Last year at Brasil Game Show I had the opportunity to give this Character Design Document to Street Fighter producer, Yoshinori Ono., hoping that some I will day see South Latin America represented in the franchise. Feel free to share, comment and give feedback. Alvaro.

1. ALVARO GONZALEZ – OCT 2011 1
CHARACTER DESIGN CONCEPT DOCUMENT FOR CAPCOM’S STREET FIGHTER FRANCHISE
Character Design Concept Document
for CAPCOM’s Street Fighter franchise
Alvaro Gonzalez, October 2011

2. ALVARO GONZALEZ – OCT 2011 2
CHARACTER DESIGN CONCEPT DOCUMENT FOR CAPCOM’S STREET FIGHTER FRANCHISE
-STREET FIGHTER MEETS LATIN AMERICA-

3. ALVARO GONZALEZ – OCT 2011 3
CHARACTER DESIGN CONCEPT DOCUMENT FOR CAPCOM’S STREET FIGHTER FRANCHISE
Character Design Concept Document
for CAPCOM’s Street Fighter franchise
Alvaro Gonzalez, October 2011
NOTE: This document’s purpose is to share the concept for a character design and not the design of the
character itself.
About me
My name is Alvaro Gonzalez, I live in Montevideo, Uruguay. I work as a Lead Game Designer and Senior
Producer for the Kef Sensei game developer company, which in turn provides international game
publishers Playfirst and Big Fish Games, among others. I work writing the plot, developing the idea, and
supervising the programming. I also deal with the client and respond requests.
My investigative approach generates thousands of game ideas and designs that I thoroughly carry out
and put in the street with efficiency. Both Kef Sensei projects and my personal Boardgame projects are
done with passion and creativity.
Introduction
Latin America has always passion for video games. On the early nineties the Street Fighter II arcades
were conquering every corner of its cities.
A few years later Nintendo and Sega started bringing joy into our homes. They gave us the opportunity
to keep competing day and night, this time with the new characters from Street Fighter II Turbo.
Then the Alpha series came out and we couldn’t stop borrowing cartridges like crazy.
Some time has passed since the last time Latin America did some High Kicks and Hadoukens, until a few
years ago, when a new announce was made: Street Fighter VI. The excitement of the news was all over
Latin American Gaming Portals and Forums. We broke the piggy bank and bought the game. Like in the
old days, competition started again.
Argentina, Brazil, Uruguay, Chile, Peru, Bolivia, Colombia and many other countries were online kicking
and punching again, this time with no frontiers.
Street Fighter became something BIG in Latin America.

4. ALVARO GONZALEZ – OCT 2011 4
CHARACTER DESIGN CONCEPT DOCUMENT FOR CAPCOM’S STREET FIGHTER FRANCHISE
What is also BIG, and getting bigger, is the growth of the video game industry in the continent.
The only market that will likely outpace the U.S. in terms of industry growth, including Canada, is Latin
America -- today a fledgling market for video games at $531 million, but expected to reach over $835
million by 2011 -- set for a 9.5% compound annual gain.
Video game Industry understands the potential of the market and wants to be part of the process.
Latin America is shouting loud asking to be represented in Street Fighter.
Character Design Concept
This is my conceptual proposal of a Character design for the Street Fighter franchise.
“Blas… a lonely spirit… a quiet avenger. He’s no ordinary fighter. He
is an animal driven by justice who attacks with impulsivity and
vehemence. His great goodness makes him forgive, but not forget.
He respects morality over the law. He rides freely with his own
agenda. Don’t ask him because he will not answer.”
Blas is a proposed character for the Street Fighter series. His age is
unknown but you could guess that he is in his late forties. His real
name is also unknown, but who know him call him Blas (a Latin
word for a person who has a speaking impediment) because of his
quietness, always babbling instead of talking. He is described as
being a "kind, quiet and avenger” lonely person.
Blas is a Gaucho.
Gaucho could be described as a loose equivalent to the North American "cowboy".
He is a commonly known figure on South America, you could find Gauchos on Argentina, Uruguay, Chile,
Brazil, Paraguay, etc. They play an important symbolic role in the nationalist feelings of this region.
The Gauchos were generally reputed to be strong, honest, silent types, but proud and capable of
violence when provoked. His tendency to violence over petty matters is also recognized as a typical trait.
Suave and astounding physical displays -true gauchos can land on their feet even when their horses
crash violently to the ground- went hand-in-hand with the “absolute indifference toward the facts”.
When a Gaucho sits down to eat in a cantina, he doesn’t, under any circumstances, ask to see the menu.
His only gesture is to grumble, “Bring us whatever you got!”. That is the Gaucho spirit.

5. ALVARO GONZALEZ – OCT 2011 5
CHARACTER DESIGN CONCEPT DOCUMENT FOR CAPCOM’S STREET FIGHTER FRANCHISE
The movie Mad Max Beyond Thunderdome’s protagonist perfectly
personifies the gaucho spirit. Mad Max is an inveterate wanderer who
carries his few possessions over vast swaths of uninhabited land, lives
by and for his freedom to move, and is willing to undertake labors for
which no ordinary man is suited.
Blas use the typical Gaucho clothes and weapons.
His flattish wide-brimmed hat is tied under his neck with a leather
cord, nearly hiding his blue eyes from view. He wears a bushy beard
and a neckerchief, and tucks his Facon, a long silver-handled knife,
into his silver-studded leather belt, which holds the blade flat against
the small of his back.
Painting by Juan Manuel Blanes

6. ALVARO GONZALEZ – OCT 2011 6
CHARACTER DESIGN CONCEPT DOCUMENT FOR CAPCOM’S STREET FIGHTER FRANCHISE
He also have Boleadoras (three leather bound rocks tied together with
approximately three feet long leather straps) that are used to throw to
a moving target to bring them down or effectively stun the opponent.
He uses a leather vest, and loose-fitting trousers tapered at the ankles
to fit into his fingerless boots. He wears a garment over the loose-
fitting trousers for protection. Finally, he also wears spurs attached on
the heel of his boots, used when riding horses. They are especially
useful when fighting hand by hand because turns the kicks into
deadly weapons.
Painting by Juan Manuel Blanes
Hardly linked to the Gaucho figure are the myths from Latin American folklore. One of the most famous
is “La Luz Mala” (The Bad Light). It is said that La Luz Mala is a bright light, floating just above the
ground, and that emerges at night at the countryside. This energy may stay still or move at high speed
chasing the terrified observer. When you meet one, Gauchos recommend facing it with a knife and fight
against it until you control it. Blas achieved the control of this ancient Bad Lights and now he uses
them for his own proposes.

7. ALVARO GONZALEZ – OCT 2011 7
CHARACTER DESIGN CONCEPT DOCUMENT FOR CAPCOM’S STREET FIGHTER FRANCHISE
The Street Fighter Spirit
CAPCOM has a very unique point of view on the Street Fighter character designs and special care on
how they will blend into the existing universe. Below are some designs tests which serve to identify the
potentiality of the concept proposed. They are not intended to show a character design but to show a
strong concept that can sustain one.
Color illustrations were painted based on Abel’s SFVI promotional illustration.
Black and White sketches are based on Daigo’s Ryu Sketches.

8. ALVARO GONZALEZ – OCT 2011 8
CHARACTER DESIGN CONCEPT DOCUMENT FOR CAPCOM’S STREET FIGHTER FRANCHISE

9. ALVARO GONZALEZ – OCT 2011 9
CHARACTER DESIGN CONCEPT DOCUMENT FOR CAPCOM’S STREET FIGHTER FRANCHISE

10. ALVARO GONZALEZ – OCT 2011 10
CHARACTER DESIGN CONCEPT DOCUMENT FOR CAPCOM’S STREET FIGHTER FRANCHISE

11. ALVARO GONZALEZ – OCT 2011 11
CHARACTER DESIGN CONCEPT DOCUMENT FOR CAPCOM’S STREET FIGHTER FRANCHISE
Contact information
For high resolution images or more information feel free to contact me at:
web: www.alvarogonzalez.us
email: alvarogonzalez.mail@gmail.com
Thanks.