2. Provide legal, secure, friendly WiFi
Be secure
with seperate guest and
business networks
Be family friendly
with state of the art
content filtering
Be legal
operate in line with
best practice and PCI-DSS
Regulations
3. Simply, more on your bottom line
It’s been proven time and time again, people will spend
more time and more money in a venue that offers reliable,
free WiFi.
preferred venues that offered free
guest WiFi 1
would stay longer in a location
that provided WiFi 1
said they are more likely to spend
additional money there 1
78%
77%
63%
WIFI Runners Survey
smart Wi-Fi for retail
4. Grow your
customer database
You’ll have the ability to profile the data, see who’s really in the venue,
and instantly start collecting email address of your real customers.
“ You can have legendary service and awesome products
but if you don’t build a relationship with your customers,
you can easily lose them.
” - Microsoft
5. 43%
used their phones to look
at product reviews and
compare prices while out
shopping, a trend that’s
known as ‘showrooming’
74%
would be happy for
retailers to send a text or
email with promotions
and receive this
information whilst they
are in store
Marketing tools
We take or give control back to the venues by allowing them to
brand their own WiFi pages where other WiFi providers control
that branding - and data collected.
Many companies are also willing to pay for sophisticated email
management and sending platforms. WIFI Runners have
created a tool that allows you to send emails or SMS’ to your
customers - tailored to their demographic and/or behavior.
You can handle it or we can do it for you.
6. Social media benefits
Approximately 60% of Wi-Fi users login using Facebook. That’s
instantly more Likes and posts about your brand/venue.
+ Plus you are also reaching their friends.
72%of all internet users are now
active on social media
70%of marketers used Facebook
to gain new customers
7. What is retail Wi-Fi?
A secure and legally compliant guest WiFi that delivers guest analytics
and a range of marketing tools
Boost your social profile
and engage with your
customer’s social network
Market to your
customers in
real-time
Understand more
about your customers
and who they are
Secure and legally
compliant guest WiFi
Available in many
different languages
8. The customer journey summary
WiFi Runners delivers real value to any business providing guest WiFi access
Easy log in Accept terms Deliver information Socially engaged Email marketing Increase businessFree WiFi
9. •
•
•
•
•
Information about the company
Social feeds
Advertising and promotions
Local information
Company imagery
The user log in process
The splash screen can be completely customised
with your branding.
14. What data is collected and what can you do with it?
Identify and segment your customers
Profile your customers Visit frequency & behaviour Actionable insights
37. Welcome reward
A free drink or discount the first
time a user accesses the WiFi
Loyalty reward
A free drink or discount for a
frequent visitor
Lapsed incentive
A free drink or discount for customers
that have not visited for a while
Track campaigns
The effectiveness of your offers and
incentives can be tracked in the portal
Build an engagement strategy
Identify and segment your customers
Reward & incentivise
Send offers to your customers via automated emails
to encourage spend or repeat visits
Social engagement
• Promote your business via users’ social media
• First time sign-in ask for a ‘Like’ or ‘Follow’
• Users post a message every time
Manage your social platforms
• You can manage all of your social
networks and do posts directly
from within the Portal
Essentially, what we are talking about is a method for businesses to collect customer data and use that data to engage with and market back to customers.
WIFI Runners provides a solution that takes the conversation about WiFi away from IT and IT managers and more towards marketing and line of business.
WIFI Runners is the solution to many line of business needs around customer insight and targeted customer engagement and can provide a return on the cost of installing a WiFi network
This is a quick overview of how it works and highlights in simple terms how WIFI Runners can help generate a ROI.
The initial login page is a great place for the venue to start to engage with their customer by adding information about the company and brand the WiFi under their own brand. Many other providers do not let the venue brand this page under their own brand or customise it in any way.
The user accepts the terms. This allows us to collect the data held by the various social media sites or from the form
The user is asked for a like or follow. There are many different views on what a facebook like is worth and this really differs from one business to the next but there is clear value in gaining likes and follows for many organisations.
The splash pages are fully customisable and brandable and can be used to promote products and services or 3rd party advertising.
The online splash can be monetised with 3rd part advertising, can promote the organisation’s own products and services. This can be replaced with a URL redirect to any web page/landing page of their choosing.
Profile your customers - Demographic information such as age, gender, location and contact details
Visit frequency & behaviour - By recording the MAC address you can see how often someone visits and for how long
Actionable insights - By knowing your customers better and how they interact with your business allows you to segment and target more effectively
Final scenario – in a hotel
Taster
CTA to website
Incentivised survey
Behind the scenes…
We have payment options for addition time, tiered bandwidth and better speeds. This is a featured requested heavily by the hospitality sector organisations