Sandy Sanderson, CEO Goodfish Business Corp., speaks at the Aboriginal Consultation and Engagement Speaker Series in Edmonton, Alberta on October 22, 2013. The subject is, Maximizing Business Opportunities Through Industry Engagement.

1. “Maximizing Business
Opportunities Through Industry
Engagement”
Sandy Sanderson
October 22, 2013

2. Agenda
3 Systemic Issues
• Observing Canada’s Ignorance
• Understanding the Roles of the Entities
• Aboriginal Business Capacity

3. Observing Canada’s Ignorance
• “Aboriginal history not being taught well enough” - Shawn Atleo,
Oct 07 2013
• National Chief Shawn Atleo says even highly educated Canadians
know little about aboriginal history. Monday marks the 250th
anniversary of the Royal Proclamation of 1763, which set out the
historical First Nations' treaty process.
• Allan Gregg, Tory Strategist - “Tecumseh’s Ghost”
• Duncan Campbell Scott – “a policy of assimilation”
• The Federation of Law Societies recommended last year that all
new lawyers called to the bar have some knowledge of aboriginal
rights. Law schools are thus taking steps to enhance their aboriginal
law offerings and UBC last fall introduced a mandatory course for
first-year students.
• Targeting the right audience

4. Understanding the Roles of the
Entities
• The role of Industry is to maximize shareholder
equity whereas the role of Aboriginal Nations’ is
more of a social entity
• Industry understand profit and therefore it is easy to
share in that language
• Is it hitting the mark for Aboriginal Nations?
Industry
Aboriginal
Nations
Government

5. Aboriginal Business
• Separating business with politics
• Board of Directors with bench strength
• Clear mandate of responsibility and
accountability
• Aligning the consultation role with the business
role
• Measuring the political currency
• Understanding the market segments
• The “bakery scenario”

6. Questions?
Sandy Sanderson
sandysan@shaw.ca
780-246-8080