1. 63rd WORLD NEWSPAPER CONGRESS
Session: Technology
Speaker: Walter Goldenits
Mark your calendar
64th WORLD NEWSPAPER CONGRESS
19th WORLD EDITORS FORUM
Vienna, Reed Messe Wien
www.wan-ifra.org/kiev2012

2. World Newspaper
Congress
Session 6: Technology
Walter Goldenits, Chief Technology Officer A1

3. Agenda
01 Mobile device most spread & used global media platform
02 Social Media: this is just the beginning
03 It is not just about Technology, but …
04 Partnering to master the new media value chain
2 October 14, 11

4. Media channels have significantly developed over
time…
Newspaper Radio sings TV seems to A digital Mobile really has it all
informs have it all revolution
• Reach
• High response
• Targeting
• Interactivity
• Mobility
2000 • Multimedia
1950
1920 NOW
15th Century
…by today mobile devices have all the features to provide you with
sophisticated web & TV experience out of your pocket
3 October 14, 11

5. Take up-Rates of New Technologies are disruptive
4 October 14, 11

6. Smart Phone Boom Continues, What‘s Next?
Form: Screen:
Touch Screens high end devices
becoming with 4.7’’ screen
standard
OS:
Speed: Android & iOS
quad-core dominate;
processors Windows and RIM
challenged
Networks: NFC:
LTE & will significantly
HSPA+ (Dua Cell) gain momentum
5 October 14, 11

7. While Tablet-Sales increase many publishers have
troubles selling issues of their e-magazines
iPad: Myth VS Reality e.g. iPad growth in A1 network
e.g. Magazine „Wired“ – iPad sales
(downloads)
6 October 14, 11

8. Agenda
01 Mobile device most spread & used global media platform
02 Social Media: this is just the beginning
03 It is not just about Technology, but …
04 Partnering to master the new media value chain
7 October 14, 11

9. Social Media: this is just the beginning of a rather
substantial development
There is no choice whether to
participate or not … you can only
choose how to do it
•Highly relevant for media and telco
industry
•Consumer behaviour changes
•Users engage in communities to share
information
•Social Media increasingly used on mobile
devices
•Businesses must adopt …
8 October 14, 11

10. Agenda
01 Mobile device most spread & used global media platform
02 Social Media: this is just the beginning
03 It is not just about Technology, but …
04 Partnering to master the new media value chain
9 October 14, 11

11. Data rates are increasing rapidly
A1 Data Usage A1 Data Usage Fixed
Mobile Line
(Petabyte*) (Petabyte*)
* 1 Petabyte (PB) = 1 mn Gigabyte (GB)
10 October 14, 11

12. Triggers for data growth
Fixed Line Data Trends Mobile Data Trends
Future expectations: Future expectations:
100 GB/Month & 20-100 MBit/s 10 GB/Month & 5 MBit/s
Drivers: Drivers:
> HD and 3D-TV > Video streaming
> Video on Demand > Mobile broadband
> Smart home fu
t > Social Media
> Cloud services > Applications
> Online Gaming
Today at home/at work: Today on the move :
8 GB/Month & 8 MBit/s 1.5 GB/Month & 2.5 MBit/s
11 October 14, 11 11

13. Technological Strategy how to address
future needs
Innovate, Invest and protect Future
Next Generation FMC Network
Fixed Access From a user
perspective both
Fixed & Mobile
Networks are
‚Mobile‘
technologies
Converged
Access (IPad via mBB or
Wifi)
Mobile Access
12 October 14, 11

14. Agenda
01 Mobile device most spread & used global media platform
02 Social Media: this is just the beginning
03 It is not just about Technology, but …
04 Partnering to master the new media value chain
13 October 14, 11

15. Four powerful industries are trying to conquer the
media value chain…
Content providers Internet players
Consumer
Telecoms electronic
manufacturers
…partnering will be required to master the complexity and
to ensure attractive media services
14 October 14, 11

16. THANK YOU!
15 October 14, 11