1. 18th WORLD EDITORS FORUM
Session: Integration: the latest experiments in a multi-
platform age
Title: Newsroom Integration
Speaker: Paula Salovaara
Mark your calendar
64th WORLD NEWSPAPER CONGRESS
19th WORLD EDITORS FORUM
Vienna, Reed Messe Wien
www.wan-ifra.org/kiev2012

2. Newsroom
Integration
WAN-IFRA
14.10.2011
Paula Salovaara,
Managing Editor

4. Helsingin Sanomat - nationwide daily newspaper
and much more
Evening Breakfast
• The largest subscription based
newspaper in the Nordic region
• Circulation 383,361 copies,
• Number of readers appr. 950,000
Commute • HS.fi- 1,3 million unique visitors/ Commute
week
• Weekly supplement NYT, monthly
supplement Kuukausiliite, HS
Teema, Radio Helsinki
Work Work
Lunch

5. Integrated newsroom – editorial workflow at HS
Integrated newsroom means
multitasking Reporters need to act as
Newspaper online mobile producers
supplements radio themes books Different content for
different channels
Strong emphasis
on differentiating
online and print products

6. 260 journalists, 16 work with digital products mostly, the
rest on and off, increasing collaboration with TV4 news,
managing the content flow to different channels, 15 on the
development team, online pool – a steady stream of newspaper journalists work in shifts with
online news, radio news reports, more digital awareness needed

7. The weekly supplement+online+radio

8. The core of the digital paper on mobile devices is built
automatically from the editorial system. The newspaper
content can be enriched with online news alerts, videos,
photo galleries, etc.

9. Early days of
multichannel
publishing
In year 1936, people
gathered outside of
Helsingin Sanomat to
listen to the Berlin
Olympics on radio.