10 Things You May Not Know About LinkedIn That Could Be Losing You Jobs: Today it takes more than being qualified to do a job. Today job seekers must market themselves. And recruiters are openly admitting to using LinkedIn to find candidates. Strongly suggesting LinkedIn is now the best tool for marketing yourself for a job.

1. Leveraging the Power
of LinkedIn to
Find and Get a Job
Jean L. Serio, CPC
Social Media Marketing Strategist -
LinkedIn Expert

2. 10ThingsYou Don’t Know About
LinkedInThat
Can CostYou a Job

3. LinkedIn Stats - 2014
* 300 million members on LinkedIn
* 20 Million - Average daily candidate views by
recruiters, HR pros and companies hiring
94% of recruiters (says a recent *JobVite survey)
tap into LinkedIn to find
qualified candidates
* 92% have hired through LinkedIn
(*JobVite top recruiter research company)

4. 1. Recruiters now focus on building their
own talent pool using LinkedIn
* Across industries, there is near-universal adoption
of social recruiting.
* LinkedIn Profiles give recruiters more confidence in
a candidate’s professional and cultural fit.
* The highest-rated candidates are sourced through
referrals, LinkedIn and corporate career sites.
* To succeed in today’s fiercely competitive market,
recruiters are appealing to candidates’ individual
job preference, offering more benefits.

5. On LinkedIn, Companies are Hiring a Wide
Variety of Experienced Individuals
* Mobile Development * CloudComputing * Recruiting
* PR / Communications
* Data Engineering / DataWarehousing * Health
* Statistical Analysis and Mining
* Software Engineering Management * Strategy and Strategic Planning
* Middleware Integration and Software * Business Intelligence

6. 2. LinkedIn’s Alumni Groups is aTopTool to
Help Connect Graduates, of all ages, to Jobs
With Leading Companies
With LinkedIn’s Alumni Groups you can:
1. Connect with alumni in fields you want to work.
2. Get introductions to CEO’s, Presidents, Directors, for example.
3. Email other group members regarding your job search.
4. Find jobs in the ‘jobs posted’ section / or listed by other alumni.
5. Market yourself by posting info on a job wanted.
Alumni Groups List:
* Most popular companies fellow alumni work for
* Fields in which they work * Current jobs
* Where they live * Emails & Connection Info * And more.

7. 3. LinkedIn Has 10 Job GroupsWith Job
Search Info, Job Leads, Job Connections
Members of Job Groups aren’t just searchers they include thousands of –
• Recruiters
• HR pros
• Companies hiring
Who offer job info, tips, helpful strategies for interviewing and getting a job,
for example.They post info on available jobs.

8. 4. Follow and Connect with
Recruiters and HR Pros
Here’s just a few things you’ll discover when you Join and Follow Recruiters
and HR Pros:
• The best strategies for applying for a job with their company
• Tips for interviewing that get you hired
• Connect with them on LinkedIn and be first to get job posting info.
• Follow them and gather info about them and their company so you’re
prepared for an interview.
• Connect with them and they’ll likely share job referrals.
• Connect with them and they’ll refer you to others who can help you get
a job or with your job search.

9. 5. Little Known LinkedIn Fact:
LinkedIn Has aTalent Division for
Recruiters, HR Pros and Hiring Companies
This division provides Recruiters, HR Pros, and Companies
looking to hire, lists of member Profiles of those in the
industry or profession - or looking to change to a profession –
who are, or may be, potential candidates for jobs they’re
hiring for.
They have 24/7 access to these member Profiles. And can
personally email a potential candidate or email them via
LinkedIn.

10. 6. Your LinkedIn Profile Can Be Seen By
Hundreds ofThousands – Even Millions – Of
People and Companies Daily
• Depending upon the total number of your connections, and how active
you are, your LinkedIn Profile Summary is freely marketed by LinkedIn to
hundreds of thousands, even millions, daily.
• A link to your LinkedIn Profile will be listed on Google, and other top
search engines. Providing you more free marketing and freedom to be
found by companies wanting your expertise, yet not currently members
of LinkedIn.
• Each time you Update your Profile Summary a new link is sent to Google
and other top search engines - Add new job info, education, experience.
•

11. In emails to group members, LinkedIn states
your name and group you made the comment
in. For example:
Friends of LinkedIn Group: Jean L. Serio
commented on Rene Zung’s comment on her
discussion: “12Tips for RaisingYourVisibility on
LinkedIn”.
7. Each time you comment
or start a Group discussion, it’s emailed to
to all members in the group who request
notification.
This keeps you top of mind – visible.

12. 8. LinkedIn AllowsYou to AddVideo,
Audio and Slideshare Presentations toYour
Profile to ShowYour Expertise
1.8 MillionWords - "The value of one minute of video", says Dr. James
McQuivey of Forrester Research.
90% of Recruiters and HR pros will view the video of a potential candidate,
says JobVite
75% - Percent of executives who told Forbes they watch work-related videos,
and will view vids of job seekers who send them.
59% -According to Forbes Insight, that’s the percentage of Sr. Execs who
prefer video to text.

13. 9. LinkedIn Profiles With Recommendations
and Endorsements Help People Get
Hired Faster

14. 10. Old Style Resumes Are Out –
Profiles are In Say Recruiters. Plus Recruiters & HR
People ExpectYou to Have a LinkedIn Profile.
According to a recent study released byThe Ladders job-matching service –
“Recruiters spend an average of 6 seconds reviewing an individual resume”.
** Says recruiter.com – “It’s critical for applicants to stick with only the most
significant experiences and background info.
** “Recruiters are too busy. And won’t read every last detail of an old style
resume”, says Career Builder.Today they’re partial to the Profile Summary
style utilized on LinkedIn.This quickly fleshes out your background, covering
necessary facts and expertise in an engaging way. Keeping them interested
and willing to read the entire Profile; and more likely to call you. Plus
recruiters expect you to have a solid LinkedIn Profile.

15. Jean L. Serio, CPC
Jean Is a recognized LinkedIn Expert, Social Media and Content
Marketing Consultant and Coach.Through her coaching and
consulting programs along with liveWorkshops,Teleseminars and
Webinars - covering everything from the Fundamentals to
advanced LinkedIn and social media marketing training - Jean has
worked with thousands of entrepreneurs and business owners.
Including training, consulting and coaching in social content
development, planning, strategizing and marketing.

16. Resources:
* jobvite.com
* theladders.com
* Pew Research
* recruiter.com
* linkedin.com
* careerbuilder.com
* harvardbusinessreview
* ‘7Ways to Make LinkedIn HelpYou Find a Job
http://www.forbes.com/sites/susanadams/2013/04/25/7-ways-to-make-
linkedin-help-you-find-a-job/?goback=.gde_1905643_member_235622396
* Robert Half International
* Forrester Research

17. Here’s just a few things the ‘Linked Into
Marketing DIY Blueprint’ covers:
*LinkedIn Pro Profile SummaryTips Set Up
* KeywordTips to Pump upYourVisibility
* Marketing Goals Blueprint
*Your Marketing Mind Map
*25 Little Known Ways to Leverage LI Groups to
MarketYourself orYour Biz
* 15Ways to Find a Job Using LinkedIn
* 12Tips for RaisingYourVisibility
And much more!
Info: http://snipurl.com/27aosqd