The document discusses the rise of "Next Generation Users" of the internet, who are shaping new patterns of use. It finds that these Next Generation Users are more engaged in civic participation and using digital government services compared to First Generation and non-users. The document concludes by emphasizing the importance of understanding these Next Generation Users to inform user-oriented design and policy approaches that address new digital divides in internet access and use.

1. The Next Generation User
Oxford Internet Survey 2011
Bill Dutton and Grant Blank
Presentation to Ofcom workshop 24 April 2012

6. Implications of Trends?
• How people access information?
• Patterns of use (entertainment v
information)?
• Who has access – digital divides?
• Closing down or opening new channels
and greater choice?

7. Theoretical Perspectives
• Technical rationality
• Domestication: A social rationality
• Reconfiguring access

13. Civic Participation
Next Generation 61
First Generation 52
Ex-user 32
Non-user 31
All respondents 49
0 20 40 60 80 100
% who participate
OxIS 2011: N=2,057

14. Digital Government Use
First Generation 54
Next Generation 63
0 20 40 60 80 100
% Using Digital Government Services
Current users. OxIS 2011: N=1,498

19. Points of Summary
• Rise of ‘Next Generation Users’
• NGU matters – shaping patterns of use
• New Digital Divides: the Internet is
Socially Distributed

20. User-Oriented Design & Policy
• Know Thyself
• Know Thy User
• Know Thy ‘Next Generation’ User