Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Boosting LTV: The Outfit7 Way
Not heard of us yet?
Solution
helped gain
3.2 billion
downloads for
in just over
5 years
We are Bee7
Retention
Cross
promotion
Rewarded
gameplay
Rewarded
video
Re-engagement
Bee7 by Outfit7
• Minigames in Talking Tom (Gamewall)
• Cross promoting own apps
Legal Disclaimer: Any and all app-related icons or other trademarks appearing herein are the property of their respective ...
Bee7 by Outfit7
• Minigames in Talking Tom (Gamewall)
• Cross promoting own apps
• 3rd Party app promotions
• Rewarded gam...
How it works?
Be part of the
game mechanics
& don’t interrupt
gameplay
Go Native!
Rewarded Video
View
Get
rewarded
Return
Discover
Proven retention
Rewards game play and
boosts retention in the
new and original game
Retain more, acquire less
• UA prices fluctuate greatly
• Unpredictable user quality when acquiring.
• Positive ROI on acq...
Re-engagement
Authentic engagement is key
• Completely un-intrusive and perfectly timed
• Users are being rewarded for playing their
fav...
Conclusion
• Un-intrusiveness
• Relevancy of promotions
• Identification of departing users
• Authentic re-engagement
…lea...
Thank you!
*Contact me for info on becoming a
Bee7 Re-engagement launch partner.
james.crabb@bee7.com
@bee7mobile
www.bee7...
James Crabb, Outfit 7 & Bee7
Prochain SlideShare
Chargement dans…5
×

James Crabb, Outfit 7 & Bee7

795 vues

Publié le

Boosting LTV: The Outfit7 Way (White Nights Conference Helsinki 2016)

Publié dans : Business
  • Soyez le premier à commenter

James Crabb, Outfit 7 & Bee7

  1. 1. Boosting LTV: The Outfit7 Way
  2. 2. Not heard of us yet? Solution helped gain 3.2 billion downloads for in just over 5 years
  3. 3. We are Bee7 Retention Cross promotion Rewarded gameplay Rewarded video Re-engagement
  4. 4. Bee7 by Outfit7 • Minigames in Talking Tom (Gamewall) • Cross promoting own apps
  5. 5. Legal Disclaimer: Any and all app-related icons or other trademarks appearing herein are the property of their respective owners. The icons were taken from the app stores and are included solely for the purposes of illustration without implying any existing commercial relations between third parties and Bee7.
  6. 6. Bee7 by Outfit7 • Minigames in Talking Tom (Gamewall) • Cross promoting own apps • 3rd Party app promotions • Rewarded gameplay loop • Rewarded Video • Bee7 Re-engagement
  7. 7. How it works?
  8. 8. Be part of the game mechanics & don’t interrupt gameplay Go Native!
  9. 9. Rewarded Video View Get rewarded Return Discover
  10. 10. Proven retention Rewards game play and boosts retention in the new and original game
  11. 11. Retain more, acquire less • UA prices fluctuate greatly • Unpredictable user quality when acquiring. • Positive ROI on acquired users is harder to achieve
  12. 12. Re-engagement
  13. 13. Authentic engagement is key • Completely un-intrusive and perfectly timed • Users are being rewarded for playing their favorite game.. • ..creating a positive connection between new favourite game and the re-engaged game. Re-engagement
  14. 14. Conclusion • Un-intrusiveness • Relevancy of promotions • Identification of departing users • Authentic re-engagement …leads to increased retention which in turn provides a significant boost in LTV!
  15. 15. Thank you! *Contact me for info on becoming a Bee7 Re-engagement launch partner. james.crabb@bee7.com @bee7mobile www.bee7.com

×