1. Update on Social Channels
What’s New / What’s Different
September, 2013

2. Pinterest Announces Promoted Pins
Contents are proprietary and confidential.
Why This Matters To Your Clients:
• Another way for paid and earned to work side-by-side in helping to increase the search results of branded
Pinterest pages, as well as the products, recipes, and content.
Why This Matters To Your Clients:
• Another way for paid and earned to work side-by-side in helping to increase the search results of branded
Pinterest pages, as well as the products, recipes, and content.
http
://mashable.com/2013/09/19/pinterest-promote
• Pinterest announced that it will begin rolling out paid advertising
on their site
• Businesses will be able to use “Promoted Pins” by paying to
have pins pushed to the top of results and search categories.
• During the test period they will not initially collect money from
advertisers and will clearly label promoted pins as ads for all
users
• Pinterest CEO says that the pins will be tasteful and there will
be no pop-up ads
• The site will differentiate sponsored and organic pins
• Pinterest is experimenting with promoted pins with select
businesses for now, but will roll out to more businesses in the
future

3. Video Auto-Play Within Facebook
• Facebook has launched a test in which its mobile feed
will start auto-playing user-uploaded videos when
scrolled over
• Allow for News Feeds to be more engaging and
open the opportunity for video advertising
• Tested on a small percent of US iOS and Android
users for now
• Currently only for videos uploaded by users with
verified pages, brands and musicians
• Only works for videos uploaded directly to Facebook or
via Instagram (or apps of the like)
• Links to videos uploaded and embedded from other sites
(YouTube, etc.) will not auto-play
• No editing features for uploading
• The video only plays when you scroll over it and will
stop playing once it slips off the screen
Contents are proprietary and confidential.
Why This Matters To Your Clients:
• Clearly moving in the direction of automatic playing of paid content (ads)
• From an editorial POV, content being uploaded to Facebook with auto-play may increase interaction & views. The more
views / interactions, the more likely that videos will be seen in other’s news feeds
• Directional change, overall – if successful, start seeing this in other networks.
Why This Matters To Your Clients:
• Clearly moving in the direction of automatic playing of paid content (ads)
• From an editorial POV, content being uploaded to Facebook with auto-play may increase interaction & views. The more
views / interactions, the more likely that videos will be seen in other’s news feeds
• Directional change, overall – if successful, start seeing this in other networks.
Link:
http://techcrunch.com/2013/09/12/facebook-tests-silent-auto-p

4. Facebook Makes Conversations More
Accessible – Including Private Conversations
• For select users (news organizations, select
brands), Facebook allows you to search all public
posts by keywords and data strings
• Public comments provide insight into who’s talking
about the topic
• Private comments are masked, but reveals
demographic information (age, gender, geography,
etc.)
• Rollout is starting with a small group of media
outlets, including Buzzfeed, CNN, NBC’s Today
Show, BSkyB and Slate
• Only available to trusted media partners for
now
• Facebook is launching the tools “Keyword Insights
API” and “Public Feed API”
Contents are proprietary and confidential.
Why This Matters to Clients:
• Future focus on targeted advertising, based on public and private information
• Another layer of analytics to understand what people are saying about brands and the content, and/or demographic
information in private networks
Why This Matters to Clients:
• Future focus on targeted advertising, based on public and private information
• Another layer of analytics to understand what people are saying about brands and the content, and/or demographic
information in private networks
http://bits.blogs.nytimes.com/2013/09/09/facebook-offers-ne

5. Twitter’s New “Verified” Filter
• Twitter began rolling out two new filter tabs to
users with verified profiles
• Filtered: shows mentions based on
algorithm to filter and cut down spam
• Verified: shows interactions with other
verified profiles
• Easier for verified users to manage larger
conversations
• Mainly did this to appease celebrities to keep
them happy on Twitter
• Will reduce the amount of spam and
mentions from fans and increase
conversion and @replies with other
celebrities
• Not currently on mobile, planning to evolve
Contents are proprietary and confidential.
Why This Matters to Clients:
• For users of verified accounts, you can filter conversations from other verified accounts – meaning you can/ should
have more meaningful interactions, faster (less spam).
Why This Matters to Clients:
• For users of verified accounts, you can filter conversations from other verified accounts – meaning you can/ should
have more meaningful interactions, faster (less spam).
Link:
http://marketingland.com/twitter-gives-verified-users-new-spam-verif

6. Offline Viewing Coming to YouTube
• YouTube announced that they will be launching
a new feature via their mobile application that
will enable users to watch videos offline
• Likely available in November, 2013
• Users can add videos to their mobile device to
watch offline, and saved for offline viewing
• Unlikely to include licensed movies and
music (for now)
• Content refreshes when internet connection
becomes available
Contents are proprietary and confidential.
Why This Matters to Clients:
• Pretty big deal – no internet connection required to watch videos. Think of this like DVR-ing your content for offline
use
Why This Matters to Clients:
• Pretty big deal – no internet connection required to watch videos. Think of this like DVR-ing your content for offline
use
http://www.engadget.com/2013/09/19/youtube-offlin

7. Questions?
Reach out to anyone on the Consumer team!
Contents are proprietary and confidential.