REPORT ON PRINTER USER IN INDONESIA Research time: 8th–16thJuly2013 Based on Nusaresearch’s panellist A. Research information Research method: Quantitative Research –Online Timing: 8th–16thJuly 2013 Sample size: 890 Research area: Nationwide Target: Male & Female aged 17 years old and over Own a printer Research objectives: Explore printers and printer ink market in Indonesia Sampling method: Internet sampling

1. Report date: July 26th, 2013
Creator: Nusaresearch team
REPORT ON PRINTER USER
IN INDONESIA
Research time: 8th – 16th July 2013
Based on Nusaresearch’s panellist

2. A. Research information
 Research method : Quantitative Research – Online
 Timing : 8th – 16th July 2013
 Sample size : 890
 Research area : Nationwide
 Target : Male & Female aged 17 years old and over
Own a printer
 Research objectives : Explore printers and printer ink market in Indonesia
 Sampling method : Internet sampling

3. A. Research information
65%
35%
Gender
Male Female
5,8
23,4
18,5
22,9
15,5
13,8
Under 20 years old
20 - 24 years old
25 - 29 years old
30 - 34 years old
35 - 40 years old
Above 40 years old
Age
7,4
12,6
20,0
23,4
23,6
13,0
E (Less than Rp. 500,000)
D (Rp. 500,000 - 1,000,000)
C (Rp. 1,000,001 - 2,000,000)
B (Rp. 2,000,001 - 3,000,000)
A1 (Rp. 3,000,001 - 5,000,000)
A2 (Over Rp. 5,000,000)
Monthly household Expenditure
33,5
21,1
12,7
11,2
9,1
3,6
3,1
2,9
1,5
0,7
0,6
0 20 40 60 80 100
Staff
Entrepreneur
Student
Professional
Government employee
Part timer
Housewife
Work independently
Not working/ Looking for a job
Retired
Others
OccupationUnit: % Unit: %
Unit: %

4. B. Executive summary
A – General printers’ shopping data
[1] [Fine prints] is the most important factor affecting on respondents’ decision
• Most respondents concern about [Fine prints] (71.6%) when choosing printers, followed by [Affordable price]
and [Prestigious brand] which respectively account for 69.9% and 64.0%.
• [Fine prints], [Affordable price] and [Prestigious brand] are top 3 important factors for both males and
females when choosing printers.
• [Affordable price] is the top factor that 69.2% respondents aged 17 – 19 years old and 78.9% of 123
respondents aged over 40 years old concern when choosing printers. Meanwhile, two groups of 20 – 29 years
old and 30 – 40 years old prefer [Fine prints] more.
• As the figure shows, the majority of high-income groups (Class B, A1, and A2) mostly concern about [Fine
prints] at 75.0%, 74.3% and 75.9% respectively. Meanwhile, Class E and C prioritize [Affordable price] and
[Prestigious brand] is the top factor voted by 69.6% of Class D.
[2] 31.9% respondents are using printer everyday
• More than 3 over 10 respondents use printers [Everyday], followed by [Once per 2 – 3 days] with 23.4%. The
lowest percentage belongs to [Less than once per week] at 4.7%.
• Not as male group, females use printers [Just when needed], accounting for 27.4%. For male respondents,
[Everyday] is the most common frequency of using printers with 34.9%.
• [Everyday] is mostly chosen by respondents in all three groups: 20 – 29, 30 – 40 and over 40 years old.
Meanwhile, the youngest group (17 – 19 years old) use printers [Just when needed], accounting for 36.5%.
• As being shown in the chart, Class E only uses printers when necessary whereas other SES groups have
certain frequency. In particular, Class D uses printers [Once per 2 – 3 weeks] at 30.4% and it is used more
often in the other groups.

5. B. Executive summary
[3] The main purpose is printing [Text and Photo] at 75.8%
• The plurality of 890 surveyed people use printers for printing [Text and Photo], accounting for 75.8%. [Text]
and [Scan] follows with 58.3% and 40.2% respectively.
• Top purpose of using printers in both male and female group is for [Text and Photo] with 77.3% and 73.2%
respectively. However, the lowest percentage in male group is [Photocopy] at 31.9% whereas female group is
[Photo] at 30.6%
• [Text and Photo], [Text], and [Scan] are top three purposes for using printers in all age groups. [Photocopy]
is the next at 46.2% of the 17 – 19 years old group and 33.3% respondents aged over 40 years old.
Meanwhile, [Photo] is the following purpose voted by more than 30% respondents aged 20 – 40 years old.
• While other SES groups’ purpose is printing [Text and Photo], Class E mostly use printers for [Text] with
69.7%.
[4] [Canon] is mostly used by 57.4% respondents
• Upon 10 people were asked, there is nearly 6 persons using [Canon] and the next one is [HP] with 36.2%.
[Epson] is at the third with 32.1%. The lowest is [HITI] at 0.1%.
• Both males and females vote [Canon] with the highest percentage of 59.7% and 53.2% respectively, followed
by [HP] and [Epson]. The following brands are quite different among these two groups. In particular, [Kodak]
and [HITI] are not used by females while 0.3% and 0.2% of 576 males use them.
• More than half of respondents in all age groups mostly choose [Canon]. At the second position, while [HP] is
chosen by respondents in age group of 17 – 19, 20 – 29, and Over 40, [Epson] is voted by 35.7% respondents
aged 30 – 40.
• [Canon], [HP] and [Epson] are the top three printer brands used often. [OKI] and [Fujitsu] gain the lowest
percentage as there is no respondents in all SES groups choose to use them.

6. B. Executive summary
B – Printer awareness
[Canon] scores highest at 98.0%
• A vast majority know [Canon] and the next is [HP] and [Epson] with the same percentage of 96.0%. [Canon]
still keeps the highest position in terms of Top-of-mind and Total spontaneous, respectively accounting for
46.2% and 86.9%.
• [Canon] is the dominant brand in Indonesian printer market as it gains the highest percentage in both Total
awareness, TOM and Total spontaneous. This result is similar between male and female group. Besides, [HP]
is recognized by 100% female respondents while it is at third position voted by 94.6% males.
• While [Canon] is the top printer brand in the age group of 17 – 29, it has competitors that are [HP] and
[Epson] with the same percentage voted by all surveyed people aged 30 years old and over.
• Regardless of monthly household expenditure, [Canon] gains high percentage in terms of Total awareness,
TOM and Total spontaneous. For [HP] and [Canon], their position has slightly change across SES groups.

7. B. Executive summary
C – Printer ink
[1] Almost 8 over 10 people are using both colours for their printing output
• Most respondents are using [Both] colours for their printing outputs with 79.8%, followed by [Black and
White]. This result does not change when analyzing by gender.
• Using [Both] for printer ink is mostly chosen regardless of age or SES. The next preferable option is [Black
and White] chosen by most groups except respondents aged 17 – 19 years old and Over 40 years old as well
as respondents belonging to class A2.
[2] Most respondents buy printer ink at [Computer store]
• The majority of 890 surveyed people usually buy printer ink at [Computer store] which is equivalent to 70.6%.
[Refill ink store] comes next at 45.7% and [Printer dealer] is the next at 16.9%.
• Besides [Computer store] and [Refill ink store], 15.8% males buy printer ink at [Printer distributor] and
18.8% females buy from [Official printer dealer].
• [Computer store] and [Refill ink store] are two common places that most respondents in all age groups
come for buying printer ink. However, the next place is different between the youngest group and others. In
details, 17.3% respondents aged 17 – 19 choose [Electronic store] whereas [Official printer dealer] is voted by
other groups.
• Regardless of income, most respondents buy printer ink at [Computer store], followed by [Refill ink store].
[3] [$5 - $10] is the common price for buying printer ink
• Upon 10 people were asked, there is more than 4 usually buying printer ink with the price of [$5 - $10],
followed by [$10.1 - $20] with 23.8%. [More than $50] gains the lowest percentage of 3.8%.
• [$5 - $10] scores highest among gender, age and SES groups. Secondly, [$10.1 - $20] is chosen in most
groups except for the following groups: respondents aged 17 – 19 years old and low-income groups (Class E &
D). For these group, [Less than $5] is the second choice for them.

8. C. Research findings
1. General printers’ shopping data
2. Printer awareness
3. Printer ink

9. 1. Important factors when choosing printers
[Fine prints] is the most important factor affecting on respondents’ decision
Most respondents concern about [Fine prints] (71.6%) when choosing printers, followed by [Affordable price] and [Prestigious
brand] which respectively account for 69.9% and 64.0%.
 Q. What factors are important for you when choosing printer brands? [MA] Based n= 890
[Figure 1.1] Important factors when choosing printers
71,6 69,9
64,0
57,4
47,0 44,2 43,0
38,3 37,9
23,8 23,3
15,4
1,1
0,0
20,0
40,0
60,0
80,0
100,0
Fineprints
Affordableprice
Prestigiousbrand
Durable
Printingspeed
Famousbrand
Comprehensivefeatures
Highresolution
Advancedtechnology
Sizeofprinter
Recommendedbyothers
Attractivedesign
Others
Unit: %

10. 1. Important factors when choosing printers
Choices between male and female group are quite similar
[Fine prints], [Affordable price] and [Prestigious brand] are top 3 important factors for both males and females when choosing
printers.
[Figure 1.2] Important factors when choosing printers – By Gender
 Q. What factors are important for you when choosing printer brands? [MA] Based n= 890
Unit: %

11. 1. Important factors when choosing printers
Top factor is different among age groups
[Affordable price] is the top factor that 69.2% respondents aged 17 – 19 years old and 78.9% of 123 respondents aged over 40
years old concern when choosing printers. Meanwhile, two groups of 20 – 29 years old and 30 – 40 years old prefer [Fine prints]
more.
 Q. What factors are important for you when choosing printer brands? [MA] Based n= 890
[Figure 1.3] Important factors when choosing printers – By Age

12. 1. Important factors when choosing printers
[Fine prints] are more important for high-income groups
As the figure shows, the majority of high-income groups (Class B, A1, and A2) mostly concern about [Fine prints] at 75.0%,
74.3% and 75.9% respectively. Meanwhile, Class E and C prioritize [Affordable price] and [Prestigious brand] is the top factor
voted by 69.6% of Class D.
 Q. What factors are important for you when choosing printer brands? [MA] Based n= 890
[Figure 1.4] Important factors when choosing printers – By SESUnit: %

13. 31,9
23,4
11,2
8,2
4,7
20,6
0,0
10,0
20,0
30,0
40,0
50,0
Everyday Once per 2 - 3 days Once per 4 - 6 days Once a week Less than once per week Just when needed
2. Frequency of using printers
31.9% respondents are using printer everyday
More than 3 over 10 respondents use printers [Everyday], followed by [Once per 2 – 3 days] with 23.4%. The lowest percentage
belongs to [Less than once per week] at 4.7%.
 Q. How often do you use your printer? [SA] Based on n=890
[Figure 2.1] Frequency of using printersUnit: %

14. 2. Frequency of using printers
27.4% females use printers when it is necessary
Not as male group, females use printers [Just when needed], accounting for 27.4%. For male respondents, [Everyday] is the
most common frequency of using printers with 34.9%.
 Q. How often do you use your printer? [SA] Based on n=890
[Figure 2.2] Frequency of using printers – By Gender
34,9
24,5
11,8
7,6
4,3
16,8
0,0
10,0
20,0
30,0
40,0
50,0
Everyday Once per 2 - 3 days Once per 4 - 6 days Once a week Less than once per week Just when needed
26,4
21,3
10,2 9,2
5,4
27,4
0,0
10,0
20,0
30,0
40,0
50,0
Everyday Once per 2 - 3 days Once per 4 - 6 days Once a week Less than once per week Just when needed
n=576
n=314
Unit: %

15. 2. Frequency of using printers
[Just when needed] is the most common frequency of using printers in the
youngest group
[Everyday] is mostly chosen by respondents in all three groups: 20 – 29, 30 – 40 and over 40 years old. Meanwhile, the youngest
group (17 – 19 years old) use printers [Just when needed], accounting for 36.5%.
 Q. How often do you use your printer? [SA] Based on n=890
[Figure 2.3] Frequency of using printers – By Age
Everyday Once per 2 - 3 days Once per 4 - 6 days Once a week
Less than once a
week
Just when needed
17 - 19 years old (n=52) 0,0 26,9 17,3 15,4 3,8 36,5
20 - 29 years old (n=373) 28,4 27,6 10,7 7,0 5,6 20,6
30 - 40 years old (n=342) 37,1 19,6 13,2 7,0 4,4 18,7
Over 40 years old (n=123) 41,5 19,5 4,9 12,2 3,3 18,7
0,0
10,0
20,0
30,0
40,0
50,0
Unit: %

16. 2. Frequency of using printers
Higher income leads to higher frequency of using printers
As being shown in the chart, Class E only uses printers when necessary whereas other SES groups have certain frequency. In
particular, Class D uses printers [Once per 2 – 3 weeks] at 30.4% and it is used more often in the other groups.
 Q. How often do you use your printer? [SA] Based on n=890
[Figure 2.4] Frequency of using printers – By SES
Everyday Once per 2 - 3 weeks Once per 4 - 6 weeks Once a week
Less than once a
week
Just when needed
Class E (n=66) 3,0 21,2 13,6 16,7 3,0 42,4
Class D (n=112) 19,6 30,4 11,6 10,7 5,4 22,3
Class C (n=178) 32,6 28,1 12,4 7,3 3,4 16,3
Class B (n=208) 34,1 20,7 12,0 6,3 4,8 22,1
Class A1 (n=210) 40,5 23,8 9,0 6,2 3,3 17,1
Class A2 (n=116) 39,7 14,7 10,3 9,5 9,5 16,4
0,0
10,0
20,0
30,0
40,0
50,0
Unit: %

17. 3. Purposes of using printers
The main purpose is printing [Text and Photo] at 75.8%
The plurality of 890 surveyed people use printers for printing [Text and Photo], accounting for 75.8%. [Text] and [Scan] follows
with 58.3% and 40.2% respectively.
 Q. What do you usually use printers for? [MA] Based n= 890
[Figure 3.1] Purposes of using printers
75,8
58,3
40,2
35,4
32,4
0,0
20,0
40,0
60,0
80,0
100,0
Text and Photo Text Scan Photo Photocopy
Unit: %

18. 3. Purposes of using printers
Both males and females use printers for printing [Text and Photo]
Top purpose of using printers in both male and female group is for [Text and Photo] with 77.3% and 73.2% respectively.
However, the lowest percentage in male group is [Photocopy] at 31.9% whereas female group is [Photo] at 30.6%
 Q. What do you usually use printers for? [MA] Based n= 890
[Figure 3.2] Purposes of using printers – By Gender
77,3
57,6
40,6 38,0
31,9
0,0
20,0
40,0
60,0
80,0
100,0
Text and Photo Text Scan Photo Photocopy
73,2
59,6
39,5
33,1 30,6
0,0
20,0
40,0
60,0
80,0
100,0
Text and Photo Text Scan Photocopy Photo
n=576
n=314
Unit: %

19. 3. Purposes of using printers
There is not much difference in purposes of using printers among age groups
[Text and Photo], [Text], and [Scan] are top three purposes for using printers in all age groups. [Photocopy] is the next at
46.2% of the 17 – 19 years old group and 33.3% respondents aged over 40 years old. Meanwhile, [Photo] is the following
purpose voted by more than 30% respondents aged 20 – 40 years old.
 Q. What do you usually use printers for? [MA] Based n= 890
[Figure 3.3] Purposes of using printers – By Age
Text and Photo Text Scan Photocopy Photo
17 - 19 years old (n=52) 76,9 67,3 50,0 46,2 44,2
20 - 29 years old (n=373) 77,7 61,1 38,6 31,1 38,3
30 - 40 years old (n=342) 75,4 52,9 39,5 31,3 31,9
Over 40 years old (n=123) 70,7 61,0 43,1 33,3 32,5
0,0
20,0
40,0
60,0
80,0
100,0
Unit: %

20. 3. Purposes of using printers
Class E uses printers mostly for [Text]
While other SES groups’ purpose is printing [Text and Photo], Class E mostly use printers for [Text] with 69.7%.
 Q. What do you usually use printers for? [MA] Based n= 890
[Figure 3.4] Purposes of using printers – By SES
Text Text and Photo Photo Scan Photocopy
Class E (n=66) 69,7 65,2 36,4 31,8 28,8
Class D (n=112) 63,4 81,3 41,1 34,8 29,5
Class C (n=178) 56,2 81,5 39,9 38,8 29,8
Class B (n=208) 57,2 75,5 34,6 39,4 32,2
Class A1 (n=210) 55,2 73,8 31,0 42,9 34,8
Class A2 (n=116) 57,8 72,4 31,9 49,1 37,1
0,0
20,0
40,0
60,0
80,0
100,0
Unit: %

21. 4. Printer brands used often
[Canon] is mostly used by 57.4% respondents
Upon 10 people were asked, there is nearly 6 persons using [Canon] and the next one is [HP] with 36.2%. [Epson] is at the third
with 32.1%. The lowest is [HITI] at 0.1%.
 Q. Please tell us what printer brands you use often? [MA] Based on n=890
[Figure 4.1] Printer brands used often
57,4
36,2
32,1
1,3 1,2 1,0 0,9 0,9 0,8 0,2 0,1 0,1
0,0
20,0
40,0
60,0
80,0
100,0
Canon HP Epson Samsung Brother Fuji Xerox Panasonic Lexmark Toshiba Kodak HITI Others
Unit: %

22. 4. Printer brands used often
There is similarity between male and female group
Both males and females vote [Canon] with the highest percentage of 59.7% and 53.2% respectively, followed by [HP] and
[Epson]. The following brands are quite different among these two groups. In particular, [Kodak] and [HITI] are not used by
females while 0.3% and 0.2% of 576 males use them.
 Q. Please tell us what printer brands you use often? [MA] Based on n=890
[Figure 4.2] Printer brands used often – By Gender
59,7
35,6 32,5
1,4 1,4 1,2 1,0 0,9 0,7 0,3 0,2 0,2
0,0
20,0
40,0
60,0
80,0
100,0
Canon HP Epson Fuji Xerox Samsung Brother Panasonic Lexmark Toshiba Kodak HITI Others
53,2
37,3
31,5
1,3 1,3 1,0 1,0 0,6 0,3 0,0 0,0 0,0
0,0
20,0
40,0
60,0
80,0
100,0
Canon HP Epson Brother Samsung Lexmark Toshiba Panasonic Fuji Xerox Kodak HITI Others
n=576
n=314
Unit: %

23. 4. Printer brands used often
[Canon] scores highest across age groups
More than half of respondents in all age groups mostly choose [Canon]. At the second position, while [HP] is chosen by
respondents in age group of 17 – 19, 20 – 29, and Over 40, [Epson] is voted by 35.7% respondents aged 30 – 40.
 Q. Please tell us what printer brands you use often? [MA] Based on n=890
[Figure 4.3] Printer brands used often – By Age
Canon HP Epson Brother Samsung Toshiba Fuji Xerox Panasonic Plustek Kodak OKI Others
17 - 19 years old (n=52) 63,5 34,6 15,4 1,9 1,9 1,9 0,0 0,0 0,0 0,0 0,0 0,0
20 - 29 years old (n=373) 56,6 36,5 30,6 0,3 1,1 1,1 0,5 1,1 0,0 0,5 0,0 1,3
30 - 40 years old (n=342) 59,6 33,9 35,7 2,0 1,2 0,3 1,5 0,3 0,0 0,0 0,0 0,9
Over 40 years old (n=123) 51,2 42,3 34,1 1,6 2,4 0,8 1,6 2,4 0,0 0,0 0,0 1,6
0,0
20,0
40,0
60,0
80,0
100,0
Unit: %

24. 4. Printer brands used often
SES seems not to affect much on printer brands used often
[Canon], [HP] and [Epson] are the top three printer brands used often. [OKI] and [Fujitsu] gain the lowest percentage as there
is no respondents in all SES groups choose to use them.
 Q. Please tell us what printer brands you use often? [MA] Based on n=890
[Figure 4.4] Printer brands used often – By SES
Canon HP Epson Panasonic Samsung Brother Fuji Xerox Plustek Kodak OKI Fujitsu Others
Class E (n=66) 51,5 33,3 24,2 1,5 1,5 0,0 0,0 0,0 0,0 0,0 0,0 0,0
Class D (n=112) 66,1 27,7 18,8 1,8 1,8 0,9 0,0 0,0 0,9 0,0 0,0 0,0
Class C (n=178) 61,2 32,0 32,6 0,0 1,7 1,7 0,6 0,0 0,0 0,0 0,0 1,1
Class B (n=208) 58,2 35,1 32,7 0,5 1,0 1,0 1,0 0,0 0,0 0,0 0,0 4,3
Class A1 (n=210) 52,9 40,5 39,5 0,5 1,0 1,4 1,9 0,0 0,0 0,0 0,0 1,0
Class A2 (n=116) 53,4 46,6 34,5 2,6 1,7 1,7 1,7 0,0 0,9 0,0 0,0 3,4
0,0
20,0
40,0
60,0
80,0
100,0
Unit: %

25. C. Research findings
1. General printers’ shopping data
2. Printer awareness
3. Printer ink

26. Printer brand awareness
[Canon] scores highest at 98.0%
[Figure 1] Awareness of Printer Brands
 Q. When mentioning Printer brands in Indonesia, what brands do you remember? [FA] Based on n=890
 Q. Please tell us what printer brands you know in the list below? (Including brands you mentioned before) [MA] Based on n=890
A vast majority know [Canon] and the next is [HP] and [Epson] with the same percentage of 96.0%. [Canon] still keeps the
highest position in terms of Top-of-mind and Total spontaneous, respectively accounting for 46.2% and 86.9%.
Canon HP Epson Samsung Brother Lexmark Toshiba Panasonic Fujitsu Fuji Xerox Kodak Others
Total awareness 98,0 96,0 96,0 38,0 36,0 34,0 32,0 30,0 30,0 24,0 14,0 32,0
TOM 46,2 24,6 23,6 1,3 0,3 0,1 0,7 0,2 0,0 0,4 0,0 2,5
Total spontaneous 86,9 77,0 67,8 6,6 3,4 1,7 2,7 1,7 0,3 2,1 0,3 10,0
0,0
20,0
40,0
60,0
80,0
100,0
Unit: %

27.  Q. When mentioning Printer brands in Indonesia, what brands do you remember? [FA] Based on n=890
 Q. Please tell us what printer brands you know in the list below? (Including brands you mentioned before) [MA] Based on n=890
Canon Epson HP Brother Samsung Fujitsu Lexmark Toshiba Panasonic Fuji Xerox RICOH Others
Total awareness 97,3 97,3 94,6 35,1 32,4 32,4 32,4 32,4 29,7 18,9 13,5 32,4
TOM 47,0 25,3 22,2 0,3 1,2 0,0 0,0 0,9 0,2 0,5 0,0 2,3
Total spontaneous 87,3 71,7 78,0 3,3 6,9 0,2 1,9 2,8 1,4 2,3 0,0 10,1
0,0
20,0
40,0
60,0
80,0
100,0
Canon HP Epson Samsung Brother Fuji Xerox Lexmark Panasonic Toshiba Kodak Fujitsu Others
Total awareness 100,0 100,0 92,3 53,8 38,5 38,5 38,5 30,8 30,8 23,1 23,1 23,1
TOM 44,6 29,0 20,4 1,6 0,3 0,3 0,3 0,3 0,3 0,0 0,0 2,9
Total spontaneous 86,0 75,2 60,5 6,1 3,5 1,9 1,3 2,2 2,5 0,0 0,6 10,8
0,0
20,0
40,0
60,0
80,0
100,0
Printer brand awareness
Besides [Canon], [Epson] is well-recognized by male group and [HP] is chosen
by female one
[Canon] is the dominant brand in Indonesian printer market as it gains the highest percentage in both Total awareness, TOM and
Total spontaneous. This result is similar between male and female group. Besides, [HP] is recognized by 100% female
respondents while it is at third position voted by 94.6% males.
[Figure 2] Awareness of Printer Brands – By Gender
n=576
n=314
Unit: %

28.  Q. When mentioning Printer brands in Indonesia, what brands do you remember? [FA] Based on n=890
 Q. Please tell us what printer brands you know in the list below? (Including brands you mentioned before) [MA] Based on n=890
Printer brand awareness
All respondents aged 30 years old and over know [Canon], [HP] and [Epson]
While [Canon] is the top printer brand in the age group of 17 – 29, it has competitors that are [HP] and [Epson] with the same
percentage voted by all surveyed people aged 30 years old and over.
[Figure 3] Awareness of Printer Brands – By Age
17 - 19 years old 20 - 29 years old 30 - 40 years old Over 40 years old
(n=52) (n=373) (n=342) (n=123)
Canon
Total awareness 100.0 96.2 100.0 100.0
TOM 57.7 48.3 44.7 39.0
Total spontaneous 90.4 87.4 88.0 80.5
HP
Total awareness 75.0 96.2 100.0 100.0
TOM 25.0 24.4 21.9 32.5
Total spontaneous 65.4 76.4 78.4 79.7
Epson
Total awareness 75.0 96.2 100.0 100.0
TOM 13.5 20.6 28.4 23.6
Total spontaneous 57.7 64.6 72.5 68.3
Unit: %

29.  Q. When mentioning Printer brands in Indonesia, what brands do you remember? [FA] Based on n=890
 Q. Please tell us what printer brands you know in the list below? (Including brands you mentioned before) [MA] Based on n=890
Printer brand awareness
There is slightly difference among SES groups
Regardless of monthly household expenditure, [Canon] gains high percentage in terms of Total awareness, TOM and Total
spontaneous. For [HP] and [Canon], their position has slightly change across SES groups.
[Figure 4] Awareness of Printer Brands – By SES
E
(Less than Rp.
500,000)
D
(Rp. 500,000 -
1,000,000)
C
(Rp. 1,000,001 -
2,000,000)
B
(Rp. 2,000,001 -
3,000,000)
A1
(Rp. 3,000,001 -
5,000,000)
A2
(Over Rp.
5,000,000)
(n=66) (n=112) (n=178) (n=208) (n=210) (n=116)
Canon
Total awareness 100.0 100.0 90.0 100.0 100.0 100.0
TOM 51.5 50.0 52.2 47.1 39.0 41.4
Total spontaneous 90.9 85.7 89.3 86.5 88.1 80.2
HP
Total awareness 80.0 100.0 90.0 100.0 100.0 100.0
TOM 30.3 21.4 18.5 23.1 28.6 29.3
Total spontaneous 77.3 76.8 71.9 80.3 80.5 72.4
Epson
Total awareness 100.0 100.0 90.0 100.0 87.5 100.0
TOM 12.1 23.2 25.8 22.6 29.5 18.1
Total spontaneous 57.6 66.1 69.1 69.2 73.8 59.5
Unit: %

30. C. Research findings
1. General printers’ shopping data
2. Printer awareness
3. Printer ink

31. 8,0
12,2
79,8
Colour Black and White Both
1. Colours of printer ink
Almost 8 over 10 people are using both colours for their printing output
Most respondents are using [Both] colours for their printing outputs with 79.8%, followed by [Black and White]. This result does
not change when analyzing by gender.
 Q. What color of printer ink do you use most often? [SA] Based n= 890
[Figure 1.1] Colours of printer ink
9,2
11,8
79,0
5,7
13,1
81,2
n=576
n=314
TOTAL
Unit: %

32. 1. Colours of printer ink
There is a slight difference among age and SES groups
Using [Both] for printer ink is mostly chosen regardless of age or SES. The next preferable option is [Black and White] chosen
by most groups except respondents aged 17 – 19 years old and Over 40 years old as well as respondents belonging to class A2.
 Q. What color of printer ink do you use most often? [SA] Based n= 890
[Figure 1.2] Colours of printer ink – By Age and SESUnit: %

33. 2. Places for buying printer ink
Most respondents buy printer ink at [Computer store]
The majority of 890 surveyed people usually buy printer ink at [Computer store] which is equivalent to 70.6%. [Refill ink store]
comes next at 45.7% and [Printer dealer] is the next at 16.9%.
 Q. Where do you buy that ink? [MA] Based n= 890
[Figure 2.1] Places for buying printer ink
70,6
45,7
16,9
14,7 13,3
6,5 4,8
1,5 1,2
0,0
20,0
40,0
60,0
80,0
100,0
Computer store Refill ink store Official printer
dealer
Printer distributor Electronic store Grocery store Exhibition Online shopping Others
Unit: %

34. 2. Places for buying printer ink
There is a slight difference between males and females
Besides [Computer store] and [Refill ink store], 15.8% males buy printer ink at [Printer distributor] and 18.8% females buy
from [Official printer dealer].
 Q. Where do you buy that ink? [MA] Based n= 890
[Figure 2.2] Places for buying printer ink – By Gender
71,9
46,0
15,8 15,8 12,8
6,9 5,4 1,9 0,7
0,0
20,0
40,0
60,0
80,0
100,0
Computer store Refill ink store Printer distributor Official printer
dealer
Electronic store Grocery store Exhibition Online shopping Others
68,2
45,2
18,8
14,0 12,7
5,7 3,8 0,6 2,2
0,0
20,0
40,0
60,0
80,0
100,0
Computer store Refill ink store Official printer
dealer
Electronic store Printer distributor Grocery store Exhibition Online shopping Others
n=576
n=314
Unit: %

35. 2. Places for buying printer ink
There is not much difference among age groups
[Computer store] and [Refill ink store] are two common places that most respondents in all age groups come for buying printer
ink. However, the next place is different between the youngest group and others. In details, 17.3% respondents aged 17 – 19
choose [Electronic store] whereas [Official printer dealer] is voted by other groups.
 Q. Where do you buy that ink? [MA] Based n= 890
[Figure 2.3] Places for buying printer ink – By AgeUnit: %

36. 2. Places for buying printer ink
SES does not affect too much on places for buying printer ink
Regardless of income, most respondents buy printer ink at [Computer store], followed by [Refill ink store].
 Q. Where do you buy that ink? [MA] Based n= 890
[Figure 2.4] Places for buying printer ink – By SESUnit: %

37. 3. Price for buying printer ink
[$5 - $10] is the common price for buying printer ink
Upon 10 people were asked, there is more than 4 usually buying printer ink with the price of [$5 - $10], followed by [$10.1 - $20]
with 23.8%. [More than $50] gains the lowest percentage of 3.8%.
 Q. How much do you usually pay for one printer ink? [SA] Based n= 890
[Figure 3.1] Price for buying printer ink
17,0
41,3
23,8
9,3
2,6 2,1
3,8
0,0
20,0
40,0
60,0
Less than $5 $5 -$10 $10.1 -$20 $20.1 -$30 $30.1 -$40 $40.1 -$50 More than $50
Unit: %

38. 3. Price for buying printer ink
There is a slight difference among age and SES groups
[$5 - $10] scores highest among gender, age and SES groups. Secondly, [$10.1 - $20] is chosen in most groups except for the
following groups: respondents aged 17 – 19 years old and low-income groups (Class E & D). For these group, [Less than $5] is
the second choice for them.
 Q. How much do you usually pay for one printer ink? [SA] Based n= 890
[Figure 3.2] Price for buying printer ink – By Gender, Age, SESUnit: %

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