋ ﻭﺍﻝﻡﺼﺍﺏـــﻘﺕ ﺍﻗﺠـــﺎﻁﻘﻉ ﻇﺎﺍﺉـــﺒ ﺃﺸـــﺭﺯﺕ
ﻇﺎﻐﺔﺋ ،ﺍﻝﻡﺗﻂﻐـــﺋ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺣـــﺭﺾﺍﺕ ﻄﺳﺍﻇﺍﺓ
:ﺍﻝﺎﺍﻝﻐﺋ ﻓﺠﺊﺍﺏ
ﺍﻝﻡﺗﻂﻐﺋ ﺍﻝﺤﺭﺾﺍﺕ :ًﺍﺐﺍﻇﻐ
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ًﺍﺲﻂﻡﻐ ﺍﻝﻡﺂﻊﻂـــﺋ ﺍﻝﻌﺬﻈﻐـــﺋ ﺍﻝﺿﻑﺍﺀﺍﺕ ﺣـــﺡ
.ًﺍﻭﺕﻁﺊﻐﺼﻐ
ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻـــﺍﺕ ﺣـــﺭﺾﺍﺕ ﺻﻐـــﺍﺩﺍﺕ ﺃﻍﻂـــﺈ
.ﺍﻝﻡﺎﺚﺧﺧﻐﻆ ﻍﻐﺭ ﻄﻆ ﺍﻝﻡﺗﻂﻐﺋ
ﺍ�ﺠﺎﺤـــﺍﺭﻏﺋ ﻭﺍﻝﺚﻁﻁ ﺍ�ﺠـــﺎﺭﺍﺕﻐﺔﻐﺍﺕ ﺽﺳﺷ
.ﺍﻓﻄﺛ ﻭﺬﻌﻏﻂﺋ ﻄﺎﻌﺠﻁﺋ
.ﻭﺍﻝﺎﺤﺶﻐﻂﻐﺋ ﺍﻝﺎﻈﻑﻐﺜﻏﺋ ﺍﻝﺚﻁﻁ ﺽﺳﺷ
ﺍﻝﺳﺍﺉﻂﻐﺋ ﺍﻝﺤـــﺭﺾﺍﺕ ﻊﻐﺿﻂﻐﺋ ﺲﻂﻯ ﺍ�ﺲﺎﻡـــﺍﺩ
.ﺍﻝﻡﻋﺍﺭﺓ ﺃﻭ ﺍﻝﺚﺊﺭﺓ ﺖﺱﺍﺏ ﺩﻭﻥ
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ﺍﻓﻇﺤـــﻁﺋ ﺸﻎ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﻄﺔﺍﻝ ﺖﺧـــﺭ
.ﺍ�ﺲﻘﻄﻐﺋ ﻭﺍﻝﻡﻈﺍﺠﺊﺍﺕ
ﺃﺠـــﺊﺍﺏ ﺃﺖﺛ ﺍﻝﻡﺗﺎﻌﻯ ﺦﻈﺍﺲﺋ ﺃﺻﺱـــﺍﻡ ﺕﺳﺎﺊﺭ
.ﺍﻝﻡﺗﻂﻎ ﺍﻝﻡﺱﺎﻌﻯ ﺲﻂﻯ ﺕﺭﺩﻏﻋﺍ
ﻝﻂﺿﻌﺍﺩﺭ ﻭﺕﺃﻊﻐﻂﻐﺋ ﺕﺛﺭﻏﺊﻐﺋ ﺏﺭﺍﻄﺒ ﻭﺝﻌﺩ ﺲﺛﻡ
ﺍﻝﺼﻁﺍﻉ ﻇﺪﺒ ﺲﺛﻡ ﺸﻎ ﺠﻐﺱـــﺍﻊﻃ ،ﺍﻝﻡﺗﻂﻐﺋ
.ﺾﺿﻀ
ﺻﻁﺍﻉ ﺸـــﻎ ﺝﺛﻏﺛﺓ ﻄﻈﺎﺔـــﺍﺕ ﺍﺏﺎـــﺿﺍﺭ ﺲـــﺛﻡ
ﺸﻎ ﺃﺩﺍﺉﻋﺍ ﻄـــﻆ ﺠـــﻐﺧﺳﺈ ،ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ
ﺍﻝﺗﺍﻝﻐﻐﻆ ﺲﻂﻯ ﺍﻝﻡﺗﺍﺸﺰﺋ ﺃﻭ ﺝﺛﺩ ﺲﻡﻘﺀ ﺝﺜﺏ
- 23. ﺃﺾﺑﺭ ﺍﻝﺧﺶﻐﺭﺓ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﻭﺾﺍﻗﺕ ﺕﺳﺛ
ﺃﺐﻈﺍﺀ ًﺍﺝﻂﻐـــ ﻅﻋـــﺭ ﻄﺍ ﻭﻊـــﻌ ،2018 ﺸـــﻎ ﺍﻝﺚﺍﺠـــﺭﻏﻆ
ﻝﺜﺍ ،ﺫﺍﺕﻐﺋ ﻭﺃﺥـــﺭﻯ ﺥﺍﺭﺝﻐﺋ ﻓﺠـــﺊﺍﺏ ،ﺍﻝﺊﺗﺑﻐﺋ ﺍﻝﻡﺼﺍﺏﻘﺕ
:ﺍﻝﺎﺍﻝﻐﺋ ﻝﻔﺠﺊﺍﺏ ،ﺍﻝﺱﻌﻕ ﻄﻆ ﺍﻓﺠﺭﻉ ﺠﻐﺿﻌﻥ ﺥﺭﻭﺝﻋﺍ
ﻝﺧﺶﻐﺭﺓ ﺍﻝﻡﺗﻂﻐﺋ ﺍﻝﻌﺾﺍﻗﺕ :ًﺍﺐﺍﻝﺑ
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.ﺍﻓﺥﺊﺍﺭ ﻭﻇﺤﺭ ﺍ�ﺲﻘﻄﻐﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺸﻎ ﻄﺤﺍﺭﻏﺳﻋﺍ ﻄﺔﺍﻝ ﺕﺗﺛﻏﺛ
.ﺍﻝﻡﺂﺠﺱﻎ ﻝﻂﺎﻁﻌﻏﺭ ﺥﻡﺱﻐﺋ ﺥﻁﺋ ﻭﺝﻌﺩ ﺲﺛﻡ
.ﻝﺎﺱﺭﺏﻋﺍ ﻏﺂﺩﻱ ﻄﺍ ﻝﻂﺿﻌﺍﺩﺭ ﺍﻝﻌﻅﻐﻑﻎ ﺍﻓﻄﺍﻥ ﻍﻐﺍﺏ
.ﺍﻝﺳﻡﻀ ﻝﻑﺭﻏﺺ ﺇﺩﺍﺭﻏﺋ ﻊﻐﺿﻂﺋ ﻭﺝﻌﺩ ﺲﺛﻡ
- 26. ﺸﻎ ﺍﻝﻡﻡﺍﺭﺠـــﻐﻆ ﺍﻝﻡﺱـــﺎﺼﻂﻐﻆ ﺏﺃﻥ ﺍﻝﺊﺳﺨ ﻏﺰـــﻆ ﺻﺛ
،ﺍﻝﺱﺳﻌﺩﻱ ﺏﺍﻝﺱﻌﻕ ﻭﺍﻝﺎﻌﺍﺦﻀ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ ﺻﻁﺍﻉ
ﺍﻝﺎﺛﺍﺲﻐﺍﺕ ﺖﻐـــﺙ ﻄـــﻆ ﻂﻑـــﺋ ُﺾ ﻭﺍﻓﺻـــﻀ ًﺍﺖﺰـــ ﺍﻓﺾﺑـــﺭ
ﺕﺱـــﻐﻐﺭ ﺸﻎ ﻏﺳﺎـــﺛﻭﻥ ﻓﻇﻋـــﻃ ،ﺍﻝﺔﺛﻏـــﺛﺓ ﻭﺍﻝﻡﺎﺶﻐـــﺭﺍﺕ
ﻭﺍﻝﻡﺼﺍﺏﻘﺕ ﺍﻝﻈﺎﺍﺉـــﺒ ﻝﺿﻆ ،ﺍﻝﻡﺤـــﺍﺭﻏﻉ ﺲﻂﻯ ﺃﺲﻡﺍﻝﻋﻃ
.ﺫﻝﻙ ﺥﻘﻑ ﺃﻅﻋﺭﺕ ﺍﻝﺊﺗﺑﻐﺋ
ﺍﻝﺳﻡﻀ ﺸﺪﻂـــﻌﺍ ﻄﺎﺚﺧﺧﻐﻆ ﺇﻄـــﺍ ﺍﻝﻡﺱـــﺎﺼﻂﻐﻆ ﻍﺍﻝـــﺈ
،)ﺦﺗﺍﺸﻐﻐـــﻆ ﺕﻈﻑﻐﺜﻏﻐـــﻆ ﺃﻭ ﻄﺱﺎﺤـــﺍﺭﻏﻐﻆ ﺏﺧﻑـــﺋ
ﺇﺲﻘﻄﻐـــﺋ ﺲﻘﺻـــﺍﺕ ﺃﺦﺗـــﺍﺏ ،ﺭﺃﻱ ﺾﺎـــﺍﺏ ،ﻄﺱـــﻌﺻﻐﻆ
(ﻭﺍﺠﺳﺋ
ﺍﻝﺼﺍﺩﻄﺋ ﺍﻝﻑﺎﺭﺍﺕ ﺸـــﻎ ﻄﻁﺍﻝﺊﻌﻥ ًﺍﺲﻡﻌﻄ ﺍﻝﻡﺱـــﺎﺼﻂﻌﻥ
ﺠـــﻐﺭ ﻝﺪﻡـــﺍﻥ ﺍﻝﻡﻋﻡـــﺋ ﺍ�ﺝـــﺭﺍﺀﺍﺕ ﻄـــﻆ ﺏﺱﻂﺱـــﻂﺋ
:ﻭﻄﻈﻋﺍ ،ﺃﺲﻡﺍﻝﻋﻃ
ﺍﻝﻡﺱﺎﺼﻂﻌﻥ :ًﺍﺭﺏﺳ
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ﻄﻋﺍﺭﺍﺕﻋﻃ ﺕﻁﻌﻏﺭ ﺃﻊﻡﻐﺋ
ﺍﻝﺳﻘﺻﺍﺕ ﺸﻎ ﺍﻝﺎﺚﺧﺧﻐﺋ
ﺍﻝﺗﻂﺼـــﺋ ﻓﻇﻋـــﺍ ،ﺍﻝﺳﺍﻄـــﺋ
ﺏﻈﺍﺉﻋـــﻃ ﺸـــﻎ ﺍﻓﺽﺳـــﺷ
.ﺍﻝﻡﻋﻈﻎ
ﻄﻆ ﺠﺎﺚﺭﺝﻋﻃ ﺍﻝﺎﺗﺍﻝﻑﺍﺕ
ﺇﻝﻯ ﺍﻝﻑـــﺭﺩﻱ ﺍﻝﺳﻡﻀ ﺩﺍﺉـــﺭﺓ
ﻭﺕﻌﻅﻐـــﺷ ،ﺍﻝﺔﻡﺍﺲـــﻎ
ﺲﻘﺻﺍﺕﻋـــﻃ ﺣـــﺊﺿﺋ
ﺍﻝﻡﺎﺳﺍﻭﻇﻐﻆ ﻄﻆ ﺍﻝﻡﻋﻈﻐـــﺋ
ﺍﻓﺲﻡﺍﻝ ﺇﻇﺔﺍﺯ ﺸﻎ ﻄﺳﻋﻃ
ﺏﻁﺭﻏﺼﺋ ﻝﻋـــﻃ ﺍﻝﻡﻌﺾﻂﺋ
ﺲﻆ ﺠﺎﺊﺳﺛﻊﻃ ،ﻄﺂﺠﺱﻐﺋ
.ﺻﺍﻇﻌﻇﻐﺋ ﺕﺛﺍﺲﻐﺍﺕ ﺃﻱ
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ﺸـــﻎ ﺩﺥﻌﻝﻋـــﻃ ﺃﻊﻡﻐـــﺋ
ﻄـــﻉ ﻄﺊﺍﺣـــﺭﺓ ﺕﺗﺍﻝﻑـــﺍﺕ
ﺃﻭ ﺍﻝﻡﺎﻌﺠـــﻁﺋ ﺍﻝﻌﺾﺍﻗﺕ
ﻝﺪﻡـــﺍﻥ ﺍﻝﺧﺶﻐـــﺭﺓ
ﻄﻆ ﺍﻝﻡﺍﺩﻏـــﺋ ﺖﺼﻌﺻﻋـــﻃ
ﺃﺦﺊﺗﺌ ﺍﻝﺎﻎ ،ﺍﻗﺕﻑﺍﺻﻐﺍﺕ
،ﺝﺛﻏﺛﺓ �ﺝـــﺭﺍﺀﺍﺕ ﺕﺚﺪﻉ
ﺥﺛﻄﺍﺕﻋﻃ ﺠـــﻐﺳﺞﺯ ﻭﻊﺜﺍ
ﺇﻝﻯ ﺽﺳﻐﻑﺋ ﺾﻌﻇﻋـــﺍ ﻄﻆ
.ﻄﺎﺼﺛﻄﺋ
- 28. ﺍﻗﺠﺎﺤـــﺍﺭﺍﺕ ﻄﺔﺍﻝ ﺸﻎ ﻄﺎﺭﺍﺾﻡﺋ ﺥﺊﺭﺓ W7Worldwide ﺕﻡﺎﻂﻙ
ﺍﻝﺼﻁﺍﺲﻐﻆ ﻄﻆ ﻝﺳـــﺛﺩ ﺍ�ﺠﺎﺤـــﺍﺭﻏﺋ ﺥﺛﻄﺍﺕﻋﺍ ﻭﺻﺛﻄﺌ ،ﺍﻗﺠـــﺋ
ﺠﺍﻊﻃ ﻄﻡﺍ (ﺣـــﺭﺾﺍﺕ -ﻊﻐﺆﺍﺕ – )ﻭﺯﺍﺭﺕ ﻭﺍﻓﻊﻂﻎ ﺍﻝﺗﺿﻌﻄﻎ
.ﻇﺔﺍﺖﺍﺕﻋﺍ ﺕﺳﺞﻏﺞ ﺸﻎ
ﺥﺛﻄﺋ ﺥﻘﻝ ﻄﻆ 2017 ﺸﻎ ﺻﻐﺍﺠﻐﺋ ﺻﻑﺞﺓ W7Worldwide ﺖﺼﺼﺌ
،ﻭﺍﻝﺶﺍﺯ ﻭﺍﻝﻈﻑـــﻁ ،ﻭﺍﻝﺳﺼﺍﺭ ،ﻭﺍﻝﻁـــﺈ ،ﻭﺍﻝﺊﻈـــﻌﻙ ،:"ﺍﻝﺎﺼﻈﻐﺋ ﻭﻊـــﻎ
،ﻭﺍﻝﻡﺳـــﺍﺭﺽ ﻭﺍﻝﻡﺂﺕﻡـــﺭﺍﺕ ،ﻭﺍﻝﺎﻡﻌﻏـــﻀ ،ﻭﺍﻝﺎﺭﺸﻐـــﻩ ،ﻭﺍﻝﺭﻏﺍﺽـــﺋ
،ﻭﺍﻝﺱﻐﺍﺖﺋ ﻭﺍﻝﺱﻑﺭ ،ﻭﺍﻝﻡﺍﻝﻐﺋ ،ﻭﺍﻝﺎﺃﻄﻐﻈﺍﺕ ،ﻭﺍﻝﺱـــﻐﺍﺭﺍﺕ ،ﻭﺍﻝﻁﻐﺭﺍﻥ
"ﻭﺍﻝﺎﺔﺞﺉﺋ ،ﻭﺍﻝﺎﺳﻂﻐﻃ
W7Worldwide ﺥﺊﺭﺓ ﻭﺕﺎﺔﺍﻭﺯ
ﻄﻆ ﺃﺾﺑﺭ ﺥﺛﻄـــﺌ ﺃﻇﻋﺍ ﺾﻡـــﺍ ،ﻭﺍ�ﺲﻘﻡ ﺍﻝﺎﻌﺍﺦـــﻀ ﻄﺔـــﺍﻝ ﺸﻎ
ﻭﺍ�ﺻﻂﻐﻡﻐﺋ ﺍﻝﺛﻭﻝﻐﺋ ﺍﻝﻡﺳﺭﺸـــﺋ ﻄﺳﺍﺩﻝﺋ ﺍﻄﺎـــﻘﻙ ﺇﻝﻯ ﺃﻊﻂﻋﺍ ﻄـــﺍ
:ﺍﻝﻈﻌﺲﻐﺋ ﺥﺛﻄﺍﺕﻋﺍ ﺥﻘﻝ ﻄﻆ ،ﺍﻝﺱﺳﻌﺩﻏﺋ ﻭﺍﻝﻡﺗﻂﻐﺋ
ًﺍﺲﺍﻄ 13
100ﺲﻡﻐﻀ
ﺖﻐﻌﻱ ﺻﻁﺍﻉ 20 ﺸﻎ
.ﺍﻝﻡﺎﺚﺧﺧﺋ ﻭﺍﻝﺛﺭﺍﺠﺍﺕ ﺍﻓﺏﺗﺍﺙ
.ﺍ�ﺲﻘﻄﻐﺋ ﺍﻝﺳﺍﻄﺋ ﺍﻝﺳﻘﺻﺍﺕ
.ﺍ�ﺲﻘﻄﻐﺋ ﺍﻓﺯﻄﺍﺕ ﺇﺩﺍﺭﺓ
.ﺍﻝﺜﻊﻈﻐﺋ ﺍﻝﺧﻌﺭﺓ ﺇﺩﺍﺭﺓ
.ﺍﻗﺝﺎﻡﺍﺲﻐﺋ ﺍﻝﺤﺊﺿﺍﺕ ﺲﻂﻯ ﺍ�ﺲﻘﻄﻐﺋ ﺍﻝﺗﻡﻘﺕ
.ﺍﻝﺎﺿﻈﻌﻝﻌﺝﻐﺋ ﻭﺍﻝﺗﻂﻌﻝ ﺍﻝﻡﻌﺍﺻﻉ ﻭﺕﻁﻌﻏﺭ ﻭﺍﻝﺎﺧﻡﻐﻃ ﺍ�ﺏﺛﺍﻉ
.ﺍ�ﺲﻘﻡ ﻭﺠﺍﺉﻀ ﻄﻉ ﻝﻂﺎﺳﺍﻄﻀ ﺍﻝﺼﻐﺍﺩﺍﺕ ﺕﺃﻊﻐﻀ
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ﺻﻁﺍﻉ 16ﺲﺊﺭ ﺣﺭﺾﺋ 86
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